Assessing Coffeeville’s Business Practices Against The Seven Dimensions Of Strategic Innovation

Project purpose

The purpose of the project is assessment of the workspace of an organization named Coffeeville to facilitate innovation in the workspace. The report will evaluate the current business practices of Coffeeville to identify the gaps in their workspace and suggest redesign of the workspace based on the needs of the organization. The Coffeeville head office will be taken for evaluation as it is the major source of innovative ideas for the organization.

Coffeeville has been operating as a coffee shop in Sydney for the past five years and have been instrumental for providing the consumers with innovative offerings and environment suitable for different types of consumers. The organization uses their wide range of products to cater to varied market segment consisting of the consumers ranging from different cultural and economic backgrounds.  The organization has been known for their innovative products but recently the market competition has increased with the increase in demand of Bubble tea.  It is tough for the company to compete with these new products as they are cost effective and organic providers can easily gain economies of scale with little use of technology. Therefore, the organization has been facing challenges in competing with these emerging companies. In order to cope up with the change in demand in the market, Coffeeville will be revamping their workspace to address the current barriers to innovation where it has been seen that simple cubicles and dull design of the main office with dull colours are hindering the mindset and not affectively representing the value of the organization. The previous part has identified the fact that the organization lacks in resource capabilities, collaborative working environment and no clear process.

According to the seven dimensions of the strategic innovation process, the effective combination of the traditional and non-traditional approaches to developing business strategy is essential for efficient innovative system development. The strategic innovation process consists of factors such as creativity, strategic thinking, execution and methods. The gap in any of these areas results in effective innovation framework (Ghezzi, Cortimiglia and Frank 2015). In case of Coffeeville, it has been evaluated that there is a big gap in strategic alignment where the organization is current lacking in making smart decisions in short time and executing them effectively.  The organization are well adept in their core competencies and technologies (Chan and Vasarhelyi 2018). The execution ability of the employees is also great but organization structure, culture and processes needs to be enhanced.  The leaders have good foresight regarding the future prospect of the business but has not been able to address the articulated and unarticulated needs of the consumers by developing inspiring products and services.  

Project description

Project scope is one of the most essential part of the project planning process which consist of determination and documentation of the list of the goals of the project, features, deliverables, function, milestones, constraints, assumptions and out of scope (Kerzner and Kerzner 2017). This will define the work that has been executed to achieve the project and develop the workforce. The scope of the current projects is redesigning the workspace of Coffeeville to enforce a work culture that is in alignment with the strategies (Harrison and Lock 2017).

The objective of the current project are as follows:

• Change the interior of the head office by effective use of shapes and symbols
• Elimination of cubicles to develop a hybrid work space allowing movement and collaboration between the workforce
• Create innovative environment to facilitate out of the box thinking among the employees

Project Assumptions

• It is assumed that all the key stakeholders are aware of the objective of the project
• The key stakeholders have approved the development of the project for facilitating innovation

The major constraint of the project is the time and the budget as the organization has only three months of time to change the overall environment and has a maximum budget of $2,00,000 for redesigning the office (Marchewka 2014).

The project will only focus on the redesigning of the workspace only and other aspects of innovation such as technology and system development are not taken into consideration (Nicholas and Steyn 2017).

Project requirements

• 40 litres of Paint
• 20 litres of primer
• Prelaminated boards
• Glasses
• Aluminium frames
• Chairs
• LED Lights
• Curtains

The internal stakeholders will consist of the project manager, interior designer and civil engineer (Heagney 2016). The external stakeholder will consist of project board and employees of the organizations.

Key stakeholders	Roles and responsibilities
Project manager	The project manager will be the in charge of the project and will develop the overall project plan based on the requirement of the project board and other stakeholders.
Interior Designer	The interior designer will develop the design of interiors as per the requirement provided by the project manager.
Civil engineer	The civil engineer will execute the designs developed by interior designer and monitor the construction of new space.
Project board	The project board comprise of the managing directors, Chief executive officers and other high officials of the organization. They are the owners of the project and the project has been developed based on their requirements.
Employees	The employees are the stakeholders whose concerns and issues have been kept in mind and consideration while designing the new space.

Table 1: Stakeholder analysis

Source: (As created by author)

The outcome of the project that is measurable and tangible in nature is known as the deliverables. Milestone are non-zero activities in the project schedule which defines completion of one of the phases of the project (Fuller et al. 2017).

Task Name	Duration	Start	Finish
work space design	102 days	Mon 01-10-18	Tue 19-02-19
Project initiation phase	27 days	Mon 01-10-18	Tue 06-11-18
Milestone 1: Project and construction requirements developed	0 days	Tue 06-11-18	Tue 06-11-18
Interior Design	33 days	Wed 07-11-18	Fri 21-12-18
Milestone 2: New interior designed	0 days	Fri 21-12-18	Fri 21-12-18
Construct the new interior	30 days	Mon 24-12-18	Fri 01-02-19
Milestone 3: Project implemented	0 days	Thu 24-01-19	Thu 24-01-19
Closure phase	18 days	Fri 25-01-19	Tue 19-02-19
Milestone 4: project completed	0 days	Tue 19-02-19	Tue 19-02-19

The project manager seek approval from the project board and the project has been approved by the board as the innovation plan will effectively mitigate the issues faced by the organization. However, reports will be provided to the board on regular basis to let them know about the status and progress of the report (Kerzner 2017).

Task Name	Duration	Start	Finish
Work space design	102 days	Mon 01-10-18	Tue 19-02-19
1.0 Project initiation phase	27 days	Mon 01-10-18	Tue 06-11-18
1.1 Identify the requirement of the project	5 days	Mon 01-10-18	Fri 05-10-18
1.2 Discuss with the stakeholders	4 days	Mon 08-10-18	Thu 11-10-18
1.3 Make changes if necessary	3 days	Fri 12-10-18	Tue 16-10-18
1.4 Document the final requirement	3 days	Wed 17-10-18	Fri 19-10-18
1.5 Develop construction requirements based on the documented requirements	3 days	Mon 22-10-18	Wed 24-10-18
1.6 Get budget approval from the stakeholders	4 days	Thu 25-10-18	Tue 30-10-18
1.7 Make changes if necessary	2 days	Wed 31-10-18	Thu 01-11-18
1.8 Document the construction requirements	3 days	Fri 02-11-18	Tue 06-11-18
1.9 Milestone 1: Project and construction requirements developed	0 days	Tue 06-11-18	Tue 06-11-18
2.0 Interior Design	33 days	Wed 07-11-18	Fri 21-12-18
2.1 Develop the interior plans based on the project requirements	15 days	Wed 07-11-18	Tue 27-11-18
2.2 Provide blueprints	5 days	Wed 28-11-18	Tue 04-12-18
2.3 Review the interior design and blueprint with stakeholders	5 days	Wed 05-12-18	Tue 11-12-18
2.4 Make changes if necessary	5 days	Wed 12-12-18	Tue 18-12-18
2.5 Document the final design	3 days	Wed 19-12-18	Fri 21-12-18
2.6 Milestone 2: New interior designed	0 days	Fri 21-12-18	Fri 21-12-18
3.0 Construct the new interior	30 days	Mon 24-12-18	Fri 01-02-19
3.1 Primer of walls	10 days	Mon 24-12-18	Fri 04-01-19
3.2 painting of walls	15 days	Mon 07-01-19	Fri 25-01-19
3.3 Remove majority of the cubicles	15 days	Mon 24-12-18	Fri 11-01-19
3.4 modify the cubicles into open tables	15 days	Mon 14-01-19	Fri 01-02-19
3.5 Fix new designer innovative lights	2 days	Mon 14-01-19	Tue 15-01-19
3.6 Bring in new chairs to suit the environment	2 days	Wed 16-01-19	Thu 17-01-19
3.7 Monitor the work and adjust if necessary	5 days	Fri 18-01-19	Thu 24-01-19
3.8 Milestone 3: Project implemented	0 days	Thu 24-01-19	Thu 24-01-19
4.0 Closure phase	18 days	Fri 25-01-19	Tue 19-02-19
4.1 Discuss with the stakeholders	3 days	Fri 25-01-19	Tue 29-01-19
4.2 review the success	15 days	Wed 30-01-19	Tue 19-02-19
4.3 Milestone 4: project completed	0 days	Tue 19-02-19	Tue 19-02-19

Budget

Task Name	Duration	Start	Finish	Resource Names	Cost
work space design	102 days	Mon 01-10-18	Tue 19-02-19		? 185,440.00
1.0 Project initiation phase	27 days	Mon 01-10-18	Tue 06-11-18	civil engineer, interior designer, project board, Project manager	? 50,760.00
1.1 Identify the requirement of the project	5 days	Mon 01-10-18	Fri 05-10-18		? 0.00
1.2 Discuss with the stakeholders	4 days	Mon 08-10-18	Thu 11-10-18		? 0.00
1.3 Make changes if necessary	3 days	Fri 12-10-18	Tue 16-10-18		? 0.00
1.4 Document the final requirement	3 days	Wed 17-10-18	Fri 19-10-18		? 0.00
1.5 Develop construction requirements based on the documented requirements	3 days	Mon 22-10-18	Wed 24-10-18		? 0.00
1.6 Get budget approval from the stakeholders	4 days	Thu 25-10-18	Tue 30-10-18		? 0.00
1.7 Make changes if necessary	2 days	Wed 31-10-18	Thu 01-11-18		? 0.00
1.8 Document the construction requirements	3 days	Fri 02-11-18	Tue 06-11-18		? 0.00
1.9 Milestone 1: Project and construction requirements developed	0 days	Tue 06-11-18	Tue 06-11-18		? 0.00
2.0 Interior Design	33 days	Wed 07-11-18	Fri 21-12-18	civil engineer, interior designer, Project manager	? 35,640.00
2.1 Develop the interior plans based on the project requirements	15 days	Wed 07-11-18	Tue 27-11-18		? 0.00
2.2 Provide blueprints	5 days	Wed 28-11-18	Tue 04-12-18		? 0.00
2.3 Review the interior design and blueprint with stakeholders	5 days	Wed 05-12-18	Tue 11-12-18		? 0.00
2.4 Make changes if necessary	5 days	Wed 12-12-18	Tue 18-12-18		? 0.00
2.5 Document the final design	3 days	Wed 19-12-18	Fri 21-12-18		? 0.00
2.6 Milestone 2: New interior designed	0 days	Fri 21-12-18	Fri 21-12-18		? 0.00
3.0 Construct the new interior	30 days	Mon 24-12-18	Fri 01-02-19	chairs[1],civil engineer, interior designer ,lights[1],paint [1],prelaminated boards[1],primer[1],Project manager ,workers	? 65,200.00
3.1 Primer of walls	10 days	Mon 24-12-18	Fri 04-01-19		? 0.00
3.2 painting of walls	15 days	Mon 07-01-19	Fri 25-01-19		? 0.00
3.3 Remove majority of the cubicles	15 days	Mon 24-12-18	Fri 11-01-19		? 0.00
3.4 modify the cubicles into open tables	15 days	Mon 14-01-19	Fri 01-02-19		? 0.00
3.5 Fix new designer innovative lights	2 days	Mon 14-01-19	Tue 15-01-19		? 0.00
3.6 Bring in new chairs to suit the environment	2 days	Wed 16-01-19	Thu 17-01-19		? 0.00
3.7 Monitor the work and adjust if necessary	5 days	Fri 18-01-19	Thu 24-01-19		? 0.00
3.8 Milestone 3: Project implemented	0 days	Thu 24-01-19	Thu 24-01-19		? 0.00
4.0 Closure phase	18 days	Fri 25-01-19	Tue 19-02-19	civil engineer, interior designer, project board, Project manager	? 33,840.00
4.1 Discuss with the stakeholders	3 days	Fri 25-01-19	Tue 29-01-19		? 0.00
4.2 review the success	15 days	Wed 30-01-19	Tue 19-02-19		? 0.00
4.3 Milestone 4: project completed	0 days	Tue 19-02-19	Tue 19-02-19		? 0.00

Phase	Stakeholders	Purpose	Timeline
Initial phase	civil engineer, interior designer, project board, Project manager	The purpose of the meeting is discussing the requirements of the project.	October 1, 2018
Milestone 1	civil engineer, interior designer, project board, Project manager	The purpose of the project is discussing the key requirement of the interior.	November 6th, 2018
Milestone 2	civil engineer, interior designer, project board, Project manager	The purpose of the project is discussing the executing phase, the budget and time line of the project.	December 21st,2018
Milestone 3	civil engineer, interior designer, project board, Project manager	The purpose of the project is to discuss the new work space developed and changes that is required based on the perspective of the stakeholders.	January 21st, 2019
Milestone 4	civil engineer, interior designer, project board, Project manager	This phase will discuss the success of the project and to identify the changes further ahead in the future.	February 19th , 2019

The key stakeholders have to be consulted at each stage of the project as waterfall methodology has been followed so changes in not possible after a certain phase of the project (Boyle 2017). The implementation plan has been approved by the key stakeholders and can be changed till the commencement of the third phase of the project.

The review of the project shows that the new implementation plan in bring about a change in the workplace could prove to be effective for the employees. The new work space would promote innovation and creativity and will facilitate in providing the consumers with the current and future needs.

Conclusion

The report has developed an effective implementation plan for developing a creative work space which will facilitate in improving the productivity of the organization. The current work space development plan has been approved by the stakeholders as it addresses all the issues identified in seven-dimension analysis of strategic innovation. 

References 

Boyle, G., 2017. Design project management. Routledge.

Chan, D.Y. and Vasarhelyi, M.A., 2018. Innovation and practice of continuous auditing. In Continuous Auditing: Theory and Application (pp. 271-283). Emerald Publishing Limited.

Fuller, M.A., Valacich, J.S., George, J.F. and Schneider, C., 2017. Information Systems Project Management: A Process and Team Approach, Edition 1.1. Prospect Press.

Ghezzi, A., Cortimiglia, M.N. and Frank, A.G., 2015. Strategy and business model design in dynamic telecommunications industries: A study on Italian mobile network operators. Technological Forecasting and Social Change, 90, pp.346-354.

Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach. Routledge.

Heagney, J., 2016. Fundamentals of project management. Amacom.

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Lock, D., 2017. The essentials of project management. Routledge.

Marchewka, J.T., 2014. Information technology project management. John Wiley & Sons.

Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and technology. Routledge.

Pcubed.com 2018. Pcubed Portfolio Innovation Management. [online] Pcubed.com. Available at: https://www.pcubed.com/services/portfolio-management/innovation-portfolio-management [Accessed 28 Sep. 2018].

Walker, A., 2015. Project management in construction. John Wiley & Sons.