BEE firm is an energy drink association which makes drinks with flavor of honey and simultaneously runs a firm objective of conserving and preserving bees for a better sustainable future. The firm has association with several bees conserving organizations to help the nation for sustaining this species for future generation (Belch, Belch, Kerr and Powell, 2014). Hence, to reach out to a huge set of people the company is aiming to advertise its idea to reach a huge number of people so as to make more profit to donate and help in conservation of bees so that honey remains existent in the near future. So, this campaign is being set to have a better knowledge as to what is to be done and how is to be done to create more awareness as well as more supporters for a better Australia through sustainable environment. The basic objective is to reach out to people so as to gain maximum number of support to help the BUZZ to outgrow and survive the challenging environment.
Industry Evaluation
The first opportunity was to make sure that the business and line in which company is aiming to work is required to be established as the market is facing a shortage of honey and other bee’s product because of the depleting honey bees which is one concern to look after for better future.
The behavioral trend in this section are high as well as the sales have promising targets which has to be reached. Hence, consumption and participation of people who conserve energy drinks is high as well as it can be reached and aimed by the company. Preference of the customers and their needs and wants which keeps on changing is one market trend which will affect the success of the campaign. Consequently, utilization and support of individuals who preserve caffeinated drinks is high and also it very well may be come to and pointed by the company.
Acceptance of product by the people it is challenging and may cause of problem for the success of the campaign.
Brand is creating awareness for the conservation of bees which is the main attribute of the brand and benefits is that people will have knowledge of unity that will help all of them to come together for a cause which is for better future of Australia. Contributing for nation is one benefit itself.
Strength is that it is targeting the market which can be reached, the product is natural made and it helps in energizing which makes it a substitute for energy (Zhang, Sun, Liu and Knight, 2014). Weaknesses is that it must have a more larger market share than it actually is having for now as the brand deserve more customer capturing.
Brands who make similar energy drinks and beverages such as Pepsi, Coca Cola are direct competitors of the firm.
Segmentation of this category of product is done through various demographic variables such as age and taste of customers (Babatunde and Adebisi, 2012). Another techniques used is psychographic one which aims at making people more aware of what is happening in the environment by developing the idea in their mind through communication and campaign.
Division of this class of item is done through different statistic factors, for example, age and taste of clients (Ashurst, 2016). Another systems utilized is psychographic one which goes for making individuals more mindful of what is occurring in nature by building up the thought in their brain through correspondence and battle.
Making individuals more mindful of the reason for which the organization is filling in and in addition the various individuals who are dwelling in country should likewise work for a similar reason to help being developed of the manageability which is required for the general population and age which is coming up straightaway (Fleisher and Bensoussan, 2015)). This is critical to be considered to make an attitude where individuals add to nature by what they are doing and seeking after.
Mind-base segment is what which is primarily used for this campaign. Making people more aware of the cause for which the company is working as well as all the other people who are residing in nation must also work for the same cause to help in development of the sustainability which is required for the people and generation which is coming up next (Ashley and Tuten, 2015). This is important to be considered to create a mindset where people contribute to the environment by what they are doing and pursuing.
Selection of the market for positioning of the brand is first primary role of the campaign so as to have an accessible market which have a proper knowledge of product and have a specific in line acceptance for the product which is being made by the company (Grant, 2016). In this way the needs and wants of customers will be the best to make choice of market to have better results for product positioning and development.
It is always important to plan for any company to reach out to its goal which it is targeting. Better to set an aim than to fire aimlessly. Positioning is one such element of success which has to be the primary set of objective for the company and it helps in having better results which are promising (Andreu, Díaz and Mattila, 2015). Competitors of Bee firm are primarily working upon setting target for the market on the basis of needs and wants as well as age, population and preferences. Similarly the campaign of bee firm is targeting same and it is good for it to have proper success in future for the same line of product. Yes, the key market segment will be reached for the bee firm’s inspection.
Communication Objectives
The main objective of advertising is to make people aware of the brand and the cause for which it is working. Similarly its association with several other associations which are contributing to conserve the bees (Rothaermel, 2015). There are many more such relevant things upon which the company is aiming to work which is creating a naturally made energy drink which will be beneficial for customers and their health. So, these are the main objectives with a cause which are set up for this campaign for a better knowledge of what is happening in the environment and the need for us to contribute to it.
The primary goal of publicizing is to make individuals mindful of the brand and the reason for which it is working. Additionally its relationship with a few different affiliations which are adding to monitor the honey bees (Grant, 2016). There are numerous all the more such applicable things whereupon the organization is meaning to work which is making a normally influenced vitality to drink which will be valuable for clients and their wellbeing. In this way, these are the primary goals with a reason which are set up for this crusade for a superior information of what is going on in the earth and the requirement for us to add to it.
The main rational is to have a reach to huge population who is aware of the cause and is willing to contribute through this means to conservation of bees which is at the stage of depletion. Hence, this objective will lead to save one more species which is important for our eco system and daily needs (Effing and Spil, 2016). 9818621501
The major creative style is for this campaign is to have advertisement loaded on each and every possible source according to the budget of the company. Second the natural factor of the drink can help to attract more people as it is a new invention and people will love the taste as it is naturally extracted (Veloutsou, 2015). The impact of such styles would be huge on the public and they will reach out to the company through buying the products which will help the company to have a success in its main objective.
An A-C-V drink helps a person to have better immunity as well as a better digestion which is more likely to be healthy and good for individual (Young, 2014). These entire factors are added in the drink which is made by Bee firm which is also a creative aspect of the firm and a huge number of people have digestive problems which will be solved through this set of framework.
The can has a bee logo which directly communicates the cause for which it has been made (Romero and Gómez, 2015). Hence, it is the branding of the product which clearly specifies the main objective and cause for which it is being established and made.
Hence, all of these factors will directly help the product to position in particular market as well as to have a better strategy for targeting a particular set of people. People will easily identify the cause and product for which it is being established and made (Gibson et al., 2017).
The major appeal strategy is the branding and the brand line which says “We love the buzz”. The packaging of the product is so authentic and fragmented that people can easily get attracted towards it and know the cause for making the drink. The bee logo of the drink is so attractive and versatile that people will get attracted to it which is also a major appealing strategy for the product (Horen and Pieters, 2017). This will help to spread the cause as well as the product for which it is being made and will help in development of the product in a better way that people will be attracted more to it.
Packaging of the product is always an advantage and first move of the product to appear to its customers if it is best than people will get attracted by the product to buy it. It is important to have a proper packaging as well as hygienic design for the product so as to have a proper marketing. Disadvantage are that sometimes people don’t go with the advertisements and appeal they prefer what they already use as they are not so use to changes. Hence there are both side perspectives which has to be taken into account before having a particular strategy to be build up.
Choosing a person who is more supportive in this campaign according to budget is more important for the firm as it is having a defined budgeting strategy. Picking a man who is more steady in this crusade as indicated by spending plan is more essential for the firm as it is having a characterized planning technique. In this way, having a man who is ecological extremist is superior to have some colossal costing superstar who is well known. Inevitably as the item creates and achieve high edges after that a big name endorser can be picked by the firm. In any case, picking a normal client is in every case more helpful for the characteristic taste drink as it is about normally made item for which an appropriate common ad would be advantageous and beneficial (Tanner and Raymond, 2015). Henceforth, the battle will be upheld more by overall population all things considered. So, having a person who is environmental activist is better than to have some huge costing celebrity who is famous. Eventually as the product develops and reach high margins after that a celebrity endorser can be chosen by the firm. But choosing an average customer is always more beneficial for the natural taste drink as it is all about naturally made product for which a proper natural advertisement would be beneficial and productive. Hence, the campaign will be supported more by general public in that case.
The endorser must be fit and fine with a suitable health and proper physique who likes to be healthy so as to set goals for the potential customers who wants to fit and fine. This endorser will be perfectly fine as this will enhance the reach as well as the message of the drink which is naturally made for being healthy with ACV factor (Shankar, 2016). People who are sportsperson will also be a very good set of people for this set of advertisement campaign as they require proper energy for performance as well as they can advertise the cause for which it is being established (Romero and Gómez, 2015).
a.Medium One: a print medium
Advertising in newspaper means reaching out to a large number of people in one go as well as health magazines would be very much beneficiary for this product (Matz, Kosinski, Nave and Stillwell, 2017). There are several other reforms which have to be used in order to have a reach to that large general public. The scheduling would be according to the newspaper and its scheduling as the campaigners require to book slots for advertising in these places. People read newspaper and will get to know about the campaign and the cause of the drink by which they will tend to get attracted towards it for a better future of Australia.
Social media is a very relevant platform for this generation as it is the most relevant to use with a specific cost frame which is efficient. Also a huge set of people all over the world uses it and it would be the best medium in today’s era to reach out to people through bloggers, Facebook, twitter etc. this will help in cost benefits as well as more productive results as compared to any other mediums. The scheduling can be done according to preferences which are one benefits of using social media and it can be used for further according to needs of the company after having the results of the first campaign through it.
Conclusion
In the limelight of the above executed analysis it has been inferred that there are number of factors that all together if combined will be proven beneficial for an advertising campaign. The above research discusses the overall effectiveness of the campaign plan and what you have learnt from doing the project. A lot of strategies and planning for advertising campaign is being learned from this project which will help every individual to grow and succeed in business which is new and at the stage of establishments. Other perspective as such that business needs to be developed as it is being established and it must serve the society in equal manner which is important in today’s world. This segment talks about the general adequacy of the crusade plan and what you have learnt from doing the task. A great deal of procedures and getting ready for promoting effort is being gained from this undertaking which will assist each person with growing and prevail in business which is new and at the phase of foundations. Other point of view in that capacity that business should be created as it is being built up and it must serve the general public in square with way which is vital in this day and age.
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