Primary Research Proposal Marking Schedule

Research Needs Identification

Discuss about the Primary Research Proposal Marking schedule.

The research will help to identify the steps that will help Peter to become well prepared before meeting his potential franchiser to set up the business. The research will help to identify that an existing business does not sound correct however, starting from the scrape sounds a bit unapproachable. In that case, Peter being a farmer he requires to start a brainstorming about his aims and objectives. It is imperative to develop a business plan, as the start of a new business enterprise requires a business plan that acts a road map in order to guide the future of a trade (Hing, 2013). As the offer around Pelorus Bridge is very limited, the research will provide an overview regarding how to deal with the scenario. It is imperative for Peter to be well prepared while meeting the franchisor because in addition to a renowned brand name, purchasing a franchisee provides several other benefits that are not available to Peter while starting the business from the scrape. Reputable franchisor will also carry out a market research before selling a new outlet in order to raise confidence. However, the failure to do a sufficient market research is one of the largest mistake that most of the independent makes (Repack,  Repack & Lin, 2014).

The aims of the research are as follows:

1.To provide an overview how the approach to potential franchisor to start a new business

2.To illustrate that how will Peter strengthen his negotiating position with the help of a potential franchisor

SMART form

S – The specific context of the proposal is how the approach potential franchisor will help to start a business in McDonalds. It is imperative to remember that a franchisor has expended a lot of time, effort as well as money in order to build their brand. Peter should prepare for the approach is the similar way in which he will prepare for a job interview. It is important for Peter to research about McDonalds before approaching the franchisors. Some potential franchisors might be afraid of the fact that it will require to conform to an overpowering as well as unapproachable corporate system. It is truly an art to franchise negotiation for both the parties in order to become successful (Gerhardt et al., 2015). It is also required for Peter to go through the franchisee disclosure document of McDonald. While going through the document, Peter will come across the basics of cost, training as well as location and the fragmentary fees that are required to operate a franchisee of McDonalds.

Research Aim, Samplings and Research Methods Selection

M – It is important to keep in mind how the success of the project can be evaluated and as a result, the objective requires being measurable. The franchisor will help to prove the need for the good or service. With the help of a potential franchisor, Peter will be able to select a professional site. The franchisor will also provides budget that work as well as cost-control systems. McDonald continues to be recognized as a leading franchising company around the world. Peter will get tremendous opportunity if he owns a restaurant in McDonalds. The opportunity will be measured with the help of secondary sources. With the help of secondary source, the relative market share will be determined. It will require finding sales of the Company during a particular period. Opening up of franchisee of McDonalds is expensive and as a result, Peter has to put down a lot of money forthright (King & King, 2016).

A – The objective is to make it a point that whether the aim is achievable or not. Peter requires to look into the fact that whether the other established companies in Blenheim and Nelson accepts the proposal and allows Peter to set up his new business. Peter also requires to set achievable targets. McDonalds mostly targets everyone and as a result, the Company does not have a selected targeted audience (Hartley, 2015).

R – Relevant illustrates result oriented. This project should be executed in order to carry out a profitable business. If the project is carried out successfully, it will have a positive impact on Peter and as a result, he will be able to lead a country lifestyle.

T – The objectives should also deal with time-frame. An initial down payment is requisite while making the purchase. The time-frame depends on the willingness to individually devote full time as well as best efforts to the daily operation of the restaurant (Janssen, Van Der Voort & van Veenstra, 2015).

The research approach is described as the importance of hypotheses to the study that is considered as the major distinguishing point between deductive as well as inductive approaches. For deductive approach, the emphasis is mostly on causality however; for inductive approach the objective is usually focused on the exploration of new phenomena. On the other hand, abductive approach starts with surprising facts (Savin-Baden & Major, 2013).

Deductive Approach: This type of approach is mostly concerned with the development of a hypothesis that is based on an existing theory. Deductive approach is illustrated by means of hypothesis that can be derived from the proposal of the theory. The alternative to deductive approach is the inductive approach. Deductive approach mostly explores a known theory as well as tests if that theory is suitable in a given situation (Gabriel, 2013).

Research Approach

Inductive approach: It is mostly known for its inductive reasoning that starts with observation as well as theories that are planned towards the end of the research procedure. This aim of this approach is to generate meanings from the set of data that is collected to recognize prototypes as well as relationships to build a theory (Herrera et al., 2017).

Sampling is the procedure that helps to select units from a population of interest. Random sampling provides each member of the target population a common and an equivalent probability of selection. On the other hand, systematic sampling that acts as an     adjustment of random sampling. Stratified sampling is probable when it makes sense to partition the population into groups. With the help of stratified sampling, Peter will be able to partition the population into groups that is on the basis of a factor that influences the variable. However, cluster sampling is completely dissimilar to that of stratified sampling. With cluster sampling, Peter will able to divide the target population into groups b  band achieve a simple random sample (Dosne, Bergstrand & Karlsson, 2016).

Research methods comprises of all those techniques as well as methods that are adopted to conduct a research. The two possible research methods that are selected include quantitative and qualitative method.

Quantitative Methods: Quantitative research method makes the use of numbers in order to test hypotheses as well as make prediction by making the use of measured amounts. By making use of numbers, the researcher has the prospect to use advanced statistical tests to make certain that the results have a statistical relationship. Quantitative research methods are more structured as compared to that of qualitative research methods. The several forms of quantitative research forms are online surveys, paper surveys, face-to-face interviews as well as mobile surveys. With the help of online survey, Peter will be able to come across current and potential franchisers of McDonalds. He will also come to know that how franchisees value famous incentives (Hussein, 2015).

Qualitative Methods: Qualitative research illustrates the sort and quality of a subject while interpreting as well as attempting to understand an event. Participant observation is one of the most common methods of qualitative research methodology. It is suitable for the collection of data on naturally happening behaviors in their customary contexts. In-depth interviews are also a part of qualitative method that is optimal for the collection of data on personal histories of individuals (Taylor, Bogdan & DeVault, 2015).

Sampling

The advantages of qualitative methods are as follows:

1. Problems and objects that are covered are evaluated in depth and details

2. Interviews are not restricted to particular question and can be redirected by researchers in real time (Hussein, 2015).

The limitations of qualitative methods are as follows:

1. The quality of research is mostly reliant on the skills of the researcher and it can be effortlessly influenced by personal idiosyncrasies

2. Qualitative research is sometimes not acknowledged and understood particularly within scientific communities

The advantages of quantitative methods are as follows:

1. It helps the researcher to conduct a wide survey that involves several subjects and generalization of findings

 The limitations of quantitative methods are as follows:

1. This method is mostly inflexible and it also provides less detail on the motivation

Task	Start Date	Duration	End Date
Project Proposal	27-Aug	15	10-Sep
Literature Review	4-Oct	35	9-Nov
Data Collection	5-Aug	25	30-Aug
Data Analysis	23-Oct	30	23-Nov
Final Report Submission	25-Sep	31	26-Oct

The major objective of the research is the project proposal. After conducting the outline of the research, the research work will be initiated. The above research will mostly be conducted by making the use of secondary research as it takes less time as compared to primary research.

The study is mostly conducted on the basis of secondary research that involves competent as well as experienced representatives who are accountable for field visits. The data is mostly gathered by focusing on interviews. Research analysis has several facets as well as approaches that encompass miscellaneous techniques under several names. Research evaluation is an interdisciplinary peer-reviewed as well as global journal. A research evaluation is an essential part of a proposal as it provides data that helps to improve a project during development and accomplishment. In order to evaluate how well a company prepares a new franchisee, Peter requires to execute three things. He should firstly evaluate the training programs to make sure that all functional areas of the trade are enclosed and the systems are in place to assist while running a business. Secondly, Peter has to appraise its initial unit disclosing support systems to make sure that Peter has all the support that is required with every facade of opening a new shop. Thirdly, Peter also requires to evaluate the front line support staff of the franchisee (Penfield et al., 2013). With the help of research evaluation, Peter will be able to look at the opportunities provided by the potential franchiser and this will act as an imperative question that requires to be answered.

With the help of research evaluation, Peter will be able to review the ongoing activities of the project and will provide with unforeseen insights. Peter also requires to make the use of secondary research in the next step that will help him to determine the amount of money that an established unit will make after operating. It will also help to be sure about the comparison of income expectation to the size of total investment so that the profit appears to be reasonable. However, if there is any conflict between Peter and the potential franchisor, he can easily approach him to clarify the information that will help to determine the correct answers. A company should meet up with all the three criteria in order to meet the expectation of the customers (Waltman & Costas, 2014).

References

Dosne, A. G., Bergstrand, M., & Karlsson, M. O. (2016). An Automated Sampling Importance Resampling Procedure For Estimating Parameter Uncertainty.

Gabriel, D. (2013). Inductive and deductive approaches to research. available online at h ttp://deborahgabriel. com/2013/03/17/inductive-and-deductive-approaches-to-re search.

Gerhardt, S., Hazen, S., Lewis, S., & Hall, R. (2015). Entrepreneur Options-” Franchising” vs.” Licensing”(McDonald’s vs. Starbucks and Chick-fil-A). ASBBS Proceedings, 22(1), 152.

Hartley, M. E. (2015). Marketing to a Bilingual Target Market Through English-Language Media (Doctoral dissertation, Texas Christian University Fort Worth, Texas).

Herrera, Y., Fernández, M. S., Lamas, S. G., Campos, L., Talevi, M., & Gasparini, Z. (2017). Morphology of the sacral region and reproductive strategies of Metriorhynchidae: a counter-inductive approach. Earth and Environmental Science Transactions of The Royal Society of Edinburgh, 1-9.

Hing, N. (2013). Maximizing franchisee satisfaction in the restaurant sector. Journal of Consumer Marketing.

Hussein, A. (2015). The use of triangulation in social sciences research: Can qualitative and quantitative methods be combined?. Journal of Comparative Social Work, 4(1).

Hussein, A. (2015). The use of triangulation in social sciences research: Can qualitative and quantitative methods be combined?. Journal of Comparative Social Work, 4(1).

Janssen, M., Van Der Voort, H., & van Veenstra, A. F. (2015). Failure of large transformation projects from the viewpoint of complex adaptive systems: Management principles for dealing with project dynamics. Information Systems Frontiers, 17(1), 15-29.

King, B. L., & King, B. L. (2016). Caught in the middle: franchise businesses and the social media wave. Journal of Business Strategy, 37(2), 20-26.

Penfield, T., Baker, M. J., Scoble, R., & Wykes, M. C. (2013). Assessment, evaluations, and definitions of research impact: A review. Research Evaluation, rvt021.

Repack, W., Repack, D., & Lin, J. C. J. (2014). Factors that Influence Women When Purchasing a Business Format Franchise. Journal of Small Business and Entrepreneurship Development, 2(3), 1-12.

Savin-Baden, M., & Major, C. H. (2013). Qualitative research: The essential guide to theory and practice. Routledge.

Taylor, S. J., Bogdan, R., & DeVault, M. (2015). Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons.

Waltman, L., & Costas, R. (2014). F1000 recommendations as a potential new data source for research evaluation: A comparison with citations. Journal of the Association for Information Science and Technology, 65(3), 433-445.