The paper focuses on “Picoso” which is a Mexican restaurant that operates on the coast of sunshine. The restaurants have conducted strategic review on its operations by doing SWOT analysis and identified that in addition to eat and take way options, home delivery services must also be incorporated on the website of the restaurant. Picoso wants to update its web based system for incorporating home delivery services. This would be helpful in enabling picoso to serve large number of customers.
In this report, benefits of mobile application are compared with web based order entry system for analyzing the best suitable system for Picoso franchise. Work breakdown structure is created in this paper for in-house development of the restaurant online service. In addition to this, the paper also illustrates alternatives to in-house development of mobile application that might be pursued by picoso.
It is identified that there are number of benefits of mobile application in comparison to web based system. According to Pavluck et al. (2014), the business must consider that development of mobile application helps them in staying ahead in context to competition. The benefits of mobile application over web based system for the restaurant “Picoso” is provided below:
Mobile apps are faster: It is identified that mobile apps are 1.5 times faster in comparison to web based data entry system and can also able to perform actions quite faster. It is identified that the mobile applications generally helps in storing data on the device. In the web based data entry system, the data are required to fetched from various web servers which can taken few minutes of time (Lin et al. 2017) The web based system generally utilizes JavaScript for running various functions while the apps generally run on different frameworks which help in making mobile applications five times faster than the web based data entry system.
Personalized content: It is identified that consumers or users generally utilizes tailored content as per their preferences. It generally assists them in offering proper tailored communication. It is found that user-centric personalization is considered quite critical in making the experience of the customer’s delightful (Dalmasso et al. 2013).The mobile application generally observes various types of engagement of the user for offering custom recommendations and for filtering different types of updates.
Instant online and offline access: The mobile application helps in offering the facility of instant access in comparison to web based data entry system. It helps in allowing the users to consume different types of content properly with the help of storing data. Ability to work without having internet connection is considered as one of the fundamental differences between mobile application as well as web based data entry system (Song et al. 2014). It is identified that proper connection of internet is needed while doing some critical tasks like payment however it is found that some of the basic functionalities are provided by the app which can work in an offline mode.
Designing and branding: The web based data entry system generally relies on browsers in order to support various types of functions while mobile applications are mainly designed in order to support various types of swipe gestures including pinch, drag, double tap and more. It is identified that each of the mobile app are mainly customized as per the branding of the organization.
Cost minimization and productivity improvement: One of the biggest benefits of mobile application is that it helps in enhancing communication between the customers, vendors as well as employees and assists them in sharing proper resources by providing replies about the user behavior as well as products (Waring et al. 2014) It is identified that they generally helps in enhancing the productivity in content to available tools as well as charts that are accumulated by the customers. It is found that users also utilize social channels for expanding the social footprint of the restaurant on the internet.
Interactive engagement: It is found that mobile applications have their own interfaces that help in allowing the users to face two-way impressive experience. The users can simply share the images of the restaurant with one click that will be helpful in boosting the revenue as well as the conversation with the customers.
Using device features: Mobile applications helps in providing an added advantage when one can code an app in various features of a native device. Another significant advantage of the mobile applications is that they helps in shortening the time of the users for initiating as well as performing actions properly (Dalmasso et al. 2013). There are number of other coding platform like iOS, android etc that are used for providing proper experience to the users.
Self-Service platforms are considered as the acceptable alternatives for in-house development of mobile applications. According to Cappetta (2015), self service platform is defined as a subset within the knowledge management software category that generally specializes in a way in which the information, processes, various rules as well logics are collected for accessing with the help of the decision support associated interviews (Demirkan and Spohrer, 2014). It is identified that this service can be utilized in order to build an application within an hour with the help of drag and drop template full with appropriate features of business including shopping carts, in app-purchase, mobile-ordering system as well as loyalty programs. It is identified that one of the major benefits of utilizing self-service platform is that they can properly take care of the entire app store submission procedure. The next step is opening a developer account with the help of the iTunes.
It is identified that the approximate time that is needed for approval as well as denial is five to seven days. Accelerator is generally utilized for the developer platform that helps in translating code Hartwig for writing it into JavaScript. The identified advantages of self-service platform are that a direct line of communication is created (Mateer et al. 2017).This generally helps in providing proper results as one can communicate the needs of the brand directly to the various influencers so that proper circumvent the fees which are generally charged by the marketing vendors. It is identified that self-service platform can be used by the restaurant in the alternative of in house development of mobile application as the platform helps in delivering faster service as well as helps in enhancing the satisfaction of the customer (Demirkan and Delen 2013). The self service platform generally integrates with the policy management system of the restaurant and assists in providing clients with proper integrated view of different policies in order to give effective service to the customers.
It is identified that number of recommendations are provided that are quite beneficial for the business of the restaurant. The recommendations include:
Identify the requirements of the mobile app: The various requirements of the mobile application must be identified in order to successfully implement the mobile app.
Proper synchronization of app data: The app data must be synchronized properly in order to ensure that none of the data got misplaced or misused.
Proper feasibility analysis: It is very much important to undertake the feasibility analysis properly in order to ensure that the project will provide positive outcome to the restaurant.
Proper designing of the app: Proper design of the mobile app must be created before implementing the mobile application. This will be beneficial for making the development of mobile application successful.
Conclusion
It can concluded from the entire assignment that mobile applications are very much beneficial for the restaurant in comparison to web based data entry system due to the advantages that are provide by the mobile applications. It is identified that the mobile application generally helps in providing number of advantages including personalized content, instant online as well as offline access, designing and branding, interactive engagement as well as cost minimization. Furthermore it is identified that the Work breakdown structure that is created in this paper helps in providing proper overview about the in-house development of the front-end of a mobile application for Picoso restaurant. In addition to this, it is identified that self-service platform can be used by the restaurant in the alternative of in house development of mobile application as the platform helps in delivering faster service as well as helps in enhancing the satisfaction of the customer.
References
Cappetta, R., Maruping, L., Madden, J. and Magni, M., 2015. Employee Self-Service Technology and Performance: The Role of Learning Transfer and Involvement.
Dalmasso, I., Datta, S.K., Bonnet, C. and Nikaein, N., 2013, July. Survey, comparison and evaluation of cross platform mobile application development tools. In Wireless Communications and Mobile Computing Conference (IWCMC), 2013 9th International(pp. 323-328). IEEE.
Demirkan, H. and Delen, D., 2013. Leveraging the capabilities of service-oriented decision support systems: Putting analytics and big data in cloud. Decision Support Systems, 55(1), pp.412-421.
Demirkan, H. and Spohrer, J., 2014. Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems. Journal of Retailing and Consumer Services, 21(5), pp.860-868.
Harrison, T.J., Moses, R.J. and Flanagan, G.F., 2014. Preliminary Development of a Work Breakdown Structure (WBS) for Small Modular Reactors (SMRs) (No. ORNL/LTR-2014/515). Oak Ridge National Laboratory (ORNL), Oak Ridge, TN (United States).
He, W., 2014. A framework of combining case?based reasoning with a work breakdown structure for estimating the cost of online course production projects. British Journal of Educational Technology, 45(4), pp.595-605.
Lin, Y.H., Lin, P.H., Chiang, C.L., Lee, Y.H., Yang, C.C., Kuo, T.B. and Lin, S.H., 2017. Incorporation of Mobile Application (App) Measures Into the Diagnosis of Smartphone Addiction. The Journal of clinical psychiatry, 78(7), p.866.
Mateer, M.T., Boutcher, J.K. and Andersen, J., West Corporation, 2017. Context aware transactions performed on integrated service platforms. U.S. Patent 9,537,959.
Pavluck, A., Chu, B., Flueckiger, R.M. and Ottesen, E., 2014. Electronic data capture tools for global health programs: evolution of LINKS, an Android-, web-based system. PLoS neglected tropical diseases, 8(4), p.e2654.
?ad, S.N. and Gökta?, Ö., 2014. Preservice teachers’ perceptions about using mobile phones and laptops in education as mobile learning tools. British Journal of Educational Technology, 45(4), pp.606-618.
Siami-Irdemoosa, E., Dindarloo, S.R. and Sharifzadeh, M., 2015. Work breakdown structure (WBS) development for underground construction. Automation in Construction, 58, pp.85-94.
Song, J., Kim, J., Jones, D.R., Baker, J. and Chin, W.W., 2014. Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective. Decision Support Systems, 59, pp.37-51.
Waring, M.E., Simas, T.A.M., Xiao, R.S., Lombardini, L.M., Allison, J.J., Rosal, M.C. and Pagoto, S.L., 2014. Pregnant women’s interest in a website or mobile application for healthy gestational weight gain. Sexual & Reproductive Healthcare, 5(4), pp.182-184.
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