Blue Sky Public Health Campaign In Finham, Coventry: Management And Approaches

The Connection between Physical and Mental Health

Wellbeing is the cumulative result of physical and mental health that expands the capacity of individuals to think, feel and act to enjoy their lives and face the challenges of life. It is very important for every individual to focus on this overall aspect of wellbeing, as neglecting the mental aspect of health can have deleterious effect on his or her development as a human (Morse et al. 2012). This two phase of health is inter-connected and can be influenced by each other. According to the famous humanitarian organization Humanosphere, the mental health and overall health management system is among the top 10 global health issues (Nathe 2016). Alone in United Kingdom, mental health is the biggest public health concern and every one in six person is affected with mental health in the UK (Mental Health Foundation 2017). According to the Adult Psychiatric Morbidity Survey 2014 (2016), the rates of mental health related issues are higher in the south-west portion than the entire UK and according to the Office of National Statistics (ONS), in 2014, total 6122 suicides were recorded in the entire UK. Finham is the residential portion of the city Coventry and have its own public health issues and According to the governmental data of Coventry, there are total 67,000 cases of mental health issues have been reported having people aged between 16-74 years (ILiveHere 2018). The Blue Sky is the health promotion campaign in Finham, Coventry. This public health campaign is successfully running since 2016 and has been providing necessary support to people in need in the local community. This projects mainly deals with mental health and wellbeing support of children and young people. The purpose of this assignment is to compare and contrast different project management activities and apply those in the Blue Sky public health campaign in Finham. Further, this project will discuss different approaches that can be applied within this campaign so that maximum of the individuals of Coventry can be rescued from mental depression. Finally, the prime aim of this assignment is to formulate and prepare business plan including funding proposal, marketing strategy to support this campaign effectively.

While commencement of the Blue Sky project, the primary aim of this campaign was to share each concern of the local community of Finham, so the state of mental health could be improved. The project focused on service, promote wellbeing, promote understanding and provide possible interventions to people affected with the social determinant of health. The topical area this project chose primarily was isolation in children, young and elderly population. The project counselled more than 5000 individuals in different locations of the local community of Finham. The project has more than 100 volunteers who operates in 10 different locations of the Finham, Coventry (Henderson, Evans-Lacko and Thornicroft 2013). These volunteers include physicians, psychiatrists, volunteer nurses and project organizers and their determination helped the campaign to be able to share problems of 5000 individuals within a span of one year. The vision of this project was to be able to address all the mental health issues in the Finham local area to improve the quality of life in this residential unit of the city Coventry. The success of this health promotion can be understood from this fact that with the help of the national health service of the United Kingdom government, the Blue Sky campaign was organized in five locations of Coventry city. Further, it helped the NHS Coventry to organize the survey regarding isolation as the social determinant of health in the UK population (Van Lippevelde et al., 2016)

The Importance of Mental Health Management

Coventry is a city that is located in the west midlands of England and is the second highest populated area of England. The population of this area was 345,385 in the year 2015 (ILiveHere 2018). Maximum of this city’s population is British (66%) and according to the government census data Office for National Statistics (2012), the population growth of this area is estimated to grow by 5.6%. Every one in six individual of this location is estimated to be affected with mental health issues. The most common type of mental health issue affecting this community is the emotional disorder such as anxiety, aggressive behavior, isolation that affects younger population in their daily activities and in children affect their learning abilities. According to the ONS survey, maximum of the mental health starts at the age of 14 and therefore the Blue-sky project is keen about helping individuals under the age of 17 to help them in their mental health issues (Office of National Statistics 2014). The reason behind such practice is the increasing rate of suicides in the Coventry and especially in the Finham region of England. According to the governmental report regarding self-harm or suicide, schizophrenia or dementia is one of the prime reason for suicide in England and in Coventry, more than 4000 people are affected with dementia (Mental Health Foundation 2017). Therefore, in the first year of the project, the campaign aimed to help people from age 17 to 70 and with the help of the Coventry municipal and local government, arranged health promotion camps in 10 different locations within 6 months.

The management process of this vast project

The Blue Sky project was privately funded for a year and therefore the management procedure that was chosen for the health promotion camp for this purpose was benchmarking. This process assures best practice in limited cost, as each step requires scrutiny and cross checking (Agarwal et al. 2016). This management system bears key features such as comprehensive and particular policy for the continuous quality improvement of the healthcare system. Further, it helped the organizers and volunteers to review their process and track indicators to involve their work force in the development and success of the mental health campaign. Furthermore, the benchmark process provided the work force of the campaign with the opportunity to compare their process with other healthcare promotional campaigns so that innovative interventions to increase the acceptability of the project among the population (Katki et al. 2013).

Prevalence of Mental Health Issues in Coventry

Factors that made the blue Sky project successful

Under this benchmarking management system, further the organizers assessed different health promotional campaigns to understand their degree of success and to know about the factors that led them to achieve success. The reason behind this was primarily the Blue Sky project was developed with the permission, help of the local government and the NHS, and had a sustainable source of funding and management (Korda and Itani 2013). This led the organizers to detect the public health issues in that area and treat or evaluate those in the population of Finham, Coventry. Secondly, this health promotion camp was specific and unlike other health promotion programs, it was originated for the population of Finham, Coventry. Further, it was focused in one of the social determinant of health that is emotions and loneliness among children as well as adults, therefore the narrow approach helped them to focus on a single problem in a pool of social determinant of health. Thirdly, employing volunteers and support staffs of the local community. The project support staff and volunteers being to Finham locality and therefore they were aware of the locations, where the mental health campaigns should be arranged. This let the project to disperse its voice and agenda to a larger section of the community and project showed sustainable long-term results. This three aspect of the public health campaign of Finham made two different paths for helping people fight their mental health issues (Corcoran 2013). The first path had a broad approach that involves proper clinical services and interventions that was developed by the healthcare experts volunteering the project. The funding of the project was divided in three sections such as organization costs, communication and interview costs and interventions and clinical costs. Therefore, the interventions were funded according to the clinical funding system the other approach of the project was based on public communications and interviews with the individuals, who registered themselves in the health promotional campaign (Street, Gold, and Manning 2013).

Strength and weaknesses of the project

The strength of this Blue Sky mental health campaign project was completely dependent on the multi-level approach. The health promotional campaign narrowed their focus on one social determinant of the health however; within that determinant, they focused several issues such as isolation, emotional level, social pressure, family problems and schizophrenia or dementia, which are among the several social problems that affect children and young population of England majorly. Further, the health promotional campaign was organized in compliance with the NHS England program operating in the Coventry city. The projects strength was is local volunteers as they were aware of their local mental health problems and researched that according to the report of fundamental facts about mental health, maximum of the mental health services in England are overstretched and individuals had to wait for the special services. therefore, the ability of the volunteers to able to address the issue was a strength to the project, that led more than 5000 people to come up and share their problems and receive interventions to lead a healthy life.

Project Management Activities Employed by The Blue Sky Campaign

On the other hand, there are several aspects that the project should take account of, so that the success can be sustained in future as well. The first disadvantage could be the straight-forwardness of the health promotional campaign. The project, according to its aim, interviewed or counselled individuals and after assessing their mental health, issues asked them to follow several interventions. Further, educational aspect of health promotional events was missing in this project. Arranging health promotional camps in schools, colleges and offices could have elevated the success level of the project. Further, as the funding of the project was privately aided the organizers did not had scope of digital advertisement throughout the local authority, which emerged as another weakness of the project as a small section of population was unaware of the process.

Future trends and strategic plan

As the health promotion camp in Finham was able to address the mental issues related to isolation in more than 5000 people, the future trend of this promotional campaign is to each individual of this local area of Coventry, who are still deprived of this specific health promotional event. Further, the organizer of the health promotional campaign wants to expand the reach of this health promotional camp from Finham borough to the entire Coventry city as besides NHS, the location lacked a proper mental health addressing organization. Therefore, the organizers and volunteers have a strategic plan to expand the service.

The first strategy is to involve the youth and teenagers in the health promotional camp with the use of social media. Social media can be used as a marketing tool for the health promotional campaign and a digital medium to spread the news to every section of the society.
The organizers can employ more volunteers as it will not be possible for previous employees to arrange campaigns in such big scale.
The fund received will be utilized in four sections and the biggest section 45 percent of the fund will be used in interventions or clinical assistance to the individuals having mental health issues.
According to the data from the NHS mental health development unit (2018), unemployment is one of the biggest reason for loneliness and mental disturbance and more than 2.6 million people feel that employment will help them to overcome their mental illness, therefore the Blue Sky mental health campaign project aims to provide individuals having no employment source with skill training. This will help them to overcome their loneliness and gain opportunities for employment (National Mental Health Development Unit 2018).
In case of operational management of the health campaign, the management process will be shifted from benchmark process to 4-phase event management system. The four steps of this management process are conceptualizing, strategic planning, implementation and evaluation (Fang and Marle 2012). This management process was used in the governmental health promotional campaign of Australia, Living Organ Donation and the process enable them to achieve success in the crucial campaign. Therefore with the help of this 4 phase management, selecting event sites, duration, mode of data collection, marketing, budget distribution and acquiring permits from the government and finalizing volunteers will be done prior to event (Schulenkorf 2012).

Resource implications

To make this health promotional camp successful, every resource need to be utilized properly so that the local population can be benefitted with the interventions to improve their mental state. The resources in this health promotional camp are Funds (government or private aided), paid and self-volunteer physicians, psychiatrists, volunteer nurses, management team and researchers (Schaufeli and Taris 2014). For the proper implication of the resources

A hierarchy of the management process will be created, so that a system can be generated and authorities of resource utilization can be divided.
Volunteers will be given rewards and recognitions so that they feel motivated while conducting such tiring health promotional campaign.
The health promotion camps were organized in such a way that it can influence the human resource management, the organizational development and management performance (Baggott, Allsop and Jones 2014).

Priorities

Helping children and teenagers to overcome their mental stress.

Objective

Activity

Lead and partner

Progress milestones

Outcomes

Evaluate the parenting practice of affected children (Allen et al. 2014)

1. Survey and interviews will be organized with the parents of children having mental illness.

2. Follow up of those parents will be done to understand changes in the parenting process

Local volunteers of the Blue Sky campaign

Increased number of parents taking part in the interview and survey.

Maximum parents understood their role in improving mental condition of their kids.

Understand the stress level of children and teenagers in schools and colleges (Allen et al. 2014)

1. Organizing health camps in schools and colleges and conducting surveys and interviews with students and teachers.

Local volunteers with the help of school and college staff

1. Students are able to confess their problems in the survey.

2. Teachers are taking active part in the survey.

Teachers understand their responsibility to help students come out of their stress.

Empowering carers so that they can take proper care of aged people suffering mental stress.

Objective	Activity	Lead and partner	Progress milestones	Outcomes
Understanding the shortcomings of carers and the service provider, they represent while caring an aged patient (May et al. 2014)	2. Survey will be conducted in the Beaufort care home and Brandon house care home situated in the Coventry and near to Finham.	Local volunteer team and carers of these healthcare facilities	Every carer of these facilities took active part in the sessions.	Carers are able to share their concern related to the care of aged mentally ill patients, depending on which the facilities are recommended to change their system.

Working with the NHS Coventry to acquire the knowledge of healthcare campaigns on a bigger scale.

Objective	Activity	Lead and partner	Progress milestones	Outcomes
To seek help and guidance form the NHS Coventry, to make the blue sky health campaign effective in large scale	1. Appointment of the NHS Coventry head will be taken and the blue sky health campaign and its results will be presented to them, so that the blue sky volunteers can assist them in their mental health promotional campaigns	NHS Coventry team and the best volunteers of blue-sky campaign.	The blue sky volunteers are able to assist the NHS Coventry in healthcare campaigns in different locations of Coventry city	Nuances of organizing bigger health promotional camps targeting multiple issues of the society will be acquired by the blue sky health campaign team.

Providing skills training to the unemployed individuals so that they can use their skills in this mental health related campaign

Objective	Activity	Lead and partner	Progress milestones	Outcomes
To enable the young individual of the local area with skill and trainings so that they can take active part in the mental health promotion campaign (Floyd et al. 2013)	Training camps will be organized in the base camp of blue sky health camp and within 30 days, 60 candidates will be trained as volunteers	Organization head, registered and volunteer nurses, health campaign supervisor.	The training camp is able to train 60 individuals within 30 days or prior.	The workforce of the health promotion camp will be increased and the pace of the process will be enhanced.

The Blue Sky health promotional campaign will follow the proactive process to reach out to the people in trouble and helping them to come out of the stressed situations. This is important as the action plan prepared for the expansion of the health promotional camp targets multiple aspects of mental health affecting issues such as loneliness, parenting problems and employment (Jorm 2012). Therefore, proactive nature of the promotional camp will lead the organizers to understand the NHS Coventry processes properly and the volunteers will be able to learn the nuances of a big scale health promotional camp.

Approaches Utilized for Health Promotion of Mental Health and Wellbeing

Conclusion

Mental health related problems are affecting a huge population worldwide and the World Health Organization has already declared it as the biggest health problem. The United Kingdom is also suffering from mental illness. To combat the issue, the Blue Sky health campaign was organized with the help of government and private aids to help people of Coventry, Finham of England. This health promotional camp targeted young and kid citizen of Finham area affected with mental health and dealt with loneliness as social determinant of health. Further, in the first year of the commencement the camp was able to counsel 5000 patients. However, this health promotion camp had several weaknesses that restricted the reach of this health promotion camp to densely populated area only. Therefore, in the expansion process of the health promotional camp, a strategic plan is included so that the health promotional camp can be expanded in the Coventry city as well. Further an action plan is produced that incorporates help to children and teenagers, who are facing mental health related problems, aged care home carers and their mental health related issues. Further, providing training to unemployed local individuals so that the workforce can be increased and assisting the NHS Coventry so that nuances of arranging health promotional camp in large scale can be learnt. These helped the organizers of the Blue Sky mental health promoting campaign a methodological and spiritual boost to help more mental health related patients and improve their condition in near future.

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Strengths and Weaknesses of the Blue Sky Project

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