BP & Queensland Floods Case Studies: Publics, Approaches, Corporate Image, And Strategies

Publics in the BP and Queensland floods case studies

Several publics are present from the provided BP and Queensland floods case studies. Various customers from the case, listed contractors within the case, workers, BP stakeholders mentioned within the case studies,  various employees  BP who  lost their lives and the family members who were dependents to the workers,  congressmen within the case are also part of the public , Government of the united states of America, indemnity institutions, lines for shipping, equity markets,  the whole oil industry, conservationist, naval ecological unit who faced  various challenges at the beginning of the tragedy as well as fisher folk were the public from the BP and Queensland floods case studies (Grunig, 2013) .In the case of Queensland, various places were affected by the tragedy, Theodere town, the city of Brisbane, transportation system, telecommunication industry; mining industry, urgent situation response team, domestic animals, mining industry, indemnity and banking industry, fishing communities became part of public.

• Segment and Prioritise (identify the Publics

In reference to the provided cases, it is evident that all the episodes had made burden to both the inside and outside publics who were highly affected.  In order to prioritize the fragments that were influenced by the BP case, both parties who were affected from within the inner piece of the BP organization and the one’s in the prompt outer outskirts would be included (Harman et.al 2013). These parties would incorporate the bleeding edge employees, workers who lost their lives and the dependant family members, fishing group, biological community around the place of tragedy, financial establishments, the media, organization top company officials, Project management team, action gatherings, business partners, various stakeholders, ne central and local government, coastline that is influenced, clients and the overall population who were affected by the tragedy.

The Queensland surge was a demonstration of nature. The Government located measures ought to have been guaranteed auspicious mediation and executed the versatile plans to battle the results of the surge. The tenants of the surge influenced zones, the cultivating group, infrastructure, the neighborhood market and industry. The first to be affected are the nationals of the place. Guaranteeing safe clearing of the relinquished, giving them convenience, sustenance and restorative alert were altogether given later. From this incident it was therefore clear that safeguards are superior to cure.

• Approaches adopted by the leaders in the two cases

Various approaches were applied by various leaders whose qualities outweighed their performance.  With references to the case, the say that leaders are known by their qualities was quite evident (Lowe, Ebi & Forsberg, 2013).  Various leaders in the case study applied different approaches to keep their teams motivated and were also able to obtain the trust of their team members during crisis.  Leaders during a tragedy are required to apply strategic management skills as well as other management skills as seen within the case studies.

The following approaches were applied by Hayward the leader of BP:

• Hayward used inappropriate behaviour at the time of crisis where he said to the media that he wanted his life back.
• The partners were not tended to for their worries at the hour of crunch along these lines making hurt the organization and the partners.
• Open Relation hypothesis and practice stresses the significance of correspondence at the season of crisis.
• Habitual pettiness, expression of remorse, maintaining a strategic distance from questions was the sort of impromptu approach utilized.
• The pioneer did not assume up the liability of the emergency fairly attempted to remove him from the circumstance.

In the case of Queensland, the following approaches were adopted and applied by Premier Anna Bligh:

• The government used low risk taking behaviour.
• An ineffective flood alleviation work approach was applied and executed.
• The poor communication of the climatic condition was an approach used.
• Unstructured methods were applied together with the ecological flood management approach.
• Corporate image and how does it differ from corporate reputation

The term corporate image stands for the psychological picture created by an individual concerning a given entity and it is always in relation to the insight of the individual about the company.  Corporate reputation on the other hand is the image of the company defining the company abilities and qualities to the public. The image of the company is positive but its reputation is negative among the members of the public. With reference to public relations the efforts of conscious for instance mass media coverage and the social media, both the public image and reputation can be created (McAllister eta.al 2014).

Segmenting and prioritizing the publics

An organization builds an image and keeps it running, the creation and maintenance of company image as well as reputation depends on the impression formed by an organization depends entirely on consumer satisfaction and the goodwill. Creation of positive company image takes a long period of time to a success.  Apart from the creation of company image, another concern is the corporate reputation which is always very fragile.

5)  Different strategies and tactics I would have adopted if I were the CEO of BP

The profound water blast was an isolation of slip-ups that had been done much before the lethal day. The PR work force ought to have taken care of the circumstance in a superior and they ought to have been cautious about the data that was being made accessible to the media and also the general public, the notices that were given to them was being jammed, habitual pettiness was being played and flawed victory preventer (Sullivan et.al 2014, February). Their fundamental time of concern was to benefit and cost cutting was their main worry there by ignored the expectation of blast and did not take any prudent steps. In the event that I was the CEO of BP then I would have utilized proactive measures to battle circumstance just as the blast.

 I would have been watchful about the data that is streaming out of the organization and the representatives, various stakeholders, associations, media and the safeguard group would be all around trained and dealt with personnel. The media declarations would be sympathetic and apologizing as opposed to pompous and deceiving. The social subtleties would have been taken care by dependable social mindful and social delicate group. I would have been careful with the goal that such a circumstance would not have raised and computed hazard would have been taken as it were. The lives of the representatives would not be jeopardized. It is imperative to have a careful and dependable group with the goal that is more arranged and all around prepared for various emergencies. The organization ought not to attempt to cover the data rather it ought to be interested in the truth and come up as warriors rather that flee from the circumstance. 

The public as revealed within the two case studies are very close people affected by the tragedy. It is evident that the tragedy influenced the life of different people such as workers, business owners, government machineries and organs, infrastructure as well as the general public. The tragedy destroyed the reputation of the organization involved since the management never applied appropriate approaches to solve the tragedy.  Question one identifies various people as follows who suffered from the tragedy: workers, BP stakeholders mentioned within the case studies,  various employees  BP who  lost their lives and the family members who were dependents to the workers,  congressmen within the case are also part of the public ,  Government of the united states of America, indemnity institutions, lines for shipping, equity markets,  the whole oil industry, conservationist, naval ecological unit who faced  various challenges at the beginning of the tragedy as well as fisher folk were the public from the BP and Queensland Theodore town, the city of Brisbane, transportation system, telecommunication industry; mining industry, urgent situation response team, domestic animals, mining industry  and indemnity and banking industry.

Different approaches adopted by the leaders

The strategies applied by various leaders during the tragedy were not quite better for the tragedy management. The following approaches were applied by Hayward and Premier Anna Bligh: Hayward used inappropriate behaviour at the time of crisis where he said to the media that he wanted his life back, the partners were not tended to for their worries at the hour of crunch along these lines making hurt the organization and the partners, open Relation hypothesis and practice stresses the significance of correspondence at the season of crisis, habitual pettiness, expression of remorse, maintaining a strategic distance from questions was the sort of impromptu approach utilized, the pioneer did not assume up the liability of the emergency fairly attempted to remove him from the circumstance, The government used low risk taking behaviour, an ineffective flood alleviation work approach was applied and executed, the poor communication of the climatic condition was an approach used and unstructured methods were applied together with the ecological flood management approach.  

The priority should have been given to the most affected teams as identified in question two above. The following groups should be the priority: workers who lost their lives and the dependant family members, fishing group, biological community around the place of tragedy., financial establishments, the media, organization top company officials, Project management team, action gatherings, business partners, various stakeholders, ne central and local government, coastline that is influenced, clients and the overall population who were affected by the tragedy 

Really, there is not any actual contrast between corporate picture or image and corporate reputation. Corporate picture is the intellectual picture that a man draws about an organization or an association, constructing it with respect to the data that he has possessed the capacity to assemble about it, where as corporate reputation is fundamentally around an association’s capacities and qualities. As per advertising by cognisant endeavours like utilizing broad communications, online networking great corporate picture can be made and a summation of these pictures helps in formation of the corporate reputation so there is a barely recognizable difference of distinction between the two. These days, online networking is an effective apparatus for creating positive organization pictures (Ritchie, et.al 2014). These pictures are made constructing it with respect to the different qualities of the association, for framing a sound open observation. Non-paid exercises are utilized to broadcast about the organization, for example, public statement and video cuts being transferred at free gateways like YouTube. This builds the attention of the occasion and its profits are tremendous.

Corporate reputation is a gathering of pictures that are made by the organization. It is essentially a play of these pictures in the event that they are assembled in an intriguing way it will look appealing and if something turns out badly it may ruin the entire thing. Business interchanges, relational connections and corporate character ought to be well dealt with as any wrong move can ruin it all. It is otherwise called the down to business operational model (Merry, 2014). For instance in BP case, the keep running for exposure made them loses the reputation that they had worked throughout the years. The BP, British Petroleum the picture that they had reproduced in the psyches of people in general had again taken an indistinguishable shape from it was before in spite of the diligent work of such a large number of years. They say that an estate cannot be worked over fortnight, however can be demolished overnight. 

Conclusion

The organization manufactures its picture and reputation throughout the years by giving steady support of the clients, Public Relations, Corporate Communications, Corporate Branding are all branches of the strategies. Corporate reputation is extremely delicate idea that can only be created by a very bumble as it takes years to fabricate, however, the image and reputation of an organization can be lost overnight. The 4 P’s of generation can be influenced by corporate, visual or hierarchical character. 

References

Grunig, J. E. (Ed.). (2013). Excellence in public relations and communication management. Routledge.

Harman, B. P., Heyenga, S., Taylor, B. M., & Fletcher, C. S. (2013). Global lessons for adapting coastal communities to protect against storm surge inundation. Journal of Coastal Research, 31(4), 790-801.

Lowe, D., Ebi, K. L., & Forsberg, B. (2013). Factors increasing vulnerability to health effects before, during and after floods. International journal of environmental research and public health, 10(12), 7015-7067.

McAllister, R. R., Smith, T. F., Lovelock, C. E., Choy, D. L., Ash, A. J., & McDonald, J. (2014). Adapting to climate change in South East Queensland, Australia.

O’Sullivan, P. B., Kohn, B. P., & Cranfield, L. (2014, February). Fission track constraints on the Mesozoic to Recent thermotectonic history of the northern New England Orogen, southeastern Queensland. In New England Orogen, Proceedings of the NEO Conference. Flood PG (ed) University of New England Press, Armidale (pp. 285-293).

Ritchie, B. W., Crotts, J. C., Zehrer, A., & Volsky, G. T. (2014). Understanding the effects of a tourism crisis: The impact of the BP oil spill on regional lodging demand. Journal of Travel Research, 53(1), 12-25.

Merry, M. K. (2014). Broadcast versus interaction: environmental groups’ use of Twitter. Journal of Information Technology & Politics, 11(3), 329-344.