A business firm will be able to perform their work properly only if they have a well developed and detailed environmental analysis. This is because of the fact that the company has to know about their internal and their external environmental analysis. This is because without knowing a out their threats and their opportunities they will not be able to develop their goods and services in the best possible way. A detailed environmental audit is needed so that they are able to carry on with their work properly. Great food halls is one of the well known super market chains in Hong Kong (Cfs.gov.hk. 2020). They have been excelling in producing organic and natural food products so that they are able to appeal easily to the taste and the preference of the customers. They have worked over all their aspects including marketing and selling. They are now working over the development of their online marketing as well. They are trying to bridge the gap between the shop and the customers living in distant areas (Secchi et al. 2016). They have a unique range of products including some interesting recopies as well.
Political
Part V of the Public Health and Municipal Services Ordinance (Cap. 132) is one such food law that has to be followed. Great Food halls also has to be abide by the same so that there are no issues in the quality of food, or any issues on the food purchasers and others (Cfs.gov.hk. 2020). This is an opportunity for the company because the company will be able to carry on with the different operations by staying within the political framework and also by making sure that they are not falling into anything illegal. This will help the company in overcoming the threat of the falling into something illegal as they will be able to carry on with their work in an effective manner.
Economic
They have a free vibrant economy and it is because of this reason that they will be able to carry on with their trade and commerce activities on an uninterrupted manner. Economic recession is one of the reasons that might hamper the growth and development of the Great Food Halls. Hong Kong has recently suffered from their economic recession. It is because of this reason that Great Food Halls will have to suffer from losses. This is a threat for the organization because this will hamper their overall growth and they will not be able to carry on with their expansion properly.
Social
Great Food Halls must try to gather more funds for providing the proper accommodation for the employees who are brought from foreign lands. This is also a threat for the company that is for great food halls because they will not be able to provide accommodation for the additional number of employees. In order to make sure that they are being able to expand into the international market they will have to get extra additional manpower. However if they are recruiting more people from outside then they will also have to make sure that he additional number of employees are getting proper housing facilities as well.
Technological
WPRS, is a Waste Electrical and Electronic Equipment Treatment and Recycling Facility (WEEE·PARK), to collect all the raw materials and make sure that the speed of the total operation is speeding up at a rapid rate. This will turn out to be a positive aspect or opportunity for the great food halls company.
Legal
The legal set up of the country provides for the welfare of the organizations. The E- commences. Program was launched in 1996. This is a major positive aspect or an opportunity or the company. This is because the company will be able to use the online trade and commerce support system for developing their trade and commerce system. As the customers all over the world are now looking for fast services that can take place without any issues, they must make sure that a rapid online development system is created that is helping the organization for understanding their client requirement and also solving them properly.
Environmental
Bring your own bag is one of the most useful environmental policy that has been developed by the Government to keep environment clean. Hong Kong is trying to keep their environment clean and Great Food Halls must try their level best to abide by the same. This is surely a positive aspect or an opportunity for the Great Food Halls Company because they are able to make sure that they are abiding by their CSR responsibility. The company will be able to make their buyers aware about the fact that using the environment friendly technologies and devices will be good for them as they will be able to stay true to their corporate and social responsibility.
External opportunities To develop some collaborations with the other companies To arrange for some external trainers for the employees. |
External threats High competition rate Technological advancement in other countries |
|
Internal strengths (S) · 1. They have a wide range of new arrivals of food · 2 .wide range of organic food items · 3. A good online service facility for the distant customers · 4. unique feature that helps in sharing many healthy and innovative recopies with the customers |
(SO) Maxi maxi strategy This mainly talks about the amalgamation of the opportunities and the strength of the organization. The company will be using their strategy by upgrading their factory. This will be useful because they can use the internet or online system in order to improve their work and speed them The strategy that can be used is to provide the organic products so that the customers are able to get a natural and fresh food. |
(ST) Maxi mini strategy They have to strengthen their online facilities in order to overcome the threat of increasing competition from the rivals. |
Internal weakness · 1 low employee morale · 2 lack of a flexible working shift · 3 skill gap · 4 low salary of the employees |
(WO) Mini Maxi strategy The availability of technology can be used in order to make sure that customers are getting totally fresh and organic food items so that there is no issue faced by the customers in terms of the quality |
(WT) Mini Mini strategy They can overcome the weakness and avoid threat of increasing online markets by sing the training and development facilities. |
Maxi-Maxi strategy is the best suited strategy that can be used by the company so that they are able to use the proper expansion system with all the strong aspects(Young and McDowell 2018).
. They will be using their opportunity of using the organic products. The organic products are in great demand and the organization Great food halls will be using this opportunity in order to make sure that they are providing their consumers with totally fresh and green products that are devoid of all chemical compounds. The factory settings will be upgraded and they will be using the internet based or the online aspects so that they are able to carry on with their work properly and also ensure that it is being carried on in a proper way without any kinds of delays.
Competitive Rivalry |
Supplier Power |
Buyer Power |
Threat of Substitution |
Threat of New Entry |
Competitive rivalry is high and this I a threat for the company This is because of the fact that the company might face a very stiff competition from their other competitive firms. This will be harming the overall production of the company. |
The supplier power is low and this opportunity for the company. This is because the company can easily break their ties or their relationship with any one supplier if the supplier is creating any kinds of disputes with them. |
The buyer power is high and this is a there or negative aspect for the company. The company will run at a huge loss if there are any disputes on their end. The customers will no longer stay loyal to their brand and will switch over to others. |
This is very high and is a major threat for the company. This is because the company will be suffering from a very tough completion and also their customers can easily substitute them. |
Threat of new entry is high and this is a threat for the company. |
Force field analysis
The change is that the company mainly needs the technological advancements.
The technological change to be brought about is the development of new operating system like online booking system.Organizational change is of utmost importance in order to make sure that the overall working and the overall operations of the organization are being maintained in a proper way. It is because of the fact that if the company has to survive the tough competition in this current 21st century then they will have to take up many different kinds of strategies so that they are able to identify the different areas of competition and then be able to deal with the different kinds of threats that are actually coming up in their ways, In order to make sure that the company is able to function well. Great Food Halls managing will have to carry on an in depth company audit (Baloh, Zhu and Ward 2018). This will enable them to see if the employees are happy or are they suffering from any kinds of issues.
This can be done by conducting some kinds of one to one meeting sessions or some kinds of group discussion sessions so that the employees are able to talk about their issues without suffering from any kinds of hesitations. Therefore the managers must try their level best to hire the change management professions and the change management experts so that they will be able to bring about many different kinds of chances or strategies in order to deal with the same and also be able to give a very employee friendly atmosphere.
The change that needs to be brought is to make sure that the employees are not suffering from any kinds of insecurities and also to make sure that all the employees are being given the needed training and development facility so that they can actually work towards the overcoming of their sill gaps There are many customers who are in the remote locations or in the International and Global locations. It is because of this reason that they will be able to bring about a change by hiring the change management experts who will be training the employees on the internet handling and the delivery packaging systems so that there are no issue being faced by these customers who are making their purchase from any distant lands and are also being able to increase their purchases. The force field analysis model is being conducted so that the managers are able to understand all the forces that are in favor of making the change and also the ones that are against of making then change.
Forces in favor of change |
Forces against the change |
Raising the volume of sales and output This is useful for the company as they have to appeal to a greater number of people in order to increase their good will. In order to compete with the other super markets Great Food Halls will have to make sure that they are being able to somehow increase the sales volume and thus be able to increase their overall business output. |
Loss of job insecurity among existing employees Employees might suffer from this feeling that they will not be able to keep pace with the newly recruited employees and thus they will suffer from the job insecurity. Staff frightened of the new technology It is because of this reason that the management must try their level best to train their employees and also make sure that they are not suffering from any kinds of fear or any kinds of tensions. |
Measures to minimize negative impacts
Mandelow’s Power Interest Grid
Among all these the company Great Food Halls will be placing their stakeholders in the first grid that is the Low power, less interested people (Monitor). This is because of the fact that the company will have to keep their stakeholders fully engaged in the work and also enable them to give in all the possible efforts so that they can contribute towards the overall production and the maximization of the overall output of the organization.
Step 1: Create Urgency |
This will enable in understanding about the actual needs for the change and the ways in which the employees can actually contribute towards the change. |
Step 2: Form a Powerful Coalition |
The change managing officials must always try to make sure that they are not imposing any change but taking the opinions and the views of all the employees. |
Step 3: Create a Vision for Change |
The managers or the change management officials must always try their level best to bring about the change and make sure that they are following the same examples that they are setting in front of their employees. |
Step 4: Communicate the Vision |
A horizontal communication system must be carried on all dependents set ups so that the managers and the employees are able to interact and talk with each other (Rempe et al. 2017). This will enable the employees to take part in all the decision making process and also be able to make sure that their opinions are being taken into account. |
Step 5: Remove Obstacles |
The change structure must be studied and analyzed at every single point of time so that the managers are being able to understand about the different issues that might be faced by the employees and also the ways in which the company can work towards overcoming the same |
Step 6: Create Short-Term Wins |
The managers will have to able sure that employees in the great Food halls are being able to engage themselves in maintaining the short term and the immediate goals like machine learning, electronic handling, customer responsive and other such aspects. |
Step 7: Build on the Change |
. The managers must make sure that they are not declaring the victory too soon. In order to make sure that the employees are contributing towards the overall success and the change management process for a long time they will have to make sure that they are keeping the employees involved. |
Step 8: Anchor the Changes in Corporate Culture |
regular feedback from the employees and the customers in order to know if the change management strategy has been implemented in the proper manner and if the employees are actually being benefitted from the changes. |
The measures will be as follows-
At team and individual levels:
? Use Kbler-Ross Transition (Grief) Cycle,
At the individual and the team level, there must be some or the other strategies that must be used in order to make sure that they must be able to get the timely help. The different states of the cycle are
One of the forces for change is the increased need for products among customers-
Customers are looking for some extra additional services. It is for this reason that the online shopping concept has developed at a very rapid rate. In order to make sure that the employees are not facing any issue in this aspect. It is for this reason that leaders will have to use the transformational approach (Wiener et al 2019). This approach will help them to provide a proper and uninterrupted support to all their employees so that the employees are able to take part in all the training and developmental facilities and be able to learn the art of handling the orders and the bookings on the online or the electronic media platforms. Customers in the modern day scenario are conscious and are looking for those items that will provide them some or the other health benefits. It is for this reason that Great Food Halls must collaborate with the local farmers and get the fresh products in their manufacturing process so that they can supply newer and fresh organic items to their customers.
Transformational leadership will be suitable as this will motivate all the employees to take part in the decision a making process and know that they are be helped by the managers at every single aspect.
There will be provisions for internal trainings as well so that the employees are able to get an on job training and there is less expense. The maintenance cost will also be reduced as the company will not have to hire any external experts or trainers.
(LO3)6. Evaluate the effectiveness of different leadership approaches in change management with a range of illustrated examples.
Transformational leadership will help in strengthening the communication ability of the employees. Open and horizontal communication system is of utmost importance in the oath of a successful change management process. This is because of the fact that the employees who are working in the Great Food Halls might feel that their job is at stake as the newly recruited employees will be well advances in the art of internet handling and also handling the modern methods of internet handling system and also the different ways in which they will be able to speed up the overall output of the organization (Müller et al 2018).
However if the leaders are following the transformational leadership system then they will be carrying on a prier open ended horizontal communication system and this will be helping the employees in narrating all the issues that they are going through and also they will be able to become a part of the overall business decision making process and then they will be able to make sure that they are being heard rather than being neglected (Baloh, Zhu and Ward 2018). Therefore this attitude will be very helpful in order to take the change management process to a success and the employees will be able to keep a proper track of all the different decision that are being taken in the whole business decisions process.
Use 2 theories: (Situational) and (Transformational). One from each group, they are complementary
The situational theory is very useful in this aspect because leaders or the change management officials will have to take up the right strategy at the right time so that the employees are getting the timely support. As the situation demands for the online services, the organization has to work very hard to keep pace with the situation and be able to make sure that the employees are getting proper training and development facilities. The managers must make it a point to conduct regular meetings with all the employees to make sure that they are taking into account the opinions and feedbacks.
As per situational theory the leaders might have to change their nature or their strategies as per the demand of the situation and also make sure that they are being able to somehow provide the needed support and make sure that the employees are not suffering in any way. For an example, customers who are tech savvy in nature will go for digital platforms for shopping. Therefore Great Food Halls will try to focus on the online digitalized platforms in order to cater to the changing needs and demands of the customers.
Describe (Situational) is suitable for change at team / unit level, where the change is clear, well defined, and mainly about implementation of actions.
The situational theory of leadership is very useful because employees are usually very vulnerable and also suffer from different kinds of fear and uncertainty during the ongoing process of change management process. For an in instance if the managers are of a very calm and quite nature but if they see that the employees are taking the undue advantage of the calm and quite nature of their managers then they will have to make sure that they are being able to bring about some or the other kinds of strictness in order to make their employees disciplines (Harmon 2019). This will enable the employees to be able to make sure that employees are being made to abide by the rules.
For an instance if the employees are becoming in disciplined and are bunking their working hours by spending time over other aspects during shift hours the leaders will have to use their strategy. They will have to use the methods of imposing some very strict penalties on the employees so that they can take it as a punishment and are able to somehow abide by the company rules and regulations and are able to manage all the rules and the polices that they have to in order to make the change a successful attempt.
Describe (Transformational) is suitable at organizational level, changing strategy for use at senior or top management level. Where the change is undefined, full of uncertainties and large scale.
Transformational leadership strategy is very useful because the managers or the change management professions will be able to bring about some significant changes so that the employees are able to follow the change strategy and then be able to abide by the same in the coming days (Kotlar and Chrisman 2019). It is suitable to use this approach because this will help in providing constant support to the employees.
Employee will be able to follow the footsteps of their leaders and will be given the right to participate in the company decision making process.
There are often some disputes among the top level management and the employees. Employees feel that they will not be able to carry on with their message or convey their ideas and their opinions to the managers. In such cases it is the duty or the responsibility of the managers to make sure that they are able to set some very bright examples by following the same examples that they are setting in front of their employees (Young and McDowell 2018).
This can be done if the managers themselves are taking part in the workshops and the training and development session in order to make their employees know that they are not alone and that they are constantly being supported by their managers and their senior. This is useful as this helps the employees to know that they are being able to get thee timely help and support from their manager and then are being able to contribute proactively to the different changes that are being brought about in the organization.
Conclusion
Therefore it can be concluded that the organization has to follow both an employee centric and customer centric approach. The company must take the regular feedback and the opinions from all the employees to know if they are facing any kinds of issues. An employee friendly work environment will be very effective for the company to carry on with their business activities in a sound manner.
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