Organizational culture is a crucial aspect that distinguishes one company from another, shaping its operations and setting it apart in the competitive landscape. Edgar Schein’s three levels of culture—observable artifacts, espoused values, and enacted values—provide a framework to analyze and comprehend an organization’s culture (Baack, 2012). This essay delves into the organizational culture of State Farm Insurance, the largest mutual property and casualty insurance carrier in the United States, exploring its observable artifacts, espoused values, and enacted values to gain insights into the layers that have evolved over its 90-year history.
Observable artifacts are the visible manifestations of an organization’s culture, evident both to its employees and external observers. State Farm, with its expansive history, has cultivated various observable artifacts that contribute to its distinctive identity. The company’s recognizable logo and the enduring slogan, “Like a good neighbor, State Farm is there,” are deeply embedded in households across the nation, embodying a sense of reliability and trust.
Internally, State Farm fosters a familial atmosphere through annual ceremonies such as “Christmas in the Atrium,” where employees and their families gather for festive celebrations. Easter parties and Founder’s Day celebrations further reinforce the neighborly ethos within the company, aligning with its well-known slogan (Baack, 2012).
Espoused values represent the ideals an organization aspires to achieve, often articulated in mission statements. For State Farm, these values serve as guiding principles encapsulated in its mission statement, emphasizing “quality service and relationships, mutual trust, integrity, and financial strength” (State Farm Mutual Automobile Insurance Company, 2013).
A recent addition to State Farm’s values is the aspiration to be “remarkable.” This value, while setting a high standard for service and interactions, also acknowledges the aspirational nature of espoused values. The commitment to providing remarkable service shapes the daily work of employees and defines their interactions with agents and policyholders.
Enacted values represent the actual behaviors exhibited by employees within an organization. While espoused values provide guidance, the realization of these values can be challenging. State Farm’s commitment to being “remarkable” faces challenges in the form of slow systems, staffing shortages, and a disconnect between operational employees and agents. The gap between the envisioned remarkable service and the actual experiences faced by employees can lead to dissatisfaction and confusion (Darby, 2012). Addressing this misalignment is crucial to bridging the gap between what is proclaimed and what is practiced within the organization.
Rick Darby (2012) emphasizes that a significant gap between enacted values and espoused values can result in confusion and dissatisfaction among employees. If not addressed, this dissatisfaction can alter the observable artifacts that define the company’s external image. State Farm’s recognition as an admired company may be at risk unless management takes proactive measures to align the enacted values of its employees with the espoused values.
In conclusion, the three levels of culture—observable artifacts, espoused values, and enacted values—provide a comprehensive framework for understanding the organizational culture of State Farm Insurance. While the company is renowned as the “good neighbor,” it faces challenges in realizing its espoused value of being “remarkable.” The observable artifacts, deeply embedded in the public’s perception, need to align with the actual experiences of employees to maintain the company’s esteemed position.
Recognizing the importance of addressing the gap between aspiration and reality, State Farm has an opportunity to enhance its organizational culture. By fostering a collaborative environment, addressing operational challenges, and aligning internal practices with its proclaimed values, State Farm can not only preserve its reputation as a good neighbor but also elevate its commitment to providing a truly remarkable experience for employees and stakeholders alike.
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