Discuss about the Theoretical Concepts of TDR.
This essay has been discussed about the tourist destination region with the theoretical concepts of TDR. The destination Australia has been chosen for the discussion and analysis. This essay has been covered about the tourism of Australia with those factors which make the destination attractive. The essay will identify the main visitors who visit the tourist destination region. Along with this, the essay will also focus on the specific tourism in the selected TDR. The essay will explain the principles of sustainable tourism of selected TDR.
Travel and tourism is growing continuously from strength to strength in terms of contribution to the economy. Australia is now one of the tourism destinations in the world. The tourism industry of the Australia is contributing in the economy of the country. Australia is famous as the wine and seafood country across the world. One of the main attractions of the country is festivals and events that attract tourists from many different countries (Lansing, & Vries, 2007). Famous as the wine country in the world, the country produces world-class wine in more than 10 different varieties for the tourists. This region is turning as one of the fastest growing tourist destination because of expenditure done by visitors in last decades. In this essay, the theories of sustainability, study of tourism, main attraction of the tourist destination will be covered.
Australia is one of the largest sectors of tourism in all over the world. It is a big and strong country and it always gives strong competition to the other countries in terms of entertainment array. Australia is famous and popular for many aspects such as festivals, hotels, green environment etc. Australia is the main and popular destination for the visitors across the world. It is famous for businessmen also as the country has rich economy and financial stability in whole world. Along with this, the country is also famous for events and festivals which take place in the Australia in time to time. So, visitors and tourists are able to have fun and enjoyment throughout the year. There are many festivals which are organized in Australia as this country is considered as the secured country for the tourists across the world. There is one factor to be considered that the location of the country is accessible by everyone. This is the reason; Australia is the famous tourists’ destination for the visitors (Organisation for Economic Co-operation and Development, 2003).
Australia has the most unique and different natural environment of the world. The country has unique wildlife, landscape, and many national parks and heritage areas. Australia is famous and beautiful destination for the visitors. Many people come to Australia for spending their vacations in the country. Almost every city of the Australia have beautiful and adventurous place to visit. The cities Sydney, Melbourne, Perth, Brisbane, Adelaide, and Canberra etc are the cities which have good place to visit for the visitors. There are many things for tourists to do such as climbing snow-capped mountains, and swimming in water environments. The places in the country are the array of tourism and destination industry of the Australia which has positive impact on the tourists and visitor. The tourists choose Australia due to some reasons such as best facilities of hotels, shoppers’ delight, and a country of educated and civilized people. The visiting of the visitors has increased in the country as the country provides best services and lots of events. So, Australia has opportunity to attract more tourists by creating more entertainment for them so that they come and stay for long time (Tourism Research Australia, 2014)
There are many attractive factors of Australia that make the country famous and popular among the tourists. The main attractive point for the visitors is that the destination is unique and is famous for experiential traveling. That is the reason; many travelers come in the country every year. Travelers spend lots of money and stay in this country. The country provides various travel options to the visitors including different wine producing areas such as Clare Valley and Barossa which are surroundings for Kangaroos. Australia itself is the unique destination which provides best experience of vacations to the tourists. The main attraction of the Australia is wonders of nature. There are different tourism Australian campaigns which offer experiential trips to the customers at the low cost. In tourism management if Australia, the country is providing different travel options at the low cost to those customers who belong to middle class. There is one more factor which differentiates Australia from other tourist destinations that country is trying to provide lots of activities to make the vacations memorable for the travelers (Khadaroo, & Seetanah, 2008).
The main visitors of Australia are those who want to experience not only travel but also visit the place with the activities. For those visitors, Australia is providing many facilities that the tourists can avail. The main tourists in Australia are from Asian countries. They sent lots of amount on travel and tourism in the Australian market. People come from China and India which spend good amount of money in traveling. The country is able to attract those visitors by providing variety of activities for all age group. Tourists come for business purpose also from all over the world. Tourists like different culture of Australia. Along with this, they experience different variety of food and night life of Australia (Seetaram, 2010).
The tourism in Australia is representing a big sector of the Australian economy. The tourism industry of Australia is operating in a competitive market and it is continuously improving its conditions in the global economy. There is an important role played by the travel and tourism industries to create effectiveness of travel and tourism. It is also contributing in the economy of Australia and playing the significant role in the job creation for future. The analysis of Department of Employment shows that the tourism sector will be the strong source for creating job and job growth across the economy (Bramwell, 2011). There is the opportunity of job growth in the next five years. In the tourism sectors and organizations, it is expected to increase at least 10 per cent. Along with this, the tourism industry of Australia is planning to increase the strategic tourism growth by providing facilities and supports in terms of investments opportunities. The tourism industry of the Australia is focused to the development of new tourism destinations and products for the tourists. With this plan, it is expected that the tourism industry will grow to average 3.9% per year to 2019. By growing with this rate, the industry will achieve its revenue of $1.7 million (Tourism Research, 2015). The aim of tourism industry is to develop the Australia in terms of social, economic, and environmental factors. Australia is the popular country for the tourists’ destinations due to its facilities and places. The tourism industry of the country tries to attract tourists from other countries by providing unique experience of travelling. They organize campaigns to deliver high level of customer satisfaction and service quality (Darcy, Cameron, & Pegg, 2010).
Sustainability is very important for travel and tourism industry. Basically, sustainable tourism provides guidance to the management of tourism industry to fulfill the social, economic and aesthetic needs. Tourism industry can fulfill those needs by maintaining cultural integrity and biological diversity. Tourism is an effective tool to protect the important areas of the country. A well-managed tourism can provide political and financial support to sustain the values of protected and important areas. Along with this, sustainable tourism is also bale to increase the understanding of the environment, cultural values and provide best experience to the visitors. It is estimated that around 1.4 million visitors come every year to experience the natural landscapes and cultural uniqueness of Australia. So, sustainable tourism is the main element of tourism strategy of Australia as it increases the competitiveness of Australian tourism industry and develops the economic condition of Australia (Ladkin, 2000). The principles of sustainable tourism of Australia are as follows:
The objectives of Australian tourism industries is to provide best quality experiences to the visitors in terms of welcoming, connecting and raising the awareness about cultural and natural values of the different places. Along with this, sustainable tourism is also helpful in achieving economic and social benefits by the tourism. With the change of technology, it is also important to communicate with the tourists so, tourism industry is using innovative ways to communicate with the visitors during visits (Kapferer, 2012).
Conclusion
The essay is basically discussed about the tourism of Australia and the effectiveness of Australian tourism across the world. From the above discussion, it has been analyzed that Australia has many qualities as tourism destination as compared to other countries. This is the country of clean and green land. Along with this, Australia is considered as the politically safe country among the visitors. Further, it is the most important tourism destination among the tourists. This country is popular choice for tourists due the hotels, transport, culture, nightlife, food, events and festivals. The hospitality and tourism industry is the key strength of Australia as the country provides best facilities and travel experience to the visitors. The combination of various cultures has surprised the visitors who come to the country for spending their vacations.
Further, it has been analyzed that there is an important role played by the travel and tourism industries to create effectiveness of travel and tourism. It is also contributing in the economy of Australia and playing the significant role in the job creation for future. The tourism industry of the Australia is focused to the development of new tourism destinations and products for the tourists. The aim of tourism industry is to develop the Australia in terms of social, economic, and environmental factors. Country is adopting sustainable tourism to attract the customers as sustainable tourism is also helpful in achieving economic and social benefits by the tourism. Along with this, sustainable tourism is also bale to increase the understanding of the environment, cultural values and provide best experience to the visitors. The objectives of Australian tourism industries is to provide best quality experiences to the visitors in terms of welcoming, connecting and raising the awareness about cultural and natural values of the different places.
From the above discussion and critical evaluation, I have identified that Australia is the famous destination for the visitors. I have analyzed the importance of tourism industry of Australia. In the context of researching on the topic of TDR and tourism management, the analysis provides me the scope of more research on this topic. I have learned by researching on this topic that the tourism industry of Australia contributes significantly in the growth and success of Australian tourism. By the innovations and the developments, the tourism industry is trying to sustain its competitiveness among the visitors.
However, in the context of the critical analysis of this essay, I have identified that the tourism industry of Australia is planning to increase the strategic tourism growth by providing facilities and supports in terms of investments opportunities. There is the opportunity of job growth in the next five years. It is observed that the tourism industry of the country tries to attract tourists from other countries by providing unique experience of travelling.
References
Bramwell, B., (2011), Governance, the state and sustainable tourism: a political economy approach, Journal of Sustainable Tourism, 11(4/5), 459-477
Christofakis, M., (2010), Strategic Options for Tourism Impacts of Local Sustainability: A Conceptual Approach, Local Economy, 25(7), 586-598
Darcy, S., Cameron, B., & Pegg, S., (2010), Accessible tourism and sustainability: a discussion and case study, Journal of Sustainable Tourism, 18(4)
Kapferer, J.N., (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th edition), GB: Kogan page ltd
Khadaroo, J., & Seetanah, B., (2008), The Role of Transport Infrastructure in International Ttourism Development: A Gravity Model Approach”: Tourism Management, 29, 831–840
Ladkin, A., (2000), Sustainable tourism: eco-loving or marketing plot, “International Journal of Tourism Research” , 2, pp. 61–63
Lansing, P., & Vries, P. D., (2007), Sustainable tourism: Ethical alternative or marketing ploy, Journal of Business Ethics, 72, pp. 77–85
Organisation for Economic Co-operation and Development, (2003), national tourism policy review of Australia, accessed on 23rd January 2017 from https://www.oecd.org/cfe/tourism/33649329.pdf
Seetaram, N., (2010), A Study of Outbound Tourism From Australia, accessed on 23rd January 2017 from https://business.monash.edu/__data/assets/pdf_file/0003/338808/a_study_of_outbound_tourism_from_australia.pdf
Tourism Research Australia, (2014), International Visitors to Australia: Quarterly results of the International Visitor Survey, TRA, Canberra
Tourism Research, (2015), Tourism Forecast, accessed on 23rd January 2017 from https://www.tra.gov.au/documents/forecasts/Tourism_Forecasts_2015_FINAL.PDF
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