Discuss about the Innovation and Enterprises.
The company is owned on the basis of sole proprietorship. The revenue generated from the third party advertising agencies are its business partners. These third party agencies are responsible for generating the major portion of earnings for “Fun Learn”.
Customer
The customers of this product will be mainly the kids who are at the stage of attaining primary education. It also provides study materials up to students of Grade 4. Hence it will build a network among the school kids who will be able to benefit from the information available in the application.
The pain in the project
The major pain in the project is due to the competitors providing similar services such as “go kids”, “pesc APPS”, “Intellijoy” and “Kids games projects”. The company may also face problems in convincing the school kids to avail the premium service.
Introduction
The primary focus will be based on the simplicity of the presentation of the application data. The modules based on different subject areas will be customizable by the users, thereby continuous up gradation of the information on the application source. The application should provide seamless access to the application information in both desktop and mobile platforms. Some operational services provided by ‘Fun Learn” should include the following important points:
The main objective of the business plan is to make the learning process interactive, thorough various games and interactive communication process through voice commands. The main funds will be raised by the advertising companies featuring their products in the basic service facility of the application. The learning service provided should cover the subject areas like English, history, geography and general science. (Oster et al., 2013).
Structure and Service details
The ownership ship of the company will be based on sole proprietorship basis. The management patents, copyrights and various entities shall be owned by contractual services. In order to check the quality of the customized content in the application there will be assigned quality specialists to verify the validity of the information provided. This will ensure that the students are facilitated with most reliable information available to the students.
Description of the Product/Service
The products and services offered are related to the academic services for kids which are presented in a fun way to the app users. The product will also consist of the games visual interaction for the fairly intricate topics of kids related to mathematics and science which will be presented in a interactive way to the users for a simpler and innovative learning approach. (Linares-Vásquez et al., 2015)
S.W.O.T. Analysis
|
Strength · Easy accessibility · Interactive learning process · Continuous up gradation · Platform independent · Advertising free facility for premium applicants. |
Responses · Major focus should be on easier accessibility of the services. · It is designed to be understandable by student of all categories. |
|
Weakness · The major weakness is based on the network speed. · Visual aids contribute to higher data usage. · The app may not be compatible with older version of the application of both android and ios. |
Responses · Making the app compatible with the older phones · Reducing the visual aids to increase the access speed in slower networks and also decrease the data usage. |
|
Opportunity · Large potential to increase the database from different portions of the world. · The company has huge scope of giving the advertising companies an opportunity to promote their products related to kids companies. |
Responses · Promoting the app in order to get more students. · Promotional activities focusing for the attention of the advertising agencies. |
|
Threats · Kids may not be willing to avail the premium service. · Similar competitors related to providing academic content provide increased threat. |
Responses · Keeping the service unique by keeping provision for seamless updating of the information. |
Table 1: SWOT analysis
(Source: Sevkli et al., 2012)
The Market
The framing of the marketing plan involves the following procedures:
Figure 1: Marketing Plan
(Source: Chen et al. 2015)
Goals and Action Plan
Mission statement of the app company
To mission statement of “Fun Learn” is to provide top solution for the kids of the present generation. The main purpose of the company is to cover wide area of the subject knowledge based on the recent syllabus of the students. The mission also includes the simplicity of the usage of the applications features.(Hsu & Dawley, 2012).
To be the pioneer in providing academic solutions to the kids by the application and facilitating with accurate and reliable study techniques.
Strategic Plan
The application will provide the freedom to be updated and reviewed by notable writers. In this way the application will be able to update itself to the relevant information.
The basic service of the application will be free of cost and accessible to all. The application will be designed to provide the simplest interface to the kids. It should provide support in wide range of platform such as android, ios and windows. (Ruiz, et al., 2014)
Action Plan: Initial start-up
|
Action to be taken |
Start date |
Signed |
|
Proposal laid to the board of directors |
05/06/16 |
|
|
Selecting appropriate developers |
10/06/16 |
|
|
Drafting of the proposed plan |
15/06/16 |
|
|
Submission of plans for drafted proposal |
16/06/16 |
|
|
Purchasing of patents and copyrights for the software |
20/06/16 |
Financial Forecast
The financial planning of the project has been shown below as follows:
|
Assets: |
Value |
|
Cash |
7000 |
|
Patents for 5 Years |
30000 |
|
Copyrights for 5 years |
20000 |
|
Software |
5000 |
|
Total: |
$ 62000 |
Revenue model
Profit and Loss Statement: Based on Market assumptions of 840 students
Revenue:
Premium Membership $ 70000
Revenue from the advertising agency $ 80000
Total revenue: $ 150000
Less expenses:
Wages $ 5000
Rent $10000
Software Renewal $ 6000
Insurance $700
Interest $6500
Maintenance $4000
Services $3500
Stationary $ 700
Total Expenses: $ 38803
Net Profit: $ 23197
As all the transactions are calculated on cash transaction there are no credit purchases to show for the company.
Implementation Plan
The goals of the implementation plan for the next 6-12 months has been shown below as follows:
|
Planning |
It is important to understand the key concepts required for the subjectivity of the information |
|
Sourcing |
Sourcing of the vendor plays an important role in the implementation process |
|
Recruitment |
Recruitment of the appropriate coders is another important part of the process |
|
Acquiring of license |
Acquiring of patent and licenses from the app stores |
|
Designing |
The designing of the app based on the planned set of criteria. |
Table 2: Implementation Plan
(Source: Chen, 2015)
Reference List
Chen, J., Gates, C. S., Li, N., & Proctor, R. W. (2015). Influence of risk/safety information framing on Android app-installation decisions. Journal of Cognitive Engineering and Decision Making, 9(2), 149-168.
Chen, M., & Gong, X. (2015). Android APP: Is Your Car Locked.
Hsu, Y. C., Rice, K., & Dawley, L. (2012). Empowering educators with Google’s Android App Inventor: An online workshop in mobile app design. British Journal of Educational Technology, 43(1), E1-E5.
Klieber, W., Flynn, L., Bhosale, A., Jia, L., & Bauer, L. (2014, June). Android taint flow analysis for app sets. In Proceedings of the 3rd ACM SIGPLAN International Workshop on the State of the Art in Java Program Analysis (pp. 1-6). ACM.
Linares-Vásquez, M., White, M., Bernal-Cárdenas, C., Moran, K., & Poshyvanyk, D. (2015, May). Mining Android app usages for generating actionable GUI-based execution scenarios. In Proceedings of the 12th Working Conference on Mining Software Repositories (pp. 111-122). IEEE Press.
Oster, J., Behar, J., Colloca, R., Li, Q., Li, Q., & Clifford, G. D. (2013, September). Open source Java-based ECG analysis software and Android app for atrial fibrillation screening. In Computing in Cardiology Conference (CinC), 2013 (pp. 731-734). IEEE.
Ruiz, I. M., Nagappan, M., Adams, B., Berger, T., Dienst, S., & Hassan, A. (2014). On the relationship between the number of ad libraries in an android app and its rating. IEEE Software, 99(1).
Sevkli, M., Oztekin, A., Uysal, O., Torlak, G., Turkyilmaz, A., & Delen, D. (2012). Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey. Expert Systems with Applications, 39(1), 14-24.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download