Advantages And Disadvantages Of Using Social Media Networks In Rebel Sport Australia

Rebel Sports Australia

This study shall carry on with the collection and procurement of various kind of information that shall help in making the final study related to the advantages and disadvantages of using social media networks in Rebel sport, Australia. The various effects of social media shall be studied and taken into consideration and also, the impact and in which way they shall impact the organization shall also be studied in this study. This study is mainly related to the forming up of a research proposal based on the following topic, so that further detailed research can be conducted on it. The study shall end with some concluding lines and also some recommendations which shall help in conducting with further study related to this subject in the future.

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The Rebel Sports organization was formed in Australia in the year 1985 by the merging of two companies. It is managed and overseen by the Fantastic Furniture organization. The organization has its main headquarters in Lidcombe and New South Wales (www.rebelsport.com.au, 2018). The organization launched some smaller sized stores such as Napier and Taupo to grow more accustomed and research out more to the customers. in order to get a greater reach, the organization started the use of making social media. The company started owning and managing its own websites where its products were placed and gradually, it also made provisions to conduct sales over the social media platform (Ainin et al. 2015). Due to this change and use of social media in their core business and marketing, the organization faced numerous advantages as well as limitations. This study shall pay a deeper head into such incidents and events (Bolander et al. 2015).

The main aim of the study is to cover up various details related to the fact of the different kind of roles that are played by social media on organizations. in order to be very specific, the discussion related to advantages and disadvantages of using social media has directed towards the company, that is the Rebel Sports of Australia. The organization has been chosen and all the effects of social media, be it some kind of advantage or be it some kind limitations, all shall be pointed out in this study. This can be said to be the main aim of the study. The study further also has different other aims along with the primary aim of the study. The study shall also find means and ways to find how the challenges of using social media by the company can be avoided and in which other ways, the benefits of using the same can be elevated. The study has also the purpose the conduct detailed research and collect data so that the final project can be made on the same topic and on basis of such, a deeper knowledge regarding the topic can be easily gathered and portrayed by the researchers and learners.

Advantages and Disadvantages of Using Social Media

  1. To point out and find the Advantages and Disadvantages of using social media networks in Rebel Sport Australia.
  1. To find the ways by which social media affect the Revel sports organization of Australia.
  2. To find out how the shortcomings and challenges of using the social media can be avoided.
  3. To find out ways by which the benefits of using social media can be furthermore enhanced by the business organization.
  1. What are the advantages and disadvantages of using social media networks in Rebel Sport Australia?
  2. In what ways does social media affect the Revel sports organization of Australia?
  3. How the shortcomings and challenges of using the social media can be avoided?
  4. How the benefits of using social media can be furthermore enhanced by the business organization?
  5. Project Scope

Social media can be said to be one of the most trending things and trending technology that is being used by many of the business organization (Siamagka et al. 2015). This new technology is existence on a virtual platform from where many things can be done and operated. Different of the business organization make use of this medium to reach out to more number of customers and persuade them to buy and avail their goods and services and to persuade them regarding the quality of their product and service (Cook, 2017). Social media also serve as tools to conduct analysis of markets and helps in product development and launches. It is also used by the organization to understand the responses regarding their product and to understand the overall competition. this medium serves a huge tool for the business organization to collect data and do other things and conduct their jobs. Thus, this social media has a huge application in the business world (Turban et al. 2015). For meeting the same kind of reasons and needs, the Rebel Sports also makes use of social media. However, with its increased use, it also has brought and shall bring upon many challenges and issues for the company. Due to its extensive use and social media playing a huge part for the company, the study has a large and wide scoped theme to conduct detailed study and research in relation to the topic.

Use of social media in any aspect of communication within an organization is important there are various organization that use social media networks in order to ensure proper communication and coordination within different operations of the firm. In this section there will be a literature review on the Business conducted by Rebel Sports Australia and social media network advantages and disadvantages that it has (Cook, 2017).

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Rebel Sports Australia is sports brand retailers that render products of brands like Nike, Addidas and Puma. The company is said to be on the biggest sport products selling retailer in the Australian market. The products range from sports footwear, accessories and clothing. The company started it operation way back in the year 1985 and has grown out to be the biggest retailer in sporting products for the country. The company operates in both online and physical store circuit which means its has diverse range of operational fields which the following has to mange. The company is also said to be marketing and advertising efficiently and promoting sporting events to make the brand even bigger in the market (Panahi, Watson and Partridge, 2016). The company also o0perate in New Zealand and other Oceania countries which makes sure that the company has various stores and employees to manage o in order operate the business activities efficiently. Social media has a huge influence over the operational activities of the company. It can be said that the firm uses the social media platform for managing, communication, coordinating, advertising and promoting purpose. This shows that the company is highly dependent on the social media for their operational activities. The platform and networks are needed on day to day business basis (Kumar and Reinartz, 2018).

Historical Aspect of the Company’s Use of Social Media Networks

 The company also carries out market research, campaigns and customer survey using these social media networks. These shows the social media networks are very essential for the business activities of the firm. Hence, there are advantages and disadvantages that the firm get from the social media operation. The advantages are that the firm can easily operate in the market by managing the employees with coordination and communication through social media networks’ whereas the disadvantage that the companies face is problems related to data security. The data security of the company operating through online stores and social network are always insecure the company can encounter data hacks, data leakages and other unethical activities (Rashidi et al. 2017). Hence, there are two sides of using social media platform that the company faces in operating on social media network. 

In this section the historical aspect of company’s using social media networks and there advantages, disadvantages will be analyzed to depict proper information regarding the positive and negative impact which following has on the business activities of the firm. It can be stated that the use of social media in business operation of firm has grown in the recent decade. Social media network have now become a platform through which firm has been advertising, promoting and communicating both within as well as outside the organization. Recent studies have declared that most of retailers use social media networks to promotes and advertise their stores. It can be said that a company Rebel Sports Australia also use there social media networks to ensure that everything within the firm is communicated and the operational activities of the firm are coordinated to deliver high quality of products and service to their customers.  It can be said that there are various other ways in which the company use their social media networks (Sunstein, 2018). One of the basic use of this social media network which retailers like Coles, Woolsworth and other have performed using social media networks are market research and analysis. This is huge advantage that the company get through social media platforms. Marketing Research and analysis took huge cost and several days to be conducted whereas after the introduction of social media the market research cost and time taken has decreased substantially. This shows that through effective use of social media companies have become efficient and has minimized there operational cost in terms of advertising marketing and promotion (Fuchs, 2017). It can be said that this companies have also faced some disadvantages which Rebel Sports might have also encountered which the data security problem. One of the major issues with online operation and social media networking is the problems related to data security within the system. Although there are firewalls, and other effective software that help firm protecting there data it is still not very prominent to say that there is no chance of data security breaches. This tends to affect the company’s operational activities.  These are problems which retail companies have faced in the recent times which ha effected there online activities. The cost of maintenance of this networking platforms will increase cost which is also problem hence if there cut in cost in different activities there is increase in cost which will be needed by the firm in maintaining there IT system (Ranschaert  et al. 2016).

Current and Future Trends of Social Media Networking

In this section there will be analysis on the current and future trend of social media networking in retail industry and the future use of the following in Rebel Sports. The disadvantages and advantages received will also be depicted in this section. It can be said that currently the trend of using social media networking in an business context is very important. Companies in the rattail industry use social media networking to their advantage and feel that the disadvantage can be bared for the amount of disadvantages which are created through the process of social media networking. Rebel Sports will also tend to use social media networking more in the modernized business environment irrespective for the cause of use. The Use of this networking platform is not limited some operations only and will diversify its size of operation in the future days. This will increase the use of social media in business context. It can be said that company in retail industry will use this networking media to communicate with there customer efficiently (Bryman, 2016). They will try and communicate with customer to build effective relationship with them. In such case the company’s like Rebel Sports will be able to build a effective relationship with their customer which is a prominent option for the firm.  It can be said that through effective use of social media networking the Rebel Sport will try and expand its product diversity through communicating to local quality and efficient suppliers this will enhance the overall operation of the firm and increase the range of products that the company has to offer to their customers.  It can be said that future days as the social media networking will increase it will invite a lot of operations to offer which will give the company a competitive edge over others in the market (Hertlein and Ancheta, 2014). Although the threat related to the use of social media will also increase which can cause in the disruption of the company’s operation. As the technology relating to social networking will increase the threats of hacking, data breach and data security will increase. There can be new ways in which unethical activities like Hacking will effect the data security system of the firm. This will increase in the use of social media network the maintenance and running cist of such IT service will increase increasing the overall cost of operation within the firm (Popescu, 2014). 

Conclusion

Previously researcher have investigated on the advantages and disadvantages of using social media platforms and networks in business activities. In this research, the researcher will tend to analyze the future trend in social media networking. The researcher have demonstrated the ways in which companies get advantages using social media networking and the disadvantages which the company will have to bare with if opting for such option.  Gap of knowledge relates to how the advantages and disadvantages affect the operational activities in a company that belongs to retail industry such as Rebel Sports.  As retail industry is one of the largest industry which directly deal to the end consumer it is important to gain knowledge relating to the advantages which companies in this sector take to ensure that there business operation is efficient to deliver and attract customers to the products of the firm. As the retail industry is hugely dependent on the suppliers it can be said that the suppliers need to be w ell communicated In this research the research will analyze the factor on how retail sector and companies under this sector can use social media networking to properly communicate with there supplier and maintain the equilibrium of demand and supply within the ,market. Retail industry is widely regarded as industry under which can tend to use various tolls to have an advantage over other. Hence the knowledge relating to how Rebel Sport can use the social media networking as tool to have an competitive edge over other companies in the market (He et al. 2015).  The previous researcher displayed there research over the topic of the disadvantages which are there if a company uses social media platform for networking. However, in this research will try and evaluate the disadvantages relating to use, maintenance and security of the social media networking which can used to shows on how these can mitigated to obtain the optimum use of networking. It can be said that in this the researcher will be able to give in-depth knowledge about the existing limitation of social media networking business operation in firms like Rebel Sports and other retail companies.

According to Fuchs, (2014), social media networking is the future of modern business promotional activities. The author displays in his article the essence of social media networking and disadvantages that one can have through social media networking. It can be said that the article showed the advantages that are there in social media netwrki8ng process which included these of perfuming activities on social media networking. The author demonstrated that the ease of networking through social media platform would save both time and money for company using this process. The same goes with Rebel Sport it can be said that ease of promoting products will increased which is positive sign for the company’s operation. On this contrary Bornmann (2014), protested that the ease of social media accessibility will erode the substantially urge of perform and ground based marketing activity which will be more efficient for the company’s marketing process. The author described thaw manual promotion and face-to-face conversation and collection of customer requirement is more evident than that of survey that is take on social media platforms. The author also stated that use of social media are limited to those who are using social media nut manual promotional activities will help the firm to connect to all of those who are not using such platforms and thus the population of customer or target market will increase. In against of this opinion Bryman (2016) exclaimed that in future decade of time the use of social media in all perspective of life and will increase nearly everyone in developed or developing countries will use social media for operation hence social media is one of the best platforms through which a company like Rebel Sports can influence from. In accordance to Kumar and Reinartz (2018) social media will increase and will decrease the effort needed for communication and coordination within a company and will help the management to manage the operational actvties of the firm in given period of time. Whereas the Author also depicted that growing threat of online cyber attacks, can affect the operational activities of the firm and can also cause huge damage to financial stability of the company. It can be said that through analysis of the above opinion given by Scholar and researcher that social media networking will tend to increase in future scope of time and this will increase range of operation that the company will use social networking for. Although the companies like Rebels sports have to be strong and have proper firewalls for their operation in order to mitigate the issues and disadvantages which are there in future days of social media networking.

Conclusion

The study has served its purpose in gathering enough data by which the main final research project related to the topic can be conducted. It has laid its research on what ways and how the social media is affecting and shall affect the Rebel Sports in Australia and what are the main benefits and limitation of using social media for the organization. the study has taken into account the ways also by which social media plays a great role in the overall development and challenges for the business organization, such as Rebel Sports. The study has proposed further ways by which the ultimate and final study ion the same topic shall be conducted, that is on the advantages and disadvantages of using social media in context of Rebel Sports.

Reference

Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), pp.570-588.

Bolander, W., Satornino, C.B., Hughes, D.E. and Ferris, G.R., 2015. Social networks within sales organizations: Their development and importance for salesperson performance. Journal of Marketing, 79(6), pp.1-16.

Bornmann, L., 2014. Do altmetrics point to the broader impact of research? An overview of benefits and disadvantages of altmetrics. Journal 

Bryman, A., 2016. Social research methods.Oxford university press.

Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.

Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.

Fuchs, C., 2014. Occupymedia!: The Occupy movement and social media in crisis capitalism. John Hunt Publishing..

Fuchs, C., 2017. Social media: A critical introduction. Sage.

He, W., Wu, H., Yan, G., Akula, V. and Shen, J., 2015.A novel social media competitive analytics framework with sentiment benchmarks. Information & Management, 52(7), pp.801-812.

Hertlein, K.M. and Ancheta, K., 2014. Advantages and disadvantages of technology in relationships: Findings from an open-ended survey. The Qualitative Report, 19(11), pp.1-11.

Kumar, V. and Reinartz, W., 2018. Customer relationship management: Concept, strategy, and tools. Springer.

Panahi, S., Watson, J. and Partridge, H., 2016. Social media and physicians: exploring the benefits and challenges. Health informatics journal, 22(2), pp.99-112.

Popescu, E., 2014. Providing collaborative learning support with social media in an integrated environment. World Wide Web, 17(2), pp.199-212.

Ranschaert, E.R., Van Ooijen, P.M., McGinty, G.B. and Parizel, P.M., 2016. Radiologists’ usage of social media: results of the RANSOM survey. Journal of digital imaging, 29(4), pp.443-449.

Rashidi, T.H., Abbasi, A., Maghrebi, M., Hasan, S. and Waller, T.S., 2017.Exploring the capacity of social media data for modelling travel behaviour: Opportunities and challenges. Transportation Research Part C: Emerging Technologies, 75, pp.197-211.

Rebelsport.com.au. (2018). rebel | Sports Shoes | Footwear, Clothing and Fitness Accessories. [online] Available at: https://www.rebelsport.com.au/ [Accessed 29 Aug. 2018].

Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.

Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton University Press.

Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Springer.

Advantages And Disadvantages Of Using Social Media Networks In Rebel Sport Australia

Rebel Sports Australia

This study shall carry on with the collection and procurement of various kind of information that shall help in making the final study related to the advantages and disadvantages of using social media networks in Rebel sport, Australia. The various effects of social media shall be studied and taken into consideration and also, the impact and in which way they shall impact the organization shall also be studied in this study. This study is mainly related to the forming up of a research proposal based on the following topic, so that further detailed research can be conducted on it. The study shall end with some concluding lines and also some recommendations which shall help in conducting with further study related to this subject in the future.

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Hire a Pro to Write You a 100% Plagiarism-Free Paper.
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The Rebel Sports organization was formed in Australia in the year 1985 by the merging of two companies. It is managed and overseen by the Fantastic Furniture organization. The organization has its main headquarters in Lidcombe and New South Wales (www.rebelsport.com.au, 2018). The organization launched some smaller sized stores such as Napier and Taupo to grow more accustomed and research out more to the customers. in order to get a greater reach, the organization started the use of making social media. The company started owning and managing its own websites where its products were placed and gradually, it also made provisions to conduct sales over the social media platform (Ainin et al. 2015). Due to this change and use of social media in their core business and marketing, the organization faced numerous advantages as well as limitations. This study shall pay a deeper head into such incidents and events (Bolander et al. 2015).

The main aim of the study is to cover up various details related to the fact of the different kind of roles that are played by social media on organizations. in order to be very specific, the discussion related to advantages and disadvantages of using social media has directed towards the company, that is the Rebel Sports of Australia. The organization has been chosen and all the effects of social media, be it some kind of advantage or be it some kind limitations, all shall be pointed out in this study. This can be said to be the main aim of the study. The study further also has different other aims along with the primary aim of the study. The study shall also find means and ways to find how the challenges of using social media by the company can be avoided and in which other ways, the benefits of using the same can be elevated. The study has also the purpose the conduct detailed research and collect data so that the final project can be made on the same topic and on basis of such, a deeper knowledge regarding the topic can be easily gathered and portrayed by the researchers and learners.

Advantages and Disadvantages of Using Social Media

  1. To point out and find the Advantages and Disadvantages of using social media networks in Rebel Sport Australia.
  1. To find the ways by which social media affect the Revel sports organization of Australia.
  2. To find out how the shortcomings and challenges of using the social media can be avoided.
  3. To find out ways by which the benefits of using social media can be furthermore enhanced by the business organization.
  1. What are the advantages and disadvantages of using social media networks in Rebel Sport Australia?
  2. In what ways does social media affect the Revel sports organization of Australia?
  3. How the shortcomings and challenges of using the social media can be avoided?
  4. How the benefits of using social media can be furthermore enhanced by the business organization?
  5. Project Scope

Social media can be said to be one of the most trending things and trending technology that is being used by many of the business organization (Siamagka et al. 2015). This new technology is existence on a virtual platform from where many things can be done and operated. Different of the business organization make use of this medium to reach out to more number of customers and persuade them to buy and avail their goods and services and to persuade them regarding the quality of their product and service (Cook, 2017). Social media also serve as tools to conduct analysis of markets and helps in product development and launches. It is also used by the organization to understand the responses regarding their product and to understand the overall competition. this medium serves a huge tool for the business organization to collect data and do other things and conduct their jobs. Thus, this social media has a huge application in the business world (Turban et al. 2015). For meeting the same kind of reasons and needs, the Rebel Sports also makes use of social media. However, with its increased use, it also has brought and shall bring upon many challenges and issues for the company. Due to its extensive use and social media playing a huge part for the company, the study has a large and wide scoped theme to conduct detailed study and research in relation to the topic.

Use of social media in any aspect of communication within an organization is important there are various organization that use social media networks in order to ensure proper communication and coordination within different operations of the firm. In this section there will be a literature review on the Business conducted by Rebel Sports Australia and social media network advantages and disadvantages that it has (Cook, 2017).

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
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Rebel Sports Australia is sports brand retailers that render products of brands like Nike, Addidas and Puma. The company is said to be on the biggest sport products selling retailer in the Australian market. The products range from sports footwear, accessories and clothing. The company started it operation way back in the year 1985 and has grown out to be the biggest retailer in sporting products for the country. The company operates in both online and physical store circuit which means its has diverse range of operational fields which the following has to mange. The company is also said to be marketing and advertising efficiently and promoting sporting events to make the brand even bigger in the market (Panahi, Watson and Partridge, 2016). The company also o0perate in New Zealand and other Oceania countries which makes sure that the company has various stores and employees to manage o in order operate the business activities efficiently. Social media has a huge influence over the operational activities of the company. It can be said that the firm uses the social media platform for managing, communication, coordinating, advertising and promoting purpose. This shows that the company is highly dependent on the social media for their operational activities. The platform and networks are needed on day to day business basis (Kumar and Reinartz, 2018).

Historical Aspect of the Company’s Use of Social Media Networks

 The company also carries out market research, campaigns and customer survey using these social media networks. These shows the social media networks are very essential for the business activities of the firm. Hence, there are advantages and disadvantages that the firm get from the social media operation. The advantages are that the firm can easily operate in the market by managing the employees with coordination and communication through social media networks’ whereas the disadvantage that the companies face is problems related to data security. The data security of the company operating through online stores and social network are always insecure the company can encounter data hacks, data leakages and other unethical activities (Rashidi et al. 2017). Hence, there are two sides of using social media platform that the company faces in operating on social media network. 

In this section the historical aspect of company’s using social media networks and there advantages, disadvantages will be analyzed to depict proper information regarding the positive and negative impact which following has on the business activities of the firm. It can be stated that the use of social media in business operation of firm has grown in the recent decade. Social media network have now become a platform through which firm has been advertising, promoting and communicating both within as well as outside the organization. Recent studies have declared that most of retailers use social media networks to promotes and advertise their stores. It can be said that a company Rebel Sports Australia also use there social media networks to ensure that everything within the firm is communicated and the operational activities of the firm are coordinated to deliver high quality of products and service to their customers.  It can be said that there are various other ways in which the company use their social media networks (Sunstein, 2018). One of the basic use of this social media network which retailers like Coles, Woolsworth and other have performed using social media networks are market research and analysis. This is huge advantage that the company get through social media platforms. Marketing Research and analysis took huge cost and several days to be conducted whereas after the introduction of social media the market research cost and time taken has decreased substantially. This shows that through effective use of social media companies have become efficient and has minimized there operational cost in terms of advertising marketing and promotion (Fuchs, 2017). It can be said that this companies have also faced some disadvantages which Rebel Sports might have also encountered which the data security problem. One of the major issues with online operation and social media networking is the problems related to data security within the system. Although there are firewalls, and other effective software that help firm protecting there data it is still not very prominent to say that there is no chance of data security breaches. This tends to affect the company’s operational activities.  These are problems which retail companies have faced in the recent times which ha effected there online activities. The cost of maintenance of this networking platforms will increase cost which is also problem hence if there cut in cost in different activities there is increase in cost which will be needed by the firm in maintaining there IT system (Ranschaert  et al. 2016).

Current and Future Trends of Social Media Networking

In this section there will be analysis on the current and future trend of social media networking in retail industry and the future use of the following in Rebel Sports. The disadvantages and advantages received will also be depicted in this section. It can be said that currently the trend of using social media networking in an business context is very important. Companies in the rattail industry use social media networking to their advantage and feel that the disadvantage can be bared for the amount of disadvantages which are created through the process of social media networking. Rebel Sports will also tend to use social media networking more in the modernized business environment irrespective for the cause of use. The Use of this networking platform is not limited some operations only and will diversify its size of operation in the future days. This will increase the use of social media in business context. It can be said that company in retail industry will use this networking media to communicate with there customer efficiently (Bryman, 2016). They will try and communicate with customer to build effective relationship with them. In such case the company’s like Rebel Sports will be able to build a effective relationship with their customer which is a prominent option for the firm.  It can be said that through effective use of social media networking the Rebel Sport will try and expand its product diversity through communicating to local quality and efficient suppliers this will enhance the overall operation of the firm and increase the range of products that the company has to offer to their customers.  It can be said that future days as the social media networking will increase it will invite a lot of operations to offer which will give the company a competitive edge over others in the market (Hertlein and Ancheta, 2014). Although the threat related to the use of social media will also increase which can cause in the disruption of the company’s operation. As the technology relating to social networking will increase the threats of hacking, data breach and data security will increase. There can be new ways in which unethical activities like Hacking will effect the data security system of the firm. This will increase in the use of social media network the maintenance and running cist of such IT service will increase increasing the overall cost of operation within the firm (Popescu, 2014). 

Conclusion

Previously researcher have investigated on the advantages and disadvantages of using social media platforms and networks in business activities. In this research, the researcher will tend to analyze the future trend in social media networking. The researcher have demonstrated the ways in which companies get advantages using social media networking and the disadvantages which the company will have to bare with if opting for such option.  Gap of knowledge relates to how the advantages and disadvantages affect the operational activities in a company that belongs to retail industry such as Rebel Sports.  As retail industry is one of the largest industry which directly deal to the end consumer it is important to gain knowledge relating to the advantages which companies in this sector take to ensure that there business operation is efficient to deliver and attract customers to the products of the firm. As the retail industry is hugely dependent on the suppliers it can be said that the suppliers need to be w ell communicated In this research the research will analyze the factor on how retail sector and companies under this sector can use social media networking to properly communicate with there supplier and maintain the equilibrium of demand and supply within the ,market. Retail industry is widely regarded as industry under which can tend to use various tolls to have an advantage over other. Hence the knowledge relating to how Rebel Sport can use the social media networking as tool to have an competitive edge over other companies in the market (He et al. 2015).  The previous researcher displayed there research over the topic of the disadvantages which are there if a company uses social media platform for networking. However, in this research will try and evaluate the disadvantages relating to use, maintenance and security of the social media networking which can used to shows on how these can mitigated to obtain the optimum use of networking. It can be said that in this the researcher will be able to give in-depth knowledge about the existing limitation of social media networking business operation in firms like Rebel Sports and other retail companies.

According to Fuchs, (2014), social media networking is the future of modern business promotional activities. The author displays in his article the essence of social media networking and disadvantages that one can have through social media networking. It can be said that the article showed the advantages that are there in social media netwrki8ng process which included these of perfuming activities on social media networking. The author demonstrated that the ease of networking through social media platform would save both time and money for company using this process. The same goes with Rebel Sport it can be said that ease of promoting products will increased which is positive sign for the company’s operation. On this contrary Bornmann (2014), protested that the ease of social media accessibility will erode the substantially urge of perform and ground based marketing activity which will be more efficient for the company’s marketing process. The author described thaw manual promotion and face-to-face conversation and collection of customer requirement is more evident than that of survey that is take on social media platforms. The author also stated that use of social media are limited to those who are using social media nut manual promotional activities will help the firm to connect to all of those who are not using such platforms and thus the population of customer or target market will increase. In against of this opinion Bryman (2016) exclaimed that in future decade of time the use of social media in all perspective of life and will increase nearly everyone in developed or developing countries will use social media for operation hence social media is one of the best platforms through which a company like Rebel Sports can influence from. In accordance to Kumar and Reinartz (2018) social media will increase and will decrease the effort needed for communication and coordination within a company and will help the management to manage the operational actvties of the firm in given period of time. Whereas the Author also depicted that growing threat of online cyber attacks, can affect the operational activities of the firm and can also cause huge damage to financial stability of the company. It can be said that through analysis of the above opinion given by Scholar and researcher that social media networking will tend to increase in future scope of time and this will increase range of operation that the company will use social networking for. Although the companies like Rebels sports have to be strong and have proper firewalls for their operation in order to mitigate the issues and disadvantages which are there in future days of social media networking.

Conclusion

The study has served its purpose in gathering enough data by which the main final research project related to the topic can be conducted. It has laid its research on what ways and how the social media is affecting and shall affect the Rebel Sports in Australia and what are the main benefits and limitation of using social media for the organization. the study has taken into account the ways also by which social media plays a great role in the overall development and challenges for the business organization, such as Rebel Sports. The study has proposed further ways by which the ultimate and final study ion the same topic shall be conducted, that is on the advantages and disadvantages of using social media in context of Rebel Sports.

Reference

Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), pp.570-588.

Bolander, W., Satornino, C.B., Hughes, D.E. and Ferris, G.R., 2015. Social networks within sales organizations: Their development and importance for salesperson performance. Journal of Marketing, 79(6), pp.1-16.

Bornmann, L., 2014. Do altmetrics point to the broader impact of research? An overview of benefits and disadvantages of altmetrics. Journal 

Bryman, A., 2016. Social research methods.Oxford university press.

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