According to the Banjo’s article (2017), early 1984 was the year that Banjo’s Hobart City was developed in the Tasmanian area. The organization then steadily grew to a level of operating forty stores across Australia. The main reason for the development of Banjo’s at the time of its inception was to offer a place in which customers were able to settle and enjoy delicacies of bread that are freshly baked cakes, and handmade treats. Such kinds of foods were served during breakfast and lunch. To date, the food is still fresh and hand crafted. The environment in which the foods are served is still relaxing and comfortable. The bread that is baked is superior, preservative free, soft, fresh, and delicious even though the process of baking is yet still traditional. From its inception periods, customers had begun experiencing the real taste and were quick with their responses to the same. Currently, more than eleven million consumers happen to be visiting the store every year. With the rate of growth that the organization has realized, it is evident that Banjos has been true and diligent to the customers from the aspect of ensuring quality systems (Banjo’s 2017).
The assessment activity identifies Banjo’s Hobart City as the organization to achieve the objectives of this services marketing report. First and foremost, Banjo’s is located in Victoria, Queensland, New South Wales, and Tasmania. Within the past few years, Banjo’s has recorded massive record breaking success in the field of Bakery Café franchise. Within the named locations, Banjo’s has been able to create more than forty stores with indications of growth to other locations seen.
Banjos is associated with food products prepared by cooks that are well trained to use nothing less than the best ingredients. With the simple philosophy that Banjo’s showcases, a large number of customers who have also proved to be loyal have been identified to be part of the organization’s routine. The organization believes that its success is not a benefit of its own but for the customers and the economy of the country as well. Banjo’s, apart from ensuring that it provides the best delicacies, has a strong focus on the community as well as being committed to giving back to the society in the form of product donations and sponsorships. The organization has been identified to be able to give approximately USD 2,000,000 in the form of products every year.
I am well acquitted with the store. I have craved for their services for most years and therefore understand Banjos as much. My favorite meal in such a case is the Cherry and the Fruit Mince Danish that come in many flavors. However, Banjo’s pies are famous as well. The pies are handmade, and together with the pastry, customers can’t stop craving for the same. I prefer Banjo’s because I typically love food. Anybody in Australia does too. It is quite true that the foods in Banjos are fresh, hot, and baked within the premises. People, therefore, travel far and wide to have a taste of the famous Banjo’s hot and fresh food.
Banjos produce handmade food that is out rightly delicious and accepted by the communities of Victoria, Queensland, New South Wales, and Tasmania. Most of the consumers are also reported to come far and wide from places. The store has therefore invested in proper service delivery as a strategy of ensuring its growth. This strengths-based approach can, therefore, be regarded as a paradigm shift from other companies’ deficits- focused models of service delivery. Therefore, on the basis of Banjos high-quality production, there is a big effect produced by the strengths-based model approach as a scheme used by Banjos for service delivery. However, further pieces of evidence are needed to ascertain the actual impacts that the strengths-based model would imply; not only on the company but also in the community at large.
Banjos haven’t achieved the aspect of diversification of its products to compete in the international market. Companies like the McDonald Corporation has however penetrated the international market by being able to operate in more than one hundred and nineteen locations; and in different states while serving approximately sixty-nine million customers. The reason is simple; product diversification. Some of the products offered by this massively established corporation include French fries, milkshakes, hamburgers, chicken, coffee, soft drink, desserts, and salads (Linton 2017). Banjos should, therefore, formulate strategies for ensuring that they achieve such a goal. Also, the booking and payment system is not up-to-date. The payment process is therefore slow, crippled, and insecure. Most of the customers who would wish to book food online end up failing and therefore get frustrated. The system should be upgraded or replaced with the latest versions which offer improved security during the transaction; and at a faster speed.
This model as a service delivery approach that supports and provide resources to organizations focusing on building their assets and creating an identity. The model is focused on highlighting strengths such as:
The identified strengths are important in the:
The approaches are considered to be scientifically sound and grounded. Such is due to the fact that several aspects of human services get touched by this approach. It also engages service recipients and the community (Hamel 2017).
a) Product
Banjo’s is a Bakery Café franchise. The franchise has more than forty stores forty stores which mainly produce foods. The cooks use nothing less than the best ingredients to ensure the best quality of food. Some of the foods products are categorized into:
The savory range foods include handmade pies, pizza, pasties, gourmet pastries, and quiche. Sweet treats, however, are composed of homemade sweet pastries and cakes. In the category of bread are wholesome bread and the authentic handmade bread. The bread that is baked is superior, preservative free, soft, fresh, and delicious even though the process of baking is yet still traditional. The sandwiches then include:
Speaking of the Banjo’s coffee, it is one uniquely blend and special kind. Coffee can, however, be taken during breakfast with pitas, fresh muffins or toasties.
As a result of the increasing level of competition in the food market of Australia, food companies are ensuring that the prices of their foods are affordable. The low-income earners will thus be able to afford the price of the product (BARBU 2004). Banjo’s objective is to sell to its customers, quality foods at affordable prices. On the contrary, with internal factors affecting the production and consumption of food products (such as cost and pricing objective); and external factors like a customer, suppliers, and competitors, the company is forced to follow low price technique to meet the target of the company.
Banjo’s Hobart City is located in Victoria, Queensland, New South Wales, and Tasmania. In the named areas, Banjo’s has recorded massive successes in the field of Bakery Café franchise. Banjos ensure that the environment in which it serves its foods is comfortable enough for its clients.
By definition, promotion is a process used by business owners to persuade and convince customers to buy or have an interest in their products within a competitive market (BARBU 2004). The process entails giving a clear description of a particular product. The product detail must also include its price and possible discounts and gifts to customers in case they buy the product.
Banjo’s; as a way of promoting its products within the market, markets the products that it produces in the social media platforms like Facebook and also on its official website. The store also ensures that it rewards its customers every time they shop in the Bakery Café. What a client has to do is present his or her VIP card then begins earning his or her reward points. The VIP card can be found in the store. With the VIP Bakery Café card, a customer can:
Any company has to develop an effective competitive advantage by ensuring that it provides greater value regarding the qualities of products offered to consumers. Planning for value provision requires the management of an organization to make plans for marketing as a way of ensuring that its revenue is maximized (Hill 2017). In our case, the long term success that Banjos has enjoyed is as a result of ensuring that it has developed a proper competitive advantage through quality and affordability. The store is also able to endure pressures from the market like strong competition from the ventures newly joining the market. Some of the aspects of competitive strategies that have led to the stability of Banjo’s in the market include:
Banjos have already assured its customers of receiving quality in whatever foods the store offers. The assurance has however been further achieved by the use of an automated machine that would enable customers have their details accurately and privately kept for the purpose of enhanced and secured transactions. Defending and protecting information using appropriate software is part of an important practical strategy that Banjo’s put in place to capture the loyalty of its customers and also keep the in check (indicators 2017).
A marketing plan must identify itself with a group of customers. In our case, individuals in Victoria, Queensland, New South Wales, and Tasmania, will form part of the identified target customers. By narrowing to the identified locations for a start, Banjo’s has been able to concentrate on providing quality thereby helping it properly establish its objectives.
Having realized that growth entails expansion of the area of operation of an organization, Banjo’s plans to exploit other marketplaces beyond the identified areas. Most of the people around the world are quite acquainted with the name Banjo’s and understand that they produce good handmade meals. With such proper marketing skills, Banjo’s has won itself an opportunity to advance its operations to other areas in Australia and beyond.
Without a message conveying an organization’s competitive advantages, an organization is not considered to have achieved its overall objectives. Customers won’t be able to value provision with regards to indicators of production like the price (Hill, 2017). Banjos have therefore expressed the same through the provision of world-class handmade foods that has received good reviews from many people.
Taking the case study of the U.S. leading food manufacturers like Mc. Donald’s, they are associated with selling a different kind of foods in bulk. The Mc. Donald’s is also known as the McD or Macca’s (Linton 2017). It was founded in the U.S.A yet has expanded to countries all over the world including Australia. In total, the countries in which McDonald Corporation operates are about one hundred and nineteen, while serving approximately sixty-nine million customers. Some of the products offered by this massively established corporation include French fries, milkshakes, hamburgers, chicken, coffee, soft drink, desserts, and salads (Linton 2017). Unrelated diversification outside of food industries by food manufacturers declined in the seventies. McD got stabilized after struggling with its expansion schemes and also diversifying into producing more food stuff.
To ensure stability and increased growth, Banjo’s, like McD, should start producing more food products as a way of capturing more customers. Successful diversification will require the willingness and the ease with which the skills of the employees can get transferred to the production of new foodstuffs. Apart from the transferring of production skills, the ease of transferring marketing and technical skills is another important aspect of diversification. The diversification of products, by definition, is a variety of the goods sold by a business organization that was not in the budget of the firm before. This case is realized when product mix is carried out in situations whereby a body begins manufacturing products of another industry and of which is different from the business’ products of which it is already engaged (Linton 2017). The steps that Banjos has to take to ensure it diversifies its production include:
The acquisition is another way in which a business can grow (Suttle 2017). The process entails a company buying other companies that are vulnerable to expand its operations. Banjos may, therefore, use this type of strategy to ensure its production line expansion and also as a way of entering into new markets. The strategy, though, might be risky even though the risk is less compared to diversification’s risk (Suttle 2017). Such a thought is because both the products and the market are already established. Banjos must, therefore, understand what its acquisition strategy is exactly aimed at achieving since it must take into account, the significant investment it would require to ensure its project implementation.
Some of the basic benefits that are associated with the strategic acquisition of other corporations are:
On the contrary, there are issues worth avoiding when an acquisition is considered:
Conclusion
As stated before, the main reason for the development of Banjo’s at the time of its inception was to offer a place in which customers were able to settle and enjoy delicacies of bread that are freshly baked cakes, and handmade treats. Such kinds of foods were served during breakfast and lunch. To date, the food is still fresh and hand crafted. The environment in which the foods are served is still relaxing and comfortable. The bread that is baked is superior, preservative free, soft, fresh, and delicious even though the process of baking is yet still traditional. From its inception periods, customers had begun experiencing the real taste and were quick with their responses to the same. Currently, more than eleven million consumers happen to be visiting the store every year.
Reference
Agatha. (2010, May 25). Adapting the Marketing Mix across Culture. Available at: https://hh.diva-portal.org/smash/get/diva2:326017/FULLTEXT01.pdf [Accessed 2 Jun. 2017].
Ashe-Edmunds, S. (2017). Marketing Aims & Objectives. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/marketing-aims-objectives-60412.html [Accessed 2 Jun. 2017].
Banjo’s (2017). Our Food – Banjos. [online] Banjos.com.au. Available at: https://banjos.com.au/products/ [Accessed 2 Jun. 2017].
BARBU, M. (2004). CULTURAL ADAPTATION OF PRODUCTS. Available at: https://mnmk.ro/documents/2011/9_Barbu%20FFF.pdf [Accessed 2 Jun. 2017].
Bloch, R. (2017). Acquiring Another Company. [online] Thehartford.com. Available at: https://www.thehartford.com/business-playbook/in-depth/business-acquisition-pros-cons [Accessed 2 Jun. 2017].
CNBC (2017). Mergers and Acquisitions. [online] CNBC. Available at: https://www.cnbc.com/mergers-and-acquisitions/ [Accessed 2 Jun. 2017].
Contingency Planning, (2017). Contingency Planning: Developing a Good ‘Plan B’. [online] Mindtools.com. Available at: https://www.mindtools.com/pages/article/newLDR_51.htm [Accessed 25 May 2017].
Cuozzo, B., Dumay, J., Palmaccio, M., & Lombardi, R. (2017). Intellectual capital disclosure: A structured literature review. [online] Journal of Intellectual Capital,18(1), 9-28. Available at: https://queens.ezproxy.cuny.edu:2048/login?url=https://search.proquest.com.queens.ezproxy.cuny.edu:2048/docview/1857284551?accountid=13379 [Accessed 2 Jun. 2017].
Custom Outsourcing (2017). Outsourcing Research Papers. [online] Papermasters.com. Available at: https://www.papermasters.com/outsourcing.html [Accessed 30 May 2017].
De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.
Deloitte (2017). 4 IT Outsourcing Risks and How to Mitigate Them. [online] Available at: https://deloitte.wsj.com/cio/2012/07/10/it-outsourcing-4-serious-risks-and-ways-to-mitigate-them/ [Accessed 30 May 2017].
Drucker, P (2017). Managing for Business Effectiveness. [online] Harvard Business Review. Available at: https://hbr.org/1963/05/managing-for-business-effectiveness [Accessed 25 May 2017].
GULATI, V. (2017). ANALYSIS OF MARKETING AND COMPETITIVE ENVIRONMENT OF RMIT UNIVERSITY. MARKETING FOR MANAGERS, 2-14.
Hamel, G (2017). Example of a Business Contingency Plan. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/example-business-contingency-plan-12292.html [Accessed 26 May 2017].
Hill, B. (2017). Marketing Plans for a Competitive Advantage. Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/marketing-plans-competitive-advantage-65986.html [Accessed 2 Jun. 2017].
Hunt, J. (2017). What Are the Basic Elements Found in All Marketing Plans? Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/basic-elements-found-marketing-plans-22980.html [Accessed 2 Jun. 2017].
Linton, I. (2017). Product Diversification Strategy. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/product-diversification-strategy-40375.html [Accessed 2 Jun. 2017].
MacDonald, J. (1985). Product Diversification Trends in U.S. Food Manufacturing. [online] Available at https://naldc.nal.usda.gov/naldc/download.xhtml?id=CAT85825716&content=PDF [Accessed 2 Jun. 2017].
Suttle, R. (2017). Growth Strategies in Business. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/growth-strategies-business-4510.html [Accessed 2 Jun. 2017].
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download