Question:
Demonstrate an understanding of the Concept of the Organisation and the Environment in which it operates, including determining the competitive advantage for an Organisation.
The following paper concentrates on the different aspects related to the chosen organization GSM London. Many important things and issues related to this topic will have to be discussed here. The focus will be on the background of the organization, the industry or the sector, in which it operates the different aspects like the organizational operations and responsibilities, will have to be discussed as well. Certain issues that create a problem within the organization have to be identified and given an overview with some probable recommendations to solve it. The business environment of GSM London has to be discussed in the following sections of the paper. As GSM London is an organization related to the academic works, some ethical codes have to be maintained here as well. Therefore, it is necessary to discuss all the valuable things in relating to the organization itself.
The full name of this organization is Greenwich school of Management. This organization is located at Greenwich in South-East London (Gsmlondon.ac.uk, 2017). This operates as an independent school of higher education in the country. Another branch of this organization is situated in Greenford in West London. This organization deals with providing thousands of students many business-specific courses in the graduate and post-graduate courses. They also provide the students with many types of training courses and the students who are admitted here are mostly international students. The records say that more than 15000 students take education from this organization (Gsmlondon.ac.uk, 2017). The organization was founded in 1973 and the current CEO is Sir Bob Burgess. Headquarter of this organization is situated in Meridian House in Greenwich. They have worked in partnerships with the Plymouth University from the year 2006 and have delivered validated undergraduate degree awarded by Plymouth (Gsmlondon.ac.uk, 2017). They have a number of expert course advisors in the organization.
The business environment of this organization is quite helpful and they have various courses to offer to their students (Brown and Carasso 2013). This organization serves the education sector in the country and one of the most reputed institutions as well. They offer financial advice from their expert finance advisors who advise the students about how they can manage their headaches about the funding of the fees for their courses. The organization looks to provide support to the students and they desire core academic skills for better future of the students. They provide a proper academic environment for the students that add to the success of the students on the long run (Brown and Carasso 2013) They also focus on the students individually to help them overcome their troubles in the understanding the courses. All of these plans and programs are looked after by the senior managers of the organization. They provide a simple business environment in the industry that helps the students to gather their knowledge properly (Brown and Carasso 2013)
The business environment is quite competitive but the strategies they have undertaken lead them to gain the competitive advantage over their rival organizations (Botha, Kourie and Snyman 2014). One of their rivals in the industry is the University of Greenwich. The management and leadership styles being followed here are quite motivating. The management motivates the employees or the teachers and trainers greatly so that they give their best efforts in trying to solve the problems of the students. This training in GSM London helps them to get best jobs in the business industry with great placements (Mourshed, Farrell and Barton 2012).
Various types of business environments are present that leaves an impact on the proceedings of the certain business industries. These are considered as the economic environment, political environment, social environment, legal environment and the technological environment (Pulver 2012).
The economic environment of the institution GSM London is quite stable. The institution helps in providing the students with scholarships and much other assistance (Wild, Wild and Han 2014). The institution helps the students get educational loans especially to the students who are from UK and other EU countries. The economic and fiscal policies of the government have long lasting impacts on their countries. The good training services and good placements in the industry help in the economic growth of the country as well as increasing the GDP of United Kingdom. It also helps in the foreign multinational companies being interested in investing in this country.
The political environment of the United Kingdom is quite stable with the democratic environment (Wild, Wild and Han 2014). The attitude or approach of the government towards the educational institutions is quite motivating as the government is interested to create more job opportunities in the country by providing good education. The management of the organization is quite susceptible to the immediate changes in the government policies.
The different social factors are responsible in determining the social environment of the business organizations. The social demographics of the area have a great impact on the success of the organization (Wild, Wild and Han 2014). The quality of life in UK is quite impressive with a good economic growth. This is why the families are keen to send their children to institutions where they can get the best education. The innovative strategies to incur knowledge into the minds of the students help them to get a strong hold in the industry. Their academic track record is quite good so they are very much in compliance with the social conditions. The literacy rates are quite high in the urban areas in UK so this again works as a positive criterion. The traditions in their good record of academic performance among the British give them an advantage over others (Wild, Wild and Han 2014).
The different laws related passed in the British parliament are obeyed by GSM London properly like the Equality Act 2010, Education Act 1996 and others. They do not discriminate any student due to their skin color or their caste. Equality id preserved in this organization all through (Wild, Wild and Han 2014).
Technology is an integral part of the modern day business. The GSM London has adopted the various technological tools to innovate new strategies of training the students and apply them in the practical field. This enhances the students’ skills (Wild, Wild and Han 2014).
Globalization has a huge impact on the education sector all over the world. Due to the use of technology everywhere, GSM London has gained benefits. It has been able to make its strategy according to the global standards and being compliant to the industry (Rumford and Buhari 2012). They can post advertisements online through the use of social media and thus be able to attract more students from different countries. Their placement and track record have impressed the students. This attracts them to come to UK and study in GSM London by getting scholarships (Rumford and Buhari 2012).
Consumer demand is a very important part in making business decisions. The consumers (in this case, the students) tend to find the best institutions that will cater to their needs and deliver their goals for their career (Gowrisankaran and Rysman 2012). They also find the kind of institutions that they can afford economically and get the best placements in the business industry. All these needs and requirements are fulfilled by GSM London. This is why they acquire a top spot in the business related education sector for their scholarships and well-planned training systems (Edwards, Sieminski and Zeldin 2014).
GSM London is one of the most important institutions on UK who have led their paths for entrepreneurship in the education industry (Fayolle 2013). They have opted for expanding their business all over the world and get international students. They have the willingness to develop further and expand their services more. This way they are one of the pioneering institutions to adapt entrepreneurship. The strategic innovation like providing scholarships and financial advisors for their students has catered to gain competitive advantage through creative thinking power. The innovative training programs and using technology for better training methods have added to their success story (Khurshid and Ansari 2012). The creativity factor is well encouraged by the management of GSM London.
Innovation process in GSM London is quite impressive. They use the different technological tools in order to attract their students (Lytton 2012). They also monitor the educational performance of the students by using technology. The different methods they use to improve the performance and thus achieving the faith of their students.
Conclusion
The paper can be concluded by saying that GSM London has provided bright career prospects to their students. The students who take part in the education programs are benefitted in a huge way by getting good jobs. They also provide scholarships that come as financial aid for the students. The students get quality training from the well qualified trainers and this helps them to enhance their skills. Good jobs earn them good salaries and thus make way for the economic growth of the country. Thus the entire country is benefitted by functionalist theory of sociology. People who get train them have a great amount of technological knowledge and they cater to the development of the organization. The entrepreneurship and innovative thinking leads them to become one of the leading organizations in UK education sector.
References
Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business environment: Knowledge management and knowledge management technology. Elsevier.
Brown, R. and Carasso, H., 2013. Everything for sale?: the marketisation of UK higher education. Routledge.
Edwards, R., Sieminski, S. and Zeldin, D. eds., 2014. Adult learners, education and training (Vol. 2). Routledge.
Fayolle, A., 2013. Personal views on the future of entrepreneurship education. Entrepreneurship & Regional Development, 25(7-8), pp.692-701.
Gowrisankaran, G. and Rysman, M., 2012. Dynamics of consumer demand for new durable goods. Journal of political Economy, 120(6), pp.1173-1219.
Gsmlondon.ac.uk. (2017). GSM London. [online] Available at: https://www.gsmlondon.ac.uk/ [Accessed 2 Aug. 2017].
Khurshid, F. and Ansari, U., 2012. Effects of innovative teaching strategies on students’ performance. Global Journal of Human-Social Science Research, 12(10-E).
Lytton, H., 2012. Creativity and education. Routledge.
Mourshed, M., Farrell, D. and Barton, D., 2012. Education to employment: Designing a system that works. McKinsey Center for Government, 18, pp.1-7.
Pulver, S., 2012. Business and the Environment.
Rumford, C. and Buhari, D., 2012. European Union. John Wiley & Sons, Ltd.
Wild, J.J., Wild, K.L. and Han, J.C., 2014. International business. Pearson Education Limited
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