1/ Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer is different from the others like it have his own way because they don’t go through all the five stages like it`s normally done. They skip most of the process and jump right into the purchase decision. Porsche customers do not need recognition, information search and evaluation of alternatives.
They make their purchase based on their wants, the brand and how the car is made.
The cars unique and often dangerous characteristics and the brands appeal to a very narrow segment of financially successful people are some of the reasons Porsche’s customers are drawn into them. Porsche customers purchase their cars for pure enjoyment and they are not moved by the information but by feelings.
2/ Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Cayenne and Panamera customer’s decision process differs from the decision process of traditional Porsche customer because Cayenne and Panamera customers are more versed in their decision making as they go through almost all of the stages of the decision process.
They recognize their need of having a larger vehicle that can seat more than two people.
They are also interested and search for more information of the Cayenne and Panamera before their purchase decision. These customers are different as these particular customers have moved into different stages of life and need a larger vehicle to accommodate their needs but still have the drive as a Porsche since they still were fast just like their coupe counterparts.
On the other hand, traditional Porsche customers skip most of the decision process and jumps right into the purchase decision.
4/ They develop a personal relationship with their cars, one that has more to do with the way the car sounds, vibrates, and feels, rather than the how many cup holders it has or how much cargo it can hold in the trunk. They admire their Porsche because it is a competent performance machine without being flashy or phony. People buy Porsches because they enjoy driving. If all they needed was something to get them from point A to point B, they could find something much less expensive.
And while many Porsche owners are car enthusiasts, some of them are not. by making whatever they can to satisfy the costumers and provide it needs as possible as it can be. 5/ understanding Porsche buyers is still a difficult task. But a former CEO of Porsche summed it up this way: “If you really want to understand our customers, you have to understand the phrase, ‘If I were going to be a car, I’d be a Porsche. ’”
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download
