Discuss about the CSL Versus Macquarie Group.
In this report, the researcher analyses and compares the two companies. CSL is an Australian blood and serum product company where as MACQUARIE group is an investment banking group of Australia (Boyle, 2014). CSL is a bio therapeutics company that helps in developing and delivering innovative biotherapies in order to save lives of human beings (Tan, 2015). MACQUARIE group is one of the leading suppliers of financial and investment and funds. The various operations combined with effective central position have effectively helped the company in achieving profitability. The various operations combined with an effective central position have effectively helps the company in achieving profitability. The CSL Company is meeting its objectives by providing best services to the people. In this report, the researcher compares and contrasts the two companies with respect to their mission and vision, values, objectives, goals and corporate social responsibility of the organization. The stakeholders of the two companies are also compared by the researcher.
Comparison and contrast between values and mission of CSL and MACQUARIE Group
The main mission of MACQUARIE group is to realize the opportunity in order to provide benefits to its clients, stakeholders or staffs whereas the mission of the CSL is to develop and deliver innovative biotherapies in order to save lives of human beings. The main difference between the mission of CSL and MACQUARIE group is that, CSL saves lives of people by innovating biotherapies whereas the MACQUARIE group provides benefits to its clients by realizing opportunities. The visions of the two companies are also different. CSL works in order to fulfill the needs of the people by providing best services to the people who are suffering from life-threatening diseases. MACQUARIE Group on the other hand, operates effectively in order to meet the expectation of its staff and for developing its financial growth (Maitland, 2013).
The vision of CSL includes customer focus, innovation, and commitment. The company is very much passionate about the service it provides to the customers. The company fulfills the needs of the people by addressing life-threatening diseases (Csl.com.au, 2016). It conducts various medical researchers in order to support patients and for spreading awareness about the educational program among people. The main dedication of the company is to research on the plasma protein that helps in maintaining a robust product pipeline. The vision of MACQUARIE Group is based on the principles of opportunity (Macquarie.com, 2016). The company operates with integrity within a strong and effective management framework. The long-term principles used by the company are based on the expectation of its staff.
Comparison and contrast on the values of CSL and MACQUARIE Group
The main aspiration of MACQUARIE Group is to be a pre-eminent supplier of financial services (Maitland, 2013). The culture of the company is presented by the way they work and act together. The values of the company include integrity, commitment of the client, teamwork, fulfillment the needs of the people, striving towards profitability and highest standards.
On the other hand, values of CSL create and set a foundation in order to work across the organization (Charlton et al., 2014). The company serves as a tool in the decision making purpose. The values of CSL include focus on the customers, integrity, innovation, collaboration and superior performance. The company is very much passionate about meeting the needs of the customers. The company always tries to provide the best service to the peoples.
The values of both the company diversifies. The main values of MACQUARIE Group are to fulfill the needs of the people by achieving efficient profitability and standards whereas the CSL Company provides efficient service to its customers and the service provided by the company must be of superior quality (McCluskie et al., 2013). The company provides service to the people against life- threatening diseases irrespective of the profit gained by it.
Comparison and contrast between objectives and goals of CSL and MACQUARIE Group
The objectives and goals of CSL are effective and are based on the SMART model. The SMART model of CSL include:
Specific: The main objective of CSL is to develop and deliver innovative biotherapies in order to save lives of human beings. The company is very much passionate about the service it provides to its customers (Danhof, 2013). The company mainly focuses on the service in order to save lives of the people from life-threatening diseases.
Measurable: The Company is meeting its objectives by providing best services to the people. In the year 2015, the company saves life of millions of people as influenza vaccine joined forces to create Seqirus (Behring, 2013). The company became leading manufacturer of US$24 billion of plasma industry.
Attainable: The objectives set by the organization are attainable, and the company is achieving it by providing excellent service to its customers.
Relevant: The Company has various resources in order to achieve the objectives. The resources of the company include vaccine, pharmaceuticals, plasma products that help in saving the lives of millions of people around the world (Fokkink et al., 2015). With the help of its resources, the company became the best service provider.
Figure 1: SMART objectives of CSL
(Source: Fokkink et al., 2015, pp.56).
Time Bound: The company wants achieves its objectives when the people are struggling because of the life threating diseases. The company provides the best service in order to rescue the life of people (Hep, 2016). CSL achieves its objectives when people are in need.
On the other hand, MACQUARIE Group is effectively using the SMART model in order to achieve their objectives and goals.
Specific: The main objective of MACQUARIE group is to realize the opportunity in order to provide benefits to its clients, stakeholders or staffs (Kim et al., 2015)MACQUARIE Group operates properly in order to meet the expectation of its staff and for developing its financial growth.
Measurable: The Company is meeting its goals and objectives by providing financial help to stakeholders, clients, etc. (Aulich, 2014). In the year 2015, the company provided 34 million dollar help to different organization of Australia in order to promote their business.
Figure 2: SMART objectives of MACQUARIE
(Source: Danhof, 2013, pp.67).
Attainable: The objective of MACQUARIE Group is attainable as the investment group is assisting help to different stakeholders and clients of Australia.
Relevant: MACQUARIE group has sufficient revenue which is used by the company as resources in order to provide financial help to different people, clients, and stakeholders. The company provides the best service in order to help people financially (Lewis, 2013). CSL achieves its objectives when people are in need.
Time Bound: The Company achieves its objectives when people need financial help from the investment bank.
Comparison and contrast between corporate social responsibility of CSL and MACQUARIE Group
The corporate social responsibility of CSR is to conduct business ethically and to contribute the social, environmental well-being of the communities. The corporate responsibility of the company includes:
Developing and researching: The Company develops and improves the protein-based therapies in order to save the lives of the patients (Danhof, 2013).
The therapies are of standard quality: the company maintains the quality of therapies at all stages of the product cycle in order to provide safe therapies to people.
Positive Work Environment: CSL provides a positive environment for work by ensuring the safety of its employees (Behring, 2013).
On the other hand, the corporate social responsibility of MACQUARIE Group includes:
Financing: The Company encourages advisors to think innovatively in order to address different challenges of client and for creating new opportunities (Aulich, 2014).
Asset Finance: The Company provides financial help globally, and helps is solving management, which is the main aim of the company.
Capital Market and Advisory: It includes corporate finance, equity, and capital market debt and principle investment (Fokkink et al., 2015).
Research: The research market of the company is on the forefront. They cover the whole world in order to insights into the issues and trends that help in driving companies and industries.
Both the companies have different corporate social responsibility. MACQUARIE uses financial values that encourage the advisors to think innovatively in order to address different challenges of the client and for creating new opportunities whereas CSL develops and improves the protein-based therapies in order to save the lives of the patients (McCluskieet al., 2013). The company maintains the quality of therapies in all stages of the product cycle in order to provide safe therapies to people.
Comparison and contrast between stakeholders of CSL and MACQUARIE Group
The stakeholders of MACQUARIE group are responsible for managing the company. The objectives of the company can be achieved or affected by the stakeholders. The main aim of the stakeholders is to help people financially by increasing the growth of the company whereas the stakeholders of CSL took proper steps in helping people. They cover various operations including education for health services, information, support of patient, etc. (Lewis, 2013). The company uses different strategies in order to engage the stakeholders. The approaches used by them include meetings, surveys, visit to major suppliers, etc.
Both companies namely CSL and MACQUARIE have different stakeholders as mentioned in the corporate statement. The stakeholders of CSL use different operations including education for health services and information in order to help the patient (Maitland, 2013).The MACQUARIE Group financially helps the people by spreading awareness about its investing approaches.The stakeholders help in conducting various medical researchers in order to support patients and for spreading awareness about the educational program among people. The main dedication of CSL is to research on the plasma protein that helps in maintaining a robust product pipeline. The stakeholder of MACQUARIE Group ismainly reflects the principles of opportunity (Joshi et al., 2013). The company operates with integrity within a strong and effective management framework.
Conclusion
It is concluded that both the companies of different organizational goals as per the SMART objectives. The CSL focuses on several approaches, which include customer focus, innovation, and commitment. The company is very much passionate about the service it provides to the customers. The MACQUARIE Group is based on the principles of opportunity. The company operates with integrity within strong and effective management framework.The values of both the company are different. The MACQUARIE Group fulfill the needs of the people by achieving efficient profitability and standards whereas The CSL Company provides efficient service to its customers and the service provided by the company must be of superior quality. The researcher observed that the objectives and goals of CSL and MACQUARIE Group are effective, as per the SMART model. The various operations combined with effective central position have effectively helps the company in achieving profitability. The CSL Company is meeting its objectives by providing best services to the people.The MACQUARIE have sufficient amount of money, which is used by the company as resources in order to provide financial help. In the year 2015, the company saves life of millions of people as influenza vaccine joined forces to create Seqirus. The company became leading manufacturer of US$24 billion of plasma industry as analyzed by the researcher.
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