Final target of any organization is known as its mission and as per this scenario; mission of SOUQ.COM is to reach to the peak position in the e-commerce business industry through achieving highest number of consumers. Mission of the organization also describes its characteristics, plans for performing the activities which helps the organization to move towards its mission, etc.
Most appropriate and effective techniques to develop an effective image in the e-commerce business industry is providing qualitative products and providing adequate after sale service. SOUQ.COM adopted these set of techniques to build an effective image in the UAE market.
Strategy adopted by the SOUQ.COM to reach towards its objectives and mission is marketing mix and segmentation process. As they have variety of products on their website for all age groups and along with this they have used promotion and advertisement strategies through electronic and print mediums. They also promoted their website through sponsoring certain events and providing attractive offers on different products, etc. these are some of the methods which helps the organization to generate curiosity amongst the people.
Primary competitors of SOUQ.COM in UAE are Amazon.Com, Crazydeals.Com and Awok.Com. All these are organizations have set up their image amongst the public of UAE through providing adequate quality products and by providing time to time valuable offers on variety of products. They have range of products for all age group of people hence, process of segregating public is not useful for them but providing most demanded products easily helps them to achieve the reliability of the public.
It defines the hierarchy of the organization and rules, policies and regulations are also included under this term. Accountability and responsibility to perform certain important tasks of the organization are also mentioned under this heading. There are various types of structures found in the business industry and amongst them; formal and informal structure of organization takes the effective place.
In the formal set of organization structure, all the activities of the organization needs to be performed as per the rules, regulations and policies made by the top level management. All tasks are classified as per their importance and stations so; those should be accompanied in the same manner. Apart from this formal structure, informal structure of the organization describes the collective group of certain people who joins the group by their will to accomplish certain projects. For instance, organization’s structure will be covered under formal structure and informal structure describes the small group created by number of students to perform in the annual function of their school.
This task is ascertained in the top level management of the organization i.e. CEO and directors of the organization develops the characteristics, policies and standards to perform the activities of the organization. After development of the policies and benchmarks to perform the tasks, departmental heads are asked to put their views to set the objectives, goals and mission for the organization. They are involved in the decision making process due to their practical experience in the particular department.
Control processes are implemented in the workplace to maintain the ethical environment because in the absence of controllers, workers and other staff members of the organization could perform unethical practices in the organizational premises. Control process varies from department to department and benchmarks are the real supporting material used in the processes of control. For instance, setting budget is the benchmark as well as controlling process for financial department. It defines the allocation of certain amount of funds to each of the department of the organization to perform the tasks.
It is the procedure under which investment and other decisions in relevance to the funds allocation to the departments of organization are taken. Apart from these there are a number of activities which are controlled under financial control process. Adequate investment decisions, reimbursement of expenses incurred by the employees on behalf of the organization, allocation for promotional and advertisement campaigns, etc.
Functioning of business is enabled by operational controls. Environmental factors are managed under operational controls in relevance to the environmental management system. Activities performed in the operational workplace i.e. the place where all physical activities of the organization takes place could be filled with various issues, operational controls helps to disable those issues.
The basic role of management information systems is being the management of the organization through implying information and communication systems. With the help of ICT, business industry has achieved a number of goals. Information technology has reduced the human efforts in various terms such as traditionally financial statements were used to be prepared manually and chances of errors in those statements were high and today these are prepared error free and within few minutes.
There is a number of leadership styles present in this dynamic business environment. It is the process of managing a group of individuals and extraction of their best quality work to generate effective outcomes. Leader is the most innovative person because he needs to perform various roles to lead the group of people and molding their efforts in one direction is again an opportunity for leader. Below are some of the styles of leadership are discussed:
Autocratic Leadership: Under this style, leader act as the boss of the team and he develops the plans for accomplishment of the goals. Decisions making process is performed by the leader alone and team members are not involved in this process.
Democratic Leadership: Under this style, leader acts as the boss of the team but the basic difference between autocratic and democratic leadership style is communication process of the team members. In this style, team members are free to convey their message to the team leader and final decision is taken by the team leader. Apart from this, this is the most preferable leadership style because fair and honest decisions are taken under this.
Team Leadership: It is the most rarely used leadership style in the organizations because it involves teamwork and all the decisions are taken by team members mutually. In this style, leader does not require any leadership qualities. Chances of fail much increased in this leadership style.
CEO, directors, departmental heads and other stakeholders act as the heroes for the organization because they setup an effective path to reach to the desired destination.
Adaptation of motivational theories helps the organization to achieve effective objectives and apart from these objectives, it also helps the employees to fulfill the basic demands and requirements which motivate them to work effectively for the organization.
SOUQ.COM is the online website of UAE and it helps the organization to develop adequate strategies which could help them in achievement of the organizational missions. Strategies used for making the business activities effective so that it could help the organization to achieve set targets. As per the current conditions of the SOUQ.COM, they need to develop strategies in relation to compete with its competitors who are involved in the e-commerce industry since a very long time.
The basic and suitable strategy for SOUQ.COM is mixture of promotional strategies along with the well marketing strategies so that they could develop an effective position in the online business market. Online business market has increased their scope in recent years and due to lack of time in the daily routine.
Strengths of this organization are variety of products for the different segments of people. Providing appropriate offers on products sold by them attracts the more number of public to become their consumers.
Weakness of the organization is competing with the primary competitors who are actually performing well in the e-commerce industry since a very long time.
As per the above discussions, I would like to join SOUQ.COM as the marketing team member because I have completed the graduation in the marketing department and along with this I would like to show my skills that could help the organization to achieve its desired objectives.
I have applied for the vacant position in the organization and for the same, their HR team has asked for the interview.
The leadership skills used by the SOUQ.COM are the unique and result oriented and I would like to add my skills which I have studied in the diploma course of managing business. For increasing the efficiency of the organization, most important is adaptation of appropriate and result oriented measures’ adaptation.
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