Baptcare Company: History, Strategy, SWOT Analysis, Mission, And Leadership

Short Account of the History and Evolution of Baptcare Company

1. Give a short account of the history of the company, and trace the evolution of its strategy.

2.Identify the mission and major goals of the company Mission.

3. Preliminary analysis of the SWOT analysis of the company.

4. Who is the CEO of the company? Evaluate the CEO’s leadership capabilities.

5. Strategy of the company to Pursue.
 

1. The Baptcare Company is a residential care company that is located in Camberwell. This public company was essentially started in the year 1945. The company is located 33 Blyth st, Brunswick VIC 3056 in Australia. In addition, it has set up other location across Australia across Victoria and Tasmania. The number of employees working for the Baptcare are over 1600 staff members and more than 500 volunteer who delivers the Baptcare services. The company over the past financial year has provided the support to more than twenty thousand individuals through the range services they have in the aged care, family and community services. On the financial results, the company recorded a strong financial performance with a net surplus of 15.2 million dollars as compared to the previous year, which was 10.6 million dollars. This has been possible since the company vision and the strategy is to invest by offering services to the vulnerable group in the community. The formation of the company came when a group of Baptist women joined to raise four thousand euros at the time of the war to open the first Australian home for the elderly people. (Hawkins, 2015)The company has been around sixty years more than the typical organization in Australia and more than 56 years longer than the typical average residential care companies have. The company over the years has provided high quality both on the residential and the community aged care programs to services the old people in Victoria. One of the division, of Baptcare called Abercare Family services they provide a wide selection of innovative programs to the children, the families, and the youth. Through this, they provide various opportunities for the growth, the development and success. Therefore, the services provided by the company ranges from management of pension, the retirement, health and the welfare funds. (Hawkins, 2015)The organization generate around 124 million dollars in the annual revenue thus, making it as one of the largest company in Australia in the residential care company industry. The number of the employees that are employed are more than 1600, as compared to the other companies it is largest employer in the area. The strategy used by the company is of the intended purpose of providing the older with a resident in Australia. (Taylor, Tharapos, Khan and Sidaway, 2014) The founders up to date shares the same determination spirit by proactively responding to all the needs of the human through provision of the care to the older, children, families and individuals with the disability. Nonetheless, the emergent strategy they have employed is providing care to other groups rather than only the older as it was in the case in the previous (Hynd, 2015). This shows they have diversified in their strategies and it is in order for change in the previous aspects to cater for all the human needs.

Identifying the Mission and Major Goals of Baptcare Company

2. The mission of Baptcare Company is collaborating for the fullness of life with individuals of all ages, cultures, the beliefs and the circumstances. 

The main goals of the organization are to live with the Christian ethos, provision of independence at home, the building a community that is integrated and they are always ready for a contestable market. More over the company provide the residential care for the older people, by providing with them an affordable housing. (Hynd, 2015) Besides, they also aim at caring for all individuals in the community, which can be clearly seen on the symbol that is represented on the company logo. The ultimate goal of the company is to empower the people to realize their true potential.

3.

Strengths 1. Baptcare offers resident aged care that is convenient with all the amenities like laundry services, chapel, library and with the internet connection. 2. There is ample recreation Centre area for the aged individuals and it has been recently refurbished thus creating a fresh and a charming space to spend with other residents. 3. There is provision of customized care for every resident depending on what suit each individual. 4. They have drawn over seventy years of experience in the aged care thus they are able to maintain a focus to the improvement and the quality of the services that are offered. 5. The company offers a warm welcome to the residents and they provide twenty-four hours care and support that is compassionate from our understanding (Belardi, 2015).

Weaknesses 1. The cost of the accommodation is high for the old retired individuals with daily basic fees for all the residents 48 dollars per day. 2. Baptcare company faces competition from other organization offering the same residential aged care and retirement for the old. 3. There is a problem of inadequate number of the residential homes that are built to cater for the large number of people who require accommodation.

Opportunities 1. There is likely increased in the revenues by 6% due to the rise of the demographic variables, which is driving the aged care sector.  2.There are opportunities to use the technology to reduce the labour costs so that to effective provide the aged care services. 3.There are opportunities to offer integrated care that is in line with the ageing in place policies; therefore, t types of care in the sector of the age care will become increasing blurred. 4.There are opportunities to increase the penetration rates, which are expected to increase for the retirement villages. Nonetheless, it would be in line to the greater acceptance as an accommodation that is viable for the ageing Australian population.

Threats 1.There is the issue of lack for the need to cater for the growing diversity of the household preferences and the personal care needs for the ageing. 2.There are aspects of the increased supply constraints on the growing number of the aged care residential. 3.There is the threat of new players in the age care sector due to the projected growth particularly for the profits needs. Because of this, it will create a greater competition. 4.The age care industry is exhibiting a low level of the revenue from the retirement schemes more so the government provision of the underpinned revenue. 5.There are issues of the government regulations on the aged services with restrict the growth in the number of places.

 There are various strategy that can be explored in order to maximize on the strengths and opportunities, while reducing the weakness and the threats.(Petrie, Reid and Guzys, 2013)One is Exploitation of face-to-face conversation with the staff that would help develop a subsidiary company. On the weakness on reducing the problem of housing, the company opt to invest twenty five million dollars for the building of more affordable houses to the residents in Australia who are marginalized (Hynd, 2015). Moreover, there are plans to expand the growth in parenting group program to deliver on the individuals who are vulnerable. There is need to focus on the aspect of the threats and the weakness and minimize them as much as possible while also looking on the opportunities as highlighted on what the company should do (Taylor, Tharapos, Khan and Sidaway, 2014).

4. The CEO of the company is referred as Graham Gangerfield. Based on the 2014-2015 report the following is the evaluation of the CEO on the leadership skills. One of the aspect is that the CEO realign on his priorities. Based on the report he was able to meet the target of at least 30% of the net surplus. In meeting this target, the company was able to invest 5.8 million dollars to the initiative of the community, example the pastoral Care program and the sanctuary program. The individual is also very proactive. (Petrie, Reid and Guzys, 2013) He calls on the meetings to review the overall condition of the company and gives each member time to give an overview of the current activities and the planned activities. On this aspect, being a leader entails performance, therefore managing the performance of the staff enables the CEO to effective meet the goals of the organization and this CEO has done a good job.

5. The strategy the company should pursue is the corporate level strategy. On this, it would address all the strategic scope of the business. It would entail which programs the company want to achieve first based on the urgency and the merit. Allocation of resources example the cash, staffing and other resources that are distributed, occurs at the corporate level. (Petrie, Reid and Guzys, 2013) The focus should be here since even strategic alliances falls within the purview of the corporate level. The use of the strategy would represent the long-term direction the organization wants to take. 

References

Belardi, L., 2015. Smart choices. Australian Ageing Agenda, (Mar/Apr 2015), p.54. 

Cheek, J., Ballantyne, A., Byers, L. and Quan, J., 2007. From retirement village to residential aged care: what older people and their families say. Health & social care in the community, 15(1), pp.8-17. 

Freadman, R. and Bain, P., 2016. Life Writing and Dementia Care: A Project to Assist those ‘with Dementia’to Tell their Stories. Life Writing, 13(1), pp.105-126. 

Hawkins, W., 2015. Improving the distribution of service-integrated housing for the elderly in Melbourne’s middle suburbs (Doctoral dissertation, The University of Melbourne). 

Hugo, G., 2007. Contextualising the’crisis in aged care’in Australia: A demographic perspective. Australian Journal of Social Issues, 42(2), p.169. 

Hynd, D., 2015. ‘Religion’and’politics’, or making public space more complex? A theological reading of Christian engagement with current asylum seeker policy in Australia. Zadok Paper, (207/208), p.9. 

Petrie, E., Reid, S. and Guzys, D., 2013. Case management. An Introduction to Community and Primary Health Care in Australia, p.158. 

Taylor, D., Tharapos, M., Khan, T. and Sidaway, S., 2014. Downward accountability for Victoria’s ‘Black Saturday’bushfire recovery: evidence from reports of government and NGOs. Crit Perspect Acc.