Coca-Cola Corporation is the world’s leading soft drink Company that produces billions of fizzy drinks to the world population. Based in Atlanta Georgia, Coca-Cola is the most recognized brand in the world. By creating innovative and unforgettable advertisements and making sure that every shop or food stand in the world has a Coca-Cola product from china to Europe to India and Africa. Coca-Cola’s mission is to provide products that are easily recognized by everyone. Products that are produced close to the consumer.
A product that is transported and well packed and a product that is refreshing to drink and is easily purchased by everyone. As a leader in the soft drinks market Coca-Cola’s market environment that consists of the company’s suppliers, distributors, dealers and customers as well as the broad environment that consists of demographic environment related to the population, economic environment, natural environment, technological environment and social cultural environment (Armstrong G. & Kotler P. ,2007).
Coca-Cola has managed to become a success because of designing a marketing mix that enables them to create a product that the customer wants at that very moment.
The four P’s that include the price of the product, the product itself, the place where the product is sold and the communication or promotion of the product are very important to the company’s goals. The variety of products in the Coca-Cola range include the famous Coca-Cola drink, Dasani bottled water, natural fruit drinks and a wide variety of packed food products.
The quality of the product and the design are the same all round the world.
The packaging and brand name is also similar so that everyone gets the same Coca-Cola experience. Coca-Cola products are refreshing because of the ice cold concept. During summer or in hot weather Coca-Cola products will always be served ice cold with every Coca-Cola stand having a Coca-Cola refrigerator. The distribution of Coca-Cola product is fast and efficient due to a good relationship with retailers, wholesalers and distributors that have a large number of trucks to ferry the products from the factories to the consumers (Armstrong G. & Kotler P. , 2007).
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