Analyzing International Strategic Plan Of Ford Motor Company

Project Name

The project management principles help in completing the project with efficiency and effectiveness to accomplish the tasks within the projected time and cost. The project planning helps in analysing and identifying the gaps and problems associated with the development of the operational process of the organization (PM4Dev, 2007). In this paper, we are going to analyse the working process of the Ford Motor company to develop and manage the international strategy for the growth and prosperity of the company.

The Ford Motor company is the rapid growing organization in the development of new and luxurious cars. The company look forward for innovation, trends, and technologies to be implemented within the operational model of the enterprise. The company had provides various automobile models to the customers to facilitates them with required features. The organization believes in providing good quality products and services to the customers so as to increase the level of trust and satisfaction. The foreign investments also increased with the Ford brand name because it has good reputation in the global market. The diversification in the customer’s needs and requirement can be systematically fulfilled by active participation of the stakeholder in delivery effective products to them (Tonder, and Bekker, 2014). From the historical evidences, the project owner raises its concern about the relationship with the global partners and at international level. He wants to extend the sale of the Ford automobiles in the international market by managing good and healthy relationship. The strategic plan should be developed for formulating the communication plan to increase the foreign investment and sale of the automobiles in the foreign market. The international strategic plan helps in increasing the international growth of the Ford Company.

The aim of this project is to identify the gaps and problems domain which exist with the international strategic plan of the Ford Company to develop effective and healthy relationship in the international markets.

The scope of the project is to develop a project management plan for controlling the flow of information and data and manage effective communication between the stakeholders so that productivity of the organization increased to meet the criteria of the international market and fulfil the requirement of the global customers.

The objectives of this paper are to analyse and evaluate the obscure which exist in the operational and strategic plan of the Ford Motor company. The emphasis should be given on identifying the project requirement, changing the communication plans, following the ethical laws and policies for managing the international good and healthy relationship among the business partners. The critical analysis of the future requirement of the customers helps in increasing the international growth of the Ford motor company.

Project Name	Ford Motor Company
Project Owner	K.C. Thomson
Project Manager	W.M. Liu
Project Requirement	The strategic plan should be developed for formulating the communication plan to increase the foreign investment and sale of the automobiles in the foreign market. The international strategic plan should be in increasing the international growth of the Ford Company.
Problem Identification	The Ford motor company facing problem in managing good and healthy relationship in the international market. The company does not possess the effective organization hierarchy for managing the flow of information and data. This results in deficiency in the management plan and ineffective balance between the resource distributions which directly affects the productivity of the organization. The company is not able to provide the modulated features in the automobile to satisfy the variation in the customer demand in the global market. The restructuring of the operational policies and process should be done for optimising the utilization of the resources for meeting the criteria of the customer need and expectation of the global market.
Project Aim	The aim of this project is to identify the gaps and problems domain which exist with the international strategic plan of the Ford Company to develop effective and healthy relationship in the international markets.
Project Objectives	The objectives of this paper are as follows: Ø Evaluating the problem domain of the Ford Motor company in managing international relationship with the global partners Ø Analysing the need and expectation of the global customers Ø Formulating the operational policies and procedures Ø Systematic scheduling of human and physical resources of the project Ø Improving performance of the stakeholders Ø Determining the success factors Ø Building good and healthy relationship with the global market
Project Scope	The scope of the project is to develop a Ø Project management plan for controlling the flow of information and data Ø Manage effective communication between the stakeholders so that productivity of the organization increased to meet the criteria of the international market and fulfil the requirement of the global customers (Munns, and Bjeirmi, 2012)
Project assumptions	Availability of skilled labour On-time management of physical resources Inclusion of newer tools and technologies Following ethical standards and principles Following work, health, and safety principles
Project Success criteria	Managing good and healthy relationship in the international market Completion of project within estimated time Completion of project within estimated cost of the project
Project Resources	Project Manager Project Owner Project Sponsors Test engineer Planning engineer Regional Manager Construction Manager Internal Consultant Document Controller
Project Risk	The risks and uncertainty accompanied with the project plan should be clarified during the project initiation phase so that the incompetency in the development of project life cycle can be systematically reduced. The impact of the risks on the operational policies should be determined so that the risks priorities can be effectively developed (Passenheim, 2015). The measurement of the risks severity and risks likelihood helps in minimizing the impact of the risks on the international strategic plan (Wilson, 2012). The focus should be given on Risks Identification Risks Ranking Risks Prioritization Risks Scheduling Risks Allocation Risks Likelihood Risks Severity
Project communication	Sender Time period Message Communication tools Receiver Project Manager Throughout the project Scheduling of project activities Monitoring and control report Face to face meeting Audio and Video conferencing Emails Round table discussion Project Owner External and Internal consultant Project Owner Start-up phase Project Proposal Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Project Sponsors Project Designing phase Cost report Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Test engineer Project Testing phase Test plan and analysis report Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Planning engineer Project Planning and requirement gathering phase Project schedule Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Regional Manager Project Designing phase Data and information report Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager External Consultant Designing phase Marketing trends and expectation of the global customers Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Internal Consultant Throughout the project Incompetency of the operational policies of the company Face to face meeting Audio and Video conferencing Emails Round table discussion Project Manager Document Controller Project Closure Documentation Face to face meeting Audio and Video conferencing Emails Round table discussion (Otieno, 2014) Project Owner and Manager
Project Cost	The estimated cost of the project is $ 246,560
Project start Date	The start date of the project is 07-Nov-2018
Project Finish Date	The finish date of the project is 12-Jun-2019
Project Stakeholder	Project Stakeholder Responsibilities Project Manager Scheduling of project activities Monitoring and control report Project Owner Project Proposal Project Sponsors Cost report Test engineer Test plan and analysis report Planning engineer Project schedule Regional Manager Data and information report External Consultant Marketing trends and expectation of the global customers Internal Consultant Incompetency of the operational policies of the company Document Controller Documentation
Project Approval and Sign off	The project is approved for the development of new strategic plan to initialise international growth in the global market

The descriptive research methodology is adopted for gathering data from different online and offline sources for critically analysing the gaps in the operational policies of the Ford company to manage requirement of the customer at an international level. The study of the literature and past historical report of the company helps in analysing the impact of international standard of the working program of the organization.

The project charter is signed off to approved for the development of new strategic plan to initialise international growth in the global market

References

Munns, A., and Bjeirmi, B. (2012). The role of project management in achieving project success. 1st ed. [ebook] online. Retrieved from: https://notendur.hi.is/vio1/The_role_of_project_management_in_achieving_project_success.pdf

Otieno, F. (2014). The role of monitoring and evaluation in projects. 1st ed. [ebook]. Retrieved from https://www.irbnet.de/daten/iconda/CIB8942.pdf

Passenheim, O. (2015). Project management(1st ed.). Retrieved from https://home.hit.no/~hansha/documents/theses/projectmanagement.pdf

PM4Dev. (2007). Project management organization structure (1st ed.). Retrieved from https://www.classtoolkit.org/sites/default/files/documents/PM4DEV_Project_Management_Structures.pdf

Wilson, D. (2012). Project Governance. Retrieved from https://www.masterresearch.com.au/downloads/pdfs/Project_Governance_V2.pdf

Tonder, J., and Bekker, M. (2014). Analysis of a methodology to obtain a work breakdown structure built up from interdependent key project deliverable package. 1^st ed. Retrieved from: https://c.ymcdn.com/sites/www.projectmanagement.org.za/resource/resmgr/conference_proceedings_2002/10.pdf