Analyse the two Organisations Operations Strategy in different ways by define each firm’s Strategic Vision, Strategy, and Competitive Priorities.
Google Pixel and Telstra are the two selected organisations. Google Pixel is a product of the Google Company. It is actually a special type of phone model. Google is an American Multinational company that specialises in a lot of services and provides goods as well. It is a company that specialises in internet related functions apart from manufacturing phones using their very own operating system. The areas of technology the company covers can be said to include, online advertising, cloud computing, hardware and also software. Google pixel is actually a consumer electronic devices range that operates on Chrome operating system or on the Android. There are several pixel line of services, which include pixel tablets, Pixel laptop rage as well as the Pixel Smartphone. It can safely be asserted that Google focuses not only on their internet facilities but also on their goods.
Telstra Corporation limited specialises in media and telecommunications. It is an Australian company. The company operates on the telecommunication networks as well as the mobile net facilities, voice services, pay television and also entertainment services.
The aim of the report is to understand the organisational structure of both the companies including their value chain designs as well as their customer benefits. The following report also discusses the operational strategies and strategic vision of both the companies. Thus it can be said that the Google pixel is a product and the Telstra Company provides telecommunication facilities and services.
A thorough research on both the companies illustrates the following information:
A customer benefits package of a company is defined as a part of its operations management. T6he customer benefits package comprises of both tangible goods and intangible services (Heizer 2016).
The Telstra Company comprises sixteen million customers all over the world at present. This count is more than even the customer bases of the competitors of the company. Compared to the Vodafone Australia as well as the Optus, the Telstra Company is huger (Harris 2017).
Telstra has huge ideals. It aims to give the customers more than they have ever taken from them. Rewards or benefits are also given to the people from the company. In order to show their respect towards the customers, several recognition programs are organised. In certain cases more respect is meted out to the customers than the company’s employees. There are several celebration programs organised (Kelly and Scott 2012). Loyal and lucky customers are also gifted. It is in very rare cases that the company fails to meet the needs of its customers. It is the company’s priority to fulfil all their customers’ telecommunication needs. The company’s customer benefits package comprises the following:
An important feature of any company structure is the value chain design. The value chain analysis assists in determining the nature of a firm’s internal activities.
Telstra’s value chain design comprises the following aspects:
Smart networks along with smart people
Presence globally
Future vision
Needs which are tailor-made
Better rostering of staff
Processes which are automated
Connection and collaboration
Efficient and smart new services (Prajogo and Olhager 2012)
Figure 1: Value chain analysis of Telstra
Figure 2: Value chain analysis of Google
The value chain analysis comprises the following:
The Analysis of both the companies comprising their strategies as well as competitive priorities is stated as follows:
The strategic vision is discussed below:
The company aims to improve the hardware as well as the features of the software to maintain the top quality of its products and make them irreplaceable (Stadtler 2015). The factors that Google aims to achieve with pixel are:
It is necessary that the company keep maintaining its strategies to sustain their global name. The three major pillars of the company include:
The strategic enablers of the company include:
The competitive priorities are discussed as:
Telstra:
Google:
Sustainable competitive advantages exist as remarkable sources in case of Google which are measured in terms of value, rarity as well as substitutability (Kelly and Scott 2012).
A careful as well as through study of both the companies taken reveals that they need to understand the strengths and weaknesses of the market as well as understand their position and aim to improve the same.
Telstra is an immensely successful name in the telecommunications market and boasts of extremely loyal customers. To sustain the loyalty of its customers it is the company’s duty to keep providing the best quality services and also ensure that they remain uninterrupted. The company should move forward in terms of its strategic vision and provide all formulated services. In case the company works on its goals well it can achieve even greater success (Krajewski, Ritzman and Malhotra 2013).
Google needs to understand its drawbacks and rectify them. There are already established supergiants in the Smartphone market which have loyal customers (Pearson 2016). So Google needs to provide innovation to score high over them and develop ad retain a customer base of their own. To ensure its growth successful strategies for customer retention are important. Their product also needs to perform well (Zurich 2017).
Conclusion:
The companies both are well known. This is definitely due to their services as well as product qualities. The companies need to maintain as well as increase their brand image. Weaknesses of the company should be detected and worked upon. These actions and their effective plan implementation are bound to make them invincible in their respective markets. Attention to their customers are well employees should be provided.
Companies globally look out for the strategies of Telstra as well as Google. Their innovations are also appreciated and carefully studied. It is quite possible for them to offer lucrative deals and seal their customer bases. At no point in time the loyalty of the companies should be compromised with.
Becoming successful needs the right blend of business acumen, risk taking capabilities as well good forethought. It is with the amalgamation of these qualities that a company achieves global dominance. It can be concluded that the companies need to understand their areas of expertise and work on them accordingly to become invincible in their respective markets. Both the companies need to keep all these aspects in mind. The examples of successful companies need to be carefully studied. The companies can then reach their goals and become immensely successful.
References:
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Harris, J., 2017. Telstra’s hitting home. Connected: Home+ Business, (Mar 2017), p.28.
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Kelly, S. and Scott, D., 2012. Relationship benefits: Conceptualization and measurement in a business-to-business environment. International Small Business Journal, 30(3), pp.310-339.
Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013. Operations management: processes and supply chains (Vol. 1). New York, NY: Pearson.
Kumar, V. and Reinartz, W., 2012. Customer relationship management: Concept, strategy, and tools. Springer Science & Business Media.
Lin, Y.H. and Tseng, M.L., 2016. Assessing the competitive priorities within sustainable supply chain management under uncertainty. Journal of Cleaner Production, 112, pp.2133-2144.
Mayfield, J., Mayfield, M. and Sharbrough III, W.C., 2015. Strategic vision and values in top leaders’ communications: Motivating language at a higher level. International Journal of Business Communication, 52(1), pp.97-121.
Pearson, S., 2016. Building brands directly: creating business value from customer relationships. Springer.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration. International Journal of Production Economics, 135(1), pp.514-522.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Zurich, L.B., 2017. Service Operations and Management.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download