Advanced Diploma Of Community Services For Leadership

Strategies for creating active support from the stakeholders

Describe about the Advanced Diploma of Community Services for Leadership.

a. Strategies for creating active support from the stakeholders:

Stakeholder management is a significant element to the successful completion of any program or project within the organizational structure. Furthermore, as stakeholders are directly affected by any changes in the operational procedure, it is necessary for the organization to provide effective information to all the stakeholders. Many studies have highlighted that effective stakeholder management will develop positive relationship with both external and internal stakeholders of the organization, which eventually will help organization to fulfill all the objectives in an appropriate manner[1]. It highlights the fact that organization needs to implement effective strategies for fulfilling all the objectives of implementing change in the operational procedure. Now, in order to launch products globally, organization will have to focus on the following stakeholder management strategies:

Stakeholder mapping:

Launching products globally requires huge amount of investment from the organization. Therefore, it is expected that the decision will create massive impact on all the stakeholders of the company. However, the impact of the business strategy will not have same kind of impact on all the stakeholders of the company[2]. It is necessary for the organization to identify and prioritize all the stakeholders based on the affect of the changes in the operational processes. For instance, global launch of products will require investors of the organization to invest more on the operational process. Therefore, organization needs to ensure that the information regarding the necessity of launching products globally can reach to the investors in an appropriate manner. Furthermore, strategies will have to be developed to identify the satisfaction level of each stakeholder, as it can have impact on the overall effectiveness of the business procedure.  

Evaluation of the prime influences:

Many studies have highlighted the fact that proper evaluation of all the influences is important for effective management of the stakeholders[3]. Understanding of influence of each stakeholder will allow the organization to develop strategies, which will create maximum impact on the effective management of stakeholders. Thus, organization needs to measure the influence of stakeholders through the ranking scale from high, medium to low. Again, the utilization of ranking scale will allow the organization to handle stakeholders with significant power effectively, which will help to fulfill all the requirements of successful launch of products in the global market[4].

Identification of the triggers:

Many studies have mentioned that the reaction pattern of stakeholders varies in different ways[5]. Therefore, it is necessary for the organization to identify prime triggers that can induce stakeholders to react negatively towards organization. For instance, launching products globally contains huge amount of risks that the stakeholders needs to consider in a positive way. Therefore, organization needs to develop strategies so that stakeholders can able to identify the kind of positive impact that the change in business procedure can have on the overall revenue level of the organization.

Stakeholder mapping

Development of alternative opportunities:

Stakeholder management is an extremely difficult process, as many factors can have impact on this factor. Therefore, organization strategies need to focus on alternative solutions for effective management of the stakeholder[6]. For instance, organization needs to develop strategy for creating positive mindset among the stakeholders that the change in the operational procedure will help to increase the revenue level of the organization. However, organization also needs to focus on alternative strategies of highlighting the short-term benefits as well, as it will induce stakeholders to fulfill all the business objectives in an appropriate manner.

From the above discussion, it can be assessed that the focus organization is looking to implement systematic procedure for fulfilling all the business objectives in an appropriate manner[7]. Now, it is expected that the implementation of systematic procedure will help the organization to cover all aspects of stakeholder management regarding the changes in business procedure. Furthermore, it will help organization to address both internal as well as external stakeholders regarding the proposed change in the business procedure[8]. For instance, stakeholder mapping will allow the organization to evaluate the satisfaction level of each stakeholder. Therefore, it will allow organization to develop strategies in such a way so that it can create maximum impact on the business processes. Now, the proposed change will create major impact on the investors. Therefore, stakeholders mapping will allow handling investors in an appropriate way.

On the other hand, identification of the triggers will help organization to identify the prime factors that can have adverse impact on the stakeholder management perspectives[9]. Therefore, it will help organization to develop alternative counter strategies, which will eventually create healthy internal and external business environment[10]. Furthermore, identification of prime influences will allow organization to prioritize their responsibilities in an appropriate manner. Therefore, it will also create positive impact on the effectiveness of the overall business processes.

Many studies have highlighted the fact that selection of effective mediums or tools are necessary for establishing any business in the global market[11]. With increasing competition in the global market, it has become necessary for all the organization to utilize aggressive promotional strategies for fulfilling all the business objectives in an appropriate manner. Now, in order to launch products in the global market, the focus organization will utilize following promotional mediums:

Internet and Social media promotions:

Over the past few years, use of internet has increased in a significant manner all across the globe. Particularly, social media platforms have become integral part of life Therefore, it has become necessary for each organization to utilize internet and social media platform in order to reach to the global customers[12]. Internet and social media also has provided unique way including pictures and blogging to grab the attention of the customers. Furthermore, the focus organization needs to utilize social media platform as a two-way communication tools so that queries of customers from different parts of the world can be solved in an effective manner[13]. Thus, it will help to increase satisfaction level among the customers, which will eventually create positive impact on the effective fulfillment of the business objectives.

Evaluation of the prime influences

Television advertisements:

Regardless of increasing popularity of internet and social media platform, television is still the most prominent tool for promotional campaign. Therefore, the focus organization will also have to utilize television platform in an appropriate way for fulfilling all the business objectives in an appropriate manner[14]. The organization needs to focus on popular television shows and live sporting events for creating maximum impact on the global market.

Print media promotions:

Though the increasing popularity of electronic and social media platform has reduced the significance of print media promotion, it still can have major impact on fulfilling business objectives in an appropriate way[15]. Therefore, the focus organization will have to utilize newspapers and magazines to get closer to potential customers in the global market.  Furthermore, the focus organization needs to provide information regarding any special offers through the print media promotions for maximizing the impact on the market.

Outdoor advertisements:

The focus organization also needs to utilize outdoor advertisement techniques in order to provide information to the potential customers in the world market. Therefore, it needs to focus on the effective utilization billboards, leaflets and hoardings for fulfilling the organizational objectives. Now, the focus organization needs to utilize popular destinations like shopping malls, multiplex and national highways for creating maximum impact on the global market.   

Legislative rules and regulations also plays critical role at the time of launching products in the global market. Many studies have highlighted the fact that political environment in a particular economy also plays a key role in the development of rules and regulations. For instance, different economies have their own standards regarding the quality of the products that the organization will have to be mentioned for fulfill business objectives in an appropriate manner[16].  For instance, several economies like to have direct interference of the introduction of foreign products in the domestic markets. In fact, countries like China and Japan has huge amount of legislative restrictions that reduces the possibility of effective development foreign business within the market. However, globalization has helped many organizations to expand their businesses across the boundaries of the countries, which also help to create positive impact on the overall business level of the organization.

However, studies have mentioned that legislative rules and restrictions induce organizations to maintain specifics factors so that it can create positive impact on the economy as well[17]. Firstly, organization needs to focus on maintaining basic legislative rules like taxations and quality of the products in order to achieve sustainable growth in the market. Furthermore, legislative rules and regulations have been developed for providing enough earning opportunities for the local people. Furthermore, several countries also have developed legislative rules and regulations for providing health and safety benefits to the employees so that they can able to give their best at the workplace. Furthermore, organization also needs to focus on the political environment of a particular country, as it also can have major impact on the overall impact of the marketing campaign[18]. Now, maintaining all the legislative rules and regulations will help organization to develop strong brand in the global market. Therefore, it will help the focus organization to increase the effectiveness of the implemented marketing strategies to introduce products in the global market. Thus, it is necessary for the focus organization to include all the legislative rules within the business campaign so that the products can create desired impact on the global market.

Identification of the triggers

Launching products in the international market is not an easily thing. In fact, organization will have to face several risks for fulfilling the business objective in an appropriate manner[19]. Now, risk is an integral part of business that organizations need to deal with in an effective way. Specifically, launching products in the global market is a complex job that has to deal with precise risks that are discussed as follows:

Marketing risks:

Effective utilization of marketing is necessary for introducing products in the global market in an appropriate manner[20]. However, effectiveness of marketing campaign heavily depends on factors like culture, values and ethics of a particular country. Therefore, organization needs to develop marketing strategies in such a way so that it can go with culture and values of a particular country. Thus, a risks element is always associated with the marketing campaign that it would not able to create desire impact. For that reason, it is necessary for the organization to develop some risk assessment strategies, which will increase the overall effectiveness of the marketing campaign.

Distribution risks:

Many studies have highlighted the fact that introducing products in the global market requires huge investment in the logistics or distribution sector[21]. In fact, it induces organizations to develop complex distribution network to ensure that the products can be available at every area of the globe. However, development of effective global network requires strong bonding with different level of distributors. Otherwise, organization would not able to fulfill all the distribution requirements, which will create adverse impact on the overall revenue level.  Thus, it can be assessed that effectiveness of distribution depends on many factors that has increased the risk level associated with operational process of the organization.

Sustainability risks:

In the present competitive business environment, every organization has to face the risk of substitute products that can create major impact on the sustainability factor[22]. Therefore, sustaining the popularity of the product in the global market has emerged as one of the prime issue for the organization. Sustaining popularity of each product requires proper evaluation of customer needs and preferences in different segment of world market[23]. For that reason, organization looks to implement different strategies for understanding the change in the preferences of the customers in an appropriate way. Any wrong analysis of customer needs can actually induce products to vanish from the market. It highlights huge amount of risks for organization for conducting business effectively in the world market.

Development of alternative opportunities

Team leaders play critical role in influencing a group of individuals to work for the effective fulfilment of the organizational goals[24]. Therefore, organizations need to be very careful at the time of selecting an individual for the role of team leader. The organization needs to analyse specific skill level of individuals in order to judge whether the person can fulfil the roles and responsibilities of an effective team leader or not. The role and characteristics of an effective team leader are discussed as follows:

Provide purpose:

Team leaders are essential for combining a group of individual for the fulfilment of organizational goals and objectives. Therefore, one of the prime responsibilities of an effective team leader is to provide purpose to all the team members so that they can able to work together for the fulfilment of organizational goals. Many studies have mentioned that providing information regarding the significance of fulfilling any target for the organization can help to motivate employees to provide their best effort for fulfilling organizational objectives[25]. Therefore, it is team leader’s responsibility to communicate with the employees in such a way so that they can able to identify the purpose of the organization in an effective manner.

Develop a star team, not a team of stars:

Team represents a group of individual that are working towards a particular goal of an organization. Therefore, it is necessary that each individual of a team is equally distributing the entire work. Otherwise, it will create misbalance regarding the work culture, as some of the employees will to take more responsibilities[26]. Thus, it eventually will create adverse impact on the performance level of the employees. For that reason, role of team leader includes proper development of team where each member is equally important. The role of team leader also is to ensure that no individual have to take any unnecessary additional responsibility, as it might create adverse impact on work-life balance.

Develop shared ownership for all the results:

Many studies have highlighted the fact that effective development of team requires sense of ownership among each individual within the team[27]. Sense of ownership among each member of the team helps to create strong motivation for fulfilling all the targets provided by the organization. Therefore, it also helps a particular team to avoid all possible difficulties in an appropriate manner, which eventually will create positive impact of the overall effectiveness of the operational process. Therefore, it is necessary for team leader to focus on effective development of shared ownership among the team members, as it can create positive impact on the overall revenue level of the organization.

Effectiveness of the implemented actions

Establish self-managing team:

In the present competitive business environment, many organization looks to utilize big teams with more than 50 members. Therefore, majority of the time it become very difficult for a particular team leader to provide effective support to all the team members in an appropriate way. Therefore, the role of team leaders also includes development of self-managing team where all the employees are capable of solving their own problems[28]. Furthermore, it allows team leader to provide more support that is appropriate to the new employees, which eventually help to fulfil all the provided organizational objectives.    

Inspire and motivate team members:

Several studies have highlighted the fact that motivation is among the primary elements that team leader needs to develop within each team member effectively[29]. It has been assessed that motivated employees tend to provide more for the fulfilment of organizational objectives. Therefore, the role of team leader also include provide motivation to each employees. Thus, effective team leader tends to inspire team members through providing information about future scope or leading by example so that it can influence all the team members to provide their best for the organizational objectives.

Establish constructive communication:

Proper utilization of communication structure is another important factor that organization needs to utilize for maximizes the effectiveness of a team. Proper utilization of communication structure within the team allows all team members to remain on the same page. As a result, productivity of a team does not hamper due to confusion among the team members[30]. Therefore, the role of an effective leader must include development of constructive communication structure among all level of employees within the team. The team leader needs to develop an atmosphere where team members can share their views and perspectives in an appropriate manner. Furthermore, team leader also needs to consider the provided suggestion by the team members, which will help to develop positive work culture within the organizational environment.

Unbiased performance measurement:

Performance measurement of each team member is another key responsibility of a team leader. Many studies have highlighted the fact that proper utilization of performance measurement technique can help organization to motivate employees in an effective manner. Furthermore, proper utilization of performance measurement technique allows organization to develop healthy competition among the employees, which eventually create positive impact on the overall performance level of a team[31]. Therefore, team leader needs to remain unbiased at time of measuring the performance level of the employees, as it is necessary for developing an effective team within the organizational structure.  

Selected promotion mediums for ensuring positive representation of the company

Vision:

An effective team leader needs to have power of visualizing team success and also put that vision into real action. Thus, the effective team leader needs to have the ability to act on an idea or make critical decisions that are in line with the vision and mission statement of the organization. Thus, the prime characteristic of an effective team leader is to actualize the idea that goes with the organizational objective, which eventually helps organization to increase the present level of revenue. It has been assessed that envision of effective team leader brings success or positive results for the team.   

Communication:

As mentioned earlier, communication is the most important factor that can make or break a particular team. Therefore, it is necessary for the team leaders to possess both verbal and written communication skills so that they can able to inspire or motivate other team members in an appropriate way[32]. Furthermore, effective communication skill can allow team members to have proper support at the difficult time, which not only help team member to fulfil all the responsibilities but also help to increase the overall effectiveness of the team.

Delegation:

One of the prime traits of an effective team leader is the ability to utilize the available resources for creating maximum productivity. An effective team leader needs to have the skill of analysing a particular situation in such way so that available resources can have maximum impact on the responsibility[33]. In the present complex business environment, team leaders often deal with scarcity of resources. Therefore, delegation skill of team leader is required for creating maximum impact for the organization. Furthermore, it also help team leader to analyse the strengths and weaknesses of each employee that also create positive impact on the overall effectiveness of the team.

Constitution:

Many studies have highlighted the fact that an effective team leader needs to have a level-headed constitution[34]. It allows an effective team leader to remain positive in difficult situation and also help not to get rattled in tough situations. Thus, constitution skill is necessary, as it influence all the team members to remain positive in difficult situation, which eventually will create positive impact on the overall effectiveness of the team. It also highlights the ability of team leader for analysing a particular situation and make strong decisions for the fulfilment of the organizational objectives.

Energy:

Energy or enthusiasm is another prime characteristic that an effective team leader needs to possess. It helps a particular team leader to become the prime source of positive energy that eventually helps to develop healthy work environment[35]. It has been assessed that the development of positive energy requires realistic expectation from the management of the organization. Therefore, effective team leader needs to identify specific targets for the employees that can able to influence them to give their best at the workplace. Furthermore, enthusiastic skill of team leader will also help to create healthy work environment, where employees can lead their professional life in an appropriate manner. 

Internet and Social media promotions

Confidence:

Team leader has to deal with both executive and senior level employees regarding the fulfilment of the provided organizational responsibilities. Therefore, it is necessary for an effective team leader to have self-confidence, as it will allow dealing with critical organizational situation in an appropriate manner[36]. Furthermore, self-confidence will allow team leaders to highlight any issue in the operational process in front of management in an appropriate manner. It also will allow team leader to provide proper justification regarding any issue in the operational process, which will create positive impact on the overall operational process of the organization.

Negotiation:

An effective team leader also needs to have negotiation skills, as it will help to solve many critical situations in an appropriate manner. It will also help team leaders to handle any conflicts within the team members in an appropriate manner[37]. Furthermore, it also helps to increase the effectiveness of the decision-making process for an effective team, which eventually helps to fulfil all the organizational objectives.

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