Research the Internet, newspapers, and business magazines for a corporate case that has attracted media attention due to ethical issues.
Domino’s Pizza is regarded as the leading Pizza delivery company. The company has more than 9350 stores in the market. The operation of the dominos is done with a proper design and procedure. An operation in the company is implementation and process which converts the raw material labour and technology into to finished goods and services that satisfy the needs of the consumer. For operations of Dominos specific strategies has been made by the top level as the food quality will matter in the service sector (James, Wooten & Dushek, 2011). The company is providing the quality services which make the customer satisfied. But the company has also done some unethical activities which make its survival quite difficult.
There are many ethical issues which are faced by the Dominos in its business. The issues are related to the not serving the good pizza to its customers. Other major ethical issues are as follows:
An ethical dilemma occurs when the company has two options and have to select only one from them. The decision making in choosing the options are related to the moral obligation abide by two different courses of action. In the case of Dominos, a case of unethical reporting of a loss marked by the top level and middle-level staff who are engaged in some corporate fraud. Many employees in this situation get the fear of losing their job in the company. The ethical dilemma faced by society is that the company is not responsible for the environment and are not doing any activity which makes the resources save for the use of the future (Cain, 2011).
A stakeholder includes the customers, suppliers, government, shareholders and community. The stakeholders of dominos are facing some issues which affect the working and investing behaviour in the business. Identifying the potential stakeholders is the responsibility of the business as these persons are affected by the decision taken in the business. Individual profitability and benefits are related to the decisions taken by the company. If the company take the ethical decision it will be beneficial for the company as well as for the stakeholders and vice versa (Burton & Soboleva, 2011).
The workers of the Dominos are facing the problem of low wages as compared to their industry. The company has made the monopoly and make the network of fraud to offer the low wage to its customers. The rate of investment by the investor is reduced in the company due to that the company stock a price goes on the decline. After the seeing, a fall in the stock prices of the company, the CEO and top official made the decision to increase the wages of the workers and giving more importance to the society (He, Zha, & Li, 2013).
One of the ethical concerns is found in the Dominos delivery of pizza. The delivery boys lost their lives in order to provide the pizza to its customers within 30 minutes or it’s free. After coming of this slogan many delivery boys lose their lives and there is a rise in the death due to the accidents involving the dominos drivers. This was the reason that the drivers have to follow the promise made by their company and therefore they do it by driving fast which means more chances of an accident, some of which were fatal. This will impact the low sales and revenues earned by the company. Many people in the society have boycotted the consumption of the Domino’s Pizza as the company is not performing the operation of its activities while maintaining the ethics and code of conduct that should be followed by the food company (The Sydney Morning Herald, 2018).
The decision taken by the stakeholders is right in order not to have an investment in the business. This will make the company realize that the maintaining and taking the ethical decision in the business is a must. Dominos start giving more importance to the society as it has understood that company will survive in the long term only when he does well for the society. Company become more responsible towards the society, community and stakeholder and start contributing towards the environment sustainability (Ethical Consumer, 2018).
According to my view on the business ethics, every business should follow the rules, regulations and code of conduct in the society in order to maintain the ethical reputation in the market. After having thorough research on Domino’s pizza I come to know that the company is surviving from the ethical issues. These issues are faced by its stakeholders due to an activity performed by the company. The research done on the company issues and its decision affecting the stakeholders makes me feel that the ethics should be followed in every organization irrespective of its size and nature of the business. In my opinion, the business ethics is a wider concept which is not confined to only maintaining the social responsibilities of the business. Various concerns are highlighted in the report regarding the problems faced by the workers of low wages and are responsible for the death and accidents of the delivery boy. The company is not giving the importance to the sustainable use of the resources and are not concerned with the environment resources like animals (Bizfluent, 2018).
References
Bizfluent. (2018). What Are Stakeholders & Ethical Dilemmas? Retrieved from: https://bizfluent.com/info-8100582-stakeholders-ethical-dilemmas.html
Burton, S., & Soboleva, A. (2011). Interactive or reactive? Marketing with Twitter. Journal of Consumer Marketing, 28(7), 491-499.
Cain, J. (2011). Social media in health care: the case for organizational policy and employee education. American Journal of Health-System Pharmacy, 68(11), 1036-1040.
Ethical Consumer. (2018). Product Score. Retrieved from: https://www.ethicalconsumer.org/scoredetails.aspx?ProductId=1350858
Finnacial Review. (2018). Domino’s Pizza investigates wage fraud, denies network pressure. Retrieved from: https://www.afr.com/business/retail/dominos-pizza-investigates-wage-fraud-denies-network-pressure-20170212-gubdst
He, W., Zha, S., & Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), 464-472.
James, E. H., Wooten, L. P., & Dushek, K. (2011). Crisis management: Informing a new leadership research agenda. Academy of Management Annals, 5(1), 455-493.
The Sydney Morning Herald. (2018). The Domino’s Effect. Retrieved from: https://www.smh.com.au/interactive/2017/the-dominos-effect/
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