This report is based on the analysis of different aspects of the TV Productions organization. It focuses majorly on the productions which fall under the entertainment industry. It also outlines the findings and the impacts of these findings to the industry.
It is crucial to analyze the environment in which the T.V productions office will be in. There are various factors to be considered in environmental analysis;
Sydney is strategically positioned and is among one of the Australia largest city. Thus, T.V. productions would do marvelously in this location. While Sydney is a remote city, it is well linked to other countries like U.K, making the environment ideal for the business due to the economic links to other countries and the language link to North America states.Topography and climate do not affect the organization.
Demographics determine the behavior of the customers. The TV productions will be able to identify their target audience by studying the demographics of Sydney. Sydney is having a population of 3.5 million people; the T.V production organization will have the required audience for broadcasting purposes. Due to the highest employment figures of Sydney city, the T.V production would make massive profits due to the high-earning income by surrounding population who happens to be the target audience.
The chart above shows the number of people employed full-time in the three years in the capital cities of Australia where Sydney is in the lead.
Age is another demographic factor that would have an effect on the TV productions office. The services of the TV productions are likely to create more appeal to various different age groups. In Sydney, the film and TV industry has contributed to 50% of the Australian economy.This is the highest contribution to the Australian economy. In Sydney , Younger people under the age of 40, have shown great interest in the TV industry. This means that this organization would flourish in the region more profitable. Sydney is the most religious city in Australia with the lowest recording of “ no religion” by residents at 17,6%. The T.V Production office needs to set aside a few productions that favour the various religions and avoid the broadcast of atheist programs.
This city has recorded the highest level of education qualifications in Australia as compared to other cities. According to a census taken between 2001 and 2011, there was a drastic increase in the number of students that bachelor’s degree and living in the city by 7%. By 2011, they had risen to 27.9%.
Higher level qualifications in the city of Sidney by age group
|
Age group |
2001 % |
2011 % |
Change percentage points. |
|
|
20-29 yrs 30-39yrs 40-49yrs 50-59yrs 60-64yrs Total 20-64yrs |
47.2 53.3 42.1 32.8 23.6 44.7 |
56.2 68.0 58.2 49.6 41.3 58.4 |
9.0 14.7 16.1 16.8 17.7 13.7 |
Locally, the social factors in Sydney have minimal effect when on TV productions industry since the authors have observed the increase in demand for entertainment rather than informative programs on all the televisions both commercial and the public. The realization of this makes the TV production company produce soft programs for the audience.
Unemployment in this region is at minimal rates. Thus it does not have a direct impact on the TV production office. With the population of Sydney, the target audience has recorded a high level of literacy. Gender is another factor that seems to have an impact on the TV productions industry. Studies have shown that more men than woman show great interest in the informative programs offered by the TV industry. According to studies conducted, it is evident that the highest number of people who show interest in tv productions are those who are self-employed, university students, other students, and clerks because of they got much free time. Sidney has the leading number of universities and colleges and flourishing businesses thus the impact on the TV production would be positive.
Economic factors that impact on the TV production range from the size of the market, competition, growth rate of the market and prosperity of the economy. The TV productions organization falls under the entertainment industry where the demands in the market have largely shifted from the old traditional themes to the digital world. In the digital world, much entertainment organization has taken their products to the online platform. Thus, the TV production office should carry its activities in an online way, to create marketing traffic and close the competition gap for its activities. Consumers are shifting their interests to the online technology and developments. This constitutes most of the market size and producers have to fight hard to beat the forefront in the market.
Competition is a major factor in this industry. The entertainment industry has been crowded, and as a new entrant, there is need to strategize on how to keep up with the competition. The fluctuation rates of growth in the entertainment market pose a great impact on the TV productions. In Sydney, the annual market growth for the entertainment industry stands at 3 %. Most residents in Sydney have shown great interest in the television industry. Therefore , the market is always ready for the new entrants.
The entertainment industry is governed by the AEIA (Australian Entertainment Industry Association) which gives licenses and offers a permit holder to carry out any business in the industry.
Technology has led to the establishment of community television which has a great impact on audiences and programmers. Community Television producing is done for the purposes of building more stronger community ties in Sydney. The emerging new technology includes among others, the digital innovations and distribution, programming and 3D filming and finally online videos. Live streaming has already taken the direction of entertainment due to the demand in digital technology.
The organization is to be located in Sydney under the broad category of the entertainment industry. The organization is known as “New face TV Productions Company.”
Vision
To use the rising innovations and streamline unique EQ and IQ so as to achieve the company’s objectives, while meeting the customers’ demands.
Mission
To fulfill a program proposal in a remarkable way in the entertainment industry while maintaining a considerable budget.
Values
Innovation, professionalism, and integrity
Organisational model
The company has a diligent workforce and the most modern equipment in order to achieve its objectives. It is involved in doing programs, producing videos and advertisement content while maintaining originality.
Attendance
The company will hold a total of 50 employees in various sectors of specialization. To minimize potential loss, the organization will have the time sheets to control the attendance of employees while minimizing voluntary employee absenteeism in work. The cash inflows of the company will be from sales of resources belonging to the company, money from the investors and payments for work done while the cash outflows will include purchases of office equipment, employee salaries and payment on outsourcing. The organization has a marketing department that will create traffic to their projects by persuading customers to purchase their productions.
To maintain a healthy contribution in the market, the employees in the sales and marketing department will be deployed in different geographical areas so as to sell the brand of the organization and create awareness of its existence. Since Sydney has a diverse language sector, the attendees and the volunteers in the organization will familiarize themselves with every language and sell their brand in all areas and to all types of people in Sydney.
The directors of this organization will contribute to the starting up capital of the organization plus funds from investors. The accounts department will be responsible for managing the finances of the organization. The organization’s performance will highly depend on the behavior of the employees and every departmental manager to ensure that every employee is working towards achieving the objectives of the company.
The organizational structure will be decentralized since each department will have a departmental manager but the organization will be lead by a director. The various department will include; human resource department, finance department, sales, and marketing department and the production department.
The office will possess high-quality equipment and facilities that will be purchased by the finance department together with procurement department. Every employee in the company will be responsible for taking care of the facilities and ensure their proper maintenance. The organization will have financial documents and statements to show all the cost of the facilities, to keep track of the capital used, profits made through the equipment and the losses incurred.
The human resource manager will recruit highly skilled personnel who will work in the organization exhibiting high integrity and professionalism. The organization will discuss the possibilities of outsourcing staff from other companies if need be. The company will offer volunteering internships to the university students in Sydney in order to enable them to acquire the necessary requirement in their course work. in future, the organization plans to have partnerships with other business owners in order to enhance economic growth.
There are various other TV productions companies in Australia which pose competitive rivalry to this organization. Some of the largest production companies in the cities are; Disney Australia, David Campbell production pty, cycho, ceon media, call time production and airbag productions among others. New face TV Productions Company, needs to do things differently to be unique in order to penetrate the competitive market. There are five forces that determine the degree of competition in any given industry. These include; threats by new entrants, rivalry in the industry, entry barriers and the bargaining power of suppliers as well as that of buyers. The major competition for the new company would be industry rivalry. The issue of competition in prices is a major concern for a new company since it may affect its profits negatively at the inception stages. There is also the idea of introducing the same productions as another company and also the pressure in finding the market for the products.
This examination helps an organization to identify its strengths and weaknesses together with opportunities and threats. Identification of these factors helps in decision making and formulating strategic plans for the organization.
Strengths
This organization can identify what makes them unique and how better they are amongst other organization in the industry. Having the modernized equipment in the whole of Australia is a strength attributed to the company. This leads to increased profits and also boosts employees’ morale to work. When the resources and assets in the company are realized, it leads to an increased market share. These strengths help the organization;s staff to reaffirm their objectives and goals ;
Weaknesses
The identification of company’s weaknesses helps in identifying the things that the company would want to change and attend to the existing challenges employ mitigating factors for possible future shortcomings.The company realized a fallen morale in the marketing of the organization products due to lack of employees’ training. This leads to the decreased productivity of the organization.
Opportunities
In Sydney, there have been poor project productions due to lack of current and modern equipment. With the modern equipment, New Face TV Productions Company has an opportunity to produce the best quality productions in the market.
Threats
The major threat that exposes the organization is the market flooding. It may be difficult to penetrate the market while still new, but with motivated employees and the best equipment, the company can find its way to the top. Another threat to the company is the fluctuation of prices in the entertainment industry and piracy. The organization can be protected from the piracy by protecting its activities through copyright and patent registrations.
The organization should look into having a big public relations and marketing department with enough personnel to reach a large number of people I the region in selling the brand name. The organization should incorporate more media into doing the advertisements about the organization.
Having the largest population in Australia ,Sydney ,most of them are employed, and the organization should consider producing informative content in the business world alongside the entertainment and focus on doing this programs during off hours when this person goes home.
Sydney has the most literate people in Australia, the highest number being those who have done bachelors degree. 2The organization should consider creating content that favor students in the area due to the number of universities and colleges. College students constitute a good target audience.
Sydney records the lowest people who identify themselves with no religion, as a production company, the content of the video and other programs produced should be somehow in line with religion to favor this group once in a while.
This organization needs to produce unique content and in a different genre from other productions in order to be at the top of this organization.
References
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Australian Bureau of Statistic.2001 Census of Population and Housing.[Canberra]:Australian Bureau of Statistics,2000.
Australian Bureau of Statistics.2007 Census of Population and Housing: Population Summary, Northern Territory.AusStats. Canberra: Australian Bureau of Statistics,2002.
Australian Film Commission. Production of TV commercials in Australia: key survey findings. Woolloomooloo, N.S.W.: Australian Film Commission,2005.
Barwick , John and Jennifer Barwick . The Australian Economy. Port Melbourne: Heinwmann,2002.
Freestone, Robert, Caroline Butler-Bowdon, and W. Randolph. Talking about Sydney: population, community, and culture in contemporary Sydney. Sydney: University of New South Wales Press in association with the Historic Houses Trust and the Faculty of the Built Environment, University of New South Wales,2006.
McDonald, Kevin, and Daniel Smith-Rowsey. The Netflix effect: technology and entertainment in the 21st century,2016. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1247066.
New South Wales Film and Television Office. On location in Sydney. Sydney: New South Wales Film and Television Office,2009.
https://www.screen.nsw.gov.au/data/publish/340/ON%20LOCATION%20IN%20SYDNEY.pdf.
New South Wales. Look at Sydney: a series of computer produced statistical maps of local government areas in Sydney at the 1981 census. [Sydney, N.S.W.]: Government Information Service,1984.
The Australian economy. n.d.
Turner, Graeme, “Politics, radio, and journalism in Australia.” Journalism. 10 (4): 411-430,2009. https://search.ebscohost.com/direct.asp?db=bth&jid=KAQI&scope=site.
Vernooy, Ronnie. Social and gender analysis in natural resource management: learning studies and lessons from Asia. New Delhi: SAGE Publications,2006. https://public.eblib.com/choice/publicfullrecord.aspx?p=259231.
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