Apple is an electronic device manufacturer and is one the most popular and visible consumer brand device. Though it began as a traditional computer company, currently it designs, manufactures and even markets its wider range of product such as tablets, music players, smartphones and television sets across the globe, (Appleyard, & Chesbrough, 2017). It has a significantly unique model of doing business in which it first writes and designs the software that is proprietary and thereafter provides its own operating system across all its electronic devices.
Production of quality products.
This strategy ensures that the product quality is of high and conforming to the requirements of the consumers. The coming in of other competitors into the market actually gave the apple company a stiffer completion. Therefore, they employed the strategy called great product which focuses on producing the best product, by continually holding to the higher standards of quality, (Arora, A., Gittelman, Kaplan, Lynch, Mitchell, & Siggelkow, 2016). Apple disagreed to make their product more complicated which can be user unfriendly in terms of product features and advancement. When it comes to the area of packaging, apple company is well known for providing simple and clear packaging to their products.
This strategy of the great product also aims at quality and not quantity. As compared to other companies which produces one product after the other in a short period of time, Apple is focused on to producing what it produces best meaning it focusses only in producing the selected product and improve them. In terms of obtaining the market share, other companies such as sum sang are starting to gain more market share but this does not border apple since it is focussed on improving their already existing products in order to maintain the loyalty of their customers.
In terms of the changing market trends and increasing demand, unlike other company will respond by introducing the new product, Apple will base on improving the existing products. This explains clearly that the product updates and refreshes that are evident on the apple company schedule, (Chao, & Kavadias, 2017). The changes normally paste the Apple development team in a good position especially on the users, since it means they need to put more commitment on their part of continuous improvement for the products they offer to their users.
Apart from making the hardware, tablets, and smartphones, Apple retains the full control of its platform. Having the full control means that the users of apple are assured of the current version of the operating system including updates. In terms of giving fearful attention to details, apple normally focusses on the type of the product. If we look into the main points in the strategy employed by Apple for flashing products, there are four important factors.
By comparing the times’ apple began and started operating, there are more user’s consumer electronics makers and manufactures of mobile phones that are trying to compete with them, (Cusumano, 2010). However, out of the many rivals, there are only a few that are a threat to them. for instance, Google, Samsung, Nakia, blackberry, HTC, and sonny among other. For example, Google becomes a threat when it comes to the area of operating system development.
Product SWOT
while other companies are focused on performing strength, weaknesses, opportunity and threats analysis, Apple is doing the same thing but extends to the analysis of the SWOT of the competitor products since conducting your own analysis will not give you a full picture. Therefore, by looking at the competitor products, it will give you a full view of what you are against. For instance, Apple is looking at what makes their product best and evaluating the possible threats and opportunities faced by the competitor’s products and then take the advantage of that, (Dodgson, Gann, & Salter, 2008).
Target market.
Normally, any business would analyze the market and finally Identifies the segment that they will target or operate on. To apply, they do things very differently. They first make the products and later seek the market, of Couse it worked out greatly for this company especially for the unique and high-quality products Apple has produced. In fact, Apple did not take long to become a global market, (Etzkowitz, & Etzkowitz, 2017). To apply, the market segment is now not a priority, they market their product to all people across the globe especially for those who are looking for the best products.
Product related market survey.
Just like as discussed earlier, Apple applies the product-driven attitude during the creation of their products. It assumes automatically that there is an available market for its products. After the development stage of their products, they make the market realize that there is a newly developed product that they need. The customer doesn’t know what they want as said by Steve Jobs. All the upgraded versions and the updates of the products that Apple has been producing currently is as a result of the market survey they conducted. For instance, asking the customers what kind of the products they love or the specific characteristics of the products they think are best, (Fink, Reeves, Palma, & Farr, 2017).
Use of the product experience when it comes to branding.
Apple innovative strategies cannot be discussed without mentioning branding. Actually, the name of this company has become a household globally when it comes to their branding strategy. They focus on the emotions of humans. Ones you have captured the attention and impress your customers in terms of how you brand your products, you tend to create a long-term impact and that is exactly what apple manufacturer is doing, (Goffin, & Mitchell, 2016). Apple company produces its synonymous brand with advanced technology performing a key role in people’s lifestyle, passion, imagination, and innovation. The nature of human is to have a little power or a little control and besides, Apple products offer such products by branding their products in a simple and a convincing manner.
Apple company has actually succeeded in establishing a better relationship with their customers. For instance, when Apple is about to release a new products to the market, there are normally long lines with prospective buyers who are willing and ready to pursue the products. It takes more of commitment and dedication to be found in the queue. Again, the apple company emphasizes on customer experience through enhancing a sense of belonging to its users, (Nagle, & Müller, 2017). Their customers are connected since they have a sense of belonging. The apple company is smart in ensuring that there is a strong brand reference that customers will tend to peruse when they have attempted a specified product. Customers will never mind making an attachment or develop product loyalty so long as the product is conforming to their requirements. Branding strategy is also focused on corporate markets which is being seen in apple company when it begins computing segments. It was seen to have a strong appearance in the environment in which they operated. Until the 1990s when it starts to withdraw from the corporate world and based on the single individuals. It also took a shorter period then apple went back to the corporate world proving itself to be more useful to the customers. Currently, what was used as the individual tablet can be used in the workplace or office. Apple will still be popular come next years.
Nearing the apple customers.
This company is more confident in having extraordinary products that can take a very short time to penetrate the market. Raising the expectation of the users before even the products are realised to the market, (Nylén, & Holmström, 2015). After the products are launched into the market, Apple begins to be personal by covering their products with perfect services and supports during, before and after sales, not leaving out application software. Ensuring that customers expectation is always higher and positive is among the apple company strategies. They have ensured that their retail store are found in almost all over the world to facilitate and ease their distribution activity. They have developed a partnership with big telecommunication companies in diverse countries.
Apple company business capabilities
The products of apple are designed to be the best when it comes to business. The software made by Apple is more intuitive and powerful. Besides, their products are more secure, they are more reliable and more compatible with all office surrounding and also very easy to use. All products that Apple produces works smoothly, giving their users a mobile encounter that provides the information that their customers’ needs and at that time they need it. Apple interface gives the employees an opportunity to use common actions such as scrolling, swiping and also tapping to stay organized, collaborate and get familiar with the latest programs and procedures immediately. Most importantly, every iPad, iPhone, and mac are accompanied by the most powerful assistive characteristics for hearing, vision and even monitor the skills in order to be accessible to every user, (Pisano, 2015).
Apple company hardware,
Apple doesn’t just develop software instead they also develop software that is designed for the powerful hardware. The in-built sensors found in the iPad and iPhone makes iOS application to make use of the information, for instance, the proximity and the location to submit intuitive, individualized experience that cannot match with any other platform. The apple processor found in every iPhone and iPad is designed to publish the limits of the technologies such as machine learning and augmented reality, (Teece, 2010).
In terms of security,
The apple company apart from making their product intuitive and simple, they also make their products secure. For example, macOS and iOS are developed on UNIX grounds making both of them robust and stable. Apple frequently encrypts their data at the system stage, rest and even at the transit in order to protect the corporate information.
Compatibility with an existing system.
The macOS and iOS and developed in order to support common collaboration systems and productivity in recent enterprises, like Google and Microsoft office. Products from Apple company work closely with major infrastructure services including calendars, Microsoft exchange for emails likewise wireless networks VPN solutions that are from Cisco. And during switching from one device to apple, transferring data become easy, (Teece, 2010). It is also easy to manage and deploy the devices from apple without even considering the size of the scale since this device can be automatically configured hence eliminating the need for IT experts to handle each individual device.
Apple value creation.
The apple company since after the return of Steve Jobs in the tear 1997, it a has been involved in the business of making its customers happy. Even though the analyst evaluates this company based on the rates at which the markets grow, financial records, market share projection among more, in order to track how well is the company interns of health, the management team of apple company has made it to base on the rates at which their customers are satisfied with the company products, (Walsh, & Rumsfeld, 2015). This is because the rate at which customers are satisfied drives free and retention, an important word of mouth marketing of consumer products.
Apple is the most interesting kind of business because it is in the business of creating and retaining or maintaining its customers. Of Couse, this is only applicable in business that gets higher customer loyalty rates. Apple is focused on ensuring that its users are happy and satisfied with using their products that already exist. Through this, they create a hipper loyal mentality in the minds of their users which drives a huge scale of adopting the latest products expectation of what Apple is about to provide in the market based on the already existing products, (Walsh, & Rumsfeld, 2017).
Conclusion
Finally, I can say that Apple is accompany which is focused on ensuring that their customers are satisfied with what they offer by ensuring that products their product are simple and easy to use, unique and of high quality in order to gain their loyalty. Though it could be more important if they target specific segment to be sure in terns of numbers.
References.
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Arora, A., Gittelman, M., Kaplan, S., Lynch, J., Mitchell, W., & Siggelkow, N. (2016). Question?based innovations in strategy research methods. Strategic Management Journal, 37(1), 3-9.
Chao, R. O., & Kavadias, S. (2017). Innovation Strategy at Microsoft: Clouds on the Horizon. Darden Business Publishing Cases, 1-19.
Cusumano, M. A. (2010). Staying power: Six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more). Oxford University Press.
Dodgson, M., Gann, D. M., & Salter, A. (2008). The management of technological innovation: strategy and practice. Oxford University Press on Demand.
Etzkowitz, A., & Etzkowitz, H. (2017). Counter-cyclical public venture capital: Debt-funding as an anti-austerity innovation strategy. Social Science Information, 56(3), 477-495.
Fink, T. M. A., Reeves, M., Palma, R., & Farr, R. S. (2017). Serendipity and strategy in rapid innovation. Nature communications, 8(1), 2002.
Goffin, K., & Mitchell, R. (2016). Innovation management: effective strategy and implementation. Macmillan International Higher Education.
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing more profitably. Routledge.
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Pisano, G. P. (2015). You need an innovation strategy. Harvard Business Review, 93(6), 44-54.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Teece, D., Peteraf, M., & Leih, S. (2016). Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. California Management Review, 58(4), 13-35.
Walsh, M. N., & Rumsfeld, J. S. (2015). Leading the digital transformation of healthcare: the ACC innovation strategy.
Walsh, M. N., & Rumsfeld, J. S. (2017). Leading the digital transformation of healthcare: the ACC innovation strategy.
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