The report helps in analysis of the different new business opportunities for the retail industry for the expansion of the same in Indonesian retail industry. Proper and effective kind of research is required to be taken into consideration which will help in analysis of the overall competitiveness along with the investment attractiveness as well. The entire analysis is required to be conducted with the help of the Porter’s National Diamond Analysis of the entire Indonesian Retail Store.
On the other hand, the market entry strategy of the retail market in the Indonesian Retail Store is required to be analysed effectively which will help in analysis and identification of institutional environment of Indonesia market. Lastly, the contemporary management issues is required to be analysed as well which has to be taken into account before starting the operations in the Indonesian Retail market.
Michael Porter has developed economic diamond model for the different businesses as this will help them in understanding their competitive position in the market in the entire global market (West, Ford & Ibrahim, 2015). The Porters Diamond model is also known as Porter Diamond Theory of National Advantage which plays an essential role in global business competition and the competitiveness of the business is related to the performance of the business.
Figure 1: Porter’s Diamond Model
(Source: Pavicevic, Haleblian & Keil, 2018)
From the diagram, this can be analysed that the retail sector can take advantage of the Porter’s Diamond Model to establish the processes through which they can translate the national kind of advantages into international advantages. In order to create advantage in the global scale, this is essential in nature to analyse the different factors of the Indonesian Retail Market which will help in managing the competitiveness in an efficient and appropriate manner.
The different kinds of determinants of the Porter’s Diamond Model includes the following:
This is the entire situation in the Indonesian market in which there are different factors related to production of the retail sector which includes the knowledge and infrastructure. The infrastructure of the Indonesian Retail market is effective in nature which will help the retail market to achieve success and gain competitive advantage in such infrastructure (Haleblian, Pfarrer & Kiley, 2017). The population is large and the operational infrastructure is effective in the respective market which will assist them in selling products effectively. Furthermore, the labour costs, knowledge resources and infrastructure are the other essential factors which is required to be analysed and identified as this plays a major role in the market.
Figure 1: Number of Household and population in Indonesia
(Source: Haleblian, Pfarrer & Kiley, 2017)
Furthermore, the entire success of the market depends on the different kinds of presence of the suppliers and related industries within the similar region. The competitive kind of suppliers help in reinforce internationalization along with innovation. Besides the suppliers, the related kinds of companies are essential and plays a major role in the organization as well.
Additionally, this has been analysed that when one such organization of the same domain is successful in nature, then this will be beneficial for the other company as well. Both the companies can benefit from one another in an appropriate manner.
The important determinant question in this area is the reasons which help in making the market successful in nature. The market size along with the nature of the market has to be analysed effectively which will help the companies to understand the position before the internationalisation or shifting from home country to the global market. There is an interaction between economies of scale, cost of transportation and size of the home market. It is the duty of the retail or other sector to understand the economies of scale and size of the home market effectively.
Figure 2: Retail Ecommerce Sales in Indonesia
(Source: Haleblian, Pfarrer & Kiley, 2017)
In case of the retail sector which is required to be transferred to the Indonesian market, there are different kinds of analysis which is done as this will help them in understanding and gaining knowledge on the weaknesses and opportunities of the host country in which the expansion is required to be done.
From the above table, this can be analysed that the sales of retail industry in the 2017 and 2018 have been huge and this will be a big opportunity for the retail sector to be more competitive in nature in comparison to the other competitors in the Indonesian market.
With the implementation or the growth of the retail industry or sector, this can be seen and identified that the retail company expansion in Indonesia market will be effective in nature to be more successful as the sales and profit will be increased in nature.
This is the other factor which is required to be analysed in the international expansion of the business in other parts of the world. The respective factor is in relation to whether the organization is managed or organized in nature with the different kinds of corporate objectives along with the analysis of the rivalry within the organizational culture.
Furthermore, the strategy, structure and rivalry mainly focus on conditions of the respective country in which the sector or the industry is trying to set up their business effectively. Furthermore, the cultural aspects play a major role in rivalry and strategy as the regions along with provinces may differ from one another and the different kinds of factors such as working morale, interactions along with management of the different provinces and places vary from one another as well.
These all factors can be both advantageous and disadvantageous for the new firm which will be or planning to establish their market in that respective market of the respective country. As per Michael Porter, the domestic kind of rivalry and the continuous kind of research for the competitive advantage in the nation can help the organizations in achieving the advantages on international scale.
There are various other factors which are required to be taken into consideration while setting up the business in the other country such as the different kinds of interventions from the government in the respective market of the respective country as well. In case of retail market or sector which is planning to establish their position in the Indonesian market, there are different factors which are required to be undertaken and considered while implementing their position that are as follows:
The governments play a major role in encouraging the entire development of the companies and industries both at abroad and home as well. the finance which is gained from government and construct infrastructure and invest in different kinds of activities effectively as well (Eriksson et al., 2015). Furthermore, the government helps in encouraging the different organizations in order to use the alternative energy or the environmental systems which affects the entire production.
From the diagram below, this can be analysed and seen that the government spending in the Indonesia market is such that this will be helpful for the companies which are thinking for global expansion in the Indonesia market. Furthermore, this can be seen that Indonesia is ethnically diverse country and this will be helpful for the retail sector in gaining huge benefits in an effective manner as well (Sheth & Sisodia, 2015).
Figure 3: Population of Indonesia
(Source: Armstrong et al., 2015)
Michael Porter has indicated that the chance of the market plays a major role as this helps in providing different kinds of opportunities for the different companies which are innovative in nature and they are ready to set up different kinds of operations in the Indonesia market. The chance events play a major role in understanding and gaining competitive advantage in setting up their business in a different country and this will help in being competitive.
Therefore, with the usage of the Porter’s Diamond Model, the organization can help in identifying the different kinds of factors which will help them in building advantage in international level. Furthermore, this can be analysed that Michael Porter is that of the respective opinion in which all the different factors are decisive in nature for gaining competitiveness in the entire industry with respect to the different foreign competitors in the market of Indonesia as well.
Foreign Direct Investment
The foreign direct investment is defined as the investment which is in the form of the controlling the entire ownership in the business which is done in one country by the entity which is based in other country. The foreign direct investment includes different kinds of mergers along with acquisitions, along with building new facilities in the market earned from the overseas kind of operations (Proctor, 2014).
Firstly, the FDI helps in stimulating the economic development of the target country and creation of conducive environment as this helps in analysis of the different benefits for the local industry which will be beneficial in nature for retail company to set up their business in an effective manner (Baker, 2016).
Secondly, the FDI helps in employment and economic boost as the FDI helps in creating new jobs as the investors build new opportunities and this can lead to increase in the overall income as this will create boost in the entire economy.
The equipment which are being provided by the foreign investors helps in increasing the productivity of the entire workforce in the target country (Eriksson et al., 2015). The FDI helps in reducing the overall dispute between the different costs and revenues. With such foreign direct investment, this can be analysed that the production costs will remain the same and this can be sold in an easy manner as well (Strauss & Frost, 2016).
The FDI helps in allowing the different resources transfer along with there will be proper access to the different kinds of technologies effectively. Lastly, the FDI helps in increasing the income of the target country which helps in managing the different activities effectively (Blonigen & Piger, 2014).
There is hindrance to the domestic investment as this mainly focuses on resources than the home country of the investors. The FDI may sometimes hinder the domestic investment. The FDI is risky in nature as there are different kinds of political issues in different countries which instantly changes and this causes huge issues in the country (Welford, 2016).
When the investment is done in the different foreign countries, there can be times it is expensive in nature when the goods are exported. It is imperative which prepares sufficient money to set up the operations (Baker, 2014).
The FDI can create negative impact on the investment of the country which creates direct effect on the investing country. Furthermore, the investments can be banned in different kinds of foreign markets, that means this is impossible in nature in order to pursue the inviting kind of opportunity (Bromiley et al., 2015).
From the above advantages and disadvantages of the FDI, this can be analysed that the investment from other economy of country can be financially rewarding in nature and this helps in providing the boost needed which will be required to analyse the level of the success.
Therefore, the respective retail company which will be settling their business in Indonesian market, the Joint Venture and acquisition are the best strategies which can be adopted by them (Pride & Ferrell, 2016). The joint venture is the business entity which is being created by two or more parties which is characterized by the shared kind of ownership along with shared kinds of returns as well. This is the strategic alliance which can be adopted by the respective retail company in the Indonesian market which will be helpful for the new company and the local company in engage into the specific project or undertaking as well (Chang, 2016).
There are different kinds of advantages for the Joint Venture in Indonesian market which helps in the following manner to the retail store:
The Joint Venture is the proposed solution which can be adopted by the retail sector as the joint venture is better than the acquisition. In JV, this has been seen that will help the business of retail company to grow in a faster pace and this will increase the overall productivity of the organization in an effective manner.
Furthermore, the other benefits of the JV include access to the new markets and the distribution networks which will help in becoming successful in making the different activities more effective in nature. The joint venture will be beneficial in nature for the retail company which will help in managing the activities effectively.
The appropriate partner of retail sector which will be settling in Indonesia is the 99 Ranch Market which will help the respective retail store in becoming successful in the host country. Furthermore, this has been seen that the 99 Ranch Market in Indonesia will help in managing the different kinds of activities in a joint manner and the profits can be shared by them jointly as well. Additionally, both the companies will be helpful in managing the activities in such a manner which will be effective in adopting the technological advancements which will make the tasks easier in nature.
There are different kinds of management issues in both the parts such as in Porter’s Diamond Model and the Marketing strategy for entering into the Indonesian market. It has been seen that from the Diamond analysis, there are different rivalries in the respective market which is required to be analysed in an effective manner by the respective retail store which will be starting their business in an effective manner.
The rivalry in the Indonesian market is a huge threat for the respective retail store which will be starting their operations in the Indonesian market. Furthermore, the government rules and regulations are the other area which is required to be analysed by the business of the retail store while setting up their business in Indonesia. This is one major factor which is required to be analysed effectively by the retail store which is trying to set up their business in Indonesia.
On the other hand, the second management issue which can be identified from the marketing entry strategy is related to the disadvantages of the joint venture approach. This has been seen and analysed that there is lack of flexibility and the flexibility can be restricted as well. It can be seen that there are different major issues which can be caused and this has to be suffered by the respective retail store in the entire market which includes the clash of the culture in Indonesia and the home country wherein the retail store or company is being situated.
Furthermore, this has been seen that the cultural issues can be a huge problem for the retail market which will be establishing their business in Indonesia. In case of Nokia and Microsoft, this was analysed and seen that there was clash of culture and lack of poor integration and communication between the companies as well in the entire market. There can be different examples for the disadvantages of using the joint venture approach.
For instance- Microsoft and Nokia applied the joint venture approach while performing the business effectively and to gain huge success in the market. However, this was a huge disaster for them as both the companies could not use the approach positively and there was restriction in the flexibility approach as well. It was seen that the objectives were not clear in nature and it was not being communicated effectively to the other company as well. The big flop for Nokia was the Windows phone as the sales were poor and there was huge loss which was incurred by them and this was a huge flop in the entire market as well.
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