Analysis Of Spa And Resort Management In Australia

The Spa and Resort Industry in Australia and Its Rapid Growth

Discuss about the Resort and Spa Management in Australia.

The report intends to give an analysis on the subject of spa and resort management. In order to proceed with the report, the study will focus on the resort and spa industry of Australia. Thus in respect to that it must be mentioned that the spa and resort industry in Australia is increasing day by day while generating a huge amount of revenue to the economy of the company which demands a proper management (Cohen & Bodeker 2008). Therefore the study exclusively lights upon the spa and resort industry and its growth over the years and the relevant changes happened within the industry. The whole course of the discussion includes several factors in line with resort and spa industry as well as the management of the company. The paper gives a thorough analysis of the major factors that have an impact on the particular industry. In line with that the paper discusses the recent paradigms within the industry and the relevant as well as significant changes took place over the last fifty years. Towards the conclusion of the report, the study discusses the market requirements of the resort and spa industry of Australia. Finally the report sums up the entire discussion with relevant reference in order to maintain the credibility of the paper.

The resort and spa industry in Australia has observed a rapid growth over the years. The growth of the spa and resort industry is still significant with a huge demand in the industry. Since the Australian economy is developing on a greater pace, the tourism sector of the country is flourishing with a large amount of revenue generation. The entire tourism industry of the country is booming and the last year has experienced a record growth of 7 % (Penner, Adams & Rutes, 2013). In respect to that it must be mentioned that the tourism industry is developing more than any other sectors. The past two decades of the company. The rate of international visitors in the country was around 8 million in the year of 2013 – 2014, which increased to 11% in terms of growth in the year of 2016 – 2017 (Hall, 2012).

Thus it can be observed that the growth of this calendar year records the highest rate of development in the past two decades. Since the country became destination for international tourists, the resorts and spa industry has observed a bloom in line with the market requirement. Depending on the requirements of the international tourists the resort industry is developing. However, the places like Sydney, Melbourne and other major cities are tourist destinations for national tourists also. Thus it must be said that the there has been a gradual yet revolutionary change in spa and resort industry with globalization.

Factors Impacting the Spa and Resort Industry in Australia

The urbanization and civilization has impacted the industry grossly in order to meet the market requirements. The countrymen of Australia have been very keen of travelling from the very days of their settlement which gave push to the development of travel and tourism within the country. 1830s observed the birth of tourism sector in the country and the following decade seen the growth of resort and spa industry (Jeans, 2010). The development of transportation has further encouraged the growth of the tourism sector which in turn enhanced the growth of the spa and resort industry. However, it deserves mention that the spa industry is a modern phenomenon and during the last two decades the development of the industry has increased at a rapid pace. The ecotourism during 1900s has further encouraged the expansion of the industry.

The Resort and Spa industry is largely impacted by the geographical location of the particular country. However, there are other influencing factors which have an impact on the concerned industry which determines the further growth of the industry. The discussion below will give a thorough discussion on the factors which have significant impact on the industry.

In order to discuss the impact of tourism sector over the resort and spa industry, it needs to be mentioned that tourism sector and spa and resort industry are co related with each other, rather spa and resort industry is highly depended on the tourism sector. The growth of tourism sector determines the growth of the spa and resort industry (Puczkó & Bachvarov, 2006). Similarly, the tourism industry is growing in a rapid pace n comparison to other sectors. Thus the spa and resort also developed at a huge rate.

It is needless to mention that the economy of the company is one of the largest economies across the world. The economy of the country is suitable for the resort and spa industry successfully developed in the country. The constant progress of the economy has been favorable for the industry as the development of spa and resort industry involves a huge amount of investment (Bodeker & Cohen, 2010). Based on the records, it can be said that the resort and spa industry is growing at a rapid speed while generating huge revenue to the economy.

Urbanization is another most important factor that has been significantly impacting the entire spa and resort industry. Due to urbanization a huge scope of investment has been created in the tourism sector which in turn encouraged the further expansion in the business (Bodeker & Cohen, 2010).

Market Requirements within the Spa and Resort Industry of Australia

The social trends of tourism have been playing a major role in the growth of spa and resort industry in Australia (Bodeker & Cohen, 2010). The demand of modern resorts with the facility of spa is highly increasing not only in the country but also in the whole world so that tourists can get relaxed while travelling to another country, or another city for the purpose of pleasure.

Major events like sports and other cultural events takes place in the major cities like Melbourne, Sydney and so on. Due to these events there remains a huge demand of giving higher quality of accommodation to the sports personality and other celebrities which impacted the increasement of the development of the spa and resort industry within the country (White, 2012).

Since the nation progressed toward becoming goal for worldwide tourism, the resorts and spa industry has watched a rise in accordance with the market prerequisite. Contingent upon the prerequisites of the universal travelers the resort business is creating. However, the spots like Sydney, Melbourne and other real urban areas are visitor goals for national sightseers moreover. Hence it must be said that the there has been a progressive yet progressive change in spa and resort industry with globalization (Smith & Puczkó, 2014). The urbanization and human progress has affected the business horribly with a specific end goal to meet the market prerequisites. The comrades of Australia have been extremely sharp of going from the plain long stretches of their settlement which offered push to the improvement of movement and tourism inside the nation. 1830s watched the introduction of tourism segment in the nation and the next decade seen the development of resort and spa industry.

The social patterns of tourism have been assuming a noteworthy part in the development of spa and resort industry in Australia. The request of present day resorts with the office of spa is profoundly expanding in the nation as well as in the entire world so vacationers can get casual while venturing out to another nation, or another city with the end goal of delight. The improvement of transportation has additionally empowered the development of the tourism part which thusly upgraded the development of the spa and resort industry. However, it merits specify that the spa business is an advanced marvel and amid the most recent two decades the improvement of the business has expanded at a quick pace. The ecotourism amid 1900s has additionally empowered the development of the business (Lo, Wu & Tsai, 2015). Due to urbanization the spa and resort industry is being altogether affecting the whole spa and resort industry. Because of urbanization a tremendous extent of speculation has been made in the tourism area which thusly supported the further extension in the business.

It must be mentioned while discussing the current market requirements within the spa and resort industry of the country that the industry takes the recent market requirements in mind while strategies the expansion (Jeans, 2010). However, in accordance with the social trends in the industry the comfort is the one of the most criteria that the tourists demand when they visit and spa or resort. In line with that customer service is another major factor that customers want while travelling.

Customers generally cross check before booking any resort in terms of facilities they offer. It has been seen that international as well as national tourists prefer resorts or hotels with all the modern facilities like wifi, gym, swimming pool and so on (Cohen & Bodeker, 2008). Among others things, tourists prefer adjourning spa center with the resort or hotel area so that they can get ultimate relaxation while travelling for a pleasure trip.

There is a mixed requirement in the spa and resort industry. While some customers demand for staying in a prime location of the city, some wish to stay in isolated place. Thus it is seen that Australian spa and resort industry develops keeping the market requirement in mind.

In era of globalization, where pollution level is extremely high, tourist prefers staying at a place that is full of green. In order to get a relief from the hurly burly of daily city life, most of the customers prefer resorts with surrounded by green in a prime location (Hall, 2012). Thus it can be said that a sustainable approach is seen within the spa and resort industry in accordance to meet the customer requirement of the industry.

Efficient customer support is on the high demand. Generally tourists travel to get a relief from daily life. Thus when they face some issue with service from the end of the resort or spas, they tend to become dissatisfied with the service provided by the hotel or resorts or even with spa centers (Cohen & Bodeker, 2008). Therefore, the customer service area needed to be given special attention in order to assure that customers receive uninterrupted service while travelling in Australia.

Conclusion

Thus it can be concluded the paper gives an overall analysis of spa and tourism industry of Australia. While discussing, the paper analyses includes a few factors in accordance with resort and spa industry and in addition the administration of the organization. The paper gives an intensive investigation of the central point that affect the specific business. In accordance with that the paper examines the ongoing ideal models inside the business and the important and also critical changes occurred in the course of the most recent fifty years. Towards the finish of the report, the analysis discusses the market necessities of the resort and spa industry of Australia.

Reference list

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Cohen, M., & Bodeker, G. (Eds.). (2008). Understanding the global spa industry: Spa management. Routledge.

Dryglas, D., & Salamaga, M. (2017). Applying destination attribute segmentation to health tourists: A case study of Polish spa resorts. Journal of Travel & Tourism Marketing, 34(4), 503-514.

Hall, M. (2012). Spa and health tourism. In Sport and adventure tourism (pp. 298-317). Routledge.

Jeans, D. N. (1990). Beach resort morphology in England and Australia: A review and extension. In Recreational uses of coastal areas (pp. 277-285). Springer, Dordrecht.

Lo, A., Wu, C., & Tsai, H. (2015). The impact of service quality on positive consumption emotions in resort and hotel spa experiences. Journal of Hospitality Marketing & Management, 24(2), 155-179.

Penner, R. H., Adams, L., & Rutes, W. (2013). Hotel design, planning and development. Routledge.

Puczkó, L., & Bachvarov, M. (2006). Spa, bath, thermae: What’s behind the labels?. Tourism recreation research, 31(1), 83-91.

Smith, M., & Puczkó, L. (2014). Health, tourism and hospitality: Spas, wellness and medical travel. Routledge.

White, R. (2012). From the majestic to the mundane: democracy, sophistication and history among the mineral spas of Australia. Journal of Tourism History, 4(1), 85-108.