Well known as shell is one of the fifth largest business in the world according to Forbe magazing list for 2011.The business involves is selling natural gas and petrol. This successful company was founded in 1883 by Marcus Samuel who was the antiques seller. Since 1883 the company has passed many important land marks.
Marcus Samuel started a seashell import export business. When he passed away his two sons Marcus Junior and Samuel began to expand the business .
In 1880 they began exporting oil. This period they had to face transportation problems but in 1892 they were able to over come it and their ship murex became the first oil tanker to sail through the Suez Canal.
Their company was rename by Samuel and Marcus in 1897 as the shell transport and trading. The setup their first refinery but that company was destroyed by government because of World War 2. In 1907 shell transport and trading company decided to merge with Royal Duch.
As a result, the Royal Dutch Group was formed. After that Royal Dutch expanded quickly. The next step was open operation Europe and many part of Asia and also the company explored in Russia, Romona, Venezuela and Mexico. Moreover, In both world wars Royal Dutch Group played an imporant role as the main suppliers to the Brtish Army because petrol had a grate demand.
In 1947 they made the first commercially viable offshore well and withing 8 years company had 300 wells. Not only that the years 2012, 2016 and 2017 were very important for the Royal Dutch Company.
Pearl GTL (gas-to-liquids) in Quatar the world’s largest source of GTL products was completed by the company in 2012. Morover, In 2016, production started at shell’s stone field, the world’s deepest oill and gas project. And in 2017, Prelude, the world’s biggest floating liquefied nathural gas facility.
Stakeholders are persons, groups or party that has an interest in success of failure in company. Moreover, they can affect or are affected by organization’s actions, objectives and policies. Stake holders can be INTERNAL and EXTERNAL.
Pestle is a way of sea a whole environment many different corners which is political, economic, social, technological, environment and legal.
Political factors play most important role because Royal Dutch Shell PLC is a most profitable company in the world. Moreover, Company Expand more than 10 countries. The company major product is the oil and gas so, Company have to face different types of political environment and political system to achieve success.
Economy represent money in the country such as inflating rate, saving rate, interest rate and foreign exchange rate. Royal Dutch shell PLC can make significant rise in countries economy and also company useful for countries development as well.
Social factors of a country play an important role because it can affect the culture, beliefs and attitudes. Royal Dutch Shell PLC company is dealing with different countries so, Company will understand people who live in different culture because it will help to design the marketing message through the oil and gas industry.
Day by day new investment are produce because now a day everyone try to save their time as well their time so the use technology and technological investment so, Technology impact all the industries. Moreover, Because of this technology company can be profitable very quickly.
Oil and Gas Company like Royal Dutch Shell PLC must careful for environment impact and also company have different norms or environmental standers. Moreover, Company has to face different kind of environmental laws in different countries and also before entering new market organization should careful for environmental impact.
The legal framework can be harm the organization so company must have regulation, laws and legal documents. It helps to Royal Dutch Shell PLC company lead while entering new market.
SWOT analysis (Strengths, Weaknesses, Opportunity, Threats) give direction to achieving goals and run a successful business because this analysis help to overcome the challengers and also it helpful for understanding the market.
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