Arnott’s Biscuits is the popular food retail store based in Australia. They sell a wide range of biscuits like savoury biscuits, sweet biscuits, chocolate biscuits, crackers and crispbread (Lipi, Rama and Agaraj 2015). They are serving customers for 150 years and it is hoped they will keep continuing delivering the quality biscuits made from finest ingredients.
The report will showcase Arnott’s Biscuit’s organisation structure, the items they sell. The report also focuses on the information system which they have planned to adopt, there are several risks involved within the information technology. The information system can bring good or worse for the company; recommendations have been made on how they can use the information system in an effective way to their benefits.
Arnott’s Biscuits are popular in Australia and they are running their business for long 150 years. They use the finest ingredients to bake the biscuits and they are most preferable biscuit brand among the Australians. They sell various ranges of biscuits like sweet biscuits, chocolate biscuits, savoury biscuits, crispbread and crackers. They sell sweet biscuits like Arno Shortbread, Butternut Snap, Gingernut Qld and lots more (Laudon and Laudon 2016).. Under the chocolate biscuits range, they sell Tim Tam, Caramel Crown and Mint Slice. They also deliver BBQ, Cheddar, Cheese and Bacon and Savoury. Along with that the World Thai Chilli and World Brazilian Beef are also served by Arnott’s. Along with these they also provide quality crispbread and crackers.
The retail food store based in Australia has been selling biscuits ranging from sweet biscuits, chocolate biscuits, and savoury biscuits to crispbread and crackers. Currently they have retail store and they sell and deliver their food items from the store. However, the adoption of the information system can enhance their productivity and profit (Sahney 2015). The customers will be able to purchase biscuit products from the e-commerce website. In this way Arnott’s can reach to millions to customers and their brand value will augment outside Australia as well.
The retail store currently does not have any information system configured in their premises. The business information system can help the retail store to meet the business deliverables. The CRM software can facilitate the customer service and this software application can help to reach to millions of consumers (Gao, Reddy and Jansen 2017). The accounting software can help them to conduct financial activities; the software can provide cost-effective, error-free service. The retail store is using the traditional approach so far.
The information system can assist in knowing the food suppliers who offer the best food items. Arnott’s Biscuits can acknowledge the suppliers that are not providing quality service. The information system led the customers to give constant updates and feedback, in this way they can improve their business. The customers also can solve their queries at the time of need (Wang 2017). The e-commerce activities facilitate the order of food items online. Thus the information system can give them benefits that the physical store is not capable to deliver.
The implementation of business information system in Arnott’s Biscuits can assist in meeting the business deliverables. The customer data, the financial data, the customer support, the customer data can be acquired due to the CRM software. The CRM software can be helpful in knowing the shopping behaviour of the consumers (Gallino and Moreno 2014). The facilities that a CRM can provide
Enhanced productivity- The business activities of Arnott’s can get embellished and they can get fast accurate outcomes due to the CRM software and for this reason they can focus on to other vital tasks.
Lessening monthly expenditure- The software application will get their job done. Arnott’s will not have to rely upon professionals. Arnott’s will have to just apply an annual license and the CRM software comes along with training and self-support services that can facilitate the employees of the company (Xu, Benbasat and Cenfetelli 2013). The CRM software will certainly remove the printing cost as well as the paper cost.
Accuracy- The accounting software gives error-free result (Yoo, Kim and Sanders 2015). It can help them to compute the financial data efficiently.
Security- The CRM software and the accounting software has security features like the password facility. This can prevent the software from getting hacked or mishandling.
Information Systems (IS) Strategy and details of the information system strategy that is needed as part of the overall organisational strategy
An easy interface- The information system provides an easy interface which is helpful for both customers and Arnott’s. Arnott’s can serve their customers well.
Streaming the transaction methods- The accounting software as well as CRM software can facilitate Arnott’s in data mining procedures; they can check their stock availability with the help of software.
Lessening data collection faults- The applications calculate the financial data automatically with the help of certain algorithms, in this way the Arnott’s can get the accurate result in fast and effective means (Pantano and Viassone 2014).
Improved inventory management- The application can help Arnott’s Biscuits to keep update of the stock, based on the stock availability, they can manage the production, thus can reduce the extra production of food items (Peppard and Ward 2016).
Online transaction activities- The e-commerce activities can help customers to order food items anywhere anytime.
The difficulties Arnott’s Biscuits may experience in developing an Information Systems Strategy
Arnott’s Biscuits will have to pay heavy to implement a full-featured e-commerce website, however, they may face financial issues, but later the information system can enhance sales and productivity.
Arnott’s Biscuits will require skilled and expert technicians who are capable of using the latest information technology systems efficiently (Roy and Venkateswaran 2014). Arnott’s should focus on hire them , initially they have to invest on those employees however, this can help them in the long run.
Arnott’s will have to update their database and system from time to time, thus they have to bear heavy expenses, they can seek help from the cloud vendor, the cloud vendor like Amazon AWS will update and maintain their database and system at minimal cost.
The system and the database can get compromised due to the virus attack, so the advanced security features from Amazon AWS can save them from the disaster, so Arnott’s Biscuit must take up the cloud service to ensure security (Nguyen, Nguyen and Cao, 2014).
Arnott’s Biscuits must listen to the customers’ demands and should give priority to their demands, the improve business service can help to run their business in the long run.
Reference to the studies on Information Systems failures:
Analysis of the typical problems that might be expected to arise within Information Systems projects
The problems that will Arnott’s Biscuits will face are
Website costing- Updating and maintain a full-featured e-commerce website is costly. Arnott’s Biscuits will have to pay high for the website.
Infrastructure cost- Arnott’s Biscuits will have to install latest hardware and software so that it can get well with the latest cloud computing services, also they must have a physical store to fulfil orders, warehousing the food items of the company and to deal with deal with return policy. All these will require heavy costing.
Security – The hackers can hack their website can install virus; the hackers can conduct malicious activities, so the sensitive data stored in the database can get compromised (Nguyen, Nguyen and Cao, 2014). All these virus attacks occur due to insecure network and lack of cybersecurity.
Legal issues- There are certain laws associated with e-commerce and Arnott’s Biscuits will have to abide by the laws and will have to perform business accordingly.
Consumer trust- Arnott’s Biscuits will have to work on the customers’ wishes and feedback; if they fail, they can lose the customer base and can face loss eventually (Rezaei et al. 2014).
Illustrate of answer with reference to literature and any relevant examples
Woolworth Ltd, one of the largest retail stores located in Australia faced serious issues and failed. The reason of their failure is lack of improvisation. They did not make use of information system in wisely for decision making as well as innovative approach (Rezaei et al. 2014). They fail to meet the customers’ demands eventually, fail to get well with the latest trends. They delivered products which had multiple problems as well.
Suggestion of remedies to the problems that have been identified
Arnott Biscuits should make use of information system and should give the customers the first priority; they must stay up to date with the latest trends. They must make innovative approach. They must prepare variety of biscuits and crackers and those biscuits must have good taste so that it can attract the customers (Acimovic and Graves 2014). Besides, they must communicate with the customers via e-commerce site and must take feedback; it can help to provide better customer service.
The adoption of Amazon AWS can help Arnott’s Biscuits to conduct business activities in secure and agile manner. The adoption can seem to be costly initially, however, in course of time they can earn huge profits and productivity will increase for sure.
Conclusion
It can be concluded from the above discourse that the information system has the capability to enrich Arnott’s Biscuits productivity. They sell a wide range of biscuit products which have been highlighted in the report. The organisational structure of the company has been showcased in the report as well. The business process of Arnott’s Biscuits has been detailed in the report as well. Arnott’s can be benefitted with the aid of information system and the various benefits of the information system have been detailed in the report as well. The issues that they can face been elaborated and along with that recommendations have been made to root out the unavoidable situations. It is hoped Arnott Biscuits will carry on their business venture and will keep delivering delicious tasty biscuits to the Australians.
References
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