Nowadays, Social networking is a new form of marketing in business. Social networking has become the new frontline for business to implement the marketing strategies (Faisal, 2016). It is too easy to get carried away when using social networks in business with its low costs and large audiences. Every business is aware of that. Social networking offers a lot of opportunities for a business purpose to attend the customers and establish the brand of their products. Because social networking requires multiple platforms to utilise and a lower barrier to entry.
Social networking seems to play a vital part in the lives of people all over the world. There is a debate whether it is incapable or improving communication skills (Salmon and Young, 2011). Social networking can strengthen as well as weaken communication. All communication zones are important in that each zone represents a system that functions within a wider destination management’s system. It contributes to the overall efficiency.
The research questions play a major role in the research project (Sutherland, 2004). The research questions of this research project are discussed underneath:
The parts of the research methods are divided into two types. The types are discussed below:
Primary research
The primary research includes interviews, questionnaire and market research technique (Kon, 2010). The researchers ask the respondents some research questions and collect primary data. Therefore, the primary research collects the unpublished and first-hand data.
Nowadays, Social networking is a new form of marketing in business. Social networking has become the new frontline for business to implement the marketing strategies (Faisal, 2016). It is too easy to get carried away when using social networks in business with its low costs and large audiences. Every business is aware of that. Social networking offers a lot of opportunities for a business purpose to attend the customers and establish the brand of their products. Because social networking requires multiple platforms to utilise and a lower barrier to entry.
Social networking seems to play a vital part in the lives of people all over the world. There is a debate whether it is incapable or improving communication skills (Salmon and Young, 2011). Social networking can strengthen as well as weaken communication. All communication zones are important in that each zone represents a system that functions within a wider destination management’s system. It contributes to the overall efficiency.
The research questions play a major role in the research project (Sutherland, 2004). The research questions of this research project are discussed underneath:
The parts of the research methods are divided into two types. The types are discussed below:
The primary research includes interviews, questionnaire and market research technique (Kon, 2010). The researchers ask the respondents some research questions and collect primary data. Therefore, the primary research collects the unpublished and first-hand data.
Secondary research
The researcher will use secondary data for conducting qualitative research. Internet, magazines, books, articles, journals and documents are the sources of the secondary data. The secondary data contains published data, updated by the experts (Secondary Treated Wastewater in Construction, 2016).
The research objectives are important to conduct a successful research project. Therefore, the research objectives of this research project are discussed underneath:
The impact of the advantages and disadvantages of social networking are discussed in this project. The project goal is to assess the influence of social network on the organisational productivity (Wearne, 2014).
Many of the companies use social networks to improve their business performance and product branding in the market. They also utilise social network as a marketing tool for the purpose of improving the stats of sales. The social network is being used by the company as advertising and marketing purpose. Therefore, the social network is a strong medium for advertising purpose. The online marketing or the online business is an enormous portion of the social media marketing. Moreover, social networking sites like YouTube, Facebook, Twitter, Instagram, etc. have become the vast platforms for advertisements and promotions in these days. In this process, the online marketing provides a big opportunity to reduce the gap between the sales process and the advertisement. The online marketing has some useful advantages such as a huge collection of the products and low prices of the products. Besides that, online shopping including few negative aspects considers as disadvantages of online marketing such as a long time for the delivery of the products. In this way, the companies can sell the products through online, directly to the customers. Besides, the customers do not pay any additional charges at all.
The implementing social media marketing business is influenced by social networks (Cochrane and Antonczak, 2014). This can improve the relationship between the customers and the companies or the organisations, the companies and its stakeholders. Additionally, the customers can contact the company by visiting its official website with the help of the relationship management.
No one can access the social networks without the internet. Because the existence of the social network is dependent on the internet. Along with that, the role of the internet including positive and negative aspects effects the organisational performance. The social network is the best platform to review the present reaction of the customers.
A company’s brand improvement: The brand value of a company is increased by strong customer support and high sales. Supreme quality online customer service can improve the reputation of a company (Seo, Su-Mi, 2012).
Sales improvement: The companies are increasing sales through social networks. Moreover, the customers get notifications by their social accounts. The notifications contain promotional issues of a company.
Appearance in the search engines: Mainly the customers search products or services through the web search engines. The name of the popular companies appears firstly when searching through the search engines i.e. Google, Yahoo, Bing, etc. This is called search engine optimisation.
Reduced marketing charge: The companies reduce and save the additional charges through social media marketing. The customers do not have to pay any third party charge.
Develop market research chances: The social network has improved the possibility of market research. The market research process includes business objectives.
Relationship with the stakeholders: The social network has improved the relation with the stakeholders. By e-mails, the investors get the clear conception about the transaction.
More customers’ involvement: Many of the satisfied customers suggest a preferred company or brand to their family, friends and co-partners. Attractive online service engages more customers.
Customer review and feedback: The customers give reviews and feedback about their shopping experience through social networks. The mistakes and the manufacture faults are recognised successfully by the customers’ feedback.
Unclear marketing strategy: Improper marketing strategy affects the profit of a company.
Extra resources required: A company needs additional resources to promote products.
Unwanted harassment: Product branding and online sales include potential low sale risks.
Cyber-crime offence risk: The customers’ social accounts include the complete information about themselves. Anyone can misuse the information that is called cyber-crime.
A research project can be successful with the help of research methodology. It is necessary for the researcher to conduct the studies in an authentic and correct way. In the research methodology, introduction, considering, conclusion and recommendation are essential aspects (Fletcher, 2016). In this way, proper information is needed for making the project effective which gathered from the various elements of research methodology. The researcher of the research project gains the capability to scrutinise the collected information which gathered from newly printed documents. Along with these, there has a part of research methodology which called as sampling methodology. According to with the sampling methodology, the outlooks of business customers and experts are included in it. For analysing the collective information, the researcher will select some elements such as the collective evidence, mandatory data and survey process. On the other hand, survey strategy which is an incomparable procedure included in the research methodology. The survey strategy is important for the researcher of the project to get success in their project. According to these, the survey field can be improved by the descriptive research design. In this way, the survey field is created by the quantity of primary data collection, and secondary data collection has come from journals, courses, web, newspapers, books and articles, etc. Along with all these information, some necessary and important aspects are involved in the research methodology such as research design, research philosophy, research approaches, research method, data collection method and sampling method (Denk, 2010). The research design is discussed in below,
The research design which is a crucial part of research methodology is a whole structure of a successful research project and mechanism, data analysis, data collection, accessibility are included with it. The research design has three aspects such as exploratory research, explanatory research and descriptive research (Template of Archives of Design Research, 2013). In an elucidated structure, the definite design of the research project will be identically appropriate for getting the positive evidence. According to these, illustrative research and exploratory research determine to be more valuable to keep the appropriate information and to provide fixed documents which consensuses separate to the issue of the research project (Hamilton, 2007).
The research method which is an important part of research methodology has two parts such as qualitative research and quantitative research. According to this, the qualitative research is based on the secondary data collection method. As secondary data collection method, the information of qualitative research also comes from current magazines, web, journals, documents, articles and books, etc. The researcher of the particular research project analysed the gathered information to do a successful project (Index to Qualitative Health Research, 2001). On the other side, the qualitative data collection process of research method is also an important part of developing the landscape of quantitative data. According to all these, for the qualitative research, the researcher can get more information from different types of books, documents inscribed via legendary writers.
The quantitative data collection method which is a part of research method is included with the primary data collection method. It involves the implementation of realistic and numerical numbers for analysing the obtained information. Besides that, the particular research process consists of surveys, telecommunication, email conversation and interview for achieving the supportive information so as to carry out a conclusion of provided questions on the research proposal. Moreover, the quantitative research process is an unusual part of an inductive approach (Statistics in Language Research: Analysis of Variance, 2008). According to research made by the experts, the organisational search is done by quantitative research process. Most of the professionals conclude that this particular process can be measured as first-hand data.
The researcher of the research project faces some difficulties to continuing the research of advantages and disadvantages of social networks in business. For continuing the research project, a researcher needs to have efficient money or funds. With useful money, a researcher can research the project easily and accurately without any hesitation. Therefore, it is the significant factor of the research project. According to these, to have a money background, the researcher can make the project successful and also capable of improving the project quality for better success (Davidson, 2002). Mainly, in the data analysis process, a researcher needs efficient money. On the other side, lack of time of a researcher also an essential problem to make a project successful. According to these, the researcher cannot take interviews from interviewer to have the limitation of time. Therefore, they cannot collect all information so that it affect their project very much.
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Conclusion
The research proposal is concerned with the advantages and disadvantages of social networks in business. Moreover, the proposal consists of literature reviews and research methodology. Apart from it, research limitation and its ethics play a major role in completing the research proposal. In the literature review section, relationship management, technology utilisation, advantages as well as disadvantages of social networks in business has been discussed. According to these, different types of research processes are discussed in this project. How the researcher gets success from those process are described here. On the other side, the problems of the researcher also conferred in this project. Today, the social network is very crucial to operate and promote a business internationally. At last, customers are the main source of revenue in business and social network technology helps a company to retain their potential customers (How to prepare a proposal for pharmacy research, 2015).
References
Cochrane, T. and Antonczak, L. (2014). Implementing a Mobile Social Media Framework for Designing Creative Pedagogies. Social Sciences, 3(3), pp.359-377.
Davidson, K. (2002). Co-nutrient limitation of diatom growth under nitrogen or silicon limitation. A reply to the paper of Flynn and Martin-Jezequel. Journal of Plankton Research, 24(9), pp.953-955.
Denk, T. (2010). Comparative multilevel analysis: proposal for a methodology. International Journal of Social Research Methodology, 13(1), pp.29-39.
Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal.
Fletcher, A. (2016). Applying critical realism in qualitative research: methodology meets method. International Journal of Social Research Methodology, 20(2), pp.181-194.
Hamilton, D. (2007). Bridging Design & Research. HERD: Health Environments Research & Design Journal, 1(1), pp.29-30.
How to prepare a proposal for pharmacy research. (2015). Clinical Pharmacist.
Index to Qualitative Health Research. (2001). Qualitative Health Research, 11(6), pp.857-862.
Kon, A. (2010). Welcome toAJOB Primary Research. AJOB Primary Research, 1(1), pp.1-2.
Salmon, P. and Young, B. (2011). Creativity in clinical communication: from communication skills to skilled communication. Medical Education, 45(3), pp.217-226.
Secondary Treated Wastewater in Construction. (2016). International Journal of Science and Research (IJSR), 5(5), pp.169-173.
Seo, Su-Mi (2012). A Study of the Design of Interpretation Center with Interpretation Concept for Improvement of the City Brand Image. A Journal of Brand Design Association of Korea, 10(3), pp.5-16.
Statistics in Language Research: Analysis of Variance. (2008). Journal of Quantitative Linguistics, 15(3), pp.283-286.
Sutherland, W. (2004). Climate change and coastal birds: research questions and policy responses. Ibis, 146, pp.120-124.
Template of Archives of Design Research. (2013). Archives of Design Research.
Wearne, S. (2014). Evidence-Based Scope for Reducing “Fire-Fighting” in Project Management. Project Management Journal, 45(1), pp.67-75.
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