According to the presented annual reports, it can be said that the report of the company is of standard quality and will have a positive impact on its usage by the stakeholders. If the company further wants to upgrade the transparency and the faith then it can lead a comparison process in which it can compare and differentiate between the actual budget and the prepared budget. This will help the company to check on their mistakes and the reasons for such changes.
It is advised to run another comparison process in terms of the results of the company over the years which will help it to rectify the disturbance in trends and to eliminate them. Lastly, all the goals of the company much are listed in two different section which includes long-term and short-term goals and the processes to achieve them (Donius, 2010). The future planned course of action can also be presented to have a positive impact on the investors.
Shortfalls
Some of the grave shortfalls that have been marked during the discussion are as follows:
Too much disclosure is fatal for the company as it provides enough knowledge about the systems and the workings of the company which can act as a boon to the rival companies as they can impact the consistency of the company graph. The processes undertaken, the structure of the company along with its policies and plans decide the standard of the presented reports. Again, if there is the usage of any type of unethical means to produce false statements then it would affect the decision-making process of the public. All the facts presented in the annual reports are short-lived and frequently change which can be utterly misleading.
Extensiveness and accessibility
The strategic objective of TELUS Ltd is to enhance the value of its services by putting customers first. In order to attain such purpose, it has expedited the building of client-centric, reliable networks through technology leadership. The company also intends to generate profitable growth of revenue from its efficient services while enhancing its operational efficiency (Bertilsson, 2017). Lastly, promotion and building of healthier communities are also what the company purports to attain through its affairs.
Comprehensiveness
TELUS is committed to enhancing its efforts in order to be a socially responsible company in the market. This is the reason why it intends to put its customers at first so that sustainability can be obtained efficiently (TELUS, 2016). Besides, it can be seen from the business strategy of the company that it not only objects to attain competitive advantage in the market by focusing on financial objectives but it also concentrates on non-financial segments like establishing healthier communities.
Conclusion and strength
From the aforesaid discussion on strategic objectives, the performance details of TELUS is strong as its collaborative and diverse team is underpinned by the high-performance culture that allows it to complete all commitments to the stakeholders it serves.
2. Business Model
Extensiveness and accessibility
From the business model of TELUS, it can be commented that it focuses on disciplined capital investments so that its long-term strategy of offering best solutions to customers are in place. For such purpose, the company focuses on human resource management by motivating its team in seizing best opportunities so that best outcomes can be offered to the shareholders, customers, and communities (TELUS, 2016). Therefore, the business model of the company have a perfect balance as it caters to provide a strong balance to the team and lead to better solution to the customers (Rebel, 2016). A disciplinary approach is followed by the company and hence, it is effective in this regard.
Comprehensiveness
TELUS is committed to making additional or generational investments in several sustainable areas of business so that it can enhance the possibility of its future success together with granting sufficient returns to the investors. For such purpose, the company intends to put its customers at first and even its team are guided in such a way that can make its services future friendly to the stakeholders and communities as a whole. Therefore, the major onus of the company lies in having a strong and determined workforce together with the satisfaction of the customers.
Conclusion and strength
It can be commented that the business model of TELUS being customer-oriented can assist it in attaining industry-leading aggregate lifetime revenues, thereby proving effective in attaining competitive advantage as a whole. Besides, pursuing a strong and motivated team can easily allow the company to establish newer opportunities for growth that can address the requirements of stakeholders and communities too.
Extensiveness and accessibility
Corporate governance is the need of the hour because it helps in providing a strong balance to the company in terms of ethics and management. Strong corporate governance ensures that the company is determined to surge considering the benefits of the stakeholders (Blokhin, 2015). The governance policy of TELUS reflect that it has a long-standing commitment towards efficient and sound practices in corporate governance and for such purpose, it regularly reviews such practices so that higher standards can be attained and with full disclosure practice, higher transparency and integrity can be obtained too. This is the reason why the company has been gaining recognition in maintaining excellent corporate governance and reporting practices.
Comprehensiveness
Since the company adopts a proactive approach to maintaining effective standards of corporate governance, it can assist in the fulfillment of long-term objectives. Moreover, upgradation of efficient corporate governance matters associated with ethics every year allows the team members to stay motivated so that risk issues, board diversity, and stakeholders’ requirements are adequately addressed through proactive communication (TELUS, 2016). The continuous updation is one of the strong elements that helps the company in cementing its position in the industry and being a forerunner in the competition.
Conclusion and strength
Going by the aggregate corporate governance affairs of TELUS, it can be commented that the same is stabilized in an effective manner as it focuses on ethics, disclosure, enhanced transparency, etc (TELUS, 2016). Further, the same can not only enhance the standards of the company but also provide greater transparency and integrity among the stakeholders and communities. Hence, as per the governance factor it can be said that the company has Good position is terms of governance (Brealey et. al, 2011). It has effectively adhered to all the policies and established strong corporate governance thereby enhancing the position of the company in the eyes of the stakeholders.
4. Risk management
Extensiveness and accessibility
From the annual report of TELUS, it can be observed that the company has offered enhanced details of its different types of risks that pose a major threat to its functioning. All the material risks are discussed in a paragraph manner that clearly shows how efficiently the company is focused on managing such risks (Rebel, 2016). For such purpose, an effective risk governance culture is also in place that allows the company to identify material risks through implementation of proper systems. Risk mitigation and control is the need of the hour because it helps in warding off the risk that comes in the way (Sustainability reporting, 2012). It needs to be noted that for TELUS a strong risk control and management has been placed that ensures a strong management and control of risk (TELUS, 2016).
Comprehensiveness
The material risks of the company are discussed in a paragraph form that shows adequacy in disclosing relevant details about the same. Besides, a multi-step approach has been adopted to manage the risks so that the day-to-day operations of the company are not affected in a negative way (Burritt et. al 2002). Further, the company ensures that such steps work properly with the management because it allows it to frame and implements proper internal controls. Going by the internal control mechanism, it can be commented that TELUS has ensures a strong risk management and therefore the policies can be ranked as Good.
Conclusion and strength
The disclosure of risk management and its controls are adequate in nature in the case of TELUS Ltd as it considers itself responsible for maintaining proper risk management leadership and enhanced transparency. Besides, proper disclosure of material risks can also assist team members in meeting high standards of integrity in business actions and decisions. Hence, TELUS has strong policies when it comes to the concept of risk management. It has ensured that the risks are mitigated at the earliest.
5. Remuneration policy
Extensiveness and accessibility
A strong remuneration policy plays a key role in establishing a powerful link between the company and its shareholders. TELUS has talked about the remuneration policy and the has highlighted it in its annual report. However, the remuneration policy is not provided in an in-depth manner (TELUS, 2016). The company should ensure that the remuneration is in tune to the strategic aims and the same should be highlighted (Choi & Meek, 2011). Hence, in this scenario, the disclosures cannot be commented as a strong one because there are lacking points.
Comprehensiveness:
The annual report of TELUS fails to highlight the remuneration policy in details. The main aim of the remuneration policy is to provide incentives to the employees that are tune to the goals of the company. The same must be highlighted in an in-depth manner (Ballot et. al, 2006). However, the performance summary is missing and there is no graphical presentation of the same. The level of transparency is missing in this regard and hence, the company needs to raise the level in this regard. Hence, the remuneration policy is termed as Bad.
Conclusion:
As per the remuneration policy and its position in the annual report, it can be said that TELUS has low stability when it comes to the projection. The level of disclosure is low in this regard. Further, the company needs to put adequate emphasis in this regard.
Going by the annual report of the company, it can be observed that it has offered relevant details of its financial assets together with the nature of specific risks that such assets may be certain to. However, considering the requirements of the current scenario, it can be said that such disclosures are not sufficient in nature because details of financial assets are absent from the annual report and only risks associated with the assets are majorly discussed. The financial assets are of prior importance and that is always chased by the stakeholders (Davies & Crawford, 2012). In all probability, the financial assets is the major point of attraction as it helps in knowing the status of the company.
Comprehensiveness
Disclosure of financial instruments is important in nature as it can influence the decision-making ability of users. However, in lieu of the aforesaid discussion, it can be stated that the company has focused majorly on the various risks associated with its financial assets and therefore, it requires enhanced disclosure strategies to address the requirements of end-users (Deegan, 2011).
Conclusion and strength
From the annual report, it can be said that the quality of details offered by the company is not effective in nature and it requires additional information to allow end-users in making better decisions. Besides, focusing on the risks associated with the instruments is a major strength but details associated with financial assets must also form part of the report.
7. Physical assets
Extensiveness and accessibility
The company has offered significant details of its physical assets that include PPE, investments, inventories, etc. Further, the accounting policies associated with the assets are also widely discussed that makes it easier for the end-users to understand the nature and scope of such financial assets within the company (Albrecht et. all, 2011). Going by the annual report, it can be said that the company has met with all the requirements and has projected the physical assets in a clear manner that will lead to clarity and strong understating.
Comprehensiveness
It can be seen from the annual report of the company that significant information associated with its physical assets has been provided by the company that includes depreciation method followed and valuation basis adopted for the purpose of reflecting a true and fair view of the accounts based on relevant accounting standards (Kalpan & Norton, 2004). Besides, both quantitative and qualitative details of the physical assets form part of the annual report. Therefore, the disclosure can be commented as Good.
Conclusion and strength
In lieu of the aforesaid discussion, it can be said that the physical assets of the company have been adequately disclosed by the company both quantitatively and qualitatively. Such provision of information accompanied by significant accounting standards related to the assets can assist end-users in making efficient decisions.
8. Customers
Extensiveness and accessibility
The company’s commitment to keeping its customers at first has assisted it in becoming Canada’s number one national provider of communications for customer service. Further, the steps adopted by the company in creating value for the customers also form part of the annual report that makes it clear how customer experiences within TELUS have enhanced over the years (TELUS, 2016). The progress over the years is by dint of the rapid advancements that the company made by catering to the needs of the customers (Albuquerque et. al, 2013). It ensured that the customers are given due emphasis. Moreover, the same has been adequately given in the annual report so that the end users can know about the advancements.
Comprehensiveness
At TELUS, it can be seen that the company has provided relevant details of the key initiatives that have been taken by it to address never-ending requirements of their customers. Further, details regarding increment or decrement in customer connections with the company are also provided that makes it easier to understand how effective the initiatives have been in catering to their requirements (Kruger, 2015). Nonetheless, the reason behind increased revenue growth can be attributed to growth in customers as a whole. Hence, the disclosures in terms of customer’s advancements are good. It has strongly portrayed the advancements and the role played by the company is stabilizing the same.
Conclusion and strength
Going by the aforesaid discussion, it can be commented that the quality of disclosure regarding connection with customers has been properly offered in the annual report that makes it easier to understand how valuable a customer is for the company. Besides, the key initiatives adopted by the company are a major strength that has allowed it to retain and attract more customers.
9. People and culture
Extensiveness and accessibility
The annual report of the company focuses on the fact that investing in people has allowed it to become an international and iconic brand from a domestic level. Further, the people and culture strategy has been adequately disclosed by the company as it believes that the same can play a key role in attracting and retaining a mass number of customers (Libby et. al, 2011).
Comprehensiveness
Going by the above discussion, it can be commented that the people and culture strategy of the company has effectively enhanced and this can be proved by the fact that its customers have grown altogether. Besides, giving back to the people and communities is what the company believes to be an integral part of its affairs. The level of disclosure has been adequate in the case of people and culture (Hong & Kacperczyk, 2012). Hence, in terms of people and culture, the policy of the company can be said to be Excellent.
Conclusion and strength
As the entire community gains benefits from the overall operations of the company, it can be stated that the company has been efficient in its strategies in addressing the requirements of its people and that has altogether helped it to enhance overall revenue over the years. This is the reason why the company has become a competitive differentiator in
10. Innovation
Extensiveness and accessibility
Going by the details prevalent in the annual report of TELUS, it can be observed that it has implemented capital investments for the developments in its business and that has offered it leadership in innovation abilities to offer enhanced and reliable methods of TV and internet connections (TELUS, 2016). Overall, it has offered appropriate details regarding how it is driving continuous innovation tactics for the efficiency of its customers.
Comprehensiveness
The company has focused on its innovative practices in wireless connections that have allowed it to gain a competitive advantage over others. Further, innovation and technology practices have been effectively reflected in the annual report of the company that makes it easier to understand what innovative practices have been done by the company to ensure that customers’ requirements are adequately fulfilled (Denning, 2011).
Conclusion and strength
Based on the above discussion, it can be stated that the company has been adequate in its disclosure practices regarding innovation and technology systems implemented by it for the benefit of its customers. Besides, unleash on 5G mobile technologies are the latest practice that has been started by it and can emerge as its best strength.
(TELUS, 2016)
11. Brand and intangible
Extensiveness and accessibility
It can be observed from the annual report of the company that sufficient information associated with the brand and intangible assets is offered that includes amortization, depreciation, valuation, etc of the same. Nonetheless, this can be very beneficial for the end-users in making decisions (Graham & Smart, 2012).
Comprehensiveness
In the case of TELUS, the company has offered much information associated with its intangibles and brand. This includes annual impairment, depreciation, amortization, etc of the same that can prove to be of immense importance to the users in making financial decisions. Further, the company has also mentioned a separate section on page 79 wherein significant details of its intangibles (both quantitative and qualitative) are mentioned (TELUS, 2016). Overall, the useful lives of such assets are also offered so that better financial decisions are made.
Conclusion and strength
Based on the offered information in the annual report, the disclosure information is apt in nature because a separate section has been provided that consists of all material information regarding the intangibles of the company. Further, proper information of the brand strategies is also ample in nature that can facilitate in better decision-making.
12. Processes and supply chain
Extensiveness and accessibility
For TELUS, there is no accurate information regarding the supply chain that has allowed it to gain a competitive advantage over others. In relation to the processes, the company has provided few details of its programs and processes that can assist it in mitigating the impacts of destruction to its facilities (Shah, 2013). This is the reason why the company has various complicated systems and process change initiatives underway.
Comprehensiveness
The reporting of TELUS consists of information regarding implementation of processes and systems that can enhance delivery of customer services and assist management decision-making as a whole. Furthermore, with the assistance of business continuity planning and emergency management center of operations, the company is able to mold its processes based on the scenario (Subramanyam & Wild, 2014). However, the roadmap or supply chain towards attaining better international position is not adequately addressed in the report.
Conclusion and strength
The quality of information associated with the company’s supply chain is inadequate in nature, thereby proving ineffective to the users in decision-making. However, information related to the various processes of the company has been appropriately reflected in the annual report that allows users to understand how well-prepared the company is when a contingency arises. This comprises of processes in case of a legal claim, contractual or legal compliance, and many more.
13. Operational performance
Extensiveness and accessibility
The company has disclosed details of its operational performance adequately and has also supplemented it with an illustration that can assist users in better understanding the same. Furthermore, the programs that are undertaken by the company in order to drive operational efficiency is also depicted in the report.
Comprehensiveness
The level of reporting of TELUS is proper in nature because it has offered significant details related to its performance in the past and compared it with its present performance. Furthermore, it has also offered accurate information to the users as to how innovation and motivated team can assist in enhancing the overall operational performance, thereby attracting several customers as a whole (Horngren, 2013). Further, target-based methods are also reflected in the report to ensure how well the company has been addressing its goals.
Conclusion and strength
Based on the aforesaid details, information regarding the operational performance of the company has been accurately reflected in the report that can assist end-users in determining how effective it has been in meeting its overall goals and objectives (TELUS, 2016). Further, the fact that TELUS has attained profitable growth in wireless segments proves that it has been strong in its attempts in maximizing operational performance over the years (Needles & Powers, 2013).
14. Economic Performance
Extensiveness & Accessibility:
Going by the financial statement of TELUS, it can be commented that the company adhere to all the regulations and all the required information are provided so that the end users can refer to it with ease and flexibility. The economic performance is highlighted in an effective manner and hence, the report is detailed in nature (Bauer & Hann, 2010). The consolidated statements are projected in Canadian dollars. The company follows an adheres to general accepted accounting policies prescribed by the IFRS-IASB. The date of transition and adoption is given hence, effective in nature (Melville, 2013).
Comprehensiveness:
The financial statement of TELUS is showcased in a manner that enables smooth comparison and hence, it is easier to compare the financial performance with that of the other company. Further, the actual result can be compared with another facilitating smooth comparison (Perrini & Tencati, 2006). The data that is present in the annual report will aid in computation of financial ratios that will enable comparison and forecasting (Merchant, 2012). The notes to the financial statement are another piece of valuable information for the purpose of decision making.
Conclusion:
Going by the quality of reporting, it can be commented that the information disclosure is strong in the case of TELUS and therefore it can be ranked as Good.
15. Social
Extensiveness & Accessibility:
Health and safety has been a highlighted topic in the annual statements of TELUS-Canada. Managing and elimination of risk is also paid the much needed attention. The vision of corporate governance has been presented in the annual reports by upholding the matter of sustainability (TELUS, 2016). TELUS has clearly defined regarding health and safety in their annual report. Proper concern is provided towards the factors of risk and the manner in which they can be mitigated (Julia & Elizabeth, 2010). The concept of sustainability has been adequately defined in the annual report. To attain a strong workforce and an effective one, the company follows a holistic, as well as approach that is proactive in nature (Benabou & Tirole, 2010). This applies to team member health that revolves around prevention of health risk, assistance for the family, support services, etc. Training, as well as well as orientation programs aids in promotion of safe work practices.
Comprehensiveness:
The performance related to environment is properly described in the annual report. TELUS has showcased regarding the environmental performance in the following areas in the annual report:
Conclusion:
Going by the overall disclosures, it can be commented that the company has played a pivotal role in disclosing all the relevant facts. This is of immense help to the stakeholder as the information can provide meaningful information that aids in the process of decision-making. Therefore, this factor can be defined as Good.
16. Environmental
Extensiveness & Accessibility:
The responsibility towards environmental has been clearly depicted in the annual reports of the company. The green house emission has also been a matter of discussion and the steps important to control it. All the discussion and the control measures have been fully disclosed by the company in the annual reports. The relation between the environmental policy and the company’s vision, target, and beliefs has been projected (Sustainability reporting, 2012).
TELUS has provided clearly the role it has played in safeguarding the environment and how it has contributed as a responsible entity (TELUS, 2016) The company has done sustainable practices and has consistently provided a better performance in terms of environment and climate change. it has performed in an environment of a rapid change and created new opportunities. It was listed on the Dow Jones Sustainability North America Index for 16 years that is itself a big landmark.
Comprehensiveness:
Any entity must follow the environmental policy so that the responsibility of the entity can be highlighted. The major elements of the environmental policy that needs to be highlighted are:
Conclusion
The reporting pattern of TELUS indicates that the company is sound and has strong stability in terms of environmental pattern. Hence, it can be commented as good. The disclosures patterns standard strong. The standard of annual reports that has been presented by TELUS -Canada has proved and given its reports are generally nice and informative enough comprising of all the undertakings and performance.
17. Segmental
TELUS has provided all the information in qualitative and quantitative form. The performance is highlighted in a proper manner and is clearly reflected in the annual report thereby it stands high in terms of disclosure.
Comprehensiveness:
The segmental information of TELUS is showcased in an in-depth manner and a strong breakup has been done in terms of performance and the products that has been traded by the company. Further, the expenses, profit and assets of the organization are highlighted in a proper manner (TELUS, 2016). The plans and policies of the company are in synchronization with the segmental information.
Conclusion:
Going by the overall disclosures it can be said that the information provided in the annual report is highly useful as there appears a strong clarity and the same is rated as Good. Such information will enable the users of the financial statements to get clarity and meaningful information.
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