Apple Inc. is a multinational organization of American origin which operates in the technology sector of the country. Apple was founded in the year 1976 by Steve Wozniak, Steve Jobs and Ronald Wayne. The company was further incorporated as the Apple Computer Inc. in the year 1977. The headquarter of the company is located in Cupertino, California where the designing, development and selling of the consumer electronics takes place. The hardware based products that are developed by the company include, iPad, iPhone, iPod, Mac personal computer, Apple Watch, Apple TV and HomePod speaker (Coriana Spencer, 2018). The software based products of the company on the other hand include, iTunes, iLife, iWork and many more. The growth of Apple Inc. had taken place from the year 1980. The company started growing fast in the technology filed of America which had helped in creating a different position in the market as well.
The report is based on the analysis of the human resource management based policies that have been implemented by Apple in the organization. The benefits that are provided to the employees and the ways by which diversity levels are managed is also an important part of the analysis in the report. The development based chances that are thereby provided to the employees will be discussed in the report in detail.
Apple Inc. has proved to be one of the most challenging places to work in the technological industry. The employees who are appointed by the company are considered to be the best in their fields. The organization thereby pressurizes the employees to show their best performance in all their tasks. However, the advantages that are provided to the employees of the company are quite high as compared to the stress that are faced by them. The perks that are provided to Apple employees are as follows,
The leadership of Apple Inc. under the co-founder of the company Steve Jobs was unique and effective in nature. After the death of Steve Jobs however, it had proved to be difficult to maintain the culture of the company that has been developed by co-founder. A new and innovative way of thinking was infused by the co-founder of Apple which was helpful in increasing the growth of the company. Tim Cook has proved to be quite effective for the value that can be provided to the operations of Apple Inc. He has been able to change the things that were not possible even under the leadership of Steve Jobs himself. The culture of the company was also quite different as compared to its competitors in the industry. Apple was able to develop the organizational activities that were all directed in the right way (Jurevicius, 2018). The innovation levels in the products were achieved with the help of the flat management structure that was developed by Tim Cook. In this case the employees were allowed to provide their opinion in the various processes.
The generic strategy which is used by Apple Inc. is combined with the intensive growth of the company in the technology industry. Apple Inc. has been able to become one of the most valuable company in the world. The generic strategy used by Apple is main determinant of the advantage that the company has gained as compared to its competitors. The growth strategy of the company also supports the strong position of Apple in the market. This position thereby indicates the effectiveness of Apple in the technology field. The generic strategy that has been implemented by Apple Inc. is broad differentiation. This strategy focusses on the key features which help the products of Apple to distinguish the company from the competitors. The broad differentiation strategy thereby implies that the company aims at setting itself apart from the other organizations (Jurevicius, 2018). The products of the firm are designed for the customers who support the broad reach of the company in the market. The strategic objectives are also affected by the broad differentiation strategy of Apple Inc. The intensive growth strategy is thereby based om the product development and market penetration based activities of Apple Inc.
Apple Inc. has been able to set an example for the purpose of improving the inclusion and diversity related efforts. The company has also planned to invest a huge amount on a ground breaking innovation based plan which is based on the increase of inclusion and diversity in the company. The Human Resources Chief of the company Denise Young Smith had stated that Apple is aiming at providing opportunities to the candidates who are a part of the minority groups. The company is thereby trying to offer them with the opportunity to the candidates to start their first job in an organization like Apple Inc. The organization is trying to form an employee base which consists of members who belong to different parts of the society. The main objective of the company is thereby to increase diversity levels of the company so that the innovation in products can be increased (Kabin, 2018).
The employee relations that are established in an organization is important for the proper management and the long term based performance. The good relationships that are established with the employees can also create better engagement with the organizational processes. A 360-degree employee engagement based program was created by Steve Jobs within the organization. The employee relations and employee engagement based strategies that were implemented by Steve Jobs helped in the generation of revenues as well. The productivity of the employees in Apple is high which also proves that the company has a good employee relationship based policy (Owler.com. 2018). The organization however does not have any established systems which are used for measuring the engagement levels of the employees. Apple Inc. has been able to establish policies that are based on the development of employee relations within the organization. The strategy which is followed by the company is based on the management of relationship with the employees in an effective manner. The employee relationship strategy is rooted within the business strategy of Apple Inc. This has helped the company to increase the productivity to highest levels (Kabin, 2018).
The ethics and social responsibility based activities that are performed by Apple are mainly based on the empowerment that the company provides to the employees so that they are able to provide their best possible performance. The organization provides extensive training and educational resources to the employees during their work process. The standards and expectations of Apple from the employees are high. The organization thereby provides the necessary training and tools that are required by the employees to enhance their performance. The company has however, not been able to provide enough support to the communities in the areas where Apple has its operations (Owler.com. 2018).
Apple has been trying to develop the different operations within the organization which have led to many issues that are based on the culture and functioning of the team as a whole. The internal structure of the company has thereby faced immense changes which has helped in maintaining the profitable operations. The changes have also helped the company to increase the collaboration between the teams and enhance the reputation of the brands as well.
The employee development based activities of the company have also been an important factor in the increased innovation levels of Apple and its products as well. The training that is provided to the employees and the tools that are provided to them have played an important role in enhancing their performance levels as well (Coriana Spencer, 2018).
The best level of talent is present in the employee base of Apple Inc. which includes the key people who are appointed in the various positions like, technical, staff and marketing. The main objective of the talent management system is based on attracting and retaining the employees. The human capital is recognised as a major element of the overall competitive activities of the company. The HR of the organization therefore works towards increasing the return on the investment that can be gained by Apple. The HRM department is thereby working towards maximizing increasing the employee development and engagement based activities of the company. The key human resource management functions thereby include the activities like, recruitment and selection, equal opportunities for employment and diversity and the compensation and benefits that are provided to them (Jurevicius, 2018).
Apple has always been able to stay ahead of its competitors with the help of its unique technological capabilities. The company has created a position in the smartphone industry which has been quite tough for the others to compete effectively. The iOS software that is used by the company for the iPhones is different from all the other smartphone brands in the world. The technological advancements that have taken in the external environment has also affected the successful operations of Apple. The different features that are offered by the products of the company are able to provide tough competition to the organizations in the smartphone industry. The OLED technology, microLED technology and many other features that have been embedded in the phones have proved to be ground breaking in nature. The organization has thereby become the most valuable company in the whole world (Forbes.com. 2018). The production levels of the company have been outsourced to the other countries which has helped in creating products that are unique. The production facility of the company in California is not competent enough to manufacture the products. This has led to the outsourcing of the manufacture facilities. The technological development of the company has been able to help the company to create a unique position in the smartphone industry. The organization is always quite secretive about the technology that has been used in the products. The products are updated on a periodic basis and this helps Apple Inc. in maintaining the topmost position in the market (Forbes.com. 2018).
The best approaches have been implemented by Apple Inc. to manage the employees of the company. The HRM of the company thereby aims at increasing the returns based on the investment of Apple. The HRM activities are performed in an efficient manner by the employees of Apple Inc. The recruitment process that has been implemented by the company is based on the computer knowledge that has been gained by them. The employees are provided with equal opportunities which has been able to promote the diversity levels. The compensation levels that are decided by the management of Apple Inc. are larger as compared to the other organizations in the industry. The organization has created a program named Apple fellows program which has helped the employees to gain knowledge in different fields to assist them in the future as well (Human Resource Management of Apple Inc. | Management Paradise. 2018). The HRM practices of Apple Inc. have thereby been helpful in retaining the best talent within the company so that the innovation levels can be increased. The productivity of the employees has also been increased with the help different programs that have been created for their development. The appreciation and recognition that is provided to the employees is an important part of the HRM practices of Apple Inc. The organization has always recognised the employees who have provided their highest contribution to Apple. The leaders are also appointed in the company based on their previous performance levels. The strategy thereby motivates the employees to further increase their productivity and the revenues of the company as well. The organization values and appreciates the employees who have shown commitment towards the innovation based activities. The firm has also been able to attract the best talents with the help of its attractive compensation and perks based policies (Human Resource Management of Apple Inc. | Management Paradise. 2018).
Conclusion
The report can be concluded by stating that Apple Inc. has been able to maintain the position in the market with the help of different policies that are based on the welfare of employees. The employee relations have also been given importance by the company which has helped in creating a positive working environment. The company has also been able to provide the highest levels of motivation to the employees which has helped in increasing the revenues as well. The technological capabilities of the organization are high and the management has been quite secretive about the various activities that are performed. This has led to the growth of Apple Inc. in the technological industry as compared to its competitors. The employees have been able to provide the innovative ideas and the leadership of Apple Inc. has maintained them in an efficient way. This has been a major reason behind the extraordinary success of Apple.
References
Coriana Spencer, H. (2018). Apple Sets Example for Improving Diversity and Inclusion Efforts. Retrieved from https://www.berkshireassociates.com/balanceview/apple-sets-example-for-improving-diversity-and-inclusion-efforts
Forbes.com. (2018). [online] Available at: https://www.forbes.com/sites/forbesleadershipforum/2012/01/25/the-real-reason-the-u-s-doesnt-make-iphones-we-wouldnt-want-to/#5d374c40301c [Accessed 29 Jun. 2018].
Human Resource Management of Apple Inc. | Management Paradise. (2018). Retrieved from https://www.managementparadise.com/forums/human-resources-management-h-r/213861-human-resource-management-apple-inc.html
Jurevicius, O. (2018). Apple SWOT analysis (15 Key Factors in 2018) – SM Insight. Retrieved from https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
Jurevicius, O. (2018). Samsung SWOT Analysis (17 Key Factors in 2018). Retrieved from https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
Kabin, B. (2018). Apple’s iPhone: Designed in California But Manufactured Fast All Around the World (Infographic). Retrieved from https://www.entrepreneur.com/article/228315
Owler.com. (2018). Apple Competitors, Revenue and Employees – Owler Company Profile. [online] Available at: https://www.owler.com/company/apple [Accessed 29 Jun. 2018].
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