The ecommerce model that has been chosen here is the B2B business model.
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Business name |
Homepage URL |
Screenshot |
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Capify |
https://www.capify.com.au/ |
|
|
Charternet |
https://charternet.com.au/ |
The B2B model is the particular ecommerce business model that provides service to the business and charge for the same (Reijonen et al.2015). The concept is to some extent similar to the traditional B2C business model, where service is provided to customer and the customer is charged for the service obtained (Bocken and Short 2016). Here the client is not a single customer, here the client is the organizational itself (Laukkanen 2015). The service is hence exchanged from business to business. Hence the name business to business ort the B2B model (Porterfield, Bailey and Evers 2015).
The website of the two companies that have been chosen here follows the same principle. They provides financial service to various companies, however the focus is to mainly target the small and medium size companies.
The website of Capify, provides a range of services for the clients. It helps the business to not only assess the financial needs for the business support but provides extensive solution to manage those needs as well. It also offers a detailed guide with its consultancy service for each of the steps required for the funding. The consultant provides helps right from the initial quoting to the actual funding required for the investment (Capify 2018).
It also provides a repayment option to repay the loan. It promises that the repayment option that the service provides is not randomly created, it is custom tailored for the business so that it not only works well, but it fits best according to the business needs and scope.
The other website that has been included in the paper is the also based on the similar model. The service that is offered is market research and data analytics. It does research for the organization to find out the best investment strategy. It helps to understand the marketing trend which is often complex to interpret (Charternet 2018). Apart from formulating the best investment strategy, it helps to apply for loans and funding and get it approved it faster without any issue. The facts like which investment plan will be best and how to manage the best investment plan that is compatible with the business structure not only needs perfect research, but time consuming too. The website claims to take the research on behalf of the organization and provides the data to the organization so that they can decide which investment plan to choose from so that maximum profit can be obtained with minimum risk. Other than the market research, the website offers the assistance for the tax and auditing. Services like tax filing and tax management is provided for the business so that the business does not face any issue for tax filling. It also optimize the process that ensure larger profit. The website also helps to get the government grants. It helps the organization to know if the grants are available to them and if so how much the organization is entitled for.
The primary focus of the website is to help the small and medium site business in managing the financial service more effectively. It aims to make the funding easy for the business, especially for the business that does not have the resources and capability to invest in huge amount for the financial decision making. It just makes the decision making process more affordable and easier for the small and medium process. It wants to assists the small and medium business focuses on other aspect on the business and manage the financial part with capify.
The charternet takes a different approach for the consumer. It helps business to conduct research and take valuable data from the research. This type of research is often complex to conduct and requires human resources as well as investment which is often the major challenge for the small and medium scale organization (Dan et al. 2015). These researches are conducted on behalf of the organizations and they are charged on basis on that. It basically aims to virtualize the role of the CFO who is responsible for making the important financial related decision so that organizations do not need to hire CFO and faces issues in managing the financial related decision without the absence of the expertise and the investment needed for the same.
Capify:
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Evaluation criteria |
Rating |
Comment |
|
website URL relate to the business name |
4 |
The URL of the website relates well. The reason for the rating is hence justified |
|
website found using general internet search engines |
4 |
The website is easily found on the internet search engine |
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website give all the organisational information a user could reasonably require |
4 |
The website provides the necessary information when arrived on the website homepage. Hence the feature is rated on the scale of 4 |
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Appropriate information about the user asked |
4 |
Yes the information that is asked about the user is appropriate. It does not demand any sensitive information about the user |
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website reassure users about the security and use of their information |
3 |
The website might have equipped with proper security tool but it is not easily available. Hence the |
|
website raise user trust in the organisation |
4 |
Website features user comment and reviews that provides trust about the organization. Hence the features has been rated with a scale of 4 |
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website address legal issues regarding the payment engagement |
3 |
website does not provide any explicit statement about the legal issues that might come or is likely to come while engaging with the payment options |
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accessibility needs of users offered by the website |
3 |
The website performs moderately well while addressing the accessibility needs of the users. Hence the feature should be improved |
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website address the language or cultural needs of users |
2 |
The website does not performs well in terms of adding Multilanguage support. It only support English as the language |
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website contain all the product information |
4 |
The website provides detailed information about the product information that the website offers. It is easy for the website visitor to figure it out |
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website allow all the customisation |
3 |
The website needs to be improved for providing better customizations to the users so that the users is able to use to website more intuitively |
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website personalise the experience for users |
3 |
Website does not provide enough options to personalize the website. hence it has been rated on the scale of 3 |
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website identify sufficient channels for user service/support |
4 |
The website offers a range of options including the phone and email for better communication so that the consumer remains connected with the organization |
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Ease of finding the product information on the website |
4 |
It is quite easy to find the information about the products that area offered on the website. it not only helps the user to find the information easily but also makes the experience enhanced |
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Ease of reading information on the website |
4 |
The information is easier to read which helps the website to engage the visitor |
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Ease of navigating through the website to find information about the website |
4 |
It is quite easy to navigate information through the website as the information are effectively organized which is easier to identify |
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Appropriate use of the website aesthetics(use of layout, colours, imagery, fonts) for the audience |
4 |
The website design has perfectly combined the website aesthetics to the design which makes the website design attractive |
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website raise community among users |
3 |
It support community features to provide users more option to connect to others for better business related conversations |
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website load into your browser and the website features, links and embedded objects works as intended |
3 |
The website loads moderately fast on the browser, but it is not the same for all the website. the speed varies according to the browser |
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website support different web-browsers or platforms |
3 |
The website support different website browser, but the speed and the experience is not same for all the browser. It needs to be optimized |
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website provide a sufficient range of payment |
3 |
The payment options is only limited to online payment |
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website provide a sufficient range of delivery options |
4 |
The website supports only online mode of service. However it is justified based on the type of service offered |
Charternet:
|
Evaluation criteria |
Rating |
Comment |
|
website URL relate to the business name |
3 |
The URL does not relate to the business name or purpose. Hence it is not easy to interpret the kind of services that is offered |
|
website found using general internet search engines |
4 |
The website is easier to find on the internet search engine and it does not take much effort to find it by the website visitor |
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website give all the organisational information a user could reasonably require |
3 |
Although the information are given it is not the first thing that the user get while visiting the website homepage. Hence this need to be improved |
|
Appropriate information about the user asked |
4 |
the information asked was appropriate and it did not ask for any sensitive information |
|
website reassure users about the security and use of their information |
2 |
The information is not so clearly given. Hence it has been rated on the scale of 2 |
|
website raise user trust in the organisation |
3 |
The review of other user has been provided so that it enhance the user trust |
|
website address legal issues regarding the payment engagement |
2 |
It might be doing so. However it is not clearly communicated to the user through the website |
|
accessibility needs of users offered by the website |
3 |
Not so efficient. It is evident when the website is visited. It need to be improved |
|
website address the language or cultural needs of users |
2 |
It does offer the service in only one language and that is English. Hence limits the reach of the website to other people not preferring English |
|
website contain all the product information |
3 |
The product information was given properly. However need some improvement in presentation so that it is easily found |
|
website allow all the customisation |
3 |
The customization is not so great and need improvement for sure |
|
website personalise the experience for users |
3 |
To some extent , however improvement is need for making the user experience enhanced |
|
website identify sufficient channels for user service/support |
4 |
It offers a wide range of communication option including phone, chat and email |
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Ease of finding the product information on the website |
3 |
It is good but presentation wise need some improvement |
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Ease of reading information on the website |
3 |
It is good but still modification needed to make it more engaging for the website visitor |
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Ease of navigating through the website to find information about the website |
4 |
It has nothing to complain about as the navigation through the website is easy and simple enough so that it is easier for everyone to follow the information |
|
Appropriate use of the website aesthetics(use of layout, colours, imagery, fonts) for the audience |
3 |
It is good however modification is needed in terms of layout , fonts which makes the experience of the visitor enhanced |
|
website raise community among users |
3 |
Offer decent community for better network and communication which helps to remain connect to the services that the website offers |
|
website load into your browser and the website features, links and embedded objects works as intended |
3 |
The website load into the browser quite well. However it raises some issues with few website. so the performance of the website should not only be improved it should be properly scaled for making the website compatible across the website |
|
website support different web-browsers or platforms |
3 |
The website supports different web browser. However has some issues with some website for which it is not optimized |
|
website provide a sufficient range of payment |
3 |
Online payment option is available. The options for the card payment should be improved with support for different credit and debit cards |
|
website provide a sufficient range of delivery options |
3 |
Only online delivery is available. However the process should be simplified |
The success of the website not only depends on the design, but also the functionalities that the website offers (Raisch 2016). At the first place the design of the two website and its various features and characteristics related to the design will be first analyzed as it is the first thing that attracts the people. As far as the URL of the website is concerned both the website has done it quite good, however the name capify is much better. The services that both the website offers is much more clearly visible in the case of the when the homepage is visited. In order to access the details in the cahrternet website, it has to be accessed from the main menu section. However it is not the case for the capify website, every information about the website so clearly visible to the website visitors that it is more likely to connect to the users. However one thing the other website does better here which is missing in the case of the capify website is the inclusion of awards and recognition sections. It not only improve the expectation of the visitors but their interception about the website as well.
When both the website is visited for the for the first time , the visitor will like to have the view of others already used the services to be more sure about the decision whether purchase should be made for the services offered by the website (Chan 2014). The review of the users is clearly visible in the homepage of the charternet website. It will likely to help the client to make better decision about the purchase.
The features that have been talked about so far are the major thing that the customer will look for. It is not that one website has included all the features and others website has not. The things that really matter is how well those information has been presented. And in terms of the presentation the capify website has performed better in most of the important sections that has major importance for attracting the customers and making them visit again to the website. If the customer visit to the website again chances are that they will make the purchase (Rule 2015). However if the consumer does not visit again they are not interested in the website at all. Hence one of the primary strategy to retain the customer and the make the website successful is to make a great impression and create a strong impact on the customer right the moment the customer visit the website for the first time (Warren 2017).
As discussed in the introduction of the section that the success of the website is not only depends on the design and appearance of the website, but also on the services that the website has in offering.
In the case of the capify website, visitors can apply online to get the sample of the work. However in the case of the charternet website, visitor first need to pay the amount to get the service. However the initial consulting cost is free, but it does not give any significant details. It might not make the visitor to apply for the service.
After all the factors like website design, services offered it can be said that the capify website will have more success than the charternet website.
References:
Bocken, N.M.P. and Short, S.W., 2016. Towards a sufficiency-driven business model: Experiences and opportunities. Environmental Innovation and Societal Transitions, 18, pp.41-61.
Capify. (2018). Capify. [online] Available at: https://www.capify.com.au/ [Accessed 19 Sep. 2018].
Chan, C., 2014, January. Management and business issues for B2B eCommerce implementation. In System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on (pp. 3083-3093). IEEE.
CharterNet. (2018). CharterNet, tax advisory firm, tax professional, Sydney Australia – CharterNet. [online] Available at: https://charternet.com.au/ [Accessed 19 Sep. 2018].
Dan, A., Dias, D.M., Nguyen, T.N., Schumacher, J.F. and Shaikh, H.H., International Business Machines Corp, 2015. Method and apparatus for meta-shopping and dynamic setup of B2B eCommerce
Laukkanen, T., 2015. The definition and scope of the B2B business plan. Industrial Marketing Management, 42, pp.35-46.
Porterfield, T.E., Bailey, J.P. and Evers, P.T., 2015. B2B eCommerce: an empirical investigation of information exchange and firm performance. International Journal of Physical Distribution & Logistics Management, 40(6), pp.435-455.
Raisch, W., 2016. The eMarketplace: Strategies for success in B2B eCommerce. McGraw-Hill, Inc.
Reijonen, H., Hirvonen, S., Nagy, G., Laukkanen, T. and Gabrielsson, M., 2015. The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets. Industrial Marketing Management, 51, pp.35-46.
Rule, E., 2015. Online dispute resolution for business: B2B, ecommerce, consumer, employment, insurance, and other commercial conflicts. John Wiley & Sons.
Warren, R., 2017. The eMarketplace Strategies for Success in B2B eCommerce. NY: McGraw-Hill.
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