Really delighted in reading your post about Apple being in an industry that depends upon the procedure of benchmarking. I would likewise concur that Apples take no prisoner approach is among the reasons in which the company is so effective in their specific market. Apple is one of the leaders in the consumer electronics industry. Apple as a company makes every effort on making different programs and gadgets hassle-free for it’s clients. From the making of Mac computers and IPhones, Apples exemplifies being a business that is always on the cutting edge of their particular market.
According to Dr. Vassilis Kelessidis (2000) benchmarking is a procedure in which a company strives to improve upon their efficiency by continuously recognizing, understanding, and adjusting impressive practices and processes discovered inside and outside a company. There are 5 phases that are used in the execution of benchmarking; Planning, Analysis, Integration, Action, and Maturity (Kelessidis, 2000).
Benchmarking is likewise utilized to identify a company’s essential success elements, and carry out techniques in which such elements can be enhanced (Blocher, Stout, Juras, and Cokins, 2013) According to this definition not all benchmarking is done external to an organization.
Given that apple is among the best in its industry they might look to benchmark internally. This implies utilizing internal data, and departments to enhance and develop the business’s best practices (Muras, 2004).
Internal benchmarking elements the problems of whether or not the information found is useful to the industry as well as the individual company as well as the use of old data that are used in external benchmarking (Muras, 2004).
Apple has used and can continue to use benchmarking to improve applications and graphical user interfaces. One benchmarking method that has been used by Apple would be having Apple analyst test applications of competitors for time consumption and difficulty (Apple Inc, 2012). With this particular testing apple and compare and improve upon the applications accessibility and usefulness to their customers.
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