Discuss about the Australia Against Reckless Driving on Road.
Road safety is one of the most complicated issues, which have so far no answers for this from several societal firms across the globe (Scott-Parker Goode & Salmon, 2015). However, some organizations are working hard to produce a possible amount of stoppages to road accidents.
Australian Road Safety Foundation (ARSF) is one of such organizations, which is working hard in lowering the accidental cases on roads by doing several programs and campaigns.
This assignment shows the utmost dedication of the organization towards the human wellbeing. Moreover, the life saving children stickers and the inception of educational programs on safe driving across various national schools are the highlights of the assignment.
Organization such as Australian Road Safety Foundation is of utmost requirement for the society because it is imparting solution to the increasing number of road accidents with various programs such as life saving children stickers and educational program in national schools. Accidents do also occur due to negligence of driving etiquettes on the road (Glendon et al., 2014). Nevertheless, the initiation by the Company to educate young children in between 11 to 12 years of their age is of high appreciation under the circumstances (Beanland et al., 2013). The organization is aiming to include this program in various national schools to educate students on road safety. The primary goal of the program is to educate young drivers on the etiquettes of driving on road, a way before than their actual inception on roads. A prepared driver under the guidelines of driving etiquettes on the road is a valuable asset for any country (Australianroadsafetyfoundation.com, 2017).
The one program is about life saving stickers printed on the wheelie bins, which in particular contains images of children. Moreover, it is their belief that children stickers on the wheelie bins might catch the attention of vehicle drivers and fill them with all sort of care towards the human lives (Sagberg, Bianchi Piccinini & Engström, 2015). The children stickers are available at AU$10 excluding the postage and the handling charges. The ARSF has also promoted theses stickers through a video, which will be shared on social media channels. It is an encouraging move by the Company, which should be responded with a warm welcome from every resident by placing sticker on their personal bins (Australianroadsafetyfoundation.com, 2017).
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Strengths 1. Life saving stickers of children on wheelie bins 2. Range of educational materials to promote the road safety 3. Initiation of a program in national schools to guide high school students on road safety parameters |
Weaknesses 1. Unavailability of speed limit stickers, which is indeed comparatively more effective 2. Longer delivery time for children stickers |
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Opportunities 1. Diverse range of operations such as printing of life saving children stickers, road safety related programs in national schools provide enormous opportunities to its staffs and volunteers 2. Potential to reduce road accidents 3. Supportive works to affected people of road accidents |
Threats 1. Adoption of the speed limit stickers by its competitors might hamper the business of ARSF as speed limit stickers are more effective than the children stickers in avoiding road accidents 2. Competitors having the capability of producing life saving children stickers in a lesser time might take away a significant business from the ARSF |
Source: (Created By Author)
Programmes such as production of life saving children stickers, initiation of road safety related educational program in national schools have already proved their concern towards the good cause of human being. However, it is contradicting with its own concept in not producing the speed limit stickers, which is indeed more effective in creating road safety related awareness (Harbeck & Glendon, 2013). Moreover, the slow process of delivering the life saving children stickers is also providing sufficient reason to its competitors for occupying their dominant position (Taubman-Ben-Ari, 2012). The Company has enormous opportunities to all its staffs and common people as it is engaged in several social programs such as life saving children stickers and road safety education in national schools. Moreover, no production of speed limit stickers, which are more effective than children stickers, is a matter of serious concern for the Company (Ferguson, 2013).
The target market for the Company is careless drivers, students in national schools, road accidents (McNally & Bradley, 2014). The ARSF Company has targeted the reckless drivers, as they are one of the most powerful contributors in the rising number of road accidents. Careless driving may include various reasons such as using mobile while driving, drunk driving, rush driving and many more. Installing life saving children stickers on the wheelie bins near the roadside is a good move. Moreover, walking children would prompt them about that some children are about to walk on the road, so, please be careful and reduce the speed of the car significantly (Fildes, 2013).
On a same note, educating the school students on the driving etiquettes is another very effective move for a reason that this would construct the foundation of numerous safe drivers. Before applying for the license, the basic teachings related to the etiquettes of driving would prove its worth in bringing the desired outcome of the ARSF (Harbeck & Glendon, 2013).
The products, which the Company is using to attract its target customers, are life saving children stickers and the initiation of educational course in national schools covering basic road safety guidelines. The Company has chosen this product for the fact that these forces have capable efficiency in them to mitigate the rising cases of road accidents. Life saving children stickers are believed to arouse the sense of realization into those rush drivers who love speed driving at all the time about the safety of humanity (Ferguson, 2013). Moreover, images of passing children on the wheelie bins might remind them of one fact that some children are about to pass by the road. This indeed might force them to hold on a bit and drive slowly to save the life of humanity.
Another product of the Company is the inception of educational teachings across all the national schools. The program would target high school students. Moreover, educating students on driving etiquettes before they could apply for the driving license is an encouraging move of the Company. This would ensure a less number of reckless driving on the road as the course would ensure maximum number of high school students across various national schools (Ferguson, 2013).
The life saving children stickers are available in the market for AU$10 excluding all the postage and the handling charges. However, the delivery of the product might take 21 days to happen. This is fair pricing for the product as the pasting of stickers on the wheelie bins involves some serious printing and designing from the designing team. It involves a significant number of workforces for the manufacturing and the printing of the product. Moreover, these all expenses would cost a significant amount as stickers in bulk numbers are required to meet with the customer demand for the product.
On a same note, the inception of the educational teachings in the course module of the high school students of various national high schools does some significant investment from the Company. Moreover, the inception of educational teachings on driving etiquettes in various national schools would attract certain investment. This would involve printing of necessary modules on the driving etiquettes on the road as per the Company’s requirement.
The place for the life saving stickers is the wheelie bins on the sideways of common roads. Moreover, this would catch some form of sympathy of the drivers and hence would compel them to lower down the driving speed.
On a same note, the educational courses on the basic road safety parameters are scheduled to take place across various national schools. This is again justified, as it would reach maximum number of school students. The target of the Company is to reach to maximum number of school students and educate them on the driving etiquettes on the road. Because of this, more and more students would get to know about the present road scenarios, some identified reasons for road accidents and the way to tackle with the increasing number of road accidents. Tutorial education on the etiquettes of driving before applying for the license is indeed looks an effective move by the ARSF Company towards raising the generosity among young school students for the safe driving (Harbeck & Glendon, 2013).
The Company has launched a video promoting the life saving children stickers, which will soon be available across all the social media channels. Moreover, media channels are quick source for sending or conveying some message to the masses in no time (Ferguson, 2013). Further, the proposed plan of the Company would catch thousand of viewers in no time. More number of buyers would then be attracted towards the product. This would ensure maximum number of wheelie bins installation around the house or the societal background. The more the installation happens, the lesser would be the accident cases as believed by the Company (Ferguson, 2013).
On a same note, introducing educational teachings on driving etiquettes across various national schools is another encouraging move of the Company. Moreover, targeting young generation at the school level would ensure expert drivers on the road. It is very tough to have control on what is happening but it is easier to put some efforts on new generation to stop any further production of reckless drivers.
The sale of Life Saving Children Stickers would ensure the evaluation of the effectiveness of the plan (Mirman & Kay, 2012). Moreover, the number of interested students for the educational course on the driving etiquettes would ensure the success of the educational program (Scott-Parker et al., 2013).
Conclusion
Safe driving on the road has emerged as a vital topic for the discussions across various experts and common people. Road accidents are increasing with every passage of the day without any significant remedial action against them. However, some companies are using their innovation to produce a force, which could provide a sigh of relief against such a trauma. Nevertheless, they are yet to prove their worth, as they have not left any significant impact on stopping the increasing road accidents. Australian Road Safety Foundation is one of those companies, which is continually engaged in producing a remedial action against such a road trauma. Moreover, the unavailability of speed limit stickers itself represent the weakness in their approach.
References
Australianroadsafetyfoundation.com. (2017). Education – Australian Road Safety Foundation. [online] Available at: https://www.australianroadsafetyfoundation.com/education/ [Accessed 1 Feb. 2017].
Australianroadsafetyfoundation.com. (2017). Life Saving Stickers – Australian Road Safety Foundation. [online] Available at: https://www.australianroadsafetyfoundation.com/life-saving-stickers/ [Accessed 1 Feb. 2017].
Beanland, V., Goode, N., Salmon, P. M., & Lenné, M. G. (2013). Is there a case for driver training? A review of the efficacy of pre-and post-licence driver training. Safety science, 51(1), 127-137.
Ferguson, S. A. (2013). Speeding-related fatal crashes among teen drivers and opportunities for reducing the risks. Governor’s Highway Safety Association.
Fildes, B. (2013). Driver Behavior and Road. Psychology and policing, 31.
Glendon, A. I., McNally, B., Jarvis, A., Chalmers, S. L., & Salisbury, R. L. (2014). Evaluating a novice driver and pre-driver road safety intervention. Accident Analysis & Prevention, 64, 100-110.
Harbeck, E. L., & Glendon, A. I. (2013). How reinforcement sensitivity and perceived risk influence young drivers’ reported engagement in risky driving behaviors. Accident Analysis & Prevention, 54, 73-80.
McNally, B., & Bradley, G. L. (2014). Re-conceptualising the reckless driving behaviour of young drivers. Accident Analysis & Prevention, 70, 245-257.
Mirman, J. H., & Kay, J. (2012). From passengers to drivers: parent perceptions about how adolescents learn to drive. Journal of Adolescent Research, 27(3), 401-424.
Sagberg, F., Selpi, Bianchi Piccinini, G. F., & Engström, J. (2015). A review of research on driving styles and road safety. Human factors, 57(7), 1248-1275.
Scott-Parker, B., Goode, N., & Salmon, P. (2015). The driver, the road, the rules… and the rest? A systems-based approach to young driver road safety. Accident Analysis & Prevention, 74, 297-305.
Scott-Parker, B., Watson, B., King, M. J., & Hyde, M. K. (2013). Revisiting the concept of the ‘problem young driver’within the context of the ‘young driver problem’: Who are they?. Accident Analysis & Prevention, 59, 144-152.
Taubman-Ben-Ari, O. (2012). The effects of positive emotion priming on self-reported reckless driving. Accident Analysis & Prevention, 45, 718-725.
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