Discuss about the Medical Tourism in India.
In this particular section of chapter 4, the researcher will mainly argue about all the hypotheses that have already been discussed in chapter 2 under the section of the literature review. Here, the researcher will primarily analyze that the chosen research hypotheses are whether relevant or not to the research topic.
H1: India has become more competitive in terms of advance health care service and low cost advantage.
For the first hypothesis, it has been discussed earlier that the country India is more competitive in terms of both advanced health care service and low cost advantage. Thus, the null hypothesis has been rejected here for this particular research study. It has been found that in the eastern part of Asia there are various countries such as – Korea, Malaysia, Thailand that also provide good quality health care services to the people who visit the respective countries (Kaur 2012). However, as per the literature review or study, it has been noted that the cost for treatment or the price rate for providing the good quality health care service is relatively much less in India than in the other countries in the west like – the United States, Costa Rica and Mexico (Vijayanambi and Kannan 2011). Thus, the research analysis in the literature review section indicates that the country India provides advance health care service to the inbound tourists of medical tourism at relatively cheaper cost and this acts a competitive advantage for the particular nation.
H2: Various important factors help to attract the medical tourists to visit the country India and thus enhance and enriches the medical tourism in India.
In this particular case, the second hypothesis i.e. H2 has been accepted and the null hypothesis has been rejected. The reason behind this is that there are several important factors that help the country India to attract more medical tourists and to visit the nation in order to enhance and enrich the medical tourism in India (Love 2012). These various reasons include – the cost effectiveness in visiting India for the inbound tourists, the good quality of health care and services are provided in the particular nation, there are availability of various travelling convenience and several methods of treatment (Hall 2011). All these primary factors have boosted the growth of the medical tourism in India. The other factors that also affect the growth of the medical tourism in India include – effective treatment for meeting the problems related to reproduction, the official language of the nation is English that also facilitates in easy communication, the affordable and reasonable prices for treatment facilities and availing accommodation also put positive impact on the particular hypothesis (Novikov and Novikov 2013). In addition to this, the mode of treatment is much easier in India. Thus, it can be said that all these factors act as a positive cause for attracting the medical tourists in India.
H3: The tourism sector and the health care sector of the country India contribute a huge amount cumulatively to the GDP of the particular country.
The third hypothesis is also been accepted and the null hypothesis has been rejected in this particular case. The reason behind this is that it has been founded that there is a booming prospect for the medical tourism industry in India. As per the survey research it has been noted that the Indian market for the inbound tourists is continuously expanding especially in the sector of medical tourism (Gyu 2011). It has been stated in the literature review section that the growth of GDP will take place by 13 % within next six years in the field of medical tourism (Natarajan 2011). Therefore, it can be said that the medical tourism sector and the health care sector of the particular nation India will contribute a huge amount cumulatively to the GDP of the nation (Debata et al. 2011). The other reason behind this growth is the availability of medical treatment in India at extremely lower cost. This factor has lead to the gradual development and growth of this particular industry in India.
H4: The government of the country India has adopted various measures in order to improve both the tourism and medical sectors of the nation.
The fourth hypothesis can also be accepted and the null hypothesis can be rejected as it has been found that the Government of the country India has adopted various measures with the aim to improve both the tourism and medical sectors of the nation. The government of the nation has reduced the taxation, thus it has encouraged the tourism sector as well as the medical sectors (Crooks et al. 2011). The reduced taxation and charges have encouraged the travel agents to provide accommodation to the inbound tourists at lower cost. The charges for medical treatment have also been reduced in order to occupy the competitive advantage regarding the cost effectiveness (Rudra 2011). Therefore, it can be said that the government of the particular nation has adopted various measures in order to improve both the mentioned sectors of the country.
It has been found from the literature review section that there are various factors that boost up the growth of the medical tourism in the country India. These factors are – the lower cost of the treatment, the lower cost of the accommodation and food, the lower cost for the travel agents all are considered as the cost effectiveness for the inbound tourists who visit the country India (Solomon 2011). It has also been found that various treatments like the treatments related to reproduction, surgery for knee replacement all are done at relatively lower cost than any other countries like – the United States, Korea, Costa Rica, Mexico, Malaysia and Thailand (Chandra and Sharma 2013). In addition to this, the high quality of the health care and services also attract the inbound visitors to India and thus high growth takes place in the medical tourism sector and also in health care and services sector (Supino and Borer 2012). Moreover, the tourism convenience in India is much friendly for the inbound tourists and there are various methods of treatment that help the people to get well sooner and also at lower cost along with good quality of health care and services (Biddle and Emmett 2013). All these factors are considered as the positive aspect for the growth of the medical tourism in the country India. In India there are availability of various types of treatments like – Naturopathy, Ayurveda, Yoga and music and aroma therapy (6 and Bellamy 2012). All these help in enriching and expanding the opportunities of the particular country India in the field of medical tourism. Therefore, it can be said that there are various prospects of medical tourism industry in India. However, it has also been found that the country India also faces various challenges regarding the medical tourism sector though it has a greater opportunity of attracting more inbound tourists (Srivastava 2011).
Therefore, it can be recommended from the literature review section that the country India should work hard and should take various steps to overcome all the challenges that are faced by the medical tourism sector of the country. Therefore, the government of the particular country should take proper steps such that visas to the country can be obtained easily, fast and at lower expense. It has been found that many tourists have faced various troubles in communicating with the non-medical staffs as they are not well-versed in the English language. This implies that training should be provided to the non-medical staffs especially in the inter-cultural communication skills and also in soft skills with the aim to provide high quality service to the inbound tourists. It has also been noted that the travelers who visit India for the purpose of medical treatment are happy and satisfied with the lower cost of the treatment but often complain about the high accommodation and restaurant costs in the country. Therefore, the government of the country should look after all these factors such that the continuous growth of the medical tourism can be maintained in the future.
Conclusion and Future Work
Conclusion
Therefore, it can be concluded that the country India has recently appeared as an important center for medical destination of the inbound tourists who travel from various countries in order to get effective as well as affordable modes of treatment. The country India has the capability of providing both traditional methods of treatment as well as the most specialized and innovative healthcare systems. Thus, the wide variety of methods for treatment of various diseases is available in India and this is the main cause or reason for attracting more travelers to India for treating. This helps in enriching and enhancing the medical tourism sector of the particular country. In addition this, it has been found that the various countries of Asia such as – Thailand, Malaysia, Korea and Singapore are also considered as an important destination for medical treatment or medical tourism. However, India wins over all these mentioned countries due to much convenient procedures of treatment and also due to lower expenses for treatment. It has been noted that the medical staffs of the particular country possess international expertise, the excellent accommodation and food services and the technologically driven diagnostic care fuel the expansion of this medical tourism sector of India. It has been found that though there are so many positives regarding the medical tourism in India, there are various challenges and issues to this specific sector that can be resolved accurately in order to run the particular sector in a positive direction.
It can be stated that this particular research study will help the researchers in future. As per the research study, it has been found that the health care sector of the country India is currently earning a revenue amount of $ 17 billion and it has been expected that this will grow steadily in the near future. As per the experts and economists, it has been identified that the revenue of the country India will increase by about 13 % in coming six years in the field of medical tourism. Thus, the government of the particular country India should take proper remedial steps in order to overcome all the challenges and issues that are currently facing by the country. This specific research study is much enriched with various current information and data. Thus this research topic and the research study will help the researchers in future to study regarding the particular research topic.
References
6, P. and Bellamy, C. (2012). Principles of methodology. London: SAGE.
Biddle, J. and Emmett, R. (2013). A research annual. Bingley, U.K.: Emerald.
Chandra, S. and Sharma, M. (2013). Research methodology. Oxford: Alpha Science International Ltd.
Crooks, V., Turner, L., Snyder, J., Johnston, R. and Kingsbury, P. (2011). Promoting medical tourism to India: Messages, images, and the marketing of international patient travel. Social Science & Medicine, 72(5), pp.726-732.
Debata, B., Patnaik, B., Mahapatra, S. and Sreekumar, N. (2011). Development of an instrument for measuring service quality of medical tourism in India. IJICBM, 4(6), p.589.
Gyu Ko, T. (2011). Medical Tourism System Model. International Journal of Tourism Sciences, 11(1), pp.17-51.
Hall, C. (2011). Fieldwork in tourism. London: Routledge.
K.S. VIJAYANAMBI, K. and Dr.R.KANNAN, D. (2011). Recent Trends in Medical Tourism in India.IJAR, 4(5), pp.619-621.
Kaur, M. (2012). Medical Tourism in India. PARIPEX, 3(1), pp.64-66.
Love, K. (2012). Ethics in social research. Bingley, U.K.: Emerald.
Novikov, A. and Novikov, D. (2013). Research methodology. Leiden, Netherlands: CRC Press/Balkema.
R. Natarajan, P. (2011). Innovative Strategies For Enhancing the Image of India in Medical Tourism.IJAR, 4(6), pp.1-3.
Rudra, P. (2011). Impacts of medical and wellness tourism centers on the communities around them.
Solomon, H. (2011). Affective journeys: the emotional structuring of medical tourism in India.Anthropology & Medicine, 18(1), pp.105-118.
Srivastava, R. (2011). State of healthcare in India. New Delhi: DPS Pub. House.
Supino, P. and Borer, J. (2012). Principles of research methodology. New York, NY: Springer.
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