The report helps in the analysis and discussion of the two main aims of the human resource management and marketing functions. Furthermore, these aims of the respective functions will help in understanding the main motives of the functions in an effective manner. Furthermore, the discussion is required to be conducted on analysis of the contribution of the effective structure on gaining success to the organization in an effective manner as well.
Key Aims of the Functions
Human Resource Management
Human Resource Management is defined as the strategic kind of approach towards the entire effective management of the different organizations. The main motive of the human resource management is to help the entire business in gaining competitive kind of advantage and this is designed in such a manner that will help in maximising the performance of the employees who are working in the organization as well (Barak 2016). Furthermore, HR is primarily concerned in order to manage the different individuals inside the organization along with focusing on different kinds of policies along with systems as well.
Human Resource Management helps in ensuring that the entire organization is able to achieve success through the individuals who are working in the respective organization in an effective manner. Additionally, the HR professionals manage the entire human capital of the organization and this mainly focuses on implementing processes along with different policies as well (Wrench 2016). There are different aims of the Human Resource Management has to be identified in an effective manner that will help in achieving the four main objectives in an effective manner.
HRM is useful in nature both to the organization along with the employees as well along with the society at large as well. The four major objectives of the human resource are described as follows:
Organizational Aims: In the respective domain, the HRM is the mean to achieve the efficiency and effectiveness for the entire organization. However, it helps in serving the different other functional areas as well that includes attaining the different kind of effectiveness in the operations of the organization and this will help the company in gaining more efficiency in the tasks that are performed by them. Furthermore, HRM helps the company in obtaining and retaining the skilled employees who are well motivated and committed towards the work they perform (Sabharwal 2014).
Functional Aims: This is the second main objective in HRM wherein HRM helps in performing different functions of the various departments in an effective manner. Furthermore, it is seen that the facilitation should not be costlier in nature than the benefit that is received in nature. Furthermore, the HRM will help in developing inherent kind of capabilities of the individuals along with their contributions by providing them continuous training and help them in developing more opportunities for development (Klarsfeld et al. 2014).
Personal Aims: In the present scenario, there is huge shortage of the requisite kind of talent in the entire market and the different employees who are performing jobs in one respective organization are trying to change their jobs as they are not being able to cope up with such kind of job experience. In such scenarios, the HRM plays a major role in acquiring, developing, utilising along with maintaining the employees in an effective manner. HRM has to help the employees as to achieve the personal goals as well as to get their commitment. Furthermore, proper and accurate work life balance in an appropriate manner (Trittin and Schoeneborn 2017).
Societal Aims: HRM has to check that the legal, ethical along with social environmental issues are attended in an effective manner. Furthermore, the main responsibility of HRM is to provide equal opportunity and equal pay for the different employees who are working in the organization (Hur 2017). The HRM will help in ensuring that the people are rewarded along with valued for what they have to do and achieve as well. Furthermore, the development of proper development of the environment is essential in nature wherein flexibility and teamwork are essential and important in nature as well (Human Resources Today, 2018).
These are the four main aims or objectives of the human resource management and this will help in ensuring the equal kind of opportunities are made available that is adoption of ethical kind of approach that will help in maintaining along with improving the mental and physical wellbeing of the different employees in the organization. Furthermore, more specifically, the HRM will assist in developing and enhancing incentive compensation systems with implementation of different kinds of training and development activities as this helped in developing high commitment management practices as well (Greene and Kirton 2015).
Marketing
Marketing is the main study along with management of the exchange relationships and this will help in satisfying the customers in an effective manner. Marketing is one of the major components of the business management and it is the major process of identifying, anticipating as well as satisfying the needs of the customers (De Vito et al. 2018). The marketing objectives set out what the business wants to achieve from the marketing kind of activities. They need to be consistent in nature with the overall objectives and aims of the business (Choi and Rainey 2014).
The different aims of the marketing will help in increasing the sales and this requires good return on investment as well. Furthermore, the product awareness is required to be improved in the organization while developing the products and services and this will help and assist in increasing the sales in an effective manner. The brand management is essential in nature as this will maintain place in minds of the public and this will assist in maintaining prominence in the public space as well (Cascio 2018).
The objectives of the marketing have to be consistent in nature with the purpose of marketing. The client marketing objectives include the following:
Development of SMART Marketing Objectives
Furthermore, the marketing objectives has to fit with the overall business objectives and this will help in driving the entire direction of the marketing strategy as well (Bishop 2016). In order to become more effective in nature and this includes:
The main purpose of setting SMART objectives is helpful in clarifying the actual objectives in an effective manner and this will help in providing measurable objective that can be monitored in an effective manner and help in meeting the different business goals as well.
Examples of Marketing Objective
The typical kind of marketing objectives that is set by the clients include the following:
Benefits gained by Business of Setting Marketing Objectives
With the different kinds of marketing objectives that are relevant along with reliable in nature, there are various kinds of benefits gained by the business and monitoring the entire progress against them as well. The effective marketing objectives include the following:
The marketing aims must help in clearly promoting the idea that the organization will promote the idea that the company or the organization has the right kind of product at the right kind of price in an effective manner. Furthermore, the aim of the marketing program of the company should help the customers and this will help in gaining the appreciation of the products that is offered by the company in an effective manner. Furthermore, the marketing aims in ensuring to deliver the optimal kind of product or the services into the entire market place at the right kind of price.
There are different types of marketing objectives from all the angles and this is necessary in nature while creating the objectives. There are various kinds of kinds of marketing objectives and the main types of marketing objectives are as follows:
Therefore, it can be analysed that proper analysis of the human resource management and marketing management is essential in nature as this will help in maintaining proper kind of analysis on the importance of the both in an effective manner. From the entire analysis, it can be identified that the aims of both human resource management and marketing has assisted in understanding the different kind of usage of the same in different areas of the work and employment and this will be helpful in dealing with different kinds of issues in the organizations with proper assessment and utilisation of the resources.
Importance of Effective Structure in Positively Contributing to Success of Organization
The effective structure is essential in nature in contributing positively towards the success of the organization. The organizational structure is essential for the growing success of the company as this will provide guidance along with clarity on the specific human resources issues with the managerial authority as well. The management plays a major role in achieving the group goals as this helps in arranging the factors of production and organizes the resources that will help in integrating the resources in an effective manner as well.
Furthermore, the good and effective organizational structure is essential and important in nature in the organizations as the businesses require accurate kind of structure to grow and this helps in making the business more profitable in nature. The information flow is essential in nature in attaining the success of the organization. The structure of the organization should be designed in such a manner that will ensure that the employees and all the departments need to coordinate in an effective manner as this will help in making the communication more effective and effectual in nature. Furthermore, clear reporting relationships must be clear in nature as all the members in the organization is required to understand their responsibilities and to whom they are required to be accountable in nature as well. These kinds of clear relationships help in making it easier in nature for the different supervisors and managers who help in managing the different kind of benefits effectively.
Furthermore, the organization chart contains of the different functions, authorities, responsibilities and communication of individuals of the employees within each management. The organizational structure is the main framework that helps the employees in achieving the goals and perform their jobs. The efficient structure of company has benefitted the organization in several ways and making it easier to delegate the responsibility and effect change throughout the organization as well. The organizational structure of the company helps in maintaining hierarchy of the business and this helps in providing guidance and clarity on the specific kind of employees’ issues that includes managerial authority.
The main purpose of the organizational structure includes the following:
Furthermore, good organizational structure facilitates attainment of the different objectives through accurate and proper coordination of the different activities. It has built in system of balances and checks and this will help in progressing towards the entire attainment of the objectives is evaluated along a way and new decisions are made in an effective manner as well. Furthermore, in good organizational structure, the conflicts between the different individuals over the jurisdiction are kept to minimum and this helps in eliminating the overlapping and duplication of work as well. The good organizational structure helps in requiring that the different duties be clearly assigned and defined that will eliminate the duplication of work in an appropriate manner.
It helps in facilitating promotion of the different personnel that helps in pinpointing the different positions of the individuals in relative to one another. The effective kind of organizational structure helps in making the communication effective in nature and this will help in gaining more competitive advantage in an appropriate manner. The well-structured organization helps in providing sound basis for effective kind of planning as the goals are clearly established and the resources are identified in a clear manner.
The proper strategic planning is essential in nature as these assists in increasing the corporation and provides sense of pride among the different members of the organization as well. Furthermore, the sound organizational structure helps in encouraging creativity as this increases the morale of the employees and develop recognition of skills as well. With the implementation of the proper organizational structure, this will provide proper basis to the organizations for clear planning and the goals can be achieved in an effective manner as well.
There are different kinds of advantages of various organizational structures that has to be analysed effectively as this will help in improving the entire morale of the employees in an effectual manner as well (Bolman and Deal 2017). The functional organization includes:
Furthermore, the projectized organization structure includes the different kinds of advantages that includes the following:
The matrix organization structure includes the following advantages that includes the following:
Therefore, from the above it can be analysed that proper analysis of the organizational structure is essential in nature as this will help in managing the entire communication between the different employees and the employer in the entire organization in an appropriate and efficient manner. Furthermore, the effective organization structure helps in improving the tasks that are performed by the employees and this increases the overall planning of organization as well.
References
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Benschop, Y., Holgersson, C., Van den Brink, M. and Wahl, A., 2015. Future challenges for practices of diversity management in organizations. Handbook for Diversity in Organizations, Oxford University Press, Oxford, pp.553-574.
Beši?, A. and Hirt, C., 2016. Diversity management across borders: the role of the national context. Equality, Diversity and Inclusion: An International Journal, 35(2), pp.123-135.
Bishop, J., 2016, January. An analysis of the implications of Maslow’s Hierarchy of Needs for networked learning design and delivery. In Proceedings of the International Conference on Information and Knowledge Engineering (IKE) (p. 49). The Steering Committee of The World Congress in Computer Science, Computer Engineering and Applied Computing (WorldComp).
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Choi, S. and Rainey, H.G., 2014. Organizational fairness and diversity management in public organizations: Does fairness matter in managing diversity?. Review of Public Personnel Administration, 34(4), pp.307-331.
Collins, M.D., Jackson, C.J., Walker, B.R., O’connor, P.J. and Gardiner, E., 2017. Integrating the context-appropriate balanced attention model and reinforcement sensitivity theory: Towards a domain-general personality process model. Psychological bulletin, 143(1), p.91.
De Vito, L., Brown, A., Bannister, B., Cianci, M. and Mujtaba, B.G., 2018. Employee motivation based on the hierarchy of needs, expectancy and the two-factor theories applied with higher education employees. IJAMEE.
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