Business Ethics For Managing Corporate Citizenship: A Case Study On Target And McDonald’s Australia

Values and Social Responsibility of McDonald’s Australia and Target Australia

Discuss about the Business Ethics for Managing Corporate Citizenship.

The two companies selected are Target and McDonald’s Australia. McDonald is one of the leading companies in the field of fast food and restaurant. The company has its branches all over the world and has developed its brand reputation by working as per the satisfaction of the customers. Target is one of the leading firms in Australia offering a wide range of services to all its customers which consists of fashionable clothing of men, women and children’s, footwear and various other accessories. The company started in the year 1926 aiming to assist the customers with wide range of products. The two of the companies selected operate their respective business processes throughout different parts of Australia.

The primary aim of McDonald Corporation is to assist the customers with good quality of food items and to take care of the health of the people. These strategies will help in increasing the effectiveness of the firm to a large extent. The values of the firm reveal the commitment of the firm towards the customers. The firm put people, processes and effective processes to deliver good quality of products to all its customers. Some of the values are sustainability priorities, good food, good sourcing, good people and to generate the effective community with the help of their concerned services. On the other hand, Target Company is engaged in maintaining a sustainable, socially responsible and ethical environment. The people of the firm are engaged in making a positive difference in their respective business throughout different parts of the world. The social responsibility reveals the promotion of the diversity and completes ensuring of the products being ethical. Moreover, the performances of the two companies have seen to be quite impressive in terms of their values. McDonald Corporation mainly works to sell their products considering the health benefits of the people. Target offers wide range services and goods as to match up with the lifestyle of the customers.  There are various responsibilities of the corporations, which makes a relationship in between the social corporate performance and the financial performances. Two companies named, Mc Donald’s and Target has been taken for this research.

McDonald is one of the leading fast food chain operating its business processes throughout different of the world. Moreover, the company captures a large market share throughout the concerned market segment of Australia (Mayes et al., 2014). Target is one of the fastest growing companies offering a wide range of services to all its respective customers. Australia is seen to have the best markets where the craze for the latest trends is rising. People throughout Australia are seen to remain busy and therefore the use of fast foods are in large numbers and McDonald corporation has developed its reputation be working as per the satisfaction of the customers and by delivering top quality o the food products (Mayes et al., 2013). The concept of interest in social performance and the values of corporations are being enlarged in Australia at present and these two firms are engaged in adding up the desired value to their respective organizations (Kim & Kim, 2014). Based on the International records, the financial performance and social values of these two companies are been identified  This research article describes the two companies, Target and Mc Donald’s, and examines various social responsibilities and economic performances of their business process within Australia. Target provides customers with a wide range of general merchandise and food products by various retail stores and digital channels (Crane & Matten, 2016). While, Mc Donald’s in Australia, provides customers with various food products like Hamburgers, soft drinks, French fries, salads, desserts, ice-cream, etc. Both companies run very swiftly in their business, Mc Donald’s in Australia, is the most worldwide famous among these two firms, because of its high quality of products and services, customer satisfactory, and highly social connected. As a result, the company has gained good amount profit in its business and running marvelously throughout the world.

Market Research and Economic Performance of McDonald’s Australia and Target Australia

After identification and evaluation of the market research of Target and Mc Donald’s, it has been analyzed that, Target, has gained the second position throughout all the retail markets of US, while Mc Donald’s is said to be the largest restaurant chain throughout the world (Moon, 2014). There are many differences in the business policies, for which the economic and social outputs of these two companies are dissimilar among each other. Dealing with the customers effectively is supposed to be one of the issues to needs to be removed in order to get the desired results (Asif et al., 2013). The business reports are based on the company’s community contribution, employment training, and development process by the HR, environmental responsibility, sustainable supply chains and the quality of products and services, which is not same for these two companies (Fernandez-Feijoo, 2014). Apart from these, there is customer satisfactory feedback and socially renowned, which is the most important part of every business (Hopkins, 2016). Mc Donald’s, Australia, being one of the well renowned and biggest food restaurants chain throughout the world, possess unique evidence factor, for which the market value, as well as the social demand of the business, is growing rapidly, even globally (Cavusgil, 2014). The company provides the customers with high quality of foods and beverages with great customer satisfactory. The corporate Governance, the corporate responsibility of Mc Donald’s is well planned, which creates the empowerment of the entire business (Mzembe & Meaton, 2014).

The business reports of the two companies Target and Mc Donald’s has been examined by various international market research. The issues, as well as the differences, can easily be overcome with the help of effective strategies. The management team of the separate companies needs to formulate effective strategies in order to reduce these issues and to enhance the efficiency and the effectiveness of the entire organization (Mzembe & Meaton, 2014). The reports are found identical including the economic and social values throughout Australia. In the past 5 years, the company, Target, was facing many difficulties in its business, for which the entire production process was very weak. The reason was running the store with a lack of supportive infrastructures in many places. Expansion of every business needs to explore its brands and products to various regions of the nation, even through abroad.  Later, the company started to explore the business in other countries and regions too.  As a result, more customers are gained, and profit increased. There was a lack of well HR team. As a result, the recruitment process was very weak. There was the lack of well-skilled workers, newcomers were weak in working, and they need the proper training for working in the proper way. Well, skilled HR recruited afterward, and the deserved candidates were been hired for the company (Lee & Jay, 2015). Proper training and development processes are done by the HR. As a result, the company improved the quality of products and services. The company only needs to enlarge the social connectivity among the customers, vendors, and the other public.

Differences in Business Policies between McDonald’s Australia and Target Australia

According to Zadek et al.’s criteria, there are certain methods, followed by these two companies, in order to gain social and economic approaches and benefits. The methods are as follows:-

Inclusivity: The inclusive has a great role in every workplace. It brings the value of the workplace; maintain an equality relationship among the employees of the organization.

Comparability: A comparison between the working processes of the two companies are supposed to be of great importance as it helps in understanding the requirements which can improve the overall performance of the firm (Sahinidis & Kavoura, 2014).  There exists the critical difference between the values and the social responsibilities of the two firms and this can be evaluated with the help of suitable comparison.

Completeness: The companies not only focuses on the surrounding regions for the business but also spreads its products and services globally, by means of more branches, social media sites, etc. Hence, people or customers of every corner of the world can be able to avail the services of them.

Evolution: These companies also follow the social accounting processes to fulfill the expectations of stakeholders, vendors, and customers (Peloza & Montford, 2015).

Management policies: Both of these companies have the strong management team, so as to maintain an excellent business unit among the other competitive companies.

Disclosure: It has been seen that the desired issues of the accounting reflect that good social accounting needs to have clear disclosure of the concerned accounts in respect to the stakeholders as well as the shareholders.

External verification: External verification is another strong business strategy, for which, many audiences, including customers, vendors, etc, got faith towards these companies, Mc Donald’s and Target (Xu, 2014).

Continuous improvement: At last, the feedback from the audience also comes good. The entire business is improving because of its good social accounting methods.

There are various extents of these two companies, for which the companies have gained strong social values. The social report evaluated by these two firms critically reflects the execution of the business processes of these companies (Lee, 2014). The customer’s services and the customer’s satisfaction have been prioritized to be one of the most crucial factors in order to become the leader throughout the concerned competitive market areas. First, comes, the customer’s experiences. Mc Donald’s, Australia, provides excellent quality of foods to the customers, and a superior service to them, While, Target allows the customers to avail the good amount of retail products. The company also provides excellent customer satisfactory, which making the rapid growth of the business. Both Mc Donald’s and Target believe in customers satisfactory, to enlighten up their business. Second, comes, the commitment towards people, customers, vendors, etc. The diverse team including well-trained employees, work together and form a good working environment among them. Thirdly, comes, the operation of the business in ethical methods. All the employees are individually accountable, together responsible in the work process (Guidry, 2015).  The companies possess a sustainable business environment. The work processes are executed in the proper manner, without any compromise of the future goals. Moreover, McDonald stood on all its values and looks forward to the development and welfare of the customers by offering superior service and food quality. For Target, customer satisfaction is supposed to be the top most priority which generally leads to the growth and success of the company concerned. Fourthly, comes, the profitability of the business, by getting support from the stakeholders, to avail customers by best servicing.

Challenges Faced by McDonald’s Australia and Target Australia

The discussion on the two companies reveals the differences and the issues coming while the execution of the business processes of these two firms. There exists a difference between the values of these two firms but both of the firms acts to be responsible towards customers satisfaction. The social responsibility plays the major role in evaluating the brand image of the firm throughout the concerned competitive market segments. McDonald Corporation is engaged in developing the finest quality of the products for all its customers as this helps in increasing the satisfaction level of the customers, moreover, it increases the profits of the firm. On the other hand, Target is engaged in satisfying its entire customer with the good quality of the products moreover, it too has executed its social responsibility towards the customers in an effective way. From the entire market research of the two well-renowned companies, MC Donald’s and Target, it has been analyzed that, both of the firms, pursues a good name in the corporate market. The companies are highly socially renowned for its superior quality of products and services (Guidry, 2015). There are varieties of products, for which the customers can avail the facility of choosing different kinds of products. Various marketing strategies are present within two companies, for which the business processes are running very swiftly. The HR of the companies have the strong business strategy, to plan, and implement the appropriate kind of business procedures. Employees are well skilled, hard working, and dedicated towards the work, which results in the good quality of the products and servicing. Apart from these, there is safety system within the firms, for which, the customers and the employees do not face any insecure problem. Socially connected with the consumers, vendors, stakeholders, maintains a good relationship with the business team.

References

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