This research is beneficial for me to gain knowledge with respect to pros and cons of using the social network in business. In this way, it is identified that advanced technology and internet have changed the company’s perspectives at the global stage. I have pointed that company needs to integrate their objectives with the internet. Because, social networking is effective to create the awareness about their product and services hence it could be beneficial to increase the market demand (Leonardi, Huysman, and Steinfield, 2013). This learning experience was effective for me to conduct the further assessment on social networking system. This research is beneficial to create depth understanding about meaning and concept of social networking.
In such way, it could be described that social networking is a kind of media which aids the people to connect with other people and obtain the facts and figures regarding research issue. It would be useful for me to execute social networking at the workplace. It is also significant for me to increase understanding regarding different benefits of using social networking in business as I am competent to use this technology in business. As per the introduction chapter, it is assessed that social networking is becoming a significant element for the business as it is a digital way by which company makes contact with suppliers, customers, subsidiary and business colleagues (Rennie, and Morrison, 2013). Thus, this experience could be beneficial to make a link with the stakeholders via the digital medium.
This learning procedure could be effective to create the comprehension regarding benefits of using the social network in business. In such way, it is pointed that the company can grab different opportunities via the social network. I have also observed that social networking persuades the customers to share the videos and photos of their favorite products and services. Furthermore, it persuades the consumer behavior towards their products and services (Chu, and Du, 2013).
This research could be effective to increase my knowledge regarding how to build positive image and brand awareness about the corporation as it could be effective for me to enhance my future career. In such way, I have pointed that the social networking sites could be exercised to create the distinct perception among customers towards the products and services. For illustration, the company uses Twitter and Instagram to endorse their products and services as it could be effective to gain customer demand towards its products (Turban, et. al., 2017).
I have also learned that promotion through social network takes more time and cost as it could affect the business profitability. I have also observed that tradition sales method is less costly as compared to the social network. But, at the same time, the social network media channel is convenient as it facilitates the corporation to easily respond to customer queries (Bryman, 2015). Thus, this learning procedure could be effective for me to lead the corporation for considering the social networking strategy by discussing their pros and cons at the workplace.
I have conducted market research with respect to pros and cons of exercising the social network in business practices. In such case, I have learned that violation of privacy is a key concern as it could have an adverse impact on the approaches of a company via social media. Moreover, I have pointed that company needs to build effective content and self-promotion while using the social network as it could create complexities for business to use the social network. Social media also generates the incremental and know-how expenses for a corporation (Asadi, Wang, and Mancuso, 2014). This learning procedure is not only improved my detail knowledge regarding social networking system but also created my technical skills.
This business research methodology is effective to learn more things in this research. From this research, I have seen that online fraud send the wrong information to customers with respect to companies which can damage the brand goodwill in the market. Social networking creates an issue for business in terms of delivering the content to customers (Denscombe, 2014). I have also increased my knowledge that social networking strategy is demanded but business needs to update their content. As a result, it could be advantageous for business to lead the customers and beneficial to engage them in long-term.
This research reflected that social networking system can generate the issues for business as there are possibilities to obtain the adverse comment from users. This learning is significant for me to enhance my professional life in the marketing field. As per the literature review, I have increased my knowledge of pros of using social networking system in the business function. In this way, it is assessed that social networking could be practiced to generate the awareness regarding the products and services among current and potential users. I have increased that business exercises social networking strategy to obtain feedback from customers regarding the quality of products and services. As a result, it would aid to reduce the efforts and costs and make competent to the company for analyzing the different business aspects. This learning encourages me to implement the social network in the company and also builds my marketing as well as technical skills in terms of getting success.
From this chapter, I have gained my understanding with respect to cons of using social networking in business. In this way, it is assessed that social networking raises the fraud and theft issues due to keeping a record of data on the sites (Denscombe, 2014). Thus, there could be chances of declining privacy from the business. I have learned that social networking creates the cybercrime issues as it could make complex business process. However, this experience was significant for me because I am able to focus on the disadvantages of using social network strategy in business. Consequently, it could be effective for me to become a good marketing manager for a reputed business.
This chapter is prominent for me because it has increased my understanding that social networking practices take more time as it may impact on another business function. It is also analyzed that market players may take advantages of using business data which are presented on the social networking channels as it could create complexities for business (Chu, and Du, 2013).
There is a certain reason for performing practices in assignment 1 and 2. I have created research question to emphasize on a particular concept of social networking. It could be beneficial to evaluate the association amid two factors like social networking channels and business performance. In addition, I have implemented research methodology and design to complete the research in a methodological way. From the research, it is assessed that both quantitative and qualitative research would be used for conducting the research as it contains the characteristics of both research designs (Bryman, 2015). I have also observed that interpretivism research philosophy would be used by a researcher to generate the theories regarding research issues along with deductive approach would be used due to its relevancy with the interpretivism research philosophy.
Thus, this research was prominent for me to obtain the research outcome in a systematic way. I have also observed that quantitative research could be implemented to collect the numerical information with respect to the research topic. I have pointed that survey through questionnaire will be used to collect the ideas and views of employees with respect to research issue. In addition to this, I have increased my knowledge regarding sampling process. In this way, it is analyzed that probability sampling technique could be used to choose the respondents on a random basis. I have observed that for getting the qualitative facts and figures, literature review strategy would be used in which information will be collected from different textbook, articles and online publications.
This research is also beneficial to increase my knowledge regarding ethical consideration. In such case, it is evaluated that ethical consideration ensures that each business activity should be practiced without destructing the participants. As a result, I am competent to conduct the research in an ethical way. As per the research, I have analyzed that researcher faces different limitation during the research. These limitations could be inadequate time, cost and resources and insufficient access to data (Chu, and Du, 2013). This could be effective to make feasible research proposal and enhance my professional career.
This learning may be implemented in different areas. From this research, I have gained my understanding that both secondary and primary data pooling techniques could be exercised to obtain the reliable and valid data from respondents. I have also learned that gathered information could be evaluated via statistical techniques. In the last, I have learned that scheduling of time could be beneficial to conduct the activities in specified time duration. Consequently, it has not only improve my professional career along with improves my personal career.
References
Asadi, A., Wang, Q., and Mancuso, V. (2014) ‘A survey on device-to-device communication in cellular networks’, IEEE Communications Surveys and Tutorials, 16(4), pp. 1801-1819.
Bryman, A. (2015) Social research methods. USA: Oxford university press.
Chu, S. K. W., and Du, H. S. (2013) ‘Social networking tools for academic libraries’, Journal of librarianship and information science, 45(1), pp. 64-75.
Denscombe, M. (2014) The good research guide: for small-scale social research projects. UK: McGraw-Hill Education.
Leonardi, P. M., Huysman, M., and Steinfield, C. (2013) ‘Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations’, Journal of Computer?Mediated Communication, 19(1), pp. 1-19.
Rennie, F., and Morrison, T. (2013) E-learning and social networking handbook: Resources for higher education. UK: Routledge.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., and Turban, D. C. (2017) Electronic Commerce 2018: A Managerial and Social Networks Perspective. Berlin: Springer.
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