Through technology, many inventions that have changed the world into a better place have been discovered. The inventions have also helped to perform tasks that were initially difficult in an easier way. Among the key and most beneficial technological developments include e-commerce. E-commerce involves the use of technology, that is, electronic means to conduct business activities (Manzoor, 2010, 2). Among the key business’s activities transacted through e-commerce include sales, purchases and transfer of goods and services. E-commerce also allows for information exchange in a business environment. The activities can occur within a business, between a business and other businesses in the business field and through a business and a consumer for the business services. Ecommerce also entails the fundamentals of a business model. The technology has also been used by various businesses to ensure that they remain competitive and to attain a larger market share in the business field. The business utilizes the platform by developing their advertisement in the e-commerce platform. In the adverts, the business describes their activities and the services they offer. In addition, the businesses adverts entail the importance of seeking service from the particular business. The paper develops a study in e-commerce where it reviews a business structure and develops strategies on the application of e-commerce in the business. more so the paper discusses the implementation process of the business strategies developed.
Oiden Bowl Bar is a restaurant based in Japan with various branches around the globe that offers dishes in various foodstuffs. Among the key dishes offered by the company include rice dishes, chicken dishes and carte dishes (Oiden Bowl Bar, 2014). The business is mostly preferred for its high-quality services, that is, the freshness and frying technique that develops the good taste of their meals. More so the business has developed an attractive interior design to attract more consumers to its services. In addition, the business offers have developed entertainment for its consumers. Furthermore, the company has regulated its prices to enhance the affordability of its services. the business develops its services to its clients with consideration to their preference and budget.
The value proposition is responsible for developing creating awareness of business activities, success and improvement in previously failed areas. The proposition entails the business relationship with both the suppliers and the consumers of the business commodities. It highlights the delivery of its promises to both stakeholders and other related parties in business development (Kennedy, Hilton & Davidson et al, 2014, 328). Oiden bowl bar has been criticized for closing its business without giving out the closure information to its customers. As a result, the customers had no time to find the best alternative while some landed in businesses that offered low-quality services in comparison to those of Oiden industry.
Oiden Bowl company has developed its business model upon advertisement. The company has lost most of its services consumers to its competitors and has developed the advertisement model to help reclaim its customers. The business advertisement includes the location of the new business. the features of the new business including various developments that have been developed. The models also give detailed information about the business services including that is through the uploading of the food menu on the business website. In addition, the business models entail the improvement in the business service delivery that is efficiency and fastens in services delivery. Also, the model includes the regulation of prices to assure affordability of the business services. The company obtains its revenue from sales made on foodstuffs in its various business branches.
In the food industry, competition is a major challenge resulting from the high number of investments made in the field. As a result, businesses should develop strategies that will ensure their survival and competitiveness in the business field. Among the key field that should be considered in the strategy development include the market field. The company should identify its target market and develop strategies to ensure that it acquires a market share of its targeted population. In the case of Oiden company, youths serve as their best consumers, more so, students. The students are curious and like experimenting with new dishes to satisfy their curiosity. Students also adopt a lifestyle that is aimed at service providence since they are mainly occupied with their academics. As a result, they develop an interest in out-catering services. The group offers the business a growth opportunity since they assure a ready market for the company services. The company should focus on meeting the needs of the youths to attract them to consumes their services.
Oiden business faces a very stiff competition in its business field. Among the key competitive businesses include Atsumi Penninusula bowl Rowd (Japan Timeline, 2018). The company has developed strategies based on Oiden failure for continuous presence in the market. The company has developed good enjoyment grounds for its consumers. The company has also improved the ingredient used in its production process to help develop high quality and unique meals. In addition, the company improved its services through the employment of trained and qualified chef. The various strategies have ensured the growth of the business market due to the high demand for its services. The business took advantage of the closure of Oiden company and proceeded to serve rice dishes. In return, the company attracted and acquired the consumers of Oiden company since it was no longer in operation.
Oiden bowl bar company has adopted a business advertisement model to enhance its market share growth and the to ensure its survival. The company has realized the benefits involved with online marketing, that is, e-commerce and has developed to utilize the platform. The company has taken to advertise in the online platform through the company’s website. The development of the utilization of a website platform has enhanced the awareness of the business activities to many online visitors. The knowledge has ensured an increase in the business market. More so, the online development is in line with the business target market, that is, the youths who form a large number of online visitors. As a result, the business revenue has increased following increased sales that assure of increased profits to the business. In addition, the online venture assures the business of continued development through increased awareness creation. Similarly, the development to E-commerce adoption creates infinite opportunities for the business to utilize, such as development to online services where the consumer can make their orders and payment through online platforms.
In every business, there must be strategy development to ensure that the business attains its goals. In development n business strategies considerations should be made on the possible effects of the strategies developed and risks involved with the intended action. The strategies should entail several factors including the company’s marketing plan. An efficient market plan develops innovation and promotional strategies. The plan also entails plans to develop the brand type. The aim of the marketing strategies is to increase a business market share by securing more consumers for company services and goods (Yakovleva, 2017, 14). The plan also helps to promote interaction and communication between the consumers and the producers. E-commerce serves as a good business marketing plan since it ensures good communication between consumers and producers. In addition, the technology development ensures efficiency in service delivery to the consumers since they can access commodities through an online platform. Furthermore, the development ensures business competitiveness since it is able to market and market its serves through online platforms. A business plan can also entail a market mix which will outline the various methods to be used in attaining larger markets and increased sales. The market mix should include product pricing strategies, promotions and product availability that is a place of business location. The market mix can be outlined in the e-commerce plan strategy where a company can develop a business website. The company should develop all the information in the market mix in the websites and also provide a platform for inquiries and purchasing through the website developed. The website can be advertised through various online platforms for example through the use of emails and Facebook. Business organizations should consider adopting the e-commerce strategy in their marketing plans development since the field is assuring immense growth possibilities for a business.
A website has several features that determine its effectiveness. The features include site design that mostly encourages consumers to research more concerning the product being advertised. The design development entails creativity and artistic styles. In the design development, the developer should consider the goals and strategies of the business. the design should entail links and fulfillment policies that will help web visitors to access more information concerning their item of interest. In addition, the fulfillment policy guides the consumer on the purchase procedure through the online platform. the policies also assure the consumer of promotions such as for warrant existence on products purchased. A web page should be clearly organized that is should allow for ease of access, accessibility of links and attractive design. A research conducted by academic research in MIS and marketing has outlined the main interests of consumers on a web page that is design, friendliness, interactivity and service quality. The consumers also focus on the security of the websites and relevancy of the content to their interests (Hasley & Gregg, 2010, 28). Websites should be developed in such a way they are persuasive to the consumer to buy the advertised commodity. The outline is necessary since it determines whether a web visitor will visit the web in the future.
Among the key factors that ensure the existence and effectiveness of a website include, one, the satisfaction of the consumer. The satisfaction is mainly gained from the quality of service delivery in the website transactions, the relevance of the content of the website, security of the website and interactivity of the website to meeting the customers demands. Customer satisfaction develops confidence concerning the website and as a result, they opt to seek services from the particular website. In return, the websites win more customers ensuring its survival and ongoing presences in the online platforms. Secondly, information content plays a major role in determining the preference from a website among the customers (Thongpapnl & Ashraf, 2011, 4). In the presence of too long and complex website, information consumers do feel tired of reading the information lowering their preference for the site. As a result, companies are directed to develop personalized and more revised website information that is easy for understanding. The existence of simple and direct data encourages the customer to seek more and more information about the products advertised ensuring their continuous visits to the webpage. Lastly, consumers do seek information on the quality and prices of commodities they are interested in. the knowledge obtained do play a great role in their decision-making process. In most cases, the consumers do prefer visiting sites that develop knowledge on products quality and prices. Businesses should, therefore, develop clear descriptions on their products prices and qualities to enhance more visits to their webpage.
Privacy right has been included in the universal human rights declaration (UHRD). However, a various organization that deals with information management do violate this right (Mendel, Pundfatt, Wagner et al, 2011, 52). In the development to an online platform, the Oiden company should develop safety measures for their webpage information as well as for their client’s information that is developed through the webpage. The development should be aimed at developing privacy and security for online information since most information managing companies have developed habits to review client information. As a result, the measure should be put in place to ensure that human right privacy is assured by all information management companies. Similarly, technological developments should be developed that enhance more security of internet information.
Following the shift of business transactions from face to face into the ecommerce there is the need to develop appropriate transaction and payment facilities. As a result, inventions have been made on electronic payments that involve the exchange of money online between the buyer and the consumer (Nakhumwa, 2013, 14). The online transactions are either supported by the banks or an intermediary. Among the developed means include the use of cryptocurrency where exchange takes place only through online platforms. Others include electronic cheques and liquid cash. The development has assured of fast, convenient and safe payment procedures as opposed to initially when cash and cheques were the main modes of transaction. As a result, the change should be embraced to ensure a shift from the cash system to an online system since it has several advantages.
Conclusion
The world is changing following the frequent inventions made in the various field. The changes have been affected in the business field to help ease the mode of business transactions. The development of E-commerce technology has ensured the security and efficiency of the business field. As a result, business management should realize the changes and the potential involved with the change. The knowledge on the new business field will help businesses in making adjustments to comply with the changes in the business market. People should also adopt the new business environment to help realize the various advantages involved with the shift to e-commerce business including convenience, speed and efficiency of business transactions.
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Manzoor, A. (2010) E-commerce. New York: Amir Manzoor, pp. 1-432
Mendel, T., Puddephatt, A., Wagner, B., Hawtin, D. & Torres, N. (2011) “Global survey on Internet privacy and freedom of expression.” UNESCO series of internet freedom, Vol. 3(5): 1-142
Nakhumwa, N. (2013). “Adoption of E-commerce payment systems by Commercial Bank of Kenya.” A research project for master’s degree of Business Administration, University of Nairobi, pp. 1-62
Japan Timeline, (2018). Atsumi Peninsula Bowl Rowd. Retrieved November 6, 2018 from www.japantimeline.jp
Oiden bowl bar, (2014) Oiden. Retrieved November 6, 2018 from www.oiden.com.au
Thongpapanl, N & Ashraf, R. (2011) “Enhancing online performance through website content and personalization.” Journal of computer information systems, Vol 1(1): 3-13
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