Ashridge mission model is manly developed and used for evaluation of mission statement of an organization. The main notion of this model is to provide sense of mission for various organization. It generally has four parameters namely purpose, strategy, standard of behavior and values which is used by various organization like twitter (Salem Khalifa, 2012). It mainly provides four parameters like sense of direction, allocation of resource, sharing values for various employees and providing focus on any kind of issue which is associated with it. A proper idea has been provided regarding the idea of strategic decision making. Strategic decision making mainly comprises of SWOT analysis, analysis of Cost benefit.
In the coming pages of the report an idea of Ashridge mission model has been provided. It generally consists of four parameters that is purpose, strategy, standard of behavior and values for twitter has been discussed in the coming pages on the report (de Haan & Nieß, 2012). In the coming pages of the report definition of strategic decision making provided which generally consist of sub parameters has been discussed in the above pages of the report. List of strategic decision making which is adopted by twitter has been provided in the above pages of the report. A proper comparison between two type of strategy that is deliberate and intended has been provided in the coming pages of the report. The term of competitive advantage has been provided in the coming pages of the report. Three factors associated with cost leadership, differentiation and focus has been discussed in brief in the coming pages of the report.
Ashridge Mission model was mainly devised by Campbell which was developed and provides evaluation for effectiveness which mainly provides mission statement (Muzondo et al., 2013). Managers and employees provide searching for a purpose with a proper sense of identity. The ultimate goal is to provide more than just pay, safety and opportunity for developing their skills. They generally focus on sense of mission for an organization. The fact cannot be ignored that a mission can have a large number of ideas.
The mission statement of twitter is providing everyone with power to build and share ideas and instant information without any kind of barriers. A mission statement is nothing but the vision of an organization (Zsambok, 2014). A generally used definition of mission statement generally defines the purpose of an organization which is mainly used for distinguishing it from other similar organization. It also focuses on the operation of product or services and market related. This model provides generally four mission statement which are purpose, strategy, values and standards of behavior. This can be easily achieved by looking into the strategy and value of system and the fact cannot be ignored that it works for same standard of behavior. This is generally calculated when four statements of mission encompass and achieve each other.
Twitter is a web based service which provide news and social networking where various users can easily post and interact with various messages which are known as tweets. This model directly puts a question on the existence on twitter and its importance among current generation. This element of Ashridge mission model focus overall idea and purpose of organization which generally fall under three categories (Solomon, 2014). Firstly, an organization claims to exit for the benefits of the stakeholders. For this type of organization, the ultimate goal or notion is maximizing the wealth of its stakeholders. The second type of stakeholders generally exist to satisfy all the type of stakeholders. For achieving this many organization have written down the value of stakeholders. Managers in the organization is considered to be solely satisfying the need of the stakeholders.
The ultimate goal of twitter is to provide a tough competition to all of its other existing organization. For an achieving the above-mentioned goal twitter needs some of best strategy. Strategy provides some logic of commerce for an organization (Snyder & Diesing, 2015). If the purpose of the organization is found to be best then there must be proper strategy which help in explaining the principles by the help of which the organization will become successful in its domain or market. If the purpose of twitter is to provide information to various people then there must be proper strategy which will help it in spreading information among its users. Strategy will generally help the business in achieving the respective goal, the particular position which the organization holds in the industry. Competitive advantage which will help the organization in securing a better place in the industry.
Purpose and Strategy are considered to be useless until and unless it is converted into action or behavior guidelines which will help the organization to analyses what should be done on a regular basis to overcome various issues (Pettigrew, 2014). The strategy of twitter to provide information to the large number of user can be easily achieved by providing tough competition to its competitors in the industry. By changing purpose and strategy of an organization into proper action various executives and manger have brought a large number of changes on the performance of twitter. Twitter wants to best in the industry and this can be only made possible with the help of being better at cooperation than its competitors. So, it need behavior standards which makes sure of the fact it consultant each other. Commercial idea or logic is considered to be left brain logic of the organization.
Values are nothing but beliefs which lie behind the culture of an organization. Values in general provide meaning to certain norms and standard of behavior of an organization. Values generally acts like right brain of the organization (Phipps, 2012). In various organization of the globe that corporate values are not perceived by explicit and can be only understood by making an analysis on which can be understood and perceived by various rational which generally behind the behaviors of management.
Strategic decision making or strategic planning can be described as the process of creating mission for an organization and its objectives which provides decision upon a course of action a company which it must purse so that it can easily achieve those goals for an organization. One of the essential factor for creating and running a small organization is by creating a mission and vision for an organization and setting up a goal for an organization which generally helps in achieving proper aims (Hacklin & Wallnöfer, 2012). Strategic decision making is nothing but a continuous process which is involved in creating a certain strategy for attaining goals and proper strategies which is generally based on particular outcomes.
SWOT Analysis: A SWOT analysis is nothing but a strategy which is generally used by various managers of various organization which generally makes use of internal and external factors which generally influence the ability to achieve certain goals. A SWOT analysis is mainly done for understanding strength and weakness of a firm and external threats and option in addresses (Beach, 2014). Proper identification of strength, weakness, opportunities and threats related to it can help the manager in building up of certain of strategies which can be helpful for understanding the strength and weakness which will ultimately help in taking advantage of option and ignoring threats.
Cost- Benefit Analysis: It is a strategic decision-making technique which generally help the managers in choosing between two or more kind of action. In this type of analysis manager can easily calculate the cost which is involved in a project and expected cost for pursuing the project (Dierickx & Cool, 2016). By analyzing the cost and benefit which is generally associated with a project manager can easily analyze the greatest benefit which is produced by a project. Owners of various business firm should look for outside to that they can get help in achieving the process of strategic decision making.
There are generally five types of strategies. These are emergent strategy, intended strategy, realized strategy, deliberate strategy and unrealized strategy.
Intended strategy is a kind of strategy which is used by top management teams. Rationality is generally limited and intended strategy is generally achieved with process of negotiation and compromising and it generally involves and various groups within an organization.
Deliberate and emergent strategic together are known for performing action within an organization (Peteraf, 2013). Any kind of firm or organization can easily fall under the category of deliberate or emergent strategy which works on a daily basis for various operations. Both of the strategies generally focus on the content of strategy of an organization. Deliberate strategy mainly focuses to minimize the attempt of outside influence which mainly works on a business firm. Deliberate strategies mainly provide pressure on mark acts or vision of an organization which provides emphasizes on the intention (Schilke, 2014). Deliberate strategy mainly focusses on the nature of goals which can rise within an organization which provides focus on the matters that outside from profit.
The key competitive advantage of Twitter is to provide real time news and its capacity to spread it over the large range of user. It has certain techniques which are generally used for attracting user (Peteraf, 2013). When marketing of business is considered then it has three strategic issue which can be used for focus, differentiation and leadership of cost.
Cost leadership
Cost leadership is considered to be highly successful but in many it is found to be difficult to implement in any organization like twitter. It generally focusses on marketing of organization at a cheapest source for a good or service like posting tweets on tweeter (Peteraf, 2013). This mainly focus on minimizing of cost and passing the saving to your customer. When the proper strategy cost leader is chosen manager or executive of organization like twitter must check it meets the need of the organization.
Differentiation
Differentiation strategy is when a company addresses or choses a right product which should be more focused (Dyer & Singh, 2017). In order to make this strategy work a proper selection of attribute must be done. This strategy allows different products to exist independently as long as various attributes are there.
Focus
An organization which is focus on creating differentiated product which will generally focus on much of the physical products and not analysis the fact how it can be implemented in any organization of the world.
Conclusion:
From the above discussion it can be easily concluded that this report is all twitter which world recognized platform which is used for providing online news and instant messaging for its users from different regions of the world. This report mainly contains two question which are totally based on twitter. In the first question a review has been done whether twitter has achieved a strong sense of mission or not. This analysis is done by making use of Ashridge Sense of Mission which mainly contains four principles like purpose, strategy, behavior of standard and values associated within twitter. All the four parameters of Ashridge Sense of Mission along with its definition and implementation has been discussed briefly in the pages on the report. Answer to second part with contains a brief idea about the theory of decision making theory has been described in the above pages of the report. Strategic decision making generally comprises of SWOT analysis, cost benefit analysis, list of strategic decision making on twitter has described in the above pages of the report. Proper distinction between deliberate and intended strategy has been discussed briefly in the above pages of the report in details. Among the above mentioned two strategy a proper strategy has been suggested in the above part of the report. A proper definition of competitive advantage has been provided along with three parameters like cost leadership, differentiation and lastly focus.
References:
Beach, L. R. (2014). Decision making in the workplace: A unified perspective. Psychology Press.
de Haan, E., & Nieß, C. (2012). Critical moments in a coaching case study: Illustration of a process research model. Consulting Psychology Journal: Practice and Research, 64(3), 198.
Dierickx, I., & Cool, K. (2016). Asset stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511.
Dyer, J. H., & Singh, H. (2017). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of management review, 23(4), 660-679.
Hacklin, F., & Wallnöfer, M. (2012). The business model in the practice of strategic decision making: insights from a case study. Management Decision, 50(2), 166-188.
Muzondo, N., Gwavuya, F., Sai, J. P., & Kaseke, N. (2013). Marketing managers’ perceptions of the applicability of Ashridge mission model to organisations in Zimbabwe.
Peteraf, M. A. (2013). The cornerstones of competitive advantage: A resource?based view. Strategic management journal, 14(3), 179-191.
Pettigrew, A. M. (2014). The politics of organizational decision-making. Routledge.
Phipps, K. A. (2012). Spirituality and strategic leadership: The influence of spiritual beliefs on strategic decision making. Journal of business ethics, 106(2), 177-189.
Salem Khalifa, A. (2012). Mission, purpose, and ambition: redefining the mission statement. Journal of Strategy and Management, 5(3), 236-251.
Schilke, O. (2014). On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism. Strategic Management Journal, 35(2), 179-203.
Snyder, G. H., & Diesing, P. (2015). Conflict among nations: Bargaining, decision making, and system structure in international crises. Princeton University Press.
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