As an international retail business, the BizOps Company has the plan of consolidating its market position as a leading retail operator in its 2015-2020, plan for a green and sustainable strategy that targets high quality and exclusive products. The company has also in place, a 15% annual growth sale plan to be achieved in the next five years. The company needs a development plan to improve on its online sales by achieving and improved customer satisfaction. The purpose of the current business development plan for the company is to help it manage its online business and be able to solve the ongoing conflicts between retail and online stores. Thus, the company has the hope that this plan can help achieve the five year business objectives and goals as well as help it grow significantly in the long term.
The main objective of BizOps includes providing products of high quality and services to all the customers as it is already known for its brand of inclusive and enthusiastic business culture.
The company’s main goal in the business is to consolidate and better its market position as a lead retailer business for a sustainable and green solutions as well as providing exclusive ad high quality products in its 2015-2020, program. Besides this objective, the company requires a sales growth of 15% annually for the next five years. It also plans to ensure that they can provide a premium experience in the retail business to a population of more than 90%.
From the organizational chart, the key personnel in the business development plan include;
Rose Hargreaves – company (CEO) and business leader
Sean Bamford- Business sponsor
Nancy Tooket- Change management leader
Chang Lin- A business development champion
A process for working effectively with the relevant stakeholders
BizOps Company has a plan to achieve a growth of 15% annually to be noted in the next five years as well as experience an increasing growth in future or in the long term. For the company to achieve this aspect;
The firm will have to implement a strategy regarding the online sales.
The business will need to pay more attention on the changing trends in the market especially on customer behavior.
Much of this involves evaluating the customer purchase behavior that determines whether they get products from the retail stores or buying things online.
The business will also have to develop its culture through encouraging the staff to increase their level of cooperation along the online service line that will see it achieve a good name by giving commendable service to the customers.
The company will have to apply a top down communication strategy when the management is communicating changes to the staff. A bottom up communication will be used when reporting key issues to the top management. Horizontal communication is useful among the staff or the management and with customers. All company stakeholders such as the management, staff, the customers, suppliers, marketers and technical staff will be part of the plan.
Problem resolution process
The process for the problem resolution involves the following steps
Identifying the key issues of conflict
It is always advisable to be clear on the various issues identified. Based on the company case, the main issues include those related to customer satisfaction, problems between retail shops and online sales.
Separating the listed issues from interests identified
The reason is that the solutions for problems may be different from those of interests
Understanding the interests of stakeholders
This is a key step that is usually left out in most business plans in looking for solutions. The best solution to the problems identified is the one that brings about the satisfaction of everyone’s interests. During this step, active listening is required. The company will have to ensure that stakeholders put aside their differences for some time so that they can listen to each other with an intention of understanding.
Listing the potential solutions
This involves the time the business can do some form of brainstorming. The company needs to encourage the stakeholders to apply creativity for instance, matching the prices online and in retail shops, developing some new systems, linking the interests of retail stores and online sales altogether.
Evaluating the given options
This involves carrying out a review for the various solutions for advantages and disadvantages and compare among them. The effective solution is then chosen upon and the company will decide upon it.
Selecting the best option (s)
This step involves finding out whether two or more potential options can be implemented to have the problem solved or not. It involves evaluation the second best from the list that remains and seeing whether there is the possibility of coming up with a better solution from bundling two options.
Documenting the agreement (s)
The agreement between the parties or for the problem is recorded and implementation strategies to be laid down.
Agree on the monitoring, contingencies and evaluation
This involves creating the opportunities for evaluating the agreements and the subsequent implementation. Some methods can be applied for a time periods.
The process for managing conflicts through consultation and communication
The following are the steps are to be followed in managing the conflicts among parties.
Clarifying about the disagreement
The main goal of the step is to have both parties agree concerning the disagreement and the cause. For instance, the company has the retail staff feeling threatened through the implementation of online sales.
Establishing some common goal for all parties
In this step, both parties will agree on the conflict outcome that is desired and this involves having the company, grow in terms of sales and profitability.
Discussing ways of meeting this common goal
Both parties need to come together and discuss the ways that they can meet the goal that is agreed upon in the second step.
Determining the barriers of achieving the common goal
This step involves understanding any possible problems that might affect the process of getting solutions proactively and having the plans implemented to solve issues for long term.
Agreeing on the best method of conflict resolution
A common ground is to be agreed upon between parties and discussion about the various responsibilities for maintaining the solutions for both parties is to begin.
Development plan evaluation process
The following steps are to be applied while evaluating the current development plan.
Identifying the evaluation audience
It is vital to identify the stakeholders or audience for evaluation process. The audience for the evaluation includes all the people and firms that need the evaluation to be carried out. In this case the main stakeholders for the company are the retail staff and operational team.
Defining the evaluation questionnaires
Evaluation questions falls beyond the measurements of asking the higher order questions that include the whether the intervention is beneficial or not, whether there is the possibility of achieving it in other ways.
Identifying a way for monitoring the questionnaires
For the evaluation questions to be answered, monitoring questions need to be developed to know which data is to be collected through the process of monitoring.
Administering questionnaires to the audience
The administering involves identifying the audience involves such as the staff and operational team and the number involved.
Getting audience feedback
The feedback collection process involves designing a collection process for the various questionnaires to enable the review process to begin.
Evaluating the feedback
This requires going through the questionnaires one by one and identifying the contents. Those with the same concerns are sorted and compared to the ones with differing concerns. The final options are discussed to await implementation.
Key success measures evaluation process
The following steps will be applied while carrying out an evaluation for the key success measures in the new development plan.
Identification of the key factors of success
The two main factors of success include levels of customer satisfaction and increase in efficiency levels. Increased sales and profitability is also a factor of success.
Preparing a survey
The survey process involves the following elements;
It involves setting the actual day to carry out the survey.
Involves analyzing whether the factors of success are ideal and able to be achieved
The changes aimed at achieving the goals and changes for general growth.
The following activities are to be applied such as;
The following steps are to be applied in the cost and benefit evaluation
Concerning costs, the company will have to take a lot of time and finances in training the staff, promoting the online sales and developing the new systems.
The benefits expected include improvement on online sales, increasing company profitability, creation of an online brand and general market competitive advantage
This will be done to estimate the long term benefits and identify whether the plan is a loss to the business or a benefit that supports future growth.
The primary purpose for a break-even point analysis involves determining the value of minimum output that the business must exceed to make business profit.
Conclusion
The development plan for BizOps Company involves its goals of achieving a 15% growth annually for five years and increasing the customer satisfaction levels at both retail and online sales lines. For it to achieve these goals, a development plan, a communication plan, a conflict resolution plan, an evaluation plan for the development plan effectiveness need to be designed so that issues that help the company achieve its goals are implemented while the barriers are identified and solved.
References
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