Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840-857.
This article examines the aspect of responsible consumption on the part of the consumers and how it can prove to be beneficial for the society and the environment. The article states how responsible consumption requires managing the consumers like a moral subject. This article makes use of the longitudinal analysis pertaining to problem solving initiative that has helped in the creation of four kinds of consumer subjects. It has elaborated on for kinds of consumer- bottom-of-pyramid consumer, green consumer, financially literate consumer and that of health conscious consumer. The article states that food choice have ethical along with political issues. The purchasing of the consumers of ethico-political food can help in addressing concern like nutrition, animal cruelty and environmental degradation. The article states that in the event of knowing about the ingredients of the food and the manner of its production the consumers would be able to reject the unethical food corporation. The consumers purchasing from the ethical producers can help in the promotion of justice in the society. The article states that there are different brands in the society that has various products. Consumer food choice is not created by the food corporations but it has been created by the public health expert, food ethicists and the consumer advocates. The relevance of the article is owing to the fact that it has talked about the aspect of ethico-political consumption and how the ethical decision on the part of the consumers can give rise to a more responsible society. It can help in improving the overall environment and help in the flourishing of the society.
Pohjolainen, P., Tapio, P., Vinnari, M., Jokinen, P., & Räsänen, P. (2016). Consumer consciousness on meat and the environment—Exploring differences. Appetite, 101, 37-45.
The article states how the challenges relating to global environment needs changes pertaining to production along with consumption of goods. This article has examined how the consumers perceive the environmental impact of having meat. This article has made an analysis of consumer environmental consciousness by taking recourse to problem awareness along with support to the action dimension. The research made use of statistical representative survey for exploring the differences among the consumers. The research revealed the fact that there are six kinds of consumer groups and the highly unsure consumers make up a large portion of the consumer. The solutions have been positioned on continuum that increases efficiency of production to the discussing of sufficiency level in relation to consumption practice. The article concludes that political actions can help in guiding the meat consumption because there exist groups that can benefit from the practical tools of making the dietary changes. There are groups that would need comprehensive selection of the measure along with environmental information for making the dietary changes. The article states that there are very small number of consumers who are greatly conscious and a small number of the people were resistant to that of changing their food choices. The article is useful as it has raised a pertinent point that globalization has helped in promotion of a movement towards that of deregulation of food market and the national along with international institution cannot develop the intervention tools that can help in reorienting food market.
Vitell, S. J. (2015). A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research. Journal of Business Ethics, 130(4), 767-774.
This article throws light on the fact that corporate social responsibility cannot succeed without getting co-operation from the consumer. The consumer social responsibility is an important aspect in the present age that can help in the flourishing of the society. This article states that the consumers being responsible towards the food choices can pave the path for the improvement pertaining to environment. The selection of the food can be said to be a complicated process and in the event of the consumers not getting reliable information they tend to depend on that of on-package claims. This article discusses that the purchase decisions of a consumer takes note of the desired consequences that the consumers want to achieve. The consumers choose a product on the basis of product categorization. There may be ambiguous information on the food packaging and it is the responsibility of the consumer to make a rational decision that will not harm their health. The consumers should be able to make a responsible choice pertaining to their food habits and evaluate the benefits of the food items before having it. The expected health benefits of the consumer comprises of their perception towards the nutritional quality of the food along with the disease risk pertaining to the food. The article states that consequence of the consumption will be either good or bad. It rests on the shoulder of the consumers to make a rational decision in relation to their food choices. The article is useful as it sheds light on the aspect of consumer social responsibility and how their healthy choices can lead to the creation of a better world.
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
This article states that the target market is fragmenting as the consumers in the present age are becoming selective in relation to their product choice. It states that the product life cycle is shortening and the competition has intensified in the present age. This article states that ethics have a great influence on that of consumer behaviour and influences their purchasing pattern. This article states that the manufacturers in the present age want to launch improved food product based on consumer preferences. This article brings out the fact that rational thinking on the part of the consumers can help in controlling the quality of the products that are being produced by the manufacturer. The individuals in the society make the food choices on everyday basis on the basis of their past experiences along with perceptual differences. The response to the environmental cues are also taken into consideration by the consumers before the intake of food. His article discusses that the young children make their food choices in the grocery store and at the social events. Sensory science helps in measuring and evaluating the characteristics of the food which makes it appealing for the consumers. This provides cues for the food companies with the help of which the companies can design foods that can appeal the different market sectors. This article points out the important fact that the institution of family has considerable amount of influence on the food choices of an individual. This article is useful as it talks about the inter-relation between the food produced by the manufacturers and the consumer choices in relation to food.
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323-337.
This article states that consumer trust acts as a key prerequisite that helps in the establishment of a market pertaining to credence goods like “green” products. This article elucidates on the importance of trust that can influence the consumer decision for buying new green product. This article has stated how consumer trust acts as a distinct volition factor that will influence likelihood whether the consumers would act on the green intentions. This article emphasizes on the need of managing the consumer trust that can help in developing market pertaining to the green products. The research made use of quantitative along with qualitative method that revealed the fact that the dearth of consumer trust can act as a barrier in developing market pertaining to organic food. This article brought out the fact that lack of the system trust can reduce the expectation of the consumer regarding the advantages of buying the organic food. Mistrust in relation to control system and authenticity of the food that is sold as organic has been found to have a negative impact on the buying pattern of the consumer. This article discusses that the buying of green products along with organic food will have a positive impact on the health of the consumer and it would not harm the environment. The value of the article lies in the fact that the consumers having trust in the organic foods and the green products can be a boon for the environment. It states the ability of the companies to win the trust of the consumer is an important factor that can influence the consumer food choices.
Halkier, B. (2016). Consumption challenged: Food in medialised everyday lives. Routledge.
This article states that the people living in the modern globalised society can help in solving the societal problems like climate crisis or obesity epidemic. The media discusses about the food consumption routine of the people and it states that the everyday consumption activities are contested as the people live within a medialised society. This article states that society can be said to be influenced to a great deal by media and people relate to the media as if it is an integrated part in relation to the daily activities. This article talks about similarities and differences pertaining to consumer handling of the normative challenge across that of four issues: environmental issue, food safety issue, nutrition issue and that of cooking issue. This article has elaborated on societal responsibility and how the ordinary consumers in the present age have become concerned about the societal problems. It can be said in relation to media research that consumers act like the communication user that can help in expanding concept of the citizenship into that of culturally based understanding. This article talks about the fact that food acts as a private matter along with being an institutionalised matter that is integrated within the large chain of the production. Food acts as an area of the consumption in which the consumers themselves step into the character and take the societal agency on themselves. This article is useful as it states how food becomes an area of the challenged consumption that is of great relevance as consumption is an important activity in the large scale society of the present age.
Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840-857.
Halkier, B. (2016). Consumption challenged: Food in medialised everyday lives. Routledge.
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323-337.
Pohjolainen, P., Tapio, P., Vinnari, M., Jokinen, P., & Räsänen, P. (2016). Consumer consciousness on meat and the environment—Exploring differences. Appetite, 101, 37-45.
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
Vitell, S. J. (2015). A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research. Journal of Business Ethics, 130(4), 767-774.
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