Discuss about the ABC Corporation To Change Their Organizational Culture.
Victoria, Melbourne 25th May, 2018- Established in the year 1935, as a business venture, ABC Corporation’s mission statement is to serve the best to its target customers. The company has taken up challenges of exploring new as well innovative designs for maintaining a strong dedication with craftsmanship. This enabled the company in creating the ongoing success of valuable as well as innovative products. Their goal is to develop fashionable outfits for the people all across the globe, who suffers from wardrobe dilemma. The age of truly smart society, in which the people are living in the world of industry and are sustained with extreme elegance and style, ABC Corporation has managed to provide them with top class fashionable wear.
ABC Corporation has been rapidly pursuing the products’ development strategies by having its true value. Moreover, keeping the venture spirit alive, the company has defined new beginnings and innovations. However, ABC Corporation has announced some changes within their organizational culture, by keeping the employees’ and stakeholders’ wellbeing into consideration. The part of the strategic reorganization changes will implement from July 1, 2018. ABC Corporation has announced some changes within their organizational culture (Anderson 2016). Charles Simpson, the Chief Executive Officer of the company will add some new responsibilities that include planning, allocation, merchandizing, design functions and marketing.
Mr. Simpson has huge experience across all the aspects of retail and will optimize the operational excellence and leverage the power of the brand. According to Mr. Simpson, the company has some incredibly talented workers, passionate leaders and enthusiastic mangers, which will help in leveraging their talents and strengths further. The amazingly talented team will take the company to the next level, thus impacting their profitability in a positive manner. In addition to this, Charles has made some additional organizational changes in order to gain long term profitability and at the same time, create a more nimble, streamlined and efficient structure of team (Benn, Edwards and Williams 2014).
Implementing these difficult decisions of organizational changes can affect the organization in a negative manner as well. The negative effects can be closing down of the departments or even the company. The organizational changes are often not accepted by the employees, which can affect the business to a huge extent. The expansion of the organization can also lead to some extra costs or expenses (Bilgihan, Kandampully and Zhang 2016). However, ABC Corporation is determined to accept the challenges and take measurable solutions as well. The company is streamlining their teams as they evolve their processes as well as business in order to cater to the modern demands of retail industry.
ABC Corporation knows how to deal with the demands and desires of his employees. The company has a clear understanding of what needs to be done and this important step of organizational change has been taken for its future. ABC Corporation is committed to treat impacted associates with support and respect all through this changing period. The company promises to look after the welfare of the employees thereby, including benefits and compensation plans to motivate them for accepting the changes (Cameron and Green 2015). These forward-looking statements highly reflect the current expectations or say, beliefs of the company’s future events.
Victoria, Melbourne 25th May, 2018- ABC Corporation, the world’s leading fashion and retail industry has finally woken up. Last night, they announced that they had sacked their senior manager, Christine Ford, due to his involvement in certain malpractices. He was involved into breaching of confidential information of the company. The company has strict rules against confidentiality breach and considers it to be the most important component of their success. A breach of confidentiality is considered to be a matter of discipline and depending on its severity, the CEO of ABC Corporation decided to terminate the senior manager (Carson, Carson and Birkenmeier 2016). Previously, he was given warnings both in written and verbal, various times.
None affected the senior manager, and thereby, resulted into his termination. Prior to the formal disciplinary action, the company has carried out full investigation of the matter (Chory, Vela and Avtgis 2016). The whole matter was conducted by interviewing other employees in order to gather the required evidences against Christine. Witness statements obtained other information as well, relative to this case. From the investigation, it was found that Christine was passing the company’s information to its competitors in order to get benefitted. The company faced a huge loss of over 42 billion dollars, which is almost 1.5% of their sales.
In addition to this, Christine’s audacity of denying the whole situation angered the CEO of the company even more. According to Mr. Ford, he was not at fault. All the allegations made against him are baseless. The outcome of the overall investigation proved to be an embarrassment within the organization. Sufficient evidences were presented against Christine and therefore, the management did not take much time to declare their decision of terminating him. It is highly appropriate to go down to the formal route, especially where the investigations had proven the fact that the confidentiality breach was intentional (Elliott and Kaufman 2016).
The company which has achieved huge customer appreciation previously was going through a phase where their sales decreased to a huge extent. The problem was within the organization only, which led to its embarrassment. The CEO of the company has now made some stricter organizational policies and procedures, in order to avoid such things in the upcoming future. However, depending on the case’s severity, the employers, who were involved with this, may face certain allegations of the gross misconduct. The management is determined to monitor the overall issue and suspend the ones who are also involved into this after further investigations (Escobar-Rodríguez and Bonsón-Fernández 2017). The company is now facing a huge financial loss and damage to its reputation.
Current strategies of ABC Corporation are mainly focused on involving itself into some CSR activities, in order to recover from the embarrassing situation. Already, there is a clearing of the database records payments of the company, along with their percentage of profits and losses each year. The strategies are being rebuilt in order to give a tough competition to their competitors. ABC Corporation is planning to modernize their systems further, for the protection of this confidential information. They are not going to compromise anymore and undermine their sales. The company is now ready to hit the market with their new marketing strategies.
Victoria, Melbourne 25th May, 2018- Just after the huge loss in their sales, ABC Corporation is now back, with their new online marketing strategies. Yes, the company is going to launch their first ecommerce site to ease the online shopping of fashion wear at cheap and affordable rates along with free shipping. ABC Corporation has announced their official launch of the new ecommerce website that is designed in order to provide the online shoppers with quality products at much affordable rates. The company has been facing issues recently with their confidentiality management. Therefore, for managing their image or reputation, the company has taken a broader step to regain the customers’ trust and loyalty.
ABC Corporation’s ecommerce site is named as Shopaholics, which will offer a huge variety of products to cater to the demands of the customers. The online site will launch on the first week of July and provide its fashionable customers with various categories to choose from. There will be a huge range of dresses, outfits and cosmetics as well, ensuring premium quality and regardless of any gender or age. In addition to this, the online site will offer its customers with initial offers and discounts. Furthermore, Shopaholic.com will provide the real shopaholics with free shipping on every product, allowing them to shop comfortably by relaxing at their homes (Galegher, Kraut and Egido 2014).
The site will be easier to navigate as well, ensuring everyone and anyone can locate their favorite ones and that too, with littlest stress. In addition to this, Shopaholic.com will feature over hundred thousand amazing products and deliver to its customers, all across the globe. The online site will also ensure that any product can be bought, without any shipping charge, regardless of the prices and with no minimum orders (Herdman, Yang and Arthur 2017). In addition to this, Shopaholic.com will allow both debit as well as credit card payment methods.
This will allow anyone and everyone to shop their favorite items from all parts of the world, without any fear of their authentic details of finance, being compromised. Some other features, which the real shopaholics will enjoy, include protective shipments with the declaration of the products, professional 24/7 services of customer care executives, friendly and helpful delivery personnel and online assistance as well (Kaufman 2017). Moreover, the launch of this ecommerce website by ABC Corporation underlines their desire to cater to thousands of scattered customers all across the world. Shopaholic.com ensures safe and easy services to its customers.
ABC Corporation is the best and greatest retail store, offering various services to its customers, without compromising on their quality. Shopaholic.com is their latest strategy of managing their image or reputation. The company will be launching its first ecommerce website along with the vision of providing its target customers with premium quality services at the lowest affordable prices (Kotabe and Helsen 2014). Not only this, there will be no shipment charges as well, which is going to grab the attention of most number of customers.
ENDS
Media: Investor Relations:
Rachel Christine Deborah
Head of corporate communications Company Secretary
+610488948680 +61467321842
[email protected] [email protected]
Anderson, D.L., 2016. Organization development: The process of leading organizational change. Sage Publications.
Benn, S., Edwards, M. and Williams, T., 2014. Organizational change for corporate sustainability. Routledge.
Bilgihan, A., Kandampully, J. and Zhang, T., 2016. Towards a unified customer experience in online shopping environments: Antecedents and outcomes. International Journal of Quality and Service Sciences, 8(1), pp.102-119.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Carson, K.D., Carson, P.P. and Birkenmeier, B.J., 2016. Measuring emotional intelligence: Development and validation of an instrument. Journal of Behavioral and applied Management, 2(1).
Chory, R.M., Vela, L.E. and Avtgis, T.A., 2016. Organizational surveillance of computer-mediated workplace communication: employee privacy concerns and responses. Employee Responsibilities and Rights Journal, 28(1), pp.23-43.
Elliott, M.L. and Kaufman, S., 2016. Enhancing Environmental Quality and Sustainability through Negotiation and Conflict Management: Research into Systems, Dynamics, and Practices. Negotiation and Conflict Management Research, 9(3), pp.199-219.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Analysing online purchase intention in Australia: fashion e-commerce. Information Systems and e-Business Management, 15(3), pp.599-622.
Galegher, J., Kraut, R.E. and Egido, C., 2014. Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press.
Herdman, A.O., Yang, J. and Arthur, J.B., 2017. How does leader-member exchange disparity affect teamwork behavior and effectiveness in work groups? The moderating role of leader-leader exchange. Journal of Management, 43(5), pp.1498-1523.
Kaufman, H., 2017. The limits of organizational change. Routledge.
Kotabe, M. and Helsen, K., 2014. Global marketing management.
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