Mother’s Day Gift Ideas: Text Comparison And Analysis

Text-1 Analysis

Discuss about the Linguistics Speech Function.

In terms of experiential meanings, material process is dominant as it is evident from the clauses such as 1, 5,6,7,8,12,19, 20 and 21 talk about the product and the capability of the Caffitaly system and milk frother machine to prepare the café style coffee. In this text-2, the material process type is the dominant one and no other types are dominant in the text and thus, it tells the readers that the writer’s motive that is to sell the product gets the major prominence throughout in an outright and straightforward way. The material process is ahead of the verbal process in this case.

Even in this text -1, the participants play an independent role  as the writer in this case only focuses upon the quality of the products that he wants to be sold and thereby does not apply to the emotions of the buyers. The buyer will be the main actor in this case as much emphasis is put upon the actions of the buyer who will gift the items to his or her mother.

The text-1 also makes the same attempt as in text-1 as it also asks the buyer to but the Caffitaly system to give her or his mother the feeling of a café style coffee on the event of mother’s day. However, the advertisement present in text -2 focuses much more on the new arrival of the Gloria jean’s coffee capsules at the stores of Woolworths. This is the circumstance type that is evident in the text.

With regard to the interpersonal meanings, it can be said that the mood choice in the tex-1 is one of indicative, as the writer presents the factual statements by informing the buyers about the offers available at the Woolworth stores. This text has adapted the narrative approach, narrating the features of the items that are available at the stores of Woolworth.

The speech function that is one of the statement, as the writer only inform about the products and the quality of the products, for instance the clauses such as 1,2,4,5,6,7,8,20,11,12,16,17,18,20,21 and other clauses.

In the present text-1, the major focus is upon the buyer who becomes the subject. Although the advertisement is given on the occasion of the upcoming mother’s day, it is

There is a dominance of the present tense in the tense finites as it is portrayed through the clauses1,2,4,12,17,18,19,20,21 and others as well, that the writer talks about the present offers that are present at the Woolworths store and thus, asks the buyer to gift the Milk frother machine and the caffitaly system to her or his mother. The aim to sell the product overpowers, which is evident from the sentences, such as “grab this handy milk frother” and “The Caffitaly system S14 only available at Woolworths”

With regard to the experiential meanings, the way in which text -2 has exhibited the advertisement of the candle Ecoya Madison is quite appreciable as it has linked the material process type with the feelings and the emotional processes. The personal or the emotional process is much dominant here.

Text-2 Analysis

The advertisement on the candle given in the news magazine very deftly and subtly touches the feelings of the readers that increase the capability of the advertisement to make the customers buy the candle for their beloved moms. Thus, this kind of material process underlying the emotional process makes the brand achieve its objective.

Both the processes, the material and the poignant approach or the process are present I the advertisement in the Text -2. However, the very first reading of the text will make the readers get related to the same emotionally and therefore, the emotional approach or the process is much dominant in the text. The text talks throughout almost about the mother child relationship, it reflects upon the facts that the children tend to overlook although their mothers always remain concerned about their daughters or sons, very dexterously it tries to convey the message to the buyers or the readers who will get tempted to buy the Ecoya Madison candle in order to gift it to their most loved moms. Thus, the emotional process type is much more dominant.

This pattern is to some extent an expected one  for the context ,this is because an individual coming across such an advertisement will be able to relate the text of the advertisement with the heading of the text, because the heading of the advertisement given in the news magazine clearly tells informs the reader about the intention of the advertisement. The heading asks the buyers through its approach to buy the candles in order to gift their lovable mothers on the very special event of Mother’s Day. The text or the description of the advertisement makes the readers or the buyers recall the days of childhood and almost each moment of one’s life when their mothers take care of each aspect of their lives without being asked, thereby enabling the readers easily relate the text and concept s well as the motive of the same with heading of the advertisement.

The material process is also present in the text, if the text is carefully read and followed, then the reader will understand the presence of the material process type beneath the emotional approach. The very motive of the advertisement that is illustrated at the very beginning and at the end of the text portrays clearly the material objective of the advertisement is to sell the product namely the Ecoya Madison candle and has also attempted to increase the temptation or the attraction of the buyers towards the product by giving an offer. It has promised to give the consumers a mini Ecoya Madison candle free if they buy the big one. Thus, the business interest of the company has been fulfilled in the process of touching and arousing the emotions of the readers. This is what is suggested about the context of the text via the process of the text.

The context of the text and the processes involved in the text inform very clearly about the writer’s purpose that is directed via the text. The writer wants to evoke the true feelings of affection and love in among the children for their mothers and make them recall about the sacrifices and the contributions made by their beloved mothers at every instance without thinking for a while about any kind of return. And therefore in this process direct the buyers to think about the product or the brand for which the writer is writing the advertisement.

The participants in the text play almost independent roles as it the text is not stated in the first person. Mother is the main actor here. The focus is on the actions of mother. She is the dominant character in this text. Only in the clauses 18, 19, 36 and 37, the reader will be able to find out the dependent roles of the participants. Most of the clauses right from the beginning asks the buyer to recall the contributions of the mother, the sacrifices that were made by her devoid of any return and thereby evoking in the buyer the urge and excitement to buy the beautiful candle and gift it to her mother. On the other hand, in the case of the clause 18 and 19, “she taught you” and “to look after yourself”, the writer tells the reader to remember the days when the buyer’s mother taught him or her to look after herself or himself and learn the ways to utilize the opportunities in life.

In case of the interpersonal meanings, the mood in Text -2 is indicative as well as subjunctive to some extent. This is because the writer makes the readers understand the factual aspects of life by telling about the mother child relationship and the value of the same. On the other hand, it is subjunctive because the writer does not express his opinions in an outright manner, rather the motive to sell the product is presented through an in depth emotional manner. A kind of conversational approach has been maintained in this text that sways between the past and the present, making the reader aware of the contributions of a mother.

The Mood choices in the text-2 are the indicative and subjunctive, therefore in accordance with the above mentioned reasons for the choices of the mood, it can be clearly mentioned that the speech function is one of the statement and questions, as the writer makes all the statements while asking the customer to buy the product which is the main motive.

The subject of the finite clauses in the Text-2 remains the mother gifted with a beautiful candle from Ecoya Madison, and it is the mother without whose sacrifices and contribution the child could not have proceeded further in life. The clauses are all active and are inclined to make the reader understand the main motive of the writer or rather the brand.

The finites that have been used in the text-2 are mostly tense finites that is evident from the clauses 4, 10, 11, 12 and 29 that comprise of future tense, however, the most dominant one is the present tense as most of the other clauses are in present tense. This is because the writer wants to focus upon the present condition and the upcoming mother’s day when he wants the buyer to gift her mom something precious, although it may not be that much expensive.

The modality is expressed in many clauses in the context of the text-2, such as the clauses 1, 4, 7,12,27,28,29,32,33 and 35 are the expressions that focus upon the main motive of the advertisement relating it to the main part of the content.