Discuss about the Cisco’s Acquisition of IronPort.
In the given case we are dealing with two companies, Cisco System and IronPort, they are in the business of Security Industry. Cisco has a share of 40% in Network Security Market and it is leading it since 2002. IronPort started off as a small company in providing email security service, and was growing rapidly. They were doubling their sales from 2005 to 2006 with a booking of nearly 70%.
In the given case we have to follow the procedure of Cisco, which they consider while doing any acquisition. It is being seen that IronPort might have a better market future than that of Cisco in the Security Industry. Due to lack in better security product feature of Cisco, they are considering acquisition. Cisco has a good brand name for acquiring numerous companies. They acquire companies, and integrate their product with their distribution and advertising team, by doing this they make a success out of the acquired company’s product.
First, we have to decide whether acquisition of IronPort is better option for Cisco or not.
Then we have to provide a solution to any problem faced by Cisco during the acquisition of IronPort, which generally relates to integration process.
Whether to Acquire or do an inbuilt of security system:
Cisco is following General Electric’s method to capture the market, they will be aiming for 50% market share and a number 1 or number 2 positions in the market, and they will specifically avoid market in which they are getting not more than 20% of market share. For this Cisco management formed a matrix of emerging market. First they have to identify that market, and see whether they can manufacture products related to that market. If they are unable to manufacture them then they will acquire the company who can manufacture it. They followed 70:30 ratio i.e. 70% of the products will be manufactured internally, while 30% of the product will be manufactured by acquired company.
Cisco is one of the leading companies in the networking technology of internet, and having 40% share in the total network security market. There security products are not considered the best in that sector neither cost – effective. They had some major gaps in their security products. When they came across IronPort’s email security solution, they thought that the integration of their security system with Cisco’s application product would be a major hit. If they acquire IronPort, Cisco would be able to combine security among its portfolio of networking product. So it would be better if Cisco acquires IronPort instead of making Security product in house.
Cisco has follows 3 step for acquisition, those are:
In the Analysis part it is clearly discussed, explaining the benefit of acquiring IronPort.
Name of the company acquired |
Type / Number of Employees |
Acquisition Process |
Crescendo Communication |
Small company / 60 employees |
Since Crescendo was lacking manufacturing facilities, with good revenue and known in the market for its product, while Cisco was lacking such product and wanted to establish in the market, acquiring was a reasonable step, integration process was complete within 90 days. |
StrataCom |
Big Company / 1000 employees |
It was new for Cisco to enter in to telecommunication market; it wanted to import StrataCom’s traffic and quality of service with its own routers and switches. After acquisition Cisco gave its assurance that there would be no layoff of employees. It took more than 90 days to complete the integration process. |
Linksys Group Inc. |
Big Company / 500 employees |
Linksys which made home networking equipment, Cisco’s networking gear cost more than the one build by Linksys. Cisco decided to keep Linksys brand name and their sales team, for smooth acquisition process. |
Scientific Atlanta Inc. |
Big Company / 7500 employees |
Cisco’s acquisition of Scientific Atlanta, relaxed some of its acquisition features. Geographically it was far from its 20 miles from its headquarters, and their integration process took 18 months to complete. |
IronPort, from the beginning was in a defensive state about the acquisition. CEO of IronPort made it clear from the beginning that they will not be acquired by any company.
Purchase Price: CEO of IronPort got offer for purchase of $ 400 million, which he rejected thinking that they deserve more than that. According to him, they deserve an offer of $ 1.5 billion.
Employees: IronPort’s employees were going through the same dilemma which happens with the employee of any acquired company, they were afraid of any layoff. They were also not ready to adapt to any new culture, they wanted to work in the same IronPort’s environment in which they have been working for so long.
Channels of IronPort: IronPort has 500 channel partners, with 150 being in North America. These channels are very effective for IronPort sales, if these are integrated then either Cisco will have a conflict with these channels or these these channels have problem with Cisco. Even if these channels have no problem, the sales of IronPort will increase by using the name of Cisco, but they won’t be able to sale Cisco’s product through these channels.
IronPort Sales team: IronPort’s sales team were paid higher compensation then what Cisco paid to their sales team, sales team were afraid that, the sales of IronPort might reduce due to integration along with their compensation.
Independence: IronPort wanted to work independently.
For resolving the above matter, Cisco raised the offer to $ 830 million, which according to Richard Palmer, Senior Vice President of Cisco was a very generous offer. Cisco has to be very careful in integrating IronPort. They can make certain changes in their integration process through which they can easily integrate IronPort.
First, should make 18 months integration plan, as IronPort is a big Company with more than 500 employees, they should integrate it slowly with one step at a time. Secondly, they should make a clear statement that there will be no layoff of employees. Third, they should allow them their independence in working within the Cisco’s environment. They should let the marketing and sales team work independently while allowing financing and other area to work with Cisco’s team. They should let engineers work on the product in which they were working before acquisiton.
For Channels of IronPort, for the initial stage they should let the IronPort team use their channel for the sale of their product, while using the name of Cisco, meanwhile they should allow the sales team to understand each Cisco’s product so that they can sell them in future through their channel.
They should let the compensation of Sales team remain same, and over time increase the compensation of their own sales team, so that they can establish a common compensation scheme for the whole company.
If they rush in their integration process, it might lead to a disaster, so to play safe; they should slowly integrate IronPort into their company.
Conclusion
From the above analysis we get to see various results, we were to decide whether acquisition of IronPort by Cisco would be a better decision or not.
We first checked whether Cisco is capable of making the Security Product on its own or they need to buy it from outsiders and then sell it in the market with their own brand name and advertising technique. Cisco is already established in Security Industry, but their product are not that effective and less expensive, they have good market share but still they lack in making good security product. There are gaps in their security product, to overcome this and to combine their product portfolio with IronPort’s product; hence they decided to acquire IronPort.
From the above analysis which Cisco generally use to determine whether they should acquire a company or not, we concluded that acquiring IronPort would be a better option for future benefit. The only struggle Cisco will be facing in this acquisition is integration of IronPort with Cisco. For that we can make sure that Cisco doesn’t rush in to integration with IronPort immediately, when the employees of IronPort are comfortable with the culture and the environment of Cisco, then they should integrate it fully, so that in future there won’t be any conflict between the companies.
Integration Process of 18 months would be better, along with minor changes in their integration process of Cisco.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download