For the previous several weeks we have been examining firms’ environmental contexts. The function of this thorough analysis is to: * understand how to document a market’s systemic success (or loss) rate * comprehend the forces surrounding the market (based on Porter analysis) that drive its underlying profitability (or lack thereof) * understand how macro-environmental aspects influence the dynamics of the industry * comprehend how to draw appropriate conclusions from market level data * comprehend how to support conclusions with application of Ch 2 theories and information comprehend how to sum up market information in an useful way.
Your first case analysis is to evaluate a market to identify its future capacity. The format for this assignment follows what you might be anticipated to do on the task. Often, when you are offered a task, you must provide your findings in a succinct memo, recorded by exhibits which support your analysis. You then likewise present your work orally.
DESCRIPTION OF THE TASK
Presume you are an analyst (or group of experts) for a seeking advice from company.
As experts, your boss has asked your team to take a look at a market for a customer who is thinking about future investment possibilities. You do not know what business or business may be involved or if this is a potential new entrant. You are only asked to supply an assessment of the market, its structure, its success, attractiveness, chances and hazards, and future potential customers.
DELIVERABLES
1) If you are doing this as an individual written assignment: MEMO submitted to Turnitin.
* A business memo addressed to the professor/your boss (no more than 3 typed pages total –double spaced). This deliverable must be submitted to “Turnitin.” Although this is a memo, you should cite sources of factual data and information that is not common knowledge. * At least 2 and no more than 5 exhibits with data (graphs, charts, models, summary, etc) which supports the narrative presented in the memo. These should be attached after the memo. Each attachment should be referenced in the memo in order of appearance in the memo. * One required exhibit should provide some indication of industry performance (is this industry becoming more or less difficult). Think in terms of financial industry analysis and/or use the shipments data available on Blackboard. You MUST ANALYZE the information on Blackboard and extract information, NOT just paste it in your paper. * One required exhibit is a Porter analysis
*
ALL EXHIBITS MUST BE RELATED TO AND EXPAND UPON YOUR NARRATIVE. THESE TWO DELIVERABLES MUST FIT TOGETHER!
2) If you are doing the team presentation: Power Point WITH narration must be submitted to Blackboard and a HARD COPY of the slides given your professor in class. * Slides from your presentation. (No more than 15 slides total.). * Webex presentation should be 10 minutes long, not including time for Q&A.
* I expect a complete PEST
* I expect a complete PORTER
* I expect some conclusion about current and future industry analysis that is based on the PEST and PORTER
WHAT GOES INTO THE DELIVERABLES?
The list below should be the basis for your analysis. Remember, while you should look at all of these elements for a complete analysis, your judgment and application of concepts from Ch. 2 should inform your decisions regarding which pieces of the analysis are important for the memo and presentation. This means that not all of the below items will ultimately be included in the deliverables, even if you analyzed them initially. Only the most significant items will be included in the limited space of the deliverables.
INDUSTRY FUNDAMENTALS:
1) Description of the elements of the industry.
* What is the description of the industry? (Not its history, just its definitional parameters) * At what stage of the industry life cycle is this industry?(Use data to define and defend this) * Profitability?(This should be presented as DATA, over time, relative to some other standard, for comparison)
2) Who are the primary competitors in this industry?
* Are there important strategic groups? * What segment or group dominates? What segment (if any) is doing well? What segment (if any) is weak?
DYNAMICS OF THE INDUSTRY:
1) What key trends in the general environment are important and affecting the future demand for the product or supply of necessary materials of this industry? Why?
* political
* economic
* social
* technological
* global
2) Which forces (Porter) are most critical for this industry? I.e., which ones best explain the profitability rate that you described above?
* Barriers to entry? (which ones?)
* Powerful Suppliers? (which ones, why?)
* Powerful Buyers? (which ones, why?)
* Powerful Substitute INDUSTRY(s) (which ones, why?)
* Hi Rivalry of Competitors? (what is the source of rivalry?)
FORCES FOR CHANGE THAT ARE EMERGING:
1) How are the forces (Porter) in the industry changing over time to become a. Stronger? (What macro-trends are driving this?)
b. Weaker? (What macro-trends are driving this?)
2) Based on the Porter analysis (from #4& #5 above), is this industry getting c. more attractive (easier to make profits) or
d. less attractive (harder to make profits)? (why?)
INTEGRATION OF THE INFORMATION:
3) What are logically-derived conclusions (based on the analyses above) for e. opportunities (trends) associated with this industry? f. threats (trends) associated with this industry?
4) What are some key issues that players in this industry must be aware of?
FORMAT for the Assignment:
The MEMO format should include:
1) Business memo format: Please use the “Elegant Memo” template in Word, but double spaced. Also, insert page numbers. 2) Attachments should be labeled in numeric order (i.e. Exhibit 1), with a title underneath which indicates the nature of the information in the attachment. 3) Attachments should be numbered in the order in which they are introduced in the memo text.
The Power Point slides:
1) Slide 1 should include the name of the industry and the names of the team members. 2) All team members should be prepared to answer questions regarding the team analysis.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download