The FIFA world cup 2018 requires the extra efforts and synchronisation of the project process for managing the event activities. The expectations of the guests, clients, stakeholders, delegates, and others should be analysed for managing the coordination and cooperation among the different working units of the enterprise. The process of making decision can be improved by investigating the information, processes, and activities undertaken in the previous year FIFA world cup events so that the gaps and errors can be resolved in the implementation of the event in 2018. The quality of services provided to the stakeholders should be given privilege and emphasised so that the acceptance level should be improved. In this paper, we are going to establish and analyse the voice of customers and their demands for making project successful.
Voice of Customers
Voice of customers is helpful in analysing the requirement and the expectation of them from the services and facilities which they want in the event of FIFA world cup. The qualitative and quantitative research methodologies should be deployed for analysing the need and desire of the clients. The quality function deployment is used for setting the need and desire of the customers in the development of the detailed design of the FIFA event (Passenheim, 2015). The initialization of the customer needs helps in aiding features to the event activities. The attraction of the customers towards the events helps in maximising the profit of the event organizer. The priority should be set for minimising the risks associated with the synchronisation of the FIFA world cup (McDonald, Sundaram, Bravata, Lewis, and Lin, 2013). The four step process should be laid down for capturing the need and desire of the stakeholders which are categorised as capture, analyse, act, and monitor (Owens, 2010). The VOC helps in analysing the profit gain by event and return on investment.
The methodologies which are used for analysing the voice of customers are described in the table below:
Methods |
Description |
Interview session of the customers |
The face to face meeting is helpful for analysing the requirement, need, desire, and expectation of the customers. |
Survey |
The survey of the venue place helps in analysing the management of facilities and services provided to the customers |
Live Chat |
The Live chat with the top executives and stakeholders helps in analysing their requirement |
Social Networking platform |
The interaction through the social media helps in enabling the formal and informal communication which results in predicting their requirement |
Database of previous year |
The gaps and errors of the previous year event should be analysed to overcome with the implementation of mitigation strategies for the project success |
Customer Reviews and feedback |
The reviews of the customers should be analysed for managing the problems and concern raised by the customers and the clients |
Focused Group |
The organisation of the official meetings with the focused groups helps in analysing the concern, required features and facilities, use of innovative technology and others to lay down the event successfully. |
Categories |
Types of customer |
Need |
Desire |
Internal Customers |
Project Manager |
Requirement specification plan Date of project start up Date of Project finish and completion |
Completion of the project within the given time and cost |
Board of directors |
Arrangement of requirement resources for the event |
Organization of the event successfully |
|
Project Sponsors |
Project activities report Event documentation |
Project success |
|
Event Organizer |
Project schedule Required delivery of services Quality standards Seating arrangement Venue place Time and event date |
Coordination and cooperation among the team members |
|
Event coordinator |
Deployment of the event sequentially |
Managing coordination and cooperation among the activity schedule |
|
Financial Manager |
Market price of the resources Estimated cost of the project |
Estimated cost of the project should be more than the actual cost of the event |
|
Food and Catering manager |
List of menu items Quality of food required |
Customers are provided with the quality of food |
|
External Customers |
Players |
Living room Sanitary facility Food Uniform Spot Kit Sport Shoes |
Standard quality living room, sanitary facility, food, uniform, sport kit, sport shoes, and others |
Delegates |
Food Refreshment Rest Room |
Quality of service Felicitation |
|
Customers |
Food Refreshment Rest room Seating arrangement Temperature control |
Quality of service in getting food and seating arrangement |
|
Guests |
Food Seating arrangement Vehicle and transportation service |
Quality of service in getting food and seating arrangement |
The analysis of the need and desire helps in completing the project successfully within the mentioned time, with the given resources, and estimated cost of the project. The coordination and cooperation among the stakeholder working plan by satisfying the requirement and grievances of the internal customers. The desired requirement can be analysed by deploying the interviews and other data collecting methodologies so that the internal and external customers are able to express their demand and desire (Hoven, Michae, Varnes, and Goffin, 2013). The critical analysis of the customers wants helps in completing the project successfully. The following table shows the internal and external customers requirement:
The success and the failure of the event depend upon the quality standards and protocols which are used for designing the project activities (Monnappa, 2017). The evaluation of the customer’s requirement helps in developing the quality standards for the event synchronised in the program. The active participation of the internal and external customers helps in preparing the checklist of the proposed International event. The assurance of the quality checklist helps in measuring the level of success achieved in satisfying the need and desire raised by the internal and external customers in their requirement specification plan. The quality control policies should be developed for systematic review of the customer demands.
Particulars |
Quality Standards and policies |
Quality control principles |
Review of Customers need and desire |
The requirement specification plan designed by the customer requirement should be reviewed for designing the quality standards with respect to food, place, seating arrangement, and others |
Periodic arrangement of meetings with the top executives and board of directors for analysing the required changes and managing the issues |
Managing procedures |
The scheduling of activities should be synchronised for implementing the event on the specified date |
The specified duration of the activities should be mentioned for completing the project activities |
Leadership |
The values and ethics of the members participants should be given privilege |
The feelings and opinion of the stakeholders should be taken into consideration for designing the project plan |
Voice of customers |
The standard should be developed for managing the need and desire of the customers |
The checklist should be prepared for analysing the customer requirement |
Changes required |
Systematic view of the required changes in the implementation of the event |
Deployment of the changes in the active plan of the event |
Analysis of the risks |
The identification of the risks helps in completing the event successfully |
The proactive development of the risks mitigation plan helps in completing the project actively |
Enhanced Decision |
The decision making capability of the manager can be improved by deploying the training and development program |
Setting of priority in the activity schedule helps in completing the tasks without any delay |
Implementation of the Lean Project Management
The implementation of the Lean project management principles helps in the successful deployment of the International FIFA world cup event. The success of the event can be achieved by balancing the cultural and the language difference which exists in the customers. The major benefits of using the lean project management principles are:
Principles |
Description |
Enhancing the voice of customers |
The capability of the customers to express their feeling and thoughts helps in improving the quality of the event |
Managing value stream of the processes and activities |
The duration of the time allocated should be according to the requirement |
Reducing waste |
The wastage of the resources can be effectively minimised |
Removing Non-value added work |
The elimination of the non-value added work helps in completing the project within the given time interval (Saeed, Lodhi, Munir, Riaz, Dustgeer, and Sami, 2013) |
Best Practices |
Processes |
Elaboration |
Description |
PMBOK |
PMBOK is comprised of 5 processes which are categorised as: 1. Initiating The project initiation means visualising the goal and mission of the organization by analysing the stakeholder requirement, need, and desire (Firesmith, 2013). 2. Planning The planning process focuses on identifying the in-scope and out-of-scope activities of the project. It helps in identifying the duration of the project, budget constraints, and timeline constraints associated with the project. 3. Executing The execution process helps in identifying the work flow and synchronization of the process among the team members 4. Monitoring and controlling The monitoring and controlling process structure are used for identifying the changes required in the project for improvement 5. Closing The project ends with the significant and satisfactory acceptance of the project outcome by the clients and the customers (Rauber, 2014) |
PMBOK works on three standard principles which are classified as: 1. Value of the process and procedures to the company for completing the given task 2. Increasing the work efficiency of the member participants by analysing the flow of information between the units 3. Proactive identification of risks associated with the proposed project for designing the risks mitigation plan |
The Project Management body of knowledge is the certified standard for the successful implementation of the project strategy to receive the required quality of work and project completion. The deployment of the five processes helps in identifying the risks proactively which results in increasing the acceptance criteria and success of the project |
Prince 2 |
The PRINCE 2 Methodology is composed of 7 processes which are classified as: 1. Project Start-up 2. Project Initiation 3. Project Direction 4. Project Controlling 5. Project Management and delivery of the product 6. Project acceptance and change management 7. Project Closure The synchronisation plan for the project processes helps in achieving the successful acceptance of the project by the stakeholders. The development of the documentation and direction control for managing the flow of work between different units of the project helps in meeting the quality standard and the given timeline of the project |
The PRINCE 2 Methodology focuses on developing the following for the successful achievement of the end product: · Analysis and evaluation of the review plan (Lindh, 2012) · Analysis of the business case · Analysis of the business checkpoints · Analysis of the communication strategy · Analysis of the record and documentation · Analysis of the daily record · Analysis of the end project report · Analysis of the issues register · Analysis of the lesson log · Analysis of the quality standards and protocols · Analysis of the quality standards and protocols |
PRINCE 2 is the project methodology which divides the project into controllable phases (Mansfield community, 2013). The execution of the different phases helps in completing the project by managing the risks associated with the project, meeting the required quality standard of the project, organizing the business management plan for coordination and cooperation among the team members, implementation of the change management plan for improvement, and analysis of the progress report of the project (Wilson, 2012) |
OPM |
The project management office is used for identifying the guidelines for taking an effective and efficient decision for the benefit of the organization. It is basically structured for three process: · To provide consultancy support to the project manager and top executives · To establish the control and monitoring system · To establish direction for achieving the project objective, mission, and goal |
The PMO policies and procedures are designed for four parameters to bring efficiency in the achieving the goal and objective of the organization which are categorised as below: · Enterprise PMO is used for managing the strategic operational plan · Divisional PMO is used for designing the role and responsibilities of the participants · Project PMO is used for establishing the control and monitoring system · Project Management Centre of Excellence is used for identifying the quality standard |
The project management office helps in identifying the quality standards and protocols which are developed for meeting the desired acceptance criteria. The Execution of the project can be identified by managing the documentation and guidelines of the project plan (Moujib and Aziz, 2017) The implementation of the OPM is comprised of various activities which are comprised of development of the financial plan and report initialization, managing the agreement and contracts with the vendor and the sub-contractor, initialization of the infrastructure management activities, selection of the required staff, developing activity schedule and master plan for the working activities in progress, analysing the risks assessment and identification of the potential risks, designing of the documents, preparation of the communication management plan, initialization of the quality acceptance and controls, managing acceptance and success criteria, and development of the project closure activities. |
Agile |
The agile project management methodology is comprised of five processes which are defined as: 1. Managing the vision of the organization It helps in establishing the product requirement and developing the initialization of the project 2. Development of the return on investment: The monitoring of the ROI helps in achieving the goals and objectives of the enterprise. The setting of priorities to the functional programs helps in managing the success of the project 3. Initialization of the iteration process The iteration process helps in selecting the required staff for the project and focuses on establishing required changes in the project management plan 4. Process management: The scrum methodology is followed for meeting the ROI requirement of the project objective. The focus should be given on managing the review meeting to demonstrate the obstacles in the path of the project progress. The emphasis should be given on determining the complexity of the project. 5. Product Release The official release of the product should be developed according to the requirement of the project. The competitive advantage can be gained by setting the delivery date of the product |
The development of the project vision and analysis of the goal and objectives helps in determining the obstacles and complexities which are associated with the effective deployment of the project plan for organizing the FIFA world cup international event. The development of the road map and communication strategy results into the avoidance of collision of information sharing. The sprint and the iteration process is used for managing required changes in the project plan deployed for achieving the success of the FIFA world cup. |
The agile project management methodology is used for dividing the project activities into smaller chunks for improving the efficiency of the end product. The quality assurance and control policies helps in managing the sprints and iteration process according to the requirement of the project end result. |
Lean Six Sigma |
The processes which are involved in improving the project initiatives are categorised as: · Total quality management process · Continuous quality improvement plan · Statistical quality control process The accuracy of the project can be achieved up to 9.999966 by deploying the lean six sigma framework in establishing the successful plan for the FIFA world cup. The Lean six sigma policy framework is composed of five stages which helps in completing the project with approximately 100% accuracy which are described below: Define: The vision and mission of the event organization should be clearly defined to set the project goal Measure: The systematic reviewing and the financial analysis of the project helps in measuring the performance of the proposed plan. The key performance indicators can be used for analysing the success criteria. Analyse: The evaluation of the key performance indicators helps in determining the success and failure of the project. Improve: The activities and the project plan can be improved according to the analysis and monitoring of the project progress report to achieve 100% accuracy. Control: The quality control and monitoring tools should be deployed for completing the project with efficiency |
The six sigma policies are based on DMAIC project methodologies which are comprised on project definition and scope, measuring the quality metrics, analysing the root cause of the problem, improving the implementation process, and controlling the standardization process |
The Lean six sigma project management methodologies is helpful in analysing the customer requirement, improvement in the project management processes, and improving financial performance of the enterprise. It focuses on reducing the waste, inventory management, improving robust processes, and others. |
Conclusion
It can be concluded that the process of making decision can be improved by investigating the information, processes, and activities undertaken in the previous year FIFA world cup events so that the gaps and errors can be resolved in the implementation of the event in 2018. The feelings and opinion of the stakeholders should be taken into consideration for designing the project plan. The Project Management body of knowledge is the certified standard for the successful implementation of the project strategy to receive the required quality of work and project completion. The Lean six sigma project management methodologies is helpful in analysing the customer requirement, improvement in the project management processes, and improving financial performance of the enterprise. The designing of the checklist helps in evaluating the success and acceptance of the FIFA world cup 2018 event. The efficiency of the event operation can be improved by managing the inventory and required stock for implementing the FIFA world cup international event. Periodic arrangement of meetings with the top executives and board of directors should be synchronised for analysing the required changes and managing the issues
References
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