Question:
Discuss about the Strategic anaysis on ABC.
Australian Broadcasting Corporation is an independent organization that that was funded by the Australian taxpayers. It was specifically detached from the politics, government, and commonwealth. The history of Australia is vividly broadcasted by this channel and the company has adopted the model of BBC news. The company has pronged their divisions and formulated in Television, radio, mobile and online services in the regional Australia.
The main concern that has evolved in this scenario is the Waste management in Australia and the company has featured a program over this. The program named as the “War on Waste”. Australia is one of the most waste full countries in the developed world (About.abc.net.au 2017). Every year the waste they generate is growing twice a rate by the whole population. As a nation, Australia used almost ten millions plastic bags and that provide the crisis situation in the ocean. In the Sixties when the recycling process had done all the Australian people have taken the facility. All the waste that needed to be recycled had stored and composting for the recycling process. For this reason, the waste degradation and the plastic bag reduction is the most important issue to maintain the environmental balance in the nation. 21st January 1989 has been proclaimed as the “Clean up Australia Day”. But from then the process has not even changed a bit. They are not trying to reduce the waste they generate and for that reason, the waste controlling is the major issue for Australia (Thompson & Wadley, 2017). Plastic bags and a staggering amount of waste is the concern factor the Australian. An average family has almost wasted 3.500$ food which is a drastic incident that has found in this section. Most of the firms have wasted their extra foods due to their policies. There are major supermarkets in Australia which has produced huge food waste every day and that also give a boost in the rate of waste management (Barratt, 2016). The unique project of “ByOCoffeCup” for stopping the waste of the coffee cup that creates trouble for the country is initiated by the company. A tram with 50 thousand coffee cups has gone through in between the state to convey the state of the country that if this amount of coffee cup has wasted in an everyday manner then the waste degradation process was not done in an ethical way. The basic concern of the movement is the disposals of those wastes are rapidly increasing and for that reason, the nation has no more space to contain it.
There is so much plastic in the underwater and for this reason, water has been polluted in a drastic manner. 25% of the fishes that has brought by the Australian people have plastic in it, if these amount of plastic are not traceable then the evacuation behind the channeling of those are not understood in the proper way (Grimmer, 2017). Oceans are full of plastics and War on Waste is the kind of Program that encounters those situations and makes a voice against the situation. In the changing scenario of the dressing and garments, every ten minutes a whole lot of clothes gathers in an account from the retail places. This entire can make a drastic change in the environmental degradation fact as those composting situations and the impact of the waste is the vibrant intolerance over the nation. Taking from the coffee cup to fashion amenities Australian people’s behavior has needed to be changed so that waste mitigation can be influenced in a sequential manner. Use of plastic bag is another reason that creates harm for the environment. In this contemporary time, people of this earth have used billions of plastic bags every year as an alternative to reusable bags. There are some political influences as well because as the political authority has taken the decision to formulate those plastic bags. There are some laws and legislation implemented to mitigate this situation however these things are not gone be changed if the people intervention are not implemented (Grinblatt & Titman, 2016). A point when waterways, land, seas and the animals were being choked and infected by them as these are the contaminated situation that creates affect the environment.
ABC has done this process for the people of Australia to understand the state they are in. They also realize the state that has to be noticed so that people from Australia have known their limitation of using the waste as well as improve their waste generation that cannot affect their nation. It is a full proof war that ABC has done from own perspective to make Australia a better place of living. They have visited the supermarkets and noticed that all the waste buckets are full of good amount of foods, vegetables, and fruits. These are increasing the waste percentage as well as the people have the nature to waste this much of material. Most of the times these supermarket has imposed certain biodegradable plastics but basically, they are not at all degradable as the most of the plastics are not composed of soil or it cannot be recycled. This is the highlighting fact that ABC wants to make concern to the people of Australia as they have to think twice before making the waste (Zaman, 2014). This is a kind of situation when the waste material needs to recycle for the betterment of the environment. Those plastic bags myths are also wrong as ALDI supermarket have certain kind of bags which the declared as comprised with 80% recycle has been proceeding but those bags are not been recycled as they are the thick quality of plastic. On the other hand, EPI has declared their plastic as the 100% degradable shopping bags but the reality is there is nothing environmental in those shopping bags. Jon Doe an environmentalist have analyzed those plastic bags and state that these are not degraded at all as they are not degraded in the smaller pieces and that might create a problem for the marine animals (Cecere & Martinelli, 2017). So the apparent visions of the plastic bags are not right and though the government has known about the fact still they are not taking any action against those companies (Laurent eta al. 2014). Landfills are the issues that may create a problem for the Australian surface. All those landfills are comprised of the household garbage and perils of the farmers, those are the incorporated thing that they have imposed in the land of Australia and that create environment problem for the nation.
In case of justified this assignment, the aspects that ABC has found are the relevant and important for this contemporary scenario. Australians have no idea that how much waste that they have generated on an everyday basis, what amount of plastic bags they have used and what are the consequences that they have to face for the entire reason (Zaman & Lehmann, 2013). This is a practical research process that understands and analysis the environmental position of Australia (Thi, Kumar & Lin, 2015). The Environmental Protection and Biodiversity Conservation Act is the process of conservation of environmental of Australia. These are the relevance examples of violation of these laws and that impacted over the Australian environment, as the department has a certain special law for the sea water, heritages issues, fuel equity, importing and hazardous waste (Li & Yang, 2014). All these laws have the potential construct the nation in an ethical manner through the license and permits. In case of plastic bags or bins, the situation is same as those are not at all biodegradable rather they are not recycled and that is the major concern for the Australian environment. There are some waterways where marine animals are chocked or died because of those plastic bags. Underwater plastic bag determination and those plastic bags influence is the concerning factor for the marine lives (McAlister & Horan, 2017). The government has taken some initiation to change certain things for the development of environmental condition but then the things are not implemented in a proper way. Some of the supermarkets have implemented the jute carry bags in their place and those recycling bags are important for the environmental changes.
Most of the cases are related with the food excess and they’re throwing out nature of those good foods. Australia has generated 52 mega tones waste per year and that shows the double of their rate of population. This means that people having a lot more food and waste to fill the waste bucket. The government needs to take the intervention over the situation so that these problems can be handled in the proper way (Zaman, 2015). Most of the times they are doing their law implementation but in this unsuitable condition in Australia, it is quite clear to analyze the situation for the healthy environment in future. If the process goes on then underwater is being filled by the plastics, wastes and garbage.
These millions of tons of garbage consist of the household uses, retail, farming, and fashion use that signify that wastes have come up from the different section of the society. In this assignment, the major discussion point is to justify the importance of this news that has covered by the ABC. The reason behind the news is to provide an alarming notification to the people of Australia so that the level of waste they have generated can be mitigated a bit for the development of the nation and the environment (Kiddee, Naidu & Wong, 2013). But in current periods, the mutual possessions of consumer mandate, supermarket strategies and pessimism about the efficiency of waste and recycling crusades has seen a flow in the capability of waste they have produced as a nation. For the future development and the sustainable condition of the nation, some important things must be done so that future generation can utilize the basic natural resources. In the general point of view, 10 million plastic bags are used in Australia and that create the crisis situation for the nation (Golev et al. 2016). The government facility section officers are there to investigate the ethical issue of the degradable plastic bags then it was quite drastic that 3000 tones in a year of plastic bags have been found in the Australian soil. They are used for the landfills for the vacant soil not predominantly degrades into the soil rather it has broken up into smaller pieces and then implemented for some other products. The public relations strategy is quite vivid on that occasion as the infarctions are taken place with the public directly and that possess into their output and impression over nature (Papargyropoulou et al. 2014). The process also justified the nature of people and the way of behaving needed for that particular. The public relation strategy is imposed over the greater human being in the Australia as each of those lives is related to that situation.
Conclusion
Therefore, it can be concluded that Australian Broadcasting Corporation has taken the great initiation to convey the right situation of Australia and make awareness over it. People have to understand their responsibility and generate the less amount of waste so that a sustainable environmental condition can sustain in Australia. The people have to understand the effect of plastic bags and how it makes pollution all over the nation. Strategic change in the government and the imposed laws and regulations must be strong and ethical enough to take control over the adverse situation of the country. If the people behavior and government intervention are progressed in the correct course then a good expanse of positive approach can be engendered and that will change the scenario of War on Waste by ABC.
References
About.abc.net.au (2017) ABC’s War on Waste continues this December. Retrieved 3 November 2017, from https://about.abc.net.au/press-releases/abcs-war-on-waste-continues-this-december
Barratt, P. (2016). Abbott’s casualties: A coherent and judicious defence strategy. Social Alternatives, 35(2), 13.
Cecere, G., & Martinelli, A. (2017). Drivers of knowledge accumulation in electronic waste management: An analysis of publication data. Research Policy, 46(5), 925-938.
Golev, A., Schmeda-Lopez, D. R., Smart, S. K., Corder, G. D., & McFarland, E. W. (2016). Where next on e-waste in Australia?. Waste Management, 58, 348-358.
Grimmer, L. (2017). Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets. Asia Pacific Public Relations Journal, 18, 17-32.
Grinblatt, M., & Titman, S. (2016). Financial markets & corporate strategy.
Kiddee, P., Naidu, R., & Wong, M. H. (2013). Electronic waste management approaches: An overview. Waste Management, 33(5), 1237-1250.
Laurent, A., Bakas, I., Clavreul, J., Bernstad, A., Niero, M., Gentil, E., … & Christensen, T. H. (2014). Review of LCA studies of solid waste management systems–Part I: Lessons learned and perspectives. Waste management, 34(3), 573-588.
Li, M., & Yang, J. (2014). Critical factors for waste management in office building retrofit projects in Australia. Resources, Conservation and Recycling, 93, 85-98.
McAlister, A., & Horan, E. (2017). Acceleration of E-Learning in Australia and Impacts of E-Waste: Approaches to Reforming E-Learning in the 21st Century. In Conference Proceedings. The Future of Education (p. 63). libreriauniversitaria. it Edizioni.
Papargyropoulou, E., Lozano, R., Steinberger, J. K., Wright, N., & bin Ujang, Z. (2014). The food waste hierarchy as a framework for the management of food surplus and food waste. Journal of Cleaner Production, 76, 106-115.
Thi, N. B. D., Kumar, G., & Lin, C. Y. (2015). An overview of food waste management in developing countries: current status and future perspective. Journal of environmental management, 157, 220-229.
Thompson, L., & Wadley, D. (2017). Ideology,’truth’and spin: Dialectic relations between the neoliberal think-tank movement and academia in Australia. Australian Universities’ Review, The, 59(1), 76.
Zaman, A. U. (2014). Measuring waste management performance using the ‘Zero Waste Index’: the case of Adelaide, Australia. Journal of cleaner production, 66, 407-419.
Zaman, A. U., & Lehmann, S. (2013). The zero waste index: a performance measurement tool for waste management systems in a ‘zero waste city’. Journal of Cleaner Production, 50, 123-132.
Zaman, A. U. (2015). A comprehensive review of the development of zero waste management: lessons learned and guidelines. Journal of Cleaner Production, 91, 12-25
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