1. By referring the Vision, Goal, Values, Business panning, outlines and Key Performance Indicators analyses and interpret each in referring the project. How do they fulfil the needs of the organization in such field?
Ans. Bounce fitness is dedicated to provide the best wellness and fitness centre across Australia. By using all its resources, bounce fitness aims to develop various programs for all, especially for old age people. This vision will assist the company to achieve significant growth. The wellness centre will provide top equipment and quality services. The employees of the company are ensuring quality of services to all participants. The company’s stakeholders will get significant results from these programs. The company is also planning to become a top market leader in the fitness sector. Along with its brand promotion through advertising, to recruit extra trainers and advance equipment are key objectives of the company’s new strategy policy. The company is also aiming to increase its sales by 10% yearly and decrease its acquisition cost by 4% quarterly (Lum, 2017).
2. What are the organizational and legislative frameworks relevant to this project?
Ans. Bounce fitness centre is one of the finest wellness and fitness centres following all due regulations of law. All the regulations of Fair Trading (Fitness Industry Interim Code) Regulations (No. 2) 2017 (WA) have to be followed. The report of the Australian bureau of statistics shows that participation of old age people at fitness centres stands at 8.6 percent. Current legislation framework has five divisions consisting of introduction, general rules of conduct disclosure, membership agreements and complaint handling procedures. The interim code of 2018 highlights three objectives for the fitness centres such as maintenance of service standards at all facilities, promoting the trust of consumers in fitness centres and to support the fitness centres. Other objectives include professional conduct of staff and promote health of people through awareness programmes (Pizzo, 2020).
3. Outlining the market requirements for the proposal in terms of competitors, customer requirements and pricing availability.
Ans. Bounce fitness is certainly one of the leading fitness centres across Australia. It has a high-quality centre with a high price. Centennial health club is one of the biggest competitors of bounce fitness in the high price segment. 98 gym and Flow athletic are also leading fitness centres which provide services at low price. Bounce fitness also operates open wellness centres. It has a mix price strategy for different types of customers according to their needs. The price of services at bounce fitness has to comply with the Competition and Consumer Act 2010. The price of annual membership is $990 including 20% mark-up and the price of a 10 pack of 30-minute PT session stands at $300 (Patterson, 2015).
4. Highlight the objectives of performance and measures. Also discuss the methods of taking input from stakeholders.
Ans. All the key objectives of bounce fitness require timely evaluation to check their relevance and productivity. Every business plan needs to have a set of performance measures to measure their goals. Basically, objectives must be SMART, which means improvement in specific areas, to measure the progress, timely achieve the goals, realistic approach and time limit in achieving goals. Before getting any input from the stakeholders, identification of stakeholders is necessary. Stakeholders must be aware of the upcoming plans of the company. Their recommendation and review must be addressed as they hold the key position in the company (Fitzgerald, 2013).
5. Develop performance objectives and measures and discuss how you would gain input from key stakeholders.
Ans. For effective consultation, an organization must ensure to provide equal opportunity to all its stakeholders to get their review while discussing the existing plan. Stakeholder’s involvement in the plan making must be ensured. There are few processes and approaches that can be useful in getting recommendations and input. Meetings and interviews are useful tool of consultations in an organization. The role of managers is important to address any issue arising within the organization. It is appropriate to have a consultation with the manager about any issue. Timely discussion allows an organization to make smooth operation of its strategies.
6. Consultation with key stakeholders to discuss your performance objectives and measures.
Ans. The consultation with the stakeholders is important before implementing the plan. Each plan requires a different consultancy process. The consultation process should be properly planned so that it can serve the company well. It builds trust among the stakeholders of the company. The role of internal and external stakeholders must be highlighted and their involvement must be ensured at each level. Goals and objectives must be placed in meetings. Assessment of objectives must be done before implementing. Tracking is also required to check its results and for improvement. Finally, evaluation has to be done by collecting and analysing the data.
7. To implement company’s proposal highlight the requirement of human and physical resources.
Ans. To provide the best facilities to old age people, bounce fitness requires a staff consisting of specialized trainers and instructors to assist old age people. Proper equipment considering their age must be installed at fitness centres. Considering their age special equipment must be installed at fitness centres such as recumbent exercise bikes, rowing machines, elliptical machines, stretching and flexibility equipment, stability ball and bands (Eley, 2014). To prevent obesity and high cholesterol among old age people, suitable exercises must be ensured under the guidance of fitness experts. Proper supplies and infrastructure must be ensured at all Bounce Fitness facilities. For the monitoring and evaluation of elderly people, recruitment of new teams should be ensured (Sperandei, 2016).
8. Are there any licenses or permits that will be required to implement your chosen option? If so, describe what these are and how you will obtain them?
Ans. Any fitness or wellness centre requires governments compliances to operate it functions across the state. In Australia, instructors and trainers of gym requires to have a certificate 3 and 4 in fitness. Old age people need extra care while handling the gym equipment and also need proper diet and nutrition. Nutritionist course is also essential for those dealing with diet and nutrition (Kercher, 2018).
9. A business plan of Bounce Fitness
Ans. The market of fitness and wellness centres is rapidly growing in Australia showing 1.8 % growth in the sector. It will become a market of $ 2.4 billion in 2023 which currently stands at $ 2.2 billion. This sector witnessed several structural changes over the last couple of years. Rising health and fitness consciousness among the communities are key factors responsible for the growth. Bounce fitness caters to the well-being and fitness of all the customers. Currently, the company aims to attract old age people to its centres to support their well-being and health. Company provides its services in four major cities of Australia which are Brisbane, Sydney, Perth and cairns. The price of services is also low in comparison to its existing competitors. It provides premium services at an attractive price. It offers a full year membership plan with a huge discount. Bounce fitness promotes its brand through several magazines and journals. The company’s recruitment policy indicates that it aims for highly skilled and experienced employees. The salary of employees is $ 100 per month (Ramos, 2019).
10. Communication of the business plan.
The strategic communication plan is very essential for an organization to achieve its objective. The CEO Mr. Margaret House plays a vital role for the company in effective communication of the plan and its approval. All the stakeholders of the company including trainers, customers, suppliers and government must be communicated timely. The methods of communication may be emails, meetings, notice boards, advertising, newspapers, presentations etc.
11. Ensure the availability of skilled and trained labour
How will you ensure skilled labour is available to implement the plan and how will you manage training if required?
Ans. To provide the services which are outlined in the strategy, it is necessary to have skilled labour for that. Wellness and gym centres require high skills and mastery in handling the equipment. Bounce fitness needs to recruit part-time or full-time employees to handle the machines and equipment. It takes 6 months to complete the training according to the conduct of Australian fitness to get a certificate 3 which is essential for fitness training (Furber, 2014).
12. Test and evaluate the performance measurement systems and refinements.
Ans. The performance measurement systems are important to identify ongoing trends and outliers. It assists an organization in many ways such as checking on its activities, review of work etc. Refinements are necessary in order to improve and adjust the performance. Refinements ensure availability of accurate data and allocating the responsibility of data collection to more skilled employees (Rodrigue, 2013).
13. Ensuring timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non- financial performance.
Ans. To obtain the financial report timely, management considered that all budgets related to the organization are submitted on a quarterly basis. While, for availability of non-financial performance information systems are utilized by management.
14. Reporting system failures, product failures and variances to the business plan as they occur.
Ans. System and product failures often occur while implementing a business plan. Timely reporting of failures may allow the developers to check for errors in designs. It also assists to rectify previous mistakes. The report of failures should be communicated to the manager, who will conduct the analysis along with his teammates. Failures of system and product may harm ongoing operations and profits of an organization (Rodrigues, 2021).
15. The performance reports against planned objectives. Review the performance indicators and refine the strengths and weaknesses of the business plan.
Ans. It is crucial to analyse the performance report. It allows managers to determine the outcome of a business plan. It requires evaluating the financial role, environmental factor and social duty of a company. Critically examining the surroundings of the goals and objectives are part of analysing performance reports. The objectives and indicators are also evaluated in order to find out their performance or if they need any revision (Kang, 2016).
16. Ensuring productivity of groups and individuals who are under performing, and necessary training if required.
Ans. The performance of an individual directly affects the organization. It is necessary to regularly evaluate the performances of employees to make improvements. To improve the performance, it requires to recognize the problem first then its assessment should be done. After holding meetings with the concern group or individual, they need to frame an action plan according to the requirement which may include training also (Marchese, 2019).
17. Timely review system processes and work methods as part of continuous improvement.
Ans. The planning phase is an essential part of the current improvement cycle. After introducing changes, it is necessary to check its progress. The evaluation of progress allows the team to find out the inefficiencies of the system. The staff of an organization plays a key role to identify such areas where they can make improvement (Greenfield, 2014).
References
Eley, B. a. B., 2014. Opportunities, barriers, and constraints to physical activity in rural Queensland, Australia.. Journal of Physical Activity & Health.
Fitzgerald, 2013. Social impact bonds and their application to preventive health. Australian Health Review, 199-204.
Furber, P. G. a. T.-S., 2014. People’s experiences of using outdoor gym equipment in parks. Health Promotion Journal of Australia:, 211.
Greenfield, K. T. W. a. L., 2014. Health service accreditation reinforces a mindset of high-performance human resource management: lessons from an Australian stud. International Journal for Quality in Health Care, 372-377.
Kang, Z. L. a. H., 2016. A Hierarchical structure of key performance indicators for operation management and continuous improvement in production systems.. International journal of production research, 6333-6350.
Kercher, 2018. International comparisons: ACSM’s worldwide survey of fitness trends. ACSM’s Health & Fitness Journal, 24-29.
Lum, 2017. HealthyLife Gym, LLC: A Business Plan. l.:California State University, Long Beach.
Marchese, T. a. F., 2019. The Essential Guide to Fitness. l.:Cengage AU.
Patterson, L. a., 2015. Services marketing.. l.: Pearson Australia..
Pizzo, B. J. a. F., 2020. Sport experience design: Wearable fitness technology in the health and fitness industry. Journal of Sport Management, 130-143.
Ramos, E. F. V. a. S., 2019. Fitness professionals: narrative review. Journal of Human Sport & Exercise, Supplementary Issue: International Seminar of Physical Education, Leisure and Health.
Rodrigue, M. a. B., 2013. Stakeholders’ influence on environmental strategy and performance indicators: A managerial perspective.. Management Accounting Research, 301-316.
Rodrigues, P. R. N. T. C. S. a. M., 2021. rainer?exerciser relationship: The congruency effect on exerciser psychological needs using response surface analysis. Scandinavian Journal of Medicine & Science in Sports, 226-241.
Sperandei, V. a. R., 2016. Adherence to physical activity in an unsupervised setting: Explanatory variables for high attrition rates among fitness center members.. Journal of science and medicine in sport, 916-920.
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