Coca-Cola Plc. is considered as one of the largest brands in the world. The headquartered of the company is situated in Atlanta, Georgia. It is an American multinational Beverage corporation and marketer of non-alcoholic beverages. There are many products in the Coca-Cola Line, but the cold drink is the flagship beverage and the most popular product of the company. The popular products are Fanta, sprite and minute maid. The marketing strategies adopted by the company have enhanced the image and goodwill in the market. The company has a long history of being a sustainable company in profit and also protects the environment. The mission of the company is to serve the consumers in the standard terms. It gives focus on making the world refresh and also brings happiness and enhance the value of the products.
By considering the recent scenario it is evaluated that the competition level in the beverage industry is increasing. To compete with other competitors it is important to have a good image in the market, and then only the organization can survive for a long term. The goodwill of the company can only be enhanced when the company offers effective products and services to the consumers. The customer satisfaction also plays a great role in enhancing the growth of the organization. To enhance the quality of the products it is important that effective strategies should be taken into consideration by the company.
(Source: Coca Cola, 2017).
If proper strategies are not adopted then it can give negative impact on the working pattern of the organization. In this report, the emphasis is given to the quality management tools that are used by the company to enhance the operations and goodwill in the market. The company has already attained goodwill in the market, by providing effective services and products to the consumers. It is essential for the organization to maintain effective quality so that the demand for the product can be enhanced in a proper manner. Coca-Cola Company offers various types of flavors to the consumers.
In this report, the tools that are used by the Coca-Cola Company will be described. Quality tools help to ensure that the quality of the products that are provided is good enough to survive in the competitive environment. If the quality tools are implemented in a proper manner, then it can be evaluated that the company can easily enhance the growth in the market. The report also consists of the effectiveness that is related to the implementation of techniques. In the last part of the report, the recommendations will be described that is related to the quality management tools. If the proper quality management tool is taken into consideration, the organization can easily attain the goals and objectives.
There are various total quality management tools that are used by the company. It gives focus on enhancing the quality of the products that are offered to the consumers. Total quality management is the system that is used by the company to enhance the influence of the employee’s actions and to complete the tasks according to the specification of the quality. The main purpose of the total quality management is to set standards for the employees and also to enhance the motivation within the company. Coca-Cola used the quality management system that perfectly considers the operations to give impact on the overall quality (Renz and Vogel, 2016). Total Quality management tools that are considered by the Coca Cola Company are:
This is one of the effective techniques that are considered by the Coca-Cola Company to enhance the satisfaction level of the customers. In this, the quality standard is fixed by the company, so that the company can easily conduct the operations in the market. If there is variation in the quality of the product, then it can create a problem for the organization to survive in the market. The taste of the product should be same so that the satisfaction level of the customer can be enhanced (Dale, 2015).
The main aim of the company is to attain the satisfaction level of the customers. The company also gives focus on the operating standards. The company follows rules and policies that are related to the quality of the product. The company gives emphasis to the quality so that the large market share can be covered. The company has highest standards and processes that ensure the product safety and quality (Volberda, Van Den Bosch and Heij, 2013).The process is considered from the production of the product till the delivery. The measurement of the product and package quality ensures the beverage products in the marketplace. For conducting the activities on a global basis the company focuses on reliability and consistency. The company manufactures and delivers products that meet the highest food safety and quality standards. The safety and quality are built into the structured programs that enhance the technical skills, increase awareness and also manage the risk (Doeleman, Ten Have and Ahaus, 2014).
To enhance the quality, training is considered as an important factor. Trained employees are an asset to the organization. If the employees are not given training, then it can give negative impact on the working structure of the organization. Training assists the employees of the organization to attain the goals and objectives in an effective manner. Coca-Cola Company offers a wide range of courses like field training, e-learning that helps the employees to develop personally and professionally. There are many employees who have some weakness in the workplace skills. The training program helps to strengthen the skills that each employee wants to improve. The programs that are related to it bring development to all the employees of the organization to a higher level so that they can conduct the activities of the organization in a similar manner (Psomas, Vouzas and Kafetzopoulos, 2014).
Training also enhances the motivation level of the employees. If the employees of the organization are motivated, then it is evaluated that they work with their full dedication. It gives direct impact on the efficiency and productivity of the employees. The employees who are trained show both the quality and quantity performance. It results in less wastage of time, money and also the resources, if training is given to the employees in an effective manner (Thomas, 2014).
It consists of the 5 words related to Japanese. The list gives a description of how to organize a workspace that enhances the effectiveness and efficiency by searching and storing the items, maintaining the area and the items used. It is a method that enhances the motivation level and efficiency of the employees to work in a proper manner. The continuous improvement will lead to less wastage, better quality and also faster lead times. It will give direct impact on the profitability and competition level in the marketplace. It determines the effective supply of the quality. The 5s consist of five steps:
In this step, the main focus is on eliminating the items that are not necessary for the workplace. To analyze the unneeded items in the organization red tagging is taken into consideration. Then the items are moved to the central holding area. The process gives a proper evaluation of the red tag items. The items that are used occasionally are moved to the organized storage location. Sorting is also considered to free up space and also to eliminate the unnecessary broken tools. If the tools are maintained in an effective manner, then the quality of the product is also enhanced (Goetsch and Davis, 2014).
In this, the main focus is on the efficiency and effective storage methods. The strategies that are taken into consideration are shadow board, modular shelves.
Once the unnecessary items are eliminated that is giving direct impact on the work areas, then it is evaluated to clean the work area in a proper manner. Workers take into consideration to keep the work area clean that will assist to enhance the ownership of the equipment and facility. The direct impact will be made on the level of production (Çal and Adams, 2014).
In this, the main focus is given on standardizing the best practices that should be used by the organization. It gives permission to the employees to participate in the development of such standards. It is one of the valuable sources of the information related to the work and it should be taken into consideration.
In this step, the main focus is on the status quo and also on the comfort level of the ways to conduct the work. The forces that are related to sustaining define a new status quo and also set the standard for the workplace (Zhang, Linderman and Schroeder, 2014).
Coca-Cola also takes into consideration this strategy to attain the goals and objectives of the organization. It is essential that the performance that is attained by the organization can match up with the standards. After analyzing the outcome it is evaluated that performance should be compared with the actual standards that are set up by the organization. If the result is more relevant to the expected performance then the strategies that are used for achieving the performance will be accepted and implemented on the product of the company (Atwal and Williams, 2017).
It is essential that to attain the goals and objectives of the organization, the company should give focus on total quality tools. By implementation of total quality management tools, it gives direct impact on the profitability and productivity of the organization. The productivity and profitability of the organization enhance in an effective manner. If the quality management tools are not taken into consideration by the company, then the negative impact will be on the profitability and productivity level of the organization (Smarandescu and Shimp, 2015). Implementation of the total quality management tools are discussed below :
Coca-Cola should take into consideration various aspects like rating given by the consumers and also the quality offered by the company. If the company does not fix the standards, then it can be difficult to conduct the day to day operations smoothly. Coca-Cola gives focus on the factors like hygiene and also to use the ingredients that do not give negative impact on the health of the consumers. The quality of the product is only the factor that is considered important to attract the customers towards the product (Schneider, 2016).To implement the quality standard tool the company should offer high quality of the product to the consumers. The cost of the product should be according to the quality that is offered to the consumers. If the quality is low, then the consumer will not buy the product at the high price. The essential factor in the beverage sector is the taste and quality that is given by the company. Coca-Cola gives emphasis on enhancing the quality and also the satisfaction level of the consumers. If the quality is good enough, then the company can easily attain success in the market (Akgün, Ince, Imamoglu, Keskin and Kocoglu, 2014).
Training is given to the employees of the organization after analyzing the quality offered by the company. The working pattern of the employees is also one of the important factors that are used to enhance the quality of products. If the employees of the organization are trained in an effective manner, then the quality of the product can be effective enough. It also enhances the knowledge of the employees who are working for the organization. So, it is an essential aspect on which the company gives focus so that proper quality can be maintained and also the satisfaction level of the customer can be enhanced (Cavazzana, Larsson,Hoffmann, Hummel and Haehner, 2017).
For effective implementation of the strategy in the workplace, the company has to take into consideration the capability of the employees and also the working conditions of the organization. This is important to implement in the organization, then only the company can accomplish the goals and objectives (Banks, 2016).
This is the method that gives a positive impact on the customers and also enhances the efficiency of the organization. The direct connection is with the quality of the product that is offered to the consumers. In this method, it not only considers the employees of the organization but also enhances the quality of the product, so that the organization can work smoothly. The method is important to be considered by the organization. It helps the organization to sustain in the competitive environment by offering effective quality products to the consumers (Karnani, 2014).
The main focus of the Coca-Cola Company is to increase the growth of the industry. Total quality management assists the company to compete in the competitive environment in an effective manner. Coca-Cola considers the quality management tools so that the efficiency can be maintained by the organization. The demand for the product also increases when the total quality management tool is effectively implemented in the organization. Every company gives focus on enhancing the satisfaction level of the customers. If the customers are not satisfied, then it can give negative impact on the image of the company (Krzywoszynska, 2015). The success of the Coca-Cola Company can be analyzed by considering the following points:
Coca-Cola Company gives focus on the innovative techniques. Various innovative ways are introduced in the market by the company that gives positive impact on the working pattern of the organization. Innovation is considered as an important element for the organization. It is evaluated that to attain success innovation strategies are important to be considered (Schank, 2013).
To attain growth and profitability, the organization should give focus on adopting an updated technology. If the company uses the latest technology, then the activities can be conducted properly. The technology used by the company helps to conduct the operations on time and also enhance the satisfaction level of the consumers (Sallis, 2014).
By analyzing the change, it is evaluated that the company has achieved success in the market. With the use of effective quality management tools, the company enhances the growth and image in the market. Coca-Cola also made many changes to enhance the satisfaction level of the customers. There are various flavors that are introduced by the company so that the customer gets attracted towards the company. The company also offers the product in various segments like in the bottle, Cans (Sachdeva, 2015).
Recommendations and Conclusion
By analyzing this report, it is concluded that the company has enhanced the market share and also attained the success. With the use of total quality management tools, the company is giving focus on enhancing the productivity level. In this report, the proper analysis is made by taking into consideration total quality management tools. To survive in the competitive environment it is important that the company should give focus on enhancing the satisfaction level of the employees.
Also based on the findings of this report, it is evaluated that the company has efficient and productive quality management system. The presence of the company globally means that proper emphasis should be given so that the standards that are expected by the consumers can be met in a proper manner.
References:
Akgün, A.E., Ince, H., Imamoglu, S.Z., Keskin, H. and Kocoglu, ?., 2014. The mediator role of learning capability and business innovativeness between total quality management and financial performance. International Journal of Production Research, 52(3), pp.888-901.
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. In Advances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham.
Banks, H., 2016. The business of peace: Coca-Cola’s contribution to stability, growth, and optimism. Business Horizons, 59(5), pp.455-461.
Çal, B. and Adams, R., 2014. The effect of hedonistic and utilitarian consumer behavior on brand equity: Turkey–UK comparison on Coca Cola. Procedia-Social and Behavioral Sciences, 150, pp.475-484.
Cavazzana, A., Larsson, M., Hoffmann, E., Hummel, T. and Haehner, A., 2017. The vessel’s shape influences the smell and taste of cola. Food Quality and Preference, 59, pp.8-13.
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Karnani, A., 2014. Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India. Economics, Management and Financial Markets, 9(3), p.11.
Krzywoszynska, A., 2015. Wine is not Coca-Cola: marketization and taste in alternative food networks. Agriculture and human values, 32(3), pp.491-503.
Psomas, E., Vouzas, F. and Kafetzopoulos, D., 2014. Quality management benefits through the “soft” and “hard” aspect of TQM in food companies. The TQM Journal, 26(5), pp.431-444.
Renz, F. and Vogel, J., 2016. Analysis of The Coca-Cola Company.
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Schneider, S., 2016. How to design a measurable shared value strategy: the case of Coca-Cola Brazil (Doctoral dissertation).
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